Turkey Full Year 2016: Fiat Egea already in the lead in record market

Fiat Egea Turkey February 2016First annual win for the Fiat Egea. 

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After a rollercoaster of a year, the Turkish new light vehicle market ends 2016 on a 1.6% gain to a record 983.720 registrations including Light Commercial Vehicles. After a first semester up 1.5%, political instability shot the market down 30% in July and 13% in August before the government cancelling a tax mainly aimed at taxis rallied the market back up 29% in October and 45% in November to edge past last year’s record. Volkswagen remains the most popular carmaker in the country in spite of deliveries down 3% to 13.7% share, while Renault gains 4% to 12.4%, overtaking Ford at 11.1% (-8%) with Fiat staying at #4 with 10.8% share (-4%). Opel shoots up 18% to #5, overtaking Toyota (+4%) and Hyundai (+0.04%). Outside the Top 10, Nissan is up 21%, Skoda up 31%, Seat up 22%, Honda up 26% and Land Rover up 34% but the most impressive comeback goes to Suzuki up 22-fold to 3.931 sales mainly thanks to the all-new Vitara accounting for 56% of the brand’s deliveries in Turkey this year.

Ford Courier Turkey 2015. Picture courtesy honestjohn.co.ukThe Ford Courier is up 6% to #2 place overall in 2016 and #1 LCV again.

Local producer Fiat resumes its domination of the models ranking with the Egea, the successor to the Linea and known as Tipo outside of Turkey. It is up 7-fold on 2015 (when it was on sale for just two months) to shoot up to pole position for its first full year of sales at 38.260 deliveries. In fact, were it not for last minute surges by the Renault Fluence (2014) and Toyota Corolla (2015), the Fiat Linea would have led the Turkish charts for four consecutive years since 2012, with this year being a simple and logical passing of relay. The Ford Courier gains 6% and one spot to #2, last year’s leader the Toyota Corolla drops 6% to #3 and the Opel Astra surges 30% and 6 ranks to #4 thanks to the new model. The VW Polo (+27%) and Renault Symbol (+6%) make their return inside the Top 10 while the Renault Mégane (+230%) is reborn thanks to the new sedan replacing the Fluence (-35%) and boosting the nameplate up to 4th place in December.

Previous month: Turkey November 2015: Sales rally back up 45% to break YTD record

Previous year: Turkey Full Year 2015: Toyota Corolla snaps last minute win

Two years ago: Turkey Full Year 2014: Renault Fluence edges Fiat Linea out

Full Year 2016 Top 45 All-brands and Top 320 All-models vs. Full Year 2015 data below.

Full December 2016 Top 40 All-brands and Top 250 All-models below.

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Turkey November 2016: Sales rally back up 45% to break YTD record

toyota-corolla-turkey-november-2016The Toyota Corolla edges past the Fiat Egea in November to rank #1 in Turkey.

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The Turkish new light vehicle market is on fire: after a 29% surge in October, it gains a smashing 45% year-on-year in November to 122.309 units, propelling the year-to-date tally back into positive and record territory at +3% and 841.808 deliveries so far in 2016. Note these figures include light commercial vehicles, a lot of which manufactured locally. According to our local correspondent Kursat Bahadir, this is due to a spike of pulled-forward sales in anticipation of a government tax increase that was implemented on November 28. Premium vehicles are targeted by the tax, and therefore are the biggest gainers this month as buyers and taxi companies rushed to dealerships to benefit from pre-tax hike prices. The new tax is 71% (!) for <1.6L vehicles priced above 70.000 TL (19.000€), 130% for 1.6-2.0L vehicles and a mind-crushing 189% for >2.0L vehicles. In effect, this means to purchase a 2.3L Ford Mustang you must first buy another two for the government before being able to drive off… The other element sprucing November sales is the impending vehicle price rise in the wake of the devaluation of the Turkish Lira post-Trump election: the local currency has lost a further 15% vs. the US dollar and carmakers have warned this will be reflected in higher stickers from December onwards.

Mercedes C Class Turkey November 2016The Mercedes C-Class is up 5-fold on November 2016 to rank 8th best-seller overall. 

In this one-off context favouring premium brands, five of the Top 6 most popular brands (and 8 in the Top 10) are falling short of the market’s growth: Volkswagen (+39%), Fiat (+25%), Renault (+18%), Ford (+31%) and Opel (+44%). Only Toyota (+98%) and Mercedes (+123%) over-perform in the Top 10. Below, great performers include Audi (+76%), Honda (+83%), Nissan (+84%), Skoda (+109%), Seat (+110%) and Suzuki (up 81-fold!).

In the models ranking, the Toyota Corolla, up a fantastic 116%, edges past the Fiat Egea (+211%) for the month, but the latter remains YTD leader at 32.260 sales vs. 30.379 for the Ford Courier (+49% in November) and 28.347 for the Corolla. The Renault Mégane is reborn (+619%) thanks to the all-new Sedan variant accounting for 83% of the nameplate’s November sales, and the Mercedes C-Class signs a mammoth month with no less than 3.351 sales (+353%) and a record 8th place – advantageous tax regimen on taxis can only have helped. Further down, the Nissan Qashqai (+78%), Honda Civic (+143%), Skoda Octavia (+141%), Seat Leon (+172%), VW Jetta (+132%), Skoda Superb (+112%) and VW Tiguan (+142%) all jump ahead while the new generation boosts the Peugeot 3008 up 14-fold to #37 and 1.042 sales. The Toyota C-HR, produced locally, leaps up 153 spots on October to end its first full month of sales in Turkey at #38.

Previous month: Turkey October 2016: Fiat Egea confirms lead, Renault Mégane Sedan up

One year ago: Turkey November 2015: Fiat Fiorino and Opel Astra on top, Egea in Top 20

Full November 2016 Top 45 All-brands and Top 250 All-models below.

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Turkey October 2016: Fiat Egea confirms lead, Renault Mégane Sedan up

fiat-egea-turkey-october-2016-picture-courtesy-donanimhaber-comAs planned, the locally-made Fiat Egea is very popular with Turkish taxi companies. 

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After the last few months troubled with political unrest, the Turkish government has cancelled a tax applying only to commercial vehicles (mainly taxis) which already is showing some results: October sales are up by a very vigorous 29% year-on-year to 83.000, meaning the year-to-date tally is now getting dangerously close to last year’s record pace at 719.499 units vs. 727.243, a slim 1.1% year-on-year decline. Note these figures include light commercials. In the brands ranking, leader Volkswagen follows the market at +29% to 14.7% share, a safe distance away from Fiat at 11% but beating the market at +39%. On the other hand, Renault (+0.5%) and Ford (+9%) underperform and finish the month with almost identical sales figures. Opel stuns with a 68% surge in 5th place, while Dacia (+50%), Peugeot (+101%), Skoda (+101%), Audi (+128%), Citroen (+198%), Seat (+119%), Suzuki (+4692%), Jeep (+63%) and Ssangyong (+327%) all deliver spectacular year-on-year gains.

renault-megane-sedan-turkey-october-2016The new Sedan variant lifts the Renault Mégane into the Top 10. 

Over in the models aisle, the Fiat Egea cements its newfound role of market leader thanks to 3.280 sales and 4% share, lifting its towering YTD cume to 27.632. It distances the Ford Courier (+22%), VW Polo (+107%) and Fiat Doblo (+75%) with the Opel Astra also posting an outstanding 107% year-on-year gain at #7. Boosted by the new sedan variant already representing 78% of its total sales, the Renault Megane shoots up 665% to break into the Top 10 at #9. For now it ranks #33 year-to-date vs. #57 in 2015. Notice also the arrivals this month in the Turkish ranking of the Toyota C-HR (#191) and Ferrari GTC4 Lusso (#240).

Previous month: Turkey September 2016: Fiat Egea triumphs

One year ago: Turkey October 2015: Renault Symbol leads, Fiat Egea arrives

Full October 2016 Top 45 All-brands and Top 240 All-models below.

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Turkey September 2016: Fiat Egea triumphs

Fiat Aegis Turkey September 2015. Picture courtesy autocar.co.ukThe Fiat Egea achieves both its 1st monthly pole position and the YTD top spot all at once.

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The Turkish new car market is up 6% year-on-year in September to 67.593 registrations, leading to a year-to-date tally down just 4% to 636.499 units. According to our local correspondent Kursat Bahadur this is still a very robust result considering the economical and political troubles the country has had to bear in the past few months. In order to keep the market afloat, the Turkish government has cancelled a tax applying only to commercial vehicles (mainly taxis) which may help close to gap with last year’s record sales. Brand-wise, Volkswagen remains comfortably in the lead with 15.3% share (+6%), while all its direct followers lose ground: Ford at 11.1% (-8%), Fiat at 10.4% (-3%) and Renault at 9.6% (-23%). Below Hyundai in 5th place (+7%), Dacia (+32%), Toyota (+66%), Opel (+37%) and Peugeot (+61%) post the largest gains in the Top 10. Further down, notice Nissan (+26%), Seat (+44%), Skoda (+54%), Land Rover (+69%), Ssangyong (+83%) and Suzuki up 35-fold (!) thanks to the new Vitara (#69).

renault-megane-sedan-turkey-september-2016The locally-produced Renault Mégane Sedan is now available in Turkey.

The Turkish models ranking is the theatre of a very momentous passing of the leadership baton between the Renault Fluence and the Fiat Egea. The Fluence, now discontinued, is down 94% to #82 now that its replacement the Mégane Sedan has arrived in Turkish dealerships with its first 715 sales this month, and drops from #1 to #3 year-to-date with 21.707 sales. The Egea, launched last October to replace the Linea, has never topped the sales charts in Turkey. That was until this month when it sells a whopping 2.907 units for a 4.3% share and is propelled into the year-to-date lead at 24.352 units above the Ford Courier at 23.076. Its predecessor the Fiat Linea ranked in the annual #1 spot in Turkey in 2012 and 2013. Other great performers this month in Turkey include the VW Polo up 176% to #3, the Toyota Corolla up 41% to #6, the Opel Astra up 44% to #8, the Dacia Sandero (+102%), Citroen C-Elysée (+112%), Peugeot 301 (+101%) and Seat Leon (+103%).

Previous month: Turkey August 2016: Renault Symbol and VW Passat on top

One year ago: Turkey September 2015: Now with the Top 225 All-models (BSCB Exclusive)

Full September 2016 Top 45 All-brands and Top 245 All-models below.

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Turkey August 2016: Renault Symbol and VW Passat on top

Renault Symbol Turkey August 2016The Renault Symbol is the most popular vehicle in Turkey in August. 

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August sales are still reeling from the political unrest of July, down 13% to 71.556 units. The year-to-date tally is now down 5% to 568.906. Volkswagen remains the best-selling manufacturer in the country despite deliveries falling sharply at -18% to 11.167, Fiat is up 2 spots on July to 2nd place with 7.720 sales and 10.8% share, overtaking Ford (-27%) and Renault (-23%). Toyota (+18%), Skoda (+38%), Seat (+23%), Land Rover (+172%) and Suzuki (+2746%) post significant year-on-year gains. Model-wise, the Renault Symbol surges 74% to 2.892 sales and 4% share just as the larger and more expensive Fluence is being replace by the Megane Sedan. It distances the VW Passat up 6%, the Opel Astra up 30% and the Fiat Egea at 2.488 sales, still not managing to replicate the success of its predecessor the Linea.

Previous month: Turkey July 2016: Opel Astra, Fiat Egea and Renault Symbol in photo finish

One year ago: Turkey August 2015: VW Jetta and Renault Fluence on top

One year ago (all models): Turkey July-August 2015: Now with All-models ranking (BSCB exclusive)

Full August 2016 Top 45 All-brands and Top 244 All-models below.

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Turkey July 2016: Opel Astra, Fiat Egea & Renault Symbol in photo-finish

Opel Astra Turkey July 2016Fiat Egea Turkey July 2016. Picture courtesy ototest.tvRenault Symbol Turkey July 2016Only 15 sales separate the Opel Astra (2.241), Fiat Egea (2.232) and Renault Symbol (2.226) in July. 

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The country’s very unstable political situation in July leads to new car sales imploding down 30% to 58.533 units,  sinking the year-to-date tally into negative territory at -4% to 497.350 – both these figures include light commercial vehicles. The Top 3 brands are hit even harder than the market: Volkswagen (9.084) and Ford (6.370) are both down 36% while Renault (6.274) is down 40% and Fiat (5.929) follows the market at -29%. Opel stuns with a 3% gain in 5th place, while Hyundai reduces its fall to -6% but Mercedes tumbles down 52% at #10. Seat (+11%), Kia (+24%), Suzuki (+3800%!), Land Rover (+56%) and Jaguar (+13%) are the only other manufacturer managing a Turkish year-on-year gain in July.

The race to the models pole position is at its tightest in Turkey this month, with just 15 sales separating the #1 the Opel Astra at 2.241 (1.701 sedans, 539 hatches and 1 station wagon) from the #3 the Renault Symbol at 2.226 (all sedan) with the all-new Fiat Egea sliding into 2nd place at 2.232 units (1.925 sedans and 307 hatches). Note this is the Egea’s best monthly ranking so far “at home” in Turkey where it is manufactured. Now that its replacement the Renault Megane sedan has been unveiled, the Renault Fluence is falling into oblivion, down 67% to just 1.029 sales at #16. The VW Passat is up 5 spots on June but down 26% year-on-year to #4, the Toyota Corolla up 6 but down 35% to #5, the VW Polo up 15% to #6 and the Hyundai i20 Troy up 13% to #8. Notice also the VW Jetta down 64% to #19, the Renault Clio down 71% to #20 and the Kia Cerato up a further 27 spots on last month to a record #33.

Previous month: Turkey June 2016: Renault Fluence and Opel Astra advance

One year ago (1): Turkey July 2015: Renault Clio climbs up to 2nd spot

One year ago (2): Turkey July-August 2015: Now with All-models ranking (BSCB exclusive)

Full July 2016 Top 45 All-brands and Top 240 All-models below.

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Turkey June 2016: Renault Fluence and Opel Astra advance

Renault Fluence Turkey June 2016The Renault Fluence is the best-selling nameplate in Turkey so far in 2016. 

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The Turkish new car market is up 6% year-on-year in June to 91.540 registrations including light commercials, leading to a H1 2016 total up 1.5% to 438.617 units. In the brands charts, Volkswagen (+13%) reclaims the pole position it holds year-to-date with 12.406 sales ahead of Renault (+8%) at 12.004 and Ford (+17%) at 11.307. Fiat (+6%) remains in 4th place while Opel (+30%), Mercedes (+7%), Dacia (-4%), Hyundai (-8%) and Peugeot (+11%) all take advantage of a particularly weak month by Toyota (-32%). Further down, Skoda (+37%), Audi (+22%), Mitsubishi (+29%), Land Rover (+36%), Porsche (+100%), Jaguar (+500%) and Infiniti (+229%) impress.

Kia Cerato Turkey June 2016The new Kia Cerato is hitting the mark in Turkey. 

Model-wise, the Renault Fluence resumes its domination at 4.350 sales, cementing its YTD lead at 19.436 units vs. 16.725 for the Fiat Egea, stuck at #3 in June with 3.797 deliveries including 514 hatchbacks. The Opel Astra leaps two spots on May to land at #2 with 3.871 sales (65% previous gen sedan, 35% new hatchback and 0.3% new station wagon). The Ford Focus shoots up to #5, the Mercedes C-Class is up 16 ranks to #14, the VW Tiguan up to #21 vs. #41 YTD and both the Hyundai Tucson (#31) and Renault Kadjar (#35) remain relatively discreet compared to elsewhere in Europe. A late newcomer in Turkey, the Kia Cerato takes off in June, up 91 spots on its inaugural month to land at #60. Finally, we welcome the Honda HR-V (#134), Fiat Fullback (#149) and SsangYong XLV (#228) in the Turkish sales charts in June.

Previous month: Turkey May 2016: Toyota Corolla and Renault Clio step ahead

One year ago (1): Turkey June 2015: Toyota Corolla leaps up to #1 spot

One year ago (2): Turkey 1st Half 2015: Fiat Linea reclaims pole position

Full June 2016 Top 45 All-brands and Top 250 All-models below.

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Turkey May 2016: Toyota Corolla and Renault Clio step ahead

Toyota Corolla Turkey May 2016The Toyota Corolla, a local, is the best-selling vehicle in Turkey in May.

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The Turkish new light vehicle market is back on the mend in May with sales up a fantastic 15% year-on-year to 93.904 units, single-handedly pulling the year-to-date total into positive territory at +0.3% and 347.277 deliveries. Renault swooshes up 81% year-on-year to a stunning 12.741 sales and 13.6% share, snapping the lead of the brands ranking off Volkswagen, down 3% to 12.436 and 13.2% share. Ford (10.7%) and Fiat (10.3%) follow while Toyota is up 51% to rank 5th ahead of Opel (+21%) and Hyundai (-3%). Dacia (+36%), Mercedes (+37%), Skoda (+29%) and Audi (+35%) all post very dynamic gains whereas Peugeot (-30%) and Volvo (-40%) crumble. Among smaller brands, Suzuki (+2271% thanks to the new Vitara), Land Rover (+52%), Ssangyong (+88%), Jaguar (+450%) and Smart (+380%) make themselves noticed.

VW Tiguan Turkey May 2016. Picture courtesy autobild.deThe new generation boosts the VW Tiguan up to #24 in May. 

In the models ranking, the Toyota Corolla (4.426) and Renault Clio (3.872) both gain two spots on April to step ahead to #1 and #2 respectively, just as their locally-manufactured facelifts enter the market. They distance the Fiat Egea at 3.527 units including 166 hatchbacks. Still leader year-to-date, the Renault Fluence falls to #5 and 3.413 units, just below the Opel Astra up 3 ranks on last month to #4. The Dacia Sandero (#13), Audi A3 (#21) and VW Tiguan (#24) also impress this month in Turkey, while further down the Suzuki Vitara breaks into the Top 100 at #86, the Renault Talisman ranks 99th and we welcome the Nissan Pulsar (#149), Kia Cerato (#151), Mercedes SLC (#182), Infiniti Q30 (#204) and Mercedes GLS (#249) into the Turkish sales charts.

Previous month: Turkey April 2016: Fiat Egea teases Renault Fluence for pole position

One year ago: Turkey May 2015: Doblo pokes Linea for #1 in strike-disrupted market

Full May 2016 Top 45 All-brands and Top 250 All-models below.

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Turkey April 2016: Fiat Egea teases Renault Fluence for pole position

Fiat Egea Turkey April 2016The Fiat Egea ranks #2 overall in Turkey in April. 

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If the Turkish new light vehicle market drops 7% year-on-year in April, it nevertheless remains at historically high levels at 84.887 units and 253.373 (-4%) year-to-date. After tying for pole position last month, Renault takes the advantage over Volkswagen thanks to sales up a brilliant 13% on April 2015 to 12.075 and 14.2% share while the German manufacturer is down a harsh 20% to 10.486 and 12.4% for the month. Year-to-date, Renault is now only trailing VW by a mere 411 sales at 34.049 (+13%) vs. 34.460 (-17%). Fiat for its part is down 10% both in April (9.521) and year-to-date (27.266) but remains above Ford (-16%). Opel’s stable sales are rewarded with a 5th place overall vs. #6 year-to-date and #7 in 2015. Notice Dacia up 16%, Nissan up 22%, Skoda up 13% and Seat up 15% inside the Top 20 while further down Land Rover (+98%), Mazda (+80%), Suzuki (+439%) and Jaguar (+343%) impress.

Renault Fluence Turkey April 2016The Renault Fluence is the best-selling model in Turkey so far in 2016. 

Model-wise, the Renault Fluence manages to hold onto the top spot with a fantastic 4.180 sales, adding up to 11.673 year-to-date, light-years above its direct follower the Ford Courier at 9.403. Launched late last year and manufactured locally, the Fiat Egea’s mission is to replicate the outstanding success of the Fiat Linea in Turkey. So far, so good: in April the Egea climbs to 2nd place overall – its best ranking yet – beating its volume and market share records at 3.464 and 4.1%, including 21 hatchbacks. The Egea is now only two units the #2 YTD spot, a ranking it should hit next month. Boosted by the new model, the Opel Astra is up to #8 while further down the Dacia Sandero is up 10 spots on March to #17.

Previous month: Turkey March 2016: Renault Fluence and Symbol on podium

One year ago: Turkey April 2015: Local fares Fiat Linea and Renault Clio dominate

Full April 2016 Top 45 All-brands and Top 235 All-models below.

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Turkey March 2016: Renault Fluence and Symbol on podium

Renault Symbol Turkey March 2016The Renault Symbol ranks third in Turkey in March.

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The Turkish new light vehicle market is down a tiny 0.4% year-on-year to 82.948 registrations, a very solid performance in itself given March 2015 was up 75%. The year-to-date total is down 3% to 173.248 units. A very unusual situation, Renault and Volkswagen tie for the brands pole position with 11.293 sales each and 13.6% share each. For Renault this is a 15% improvement but for Volkswagen it’s a 12% drop. VW leads the way year-to-date at 23.975 (-15%) vs. 21.974 (+13%) for Renault. Ford (11.8%) and Fiat (10.1%) follow with Hyundai (5.5%) rounding up the Top 5. Note the outstanding performances of Nissan (+70%), Skoda (+25%) and Honda (+96%). Model-wise, the Renault Fluence resists in the top spot with 3.800 sales, distancing the Ford Courier and Renault Symbol – up 8 spots on February. The Fiat Egea drops out of the podium but still ranks at a very solid 4h place with a round 3.000 sales and 3.6% share, slightly higher than its year-to-date level (3.5%).

Previous post: Turkey January-February 2016: Renault Fluence #1, Fiat Egea on podium

One year ago: Turkey March 2015: Toyota Corolla tops market up 75%

Full March 2016 Top 40 All-brands and Top 233 All-models below.

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