Thailand January 2017: Isuzu D-Max reclaims king of Thai jungle title

 The Isuzu D-Max is the best-selling vehicle in Thailand in January.

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After a one-week hiatus when I was unfortunately and unexpectedly incapacitated, the market updates are back on BSCB! We start with Thailand January data, up 10.5% year-on-year to 57.254 registrations. Market leader Toyota slightly trails the market at +9% to 15.075 sales and 26.3% share, being caught up by Isuzu up 19% to 23% share and Honda up 40% to 13.7% share. Below, Mitsubishi is stable in 4th place, Nissan drops 17% to #5 and Ford delivers the largest jump inside the Top 10 at +35% to 3.469 sales and 6.1% share. Further down, notice Suzuki tumbling down 34% to #9, BMW up 22% to #10 and Nb.1 premium brand above Mercedes (#12) and Volvo (#17). Chinese brand MG, manufactured locally, advances 19% to 11th place with 725 sales, including 104 new GS SUV. Volvo (+40%), Kia (+64%), Scania (+56%), Volkswagen (+133%), Ssangyong (233%) also post spectacular gains.

The GS SUV helps MG to #11 brand overall in Thailnd this month. 

The models ranking offers a fascinating move: dethroned at the last minute by the Toyota Hilux which signed an 11th straight annual win, the Isuzu D-Max reclaims the title of king of the Thai jungle with sales up 20% year-on-year to 11.276 – 63% above the Hilux’s score at 6.920 units – and this despite a lower 13% share vs 15.6% over the Full Year 2016. The Ford Ranger gains 37% to #3 and the Mitsubishi Triton is up 27% to #4, making the Top 4 best-sellers in Thailand this ,month 100% pick-up trucks. The Toyota Yaris leads passenger cars with 2.243 sals, just above the Honda Civic up 3 spots on December to #5 and 2.129. Notice also the Honda HR-V up 46% to #12, the Toyota Corolla up 115% to #14, the Mitsubishi Attrage up 40% to #18 and the Ford Everest up 96% to #21. Among recent launches (<12 months), the Toyota Sienta (#22), Innova Crysta (#38) and MG GS (#40) also slide into the Thai Top 40 in January.

Previous post: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

One year ago: Thailand January 2016: Market back down, Isuzu D-Max stays #1

Full January 2017 Top 30 All-brands and Top VCCC models below.

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Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

Toyota Hilux Revo Thailand 2016. Picture courtesy caronline.netThe Toyota Hilux saves its #1 spot by the tiniest of margins in 2016. 

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Consult 13 years worth of Thailand Historical Data here

Although down for the fourth straight year, the Thai new car market has somewhat stabilised in 2016 with a restrained 4% drop to 768.788 registrations. Sales were up in April, May, June, August and September. Market leader Toyota falls faster than the market at -8%, resulting in a reduced 31.8% market share, still head and shoulders above the competition though. Isuzu slides just 1% to increase its share to 18.6%, distancing Honda (-4%), Mitsubishi (-7%) and Nissan (-17%). Below, Mazda (+8%), Ford (+12%) and Suzuki (+8%) charge on and impress with sizeable gains but all retain their 2015 ranking. Hino (+9%) knocks Mercedes (-7%) out of the Top 10.

MG GS Thailand 2016. Picture courtesy headlightmag.comThe GS helped MG soar to #12 in the Thai brands ranking this year.

The most impressive evolution in the Thai brands ranking this year is delivered by Chinese carmaker MG. A local producer since 2015, MG more than doubles its sales year-on-year at +120% to land in 12th place overall with 8.319 units and 1.1% share. It peaked at #11 in July and October and lodged its very first four-digit result in December at 1.071 sales. Model-wise, the MG3 is up 69% to #28, the MG5 up 518% to #41 the MG6 up 170% to #50 and the MG GS lands at #60. Chinese MG could aim at a Top 10 ranking in 2017 if it launches more models in Thailand. These are encouraging news for Chinese manufacturers willing to explore the dynamic south-east asian markets. Other great performers brand-wise include Subaru (+22%), Dongfeng (+17%), Peugeot (+18%), Ferrari (+54%) and Jaguar (+11%).

Isuzu D-Max Thailand 2016The Isuzu D-Max was #1 YTD all year until November before being toppled by the Hilux.

The models ranking is the theatre of a last minute “coup” by the Toyota Hilux. Its archenemy, the Isuzu D-Max, splendidly managed to counter the arrival of the new generation Hilux with a new sporty variant and discounted prices, holding the YTD pole position throughout the entire year up to November. Thanks to 14.485 deliveries in December (+46%) vs. 12.907 for the D-Max (-23%), the Toyota Hilux snaps a last minute win with 120.444 annual sales vs. 120.009. Both nameplates are stable year-on-year and therefore improve their market shares to 15.7% and 15.6% respectively. This is the 11th consecutive year the Toyota Hilux ranks #1 in Thailand, with the Isuzu D-Max last holding the top spot in 2005.

Ford Ranger Thailand 2016. Picture courtesy headlightmag.comThe Ford Ranger is up 29% to 4th place overall in 2016. 

The Toyota Yaris improves 1% to remain the best-selling passenger car in the country at a much more models 36.684 sales and 4.8% share. Among passenger cars, it distances the Honda City at #6 (-20%) the Mazda2 brilliantly breaking into the Top 10 at #8 (+22%) and the Honda Civic shooting up 233% to #9 thanks to the new generation. Traditionally atop the charts, the Toyota Vios (-39%) and Corolla (-14%) underperform this year. The Ford Ranger surges 29% and 5 spots to #4 thanks to the new model and is one of four pickups in the Top 7 alongside the Mitsubishi Triton (#7). The Toyota Fortuner is once again the #1 SUV in Thailand (#5) ahead of the Mitsubishi Pajero Sport (#14), Honda HR-V (#15) and the Honda BR-V, the most popular all-new nameplate at #18. Notice also the Toyota Sienta landing at #37.

Previous month: Thailand November 2016: Hilux races D-Max for annual pole position

Previous year: Thailand Full Year 2015: Hilux holds onto #1 in market down 10%

Two years ago: Thailand Full Year 2014: Toyota Hilux leads, Yaris on podium

Full Year 2016 Top 40 All-brands and Top 70 models vs. Full Year 2015 figures below.

Full December 2016 Top 30 All-brands and Top 65 models below.

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Thailand November 2016: Hilux races D-Max for annual pole position

toyota-hilux-thailand-august-2016The Toyota Hilux is #1 in Thailand for the 7th month in a row but remains #2 YTD.

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New car sales in Thailand are down by double digits for the second month running in November at -15% to 64.771 units, pulling the year-to-date tally down 2% to 681.930. Toyota (-4%) resists better than the market and post a stunning 36.3% market share, well above the 31.7% it commands year-to-date. Isuzu manages to improve at +4% to 18.5% share, distancing Honda (-28%), Mitsubishi (-50%), Ford (-15%) and Nissan (-28%). Suzuki (+1 unit!), Hino (+20%), MG (+26%), Dongfeng (+38%), Tata (+6%) and Volvo (+2%) are the only gainers in the Top 20. Notice also Peugeot up 113% at #23. Model-wise, the Toyota Hilux is racing to try and snatch the annual pole position back from the Isuzu D-Max. It sells 11.518 units in November (+13%) vs. 9.925 (+8%) for the D-Max, bridging the YTD gap to just 1.143 units: 107.102 for the D-Max vs. 105.959 for the Hilux. This race will be decided in the last days of December. The Toyota Yaris surges 22% in third place and the Toyota Corolla is up 17% thanks to its facelift and is back above the Honda Civic (+192%).

Previous month: Thailand October 2016: Hilux still lagging behind D-Max year-to-date

One year ago: Thailand November 2015: Mitsubishi Pajero Sport outsells Toyota Fortuner to #3

Full November 2016 Top 30 All-brands and Top 65 models below.

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Thailand October 2016: Hilux still lagging behind D-Max year-to-date

Isuzu D-Max Thailand February 2016Can the Isuzu D-Max win in 2016 for the first time in 8 years?

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It’s a disappointing month for new car sales in Thailand: October is down 11% to 60.634 units, bringing the year-to-date cume into negative territory at -1.2% to 617.159 registrations. Toyota (-9%) loses slightly less ground than the market and posts a very strong 34.4% market share, three full percentage points above its YTD level. Isuzu gains 5% in 2nd place but remains at its 2016 level (18.6%), whereas Honda (-16%), Mitsubishi (-36%) and Nissan (-25%) fall heavily. Suzuki (50%), MG (+51%) and Dongfeng (+46%) shine. Model-wise, the Toyota Hilux has a slim advantage over the Isuzu D-Max this month but it’s not enough to fill the gap that separates it from #1, with 2016 looking increasingly likely to be the first annual win for the D-Max in a decade. The Toyota Yaris is up 20% to #3, the Vios down 10% to #4, the Ford Ranger up 24% to #5, the Mitsubishi Triton up 32% to #7 and the Honda Civic up 180% to #9. Among recent launches, the Toyota Sienta is up 8 spots on last month to #24 and the Toyota Innova Crysta is up 25 to #37.

Previous month: Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

One year ago: Thailand October 2015: New Mitsubishi Pajero Sport jumps to 4th place

Full October 2016 Top 30 All-brands and Top 65 All-models below.

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Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

Toyota Hilux Thailand September 2016Despite sales up 17% the Toyota Hilux remains #2 YTD for now. 

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The Thai new car market is up another 3% year-on-year in September to 63.641 registrations, pushing the year-to-date tally up 0.4% to 556.525. Both market leaders Toyota (34.7% share) and Isuzu (16.4%) drop 2% on September 2015, whereas their direct followers Honda (+7%), Mitsubishi (+37%), Ford (+21%) and Mazda (+6%) all frankly beat the market. Hyundai (+41%), Mercedes (+47%), MG (+47%), Subaru (+57%), Dongfeng (+63%) and Kia (+67%) all take off. In the models ranking, thanks to sales up 17% year-on-year the Toyota Hilux continues to reduce the gap separating it from the YTD #1 position held by the Isuzu D-Max, down 5% in September. A 2.249 sales Hilux advantage in September brings this gap to 3.244 with 3 months to go. Notice also the Ford Ranger up 67% to #5, the Honda Civic up 256% at #9, the Honda BR-V down 9 spots to #28, the Toyota Sienta landing directly at #32 and the Toyota Innova Crysta at #62.

Previous month: Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

One year ago: Thailand September 2015: Toyota Fortuner in unchartered territory

Full September 2016 Top 35 All-brands and Top 70 models below.

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Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

toyota-hilux-thailand-august-2016The Toyota Hilux is #1 in Thailand for the 4th straight month, but still #2 YTD. 

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Encouraging result in August for new car sales in Thailand: up for the 6th time in the past 10 months at +2.6% to 63.619 registrations, which brings the year-to-date tally into positive territory for the first time in 2016 at 492.884 units, up 0.2% on the same period in 2015. Market leader Toyota drops 2% but at 33.3% share – exactly 1 in every 3 vehicles sold in the country this month – it does way better than its year-to-date level (30.4%). Reversely, Isuzu (-1%) drops to 17.2% share vs. 19.1% YTD. Honda shoots up 19% to 9.625 units and 15.1%, distancing Mitsubishi (6.5%), Ford up 11% (5.8%) and Mazda up 14% (5.6%). Nissan tumbles down 44% to 8th place and Chevrolet drops 12% to step out of the Top 10 at #11 but Hino (+36%) and Mercedes (+15%) post solid gains among the 10 best-selling brands. Below, MG (+156%), Subaru (+155%), Dongfeng (+44%), Scania (+105%) and Jaguar (+100%) are the most impressive.

honda-civic-thailand-august-2016The Honda Civic is up 316% thanks to the new model. 

The Toyota Hilux confirms it is back at the reins of the Thai market with a 4th consecutive pole position at 9.840 sales, but the staggering performance of the Isuzu D-Max earlier in the year still puts it comfortably ahead year-to-date at 79.653 (+6%) vs. 74.160 (-9%) for the Hilux. The Toyota Yaris gains 21% to consolidate its third position with 3.513 sales and 5.5% share, with the Ford Ranger even more dynamic at #4 and +32%. The Toyota Vios (+7%) and Honda City (+5%) follow, ahead pf the Honda Civic still enjoying the benefits of the new generation at +316% to 2.353 deliveries. Below, the Honda Jazz (+16%), Mitsubishi Attrage (+44%) and Mazda BT-50 (+37%) shine. Among recent launches, the Honda BR-V is down one spot on July to #19 and the Mazda CX-3 remains at #31. Surprising declines include the Honda HR-V (-42%) and Nissan Navara (-66%).

Previous month: Thailand July 2016: Chinese MG knocks at Top 10’s door

One year ago: Thailand August 2015: Toyota Fortuner on podium, Ford Everest in Top 20

Full August 2016 Top 30 All-brands and Top 65 models below.

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Thailand July 2016: Chinese MG knocks at Top 10 door

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Thai new vehicle sales are back down to negative territory in July, but just: the 0.4% slip to 60.635 units means the year-to-date total is still a smidgen (0.2%) below its level of a year ago at 429.265 registrations. Toyota falls much faster than the market at -11% but at 33.1% share it is well above its year-to-date level (a round 30%). Isuzu follows at 17.6% (-3%) ahead of Honda at 15% (+7%) with Ford posting an impressive 31% improvement in 4th place overall. Mazda (+19%), Suzuki (+16%) and most strikingly Mercedes (+76%) also shine inside the Top 10. Just outside, MG is up one step to a record-breaking 11th place thanks to sales up 72% on July 2015. Among smaller brands, Subaru (+115%), Dongfeng (+46%) and Jaguar (+1200%) make themselves noticed.

Chevrolet Colorado Thailand July 2016Chevrolet Colorado sales are up 34% in Thailand in July. 

The Toyota Hilux is the best-selling vehicle in the country for the third month in a row despite sales down 23% year-on-year to 9.456 and its slight advantage over the Isuzu D-Max (-4% to 8.773) means the D-Max is still comfortably ahead in the race to the title of 2016 best-seller with 70.719 units (+7%) vs. 64.320 (-10%) for the Hilux. The Toyota Vios (+41%) catches up on lost time due to the changeover to a new engine earlier this year, outselling the Toyota Yaris while the Ford Ranger (+24%) remains at #5. The Honda Civic is down two spots on June but still up 368% year-on-year thanks to the new model, leaps and bounds above its archenemy the Toyota Corolla (2.347 vs. 1.524). The Nissan Almera (+59%) and Chevy Colorado (+34%) shine and the Honda BR-V is back inside the Top 20.

Previous month: Thailand June 2016: Hilux drops 17% but leads, Civic stays strong

One year ago: Thailand July 2015: New Toyota Fortuner and Ford Ranger land

Full July 2016 Top 30 All-brands and Top 65 models below.

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Thailand June 2016: Hilux drops 17% but leads, Civic stays strong

Honda Civic Thailand June 2016Honda Civic 

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The Thai new car market is once again and encouragingly up year-on-year in June – it’s the 5th time in the past 8 months – with deliveries up 9% to 66.049 units, leading to a half-year result down just 0.1% on 2015 to 368.630. Toyota drops 2% but at 32.3%, it holds a much higher market share than year-to-date (29.5%). The Japanese manufacturer is followed once again by fellow compatriots Isuzu (16.9%), Honda up 26% (15.1%) and Mitsubishi (6.2%). Below, Ford shoots up 41% to #5 and 5.8% share, Nissan is up 16%, Mazda up 12% and Suzuki up 19%. Notice also Chinese carmaker MG up 170% to #12 and 1.2% share, Subaru up 168%, Tata up 34%, Scania up 83% and Land Rover up 400%.

Toyota Fortuner Ford Everest Thailand June 2016. Picture courtesy caradvice.com.auThe Toyota Fortuner and Ford Everest continue to deliver strong figures in Thailand. 

Model-wise, the Toyota Hilux manages a 2nd consecutive month in the lead despite sales down 17% year-on-year to 10.628 ahead of the Isuzu D-Max at 9.149 (+4%). The latter still holds the year-to-date lead however at 61.946 (+9%) vs. 54.864 (-8%) for the Hilux. In third place, the Toyota Yaris is up 39% to 3.105 sales with the Honda Civic holding very strong at 2.850 units, up 7-fold on a year ago thanks to the new generation. The Ford Ranger (+40%), Toyota Fortuner (+251%), Nissan Navara (+40%), Almera (+82%) and Chevrolet Colorado (+51%) also shine whereas the Mitsubishi Pajero Sport slowly returns to normal (#18) just under a year after the new generation launched. The Ford Everest (#17) leads recently (re)launched nameplates above the Suzuki Ciaz (#22), Honda BR-V (#23) and Mazda CX-3 (#30).

Previous month: Thailand May 2016: Market up 16%, largest gain in over 3 years

One year ago (1): Thailand June 2015: New Toyota Hilux shoots up to 21% share

One year ago (2): Thailand H1 2015: Toyota Hilux transitions, Honda HR-V makes a splash

Full June 2016 Top 35 All-brands and Top 65 models below.

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Thailand May 2016: Market up 16%, largest gain in over 3 years

Toyota Hilux Revo Thailand May 2016. Picture courtesy caronline.netThe Toyota Hilux is back to #1 in Thailand in May but remains #2 year-to-date. 

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Note the April 2016 update has also been updated with a Top 35 All-brands ranking.

It’s official: the Thai market is out of the woods. With a 16% surge in May to 66.055 registrations, new car sales in Thailand register their 4th month of year-on-year gains in the past seven and its biggest improvement since March 2013. The year-to-date tally is still in negative though at -2% to 302.581 units. After struggling for the past six months, Toyota finally manages to outpace the market with volumes up 24% to 22.244 and 33.7% share, its highest since last October. Isuzu is up 17% to 19.3%, Honda up 11% to 14.9% and Mitsubishi up 27% to 6.5%. Further down, Mazda (+23%), Mercedes (+29%), MG (+180%), Subaru (+27%) and Lexus (+110%) also shine.

Honda Civic Thailand May 2016Outstanding launch in Thailand for the new Honda Civic. 

In the models ranking, after 5 consecutive months of supremacy, the Isuzu D-Max passes back the pole position baton to the Toyota Hilux, but just: at 11.010 vs. 10.549 sales. Never in the past decade had the Hilux been so aggressively challenged, and for now it looks like the FY2016 pole position is well out of reach: after 5 months, the D-Max still has  8.500 sales advantage at 52.797 (+10%) vs. 44.236 (-5%) for the Hilux. Now that local production has resumed with the 1.5 Dual VVT-i engine, the Toyota Vios reclaims the passenger car crown with 3.544 sales (+27%), enough to also install it back to #3 year-to-date. The Honda Civic however is up 5-fold on a year ago thanks to the new generation at 2.880 sales  vs. 1.920 for the Toyota Corolla (+29%). The Nissan Navara (+88%), Toyota Fortuner (+97%) and Mitsubishi Pajero Sport (+129%) all owe their spectacular gains to a new model, while among recent launches the Honda BR-V (#19) continues to slide whereas the Suzuki Ciaz (#20) remains solid.

Previous month: Thailand April 2016: Honda Civic up 4-fold to land on podium

One year ago: Thailand May 2015: 8100 new generation Hilux already on the roads

Full May 2016 Top 35 All-brands and Top 65 models below.

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Thailand April 2016: Honda Civic up 4-fold to land on podium

Honda Civic Thailand April 2016. Picture courtesy grandprix.co.thIt’s a Honda Civic invasion: 2.408 Thai sales in April alone.

* Now updated with the Top 35 All-brands and Top 65 models *

For the third time in the past 6 months, the Thai new light vehicle market is up year-on-year at +2% to 54.986 registrations, with the year-to-date total now down just 6% to 236.546 units. On paper, Toyota is back on track in the brands ranking with sales up 12% to 14.839 and 27% share, but it’s not that clearcut. At the same time last year the Toyota Hilux was in the middle of a generation changeover, giving it a 41% rise to 6.927 sales this month, yet this is still an astounding 3.000 units below its archenemy the Isuzu D-Max which only needed a mild refresh to gain 4%. The D-Max cements its year-to-date leadership at 42.248 units so far in 2016 (+7%), each month moving further out of reach of the Hilux now at 33.226 (-12%). The other thorn on Toyota’s side has been the Vios, whose production has been stalled to give way of the 2016 model with a new 1.5 Dual VVT-i engine. It is now back with 1.765 sales, albeit 19% down year-on-year and lagging behind segment leader the Honda City (2.291). Lastly, with sales down 21% to 1.052, the Corolla has been hit full frontal by the arrival of the new generation Civic posting extraordinary numbers at 2.408 deliveries in third place overall.

Chevrolet Colorado Thailand April 2016. Picture courtesy grandprix.co.thThe facelifted Chevrolet Colorado was unveiled in Thailand on April 26. 

Back to the brands ranking where Isuzu holds strong at #2 and 21.7% share (+2%) above Honda at 16.6% (+6%). Below Mitsubishi at #4 (-3%), Mazda continues to gear up with sales up 13% to 3.443 and 6.3% share, overtaking Nissan this month (-29% to 5.3%). Chevrolet is down 24% and awaits the arrival of the facelifted Colorado with impatience. Chinese carmaker MG is up 5-fold on April 2015 to break its market share record at a splendid 1.3%: the MG 3 is up 6-fold to #25, the MG 5 up 6 spots on last month to #41, the MG GS up 3 to #51 and the MG 6 up 117% year-on-year to #54. In other models news, the Mazda2 is starting to threaten the Honda City with sales up 37% to 1.854, the Ford Ranger is strong at #6 (+25%), the Toyota Fortuner (+231%) continues to benefit from the new model a lot more than the Mitsubishi Pajero Sport (+131%) and the Honda BR-V recedes 7 spots on March to #18.

Previous month: Thailand March 2016: Isuzu D-Max increases gap over Toyota Hilux

One year ago: Thailand April 2015: Hilux changeover lifts Isuzu D-Max to #1 year-to-date

Full April 2016 Top 35 All-brands and Top 65 models below.

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