Thailand July 2017: Mitsubishi up 62%, Isuzu D-Max holds onto lead

The Triton (+53%) helps Mitsubishi up 62% in July. Picture thairath.co.th 

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Thai new vehicle sales are up 7.5% year-on-year in July to 65.178 units, lifting the year-to-date total up 10.7% to 475.158 registrations. Toyota goes against the grain with a worrying 18% year-on-year fall to 25.2% share vs. 27.1% year-to-date. Isuzu (+14%) reclaims the 2nd spot off Honda (+15%) at 18.6% share vs. 16.1%. Mitsubishi soars 62% but remains in 4th place, ahead of Nissan (+37%), Ford (+21%), Mazda (+13%), Suzuki (+24%) and Chevrolet (+22%), all comfortably beating the market growth. Mercedes (-10%) is with Toyota the only Top 10 manufacturer to decline. Further down, MG soars 47% at #11, BMW is up 36%, Hyundai up 38%, Kia up 104% and Volkswagen up almost 30-fold (!) whereas Subaru implodes down 70%.

Suzuki Ciaz sales are up 88% year-on-year in July. Picture grandprix.co.th 

Model-wise, the Isuzu D-Max has now been the best-selling vehicle in the country for six of the seven months of 2017 so far, and gains 13% in July to hop to 15.2% share vs. 13.6% (-6%) for its archenemy the Toyota Hilux. The advantage the D-Max holds over the Hilux year-to-date is now over 13.000 units. As we mentioned last month, this now seems like an unsurmountable advantage and the D-Max is headed towards its very first Thai crown in over a decade in 2017… The Ford Ranger (+33%) is back above the Toyota Yaris (+1%) in third place while the Honda City (+14%) claws back up one spot on June to #5. The Mazda2 (+24%), Honda Jazz (+36%) and Mitsubishi Triton (+53%) all frankly beat the market inside the Top 10 while beyond the Nissan Navar (+22%), Mitsubishi Pajero Sport (+39%), Isuzu MU-X (+41%), Suzuki Ciaz (+88%), Mitsubishi Attrage (+94%) and Honda CR-V (+393%) impress in the Top 20. The Nissan Note is up four spots to #22.

Previous month: Thailand June 2017: Honda up 29%, places four nameplates in Top 10

One year ago: Thailand July 2016: Chinese MG knocks at Top 10’s door

Full July 2017 Top 30 All-brands and Top 70 models below.

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Thailand June 2017: Honda up 29%, places four nameplates in Top 10

The Honda Jazz leaps to 5th place overall in Thailand in June. 

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The Thai new vehicle market is up 5.7% year-on-year in June to 69.798, leading to a First Half 2017 tally up a solid 11.2% to 409.980 units. Leader Toyota is in difficulty this month with sales plunging 16% on June 2016 to 25.6% share vs. 27.4% YTD. In contrast, Honda surges 29% to snap the 2nd spot off Isuzu at 18.5% share vs. 15% YTD while Isuzu is down 0.3% to 16% vs. 18.8% YTD. The next four manufacturers all frankly beat the market, posting double-digit gains: Mitsubishi is up 36%, Nissan up 37%, Ford up 18% and Mazda up 27%%, with Chevrolet up 18% in 9th place. Further down, notice Chinese MG continuing to climb higher at +36%, BMW up 25%, Hyundai up 28%, Dongfeng up 21% and Volkswagen up a staggering 880%.

The Isuzu D-Max now has a 12.000-sales advantage over the Toyota Hilux… 

Model-wise, the Isuzu D-Max has now established itself as the uncontested market leader, having held the top spot five of the past six months including June when it commands a 12.8% share thanks to a limited 2% drop vs. 11.6% and -24% for the Toyota Hilux. Year-to-date, the D-Max has a 12.000 unit-advantage over the Hilux, compared to 7.000 a year ago when the HIlux manages to edge past the D-Max during the last days of the year, ending 2016 with a 400-unit advantage. However at the same time in 2016, the Hilux had already begun to catchup on the D-Max, ranking #1 both in May and June, and for the rest of the year. The situation is quite different this year, with the Hilux not able to snatch a convincing win: its only #1 ranking happened in February for just 114 units. This time it seems almost certain: the Hilux is about to lose its “home” market after 11 straight annual wins.

The Honda CR-V is up 724% on the old model. Picture incarsmagazine.com 

The Toyota Yaris dominates the passenger cars market, up one spot on May to land on the podium, knocking the Ford Ranger (+41%) down to #4. The Honda Jazz soars by a spectacular 71% year-on-year and 9 spots on May thanks to its facelift, landing in 5th place overall and 2nd best-selling passenger car. In fact, Honda places no less than four nameplates in side the June Thai Top 10 (Toyota has just two), along with the City (+26%), Civic (-18%) and CR-V up 8-fold thanks to the new generation. Other great performers include the Mitsubishi Triton up 32%, the Chevrolet Colorado up 29%, Mitsubishi Attrage up 50%, Mitsubishi Pajero Sport up 31%, Isuzu MU-X up 26%, Mitsubishi Mirage up 39% and Nissan March up 143%.

Previous month: Thailand May 2017: Market slows growth at +0.7%

One year ago: Thailand June 2016: Hilux drops 17% but leads, Civic stays strong

Full June 2017 Top 30 All-brands and Top 70 models below.

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Thailand May 2017: Market slows growth at +0.6%

 The Isuzu D-Max remains the best-selling vehicle in Thailand.

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New light vehicle sales in Thailand are up a meagre 0.6% in May to 66.425 registrations, however the year-to-date total remains frankly in positive at +12.4% to 340.182 units. Market leader Toyota freefalls 20% to 26.9% share with Isuzu getting closer in 2nd place thanks to a moderate 5% fall to 18.3%. Honda gains 2% to 15.1%, but it’s below that we witness some very solid increases: Mitsubishi (+21%), Nissan (+23%), Ford (+43%) and Mazda (+13%) all post double-digit gains far above the market growth and improve their market share drastically. It’s definitely smaller brands that spruced the market into slight positive this month, with Chevrolet (+34%), Mercedes (+51%), MG (+44%), BMW (+54%), Hyundai (+25%), Kia (+130%) and Volvo (+48%) all posting spectacular improvements.

Honda CR-V sales are up 286% year-on-year in May thanks to the new model.

Model-wise, the Isuzu D-Max impresses and keeps the Toyota Hilux at bay with deliveries down 6% to 14.9% share vs. -20% to 13.3% for the Hilux. The Ford Ranger surges 46% to remain on a podium now 100% composed of pickup trucks. The Toyota Yaris snaps the passenger car crown off the Honda City despite sales down 3% year-on-year vs. +31% for the City. The Mitsubishi Triton (+44%) makes it four pickups in the Top 6 and the Mazda2 (+32%) continues to surprise. Outside the Top 10, the Honda CR-V is boosted up 4-fold on May 2016 thanks to the new generation, with the Nissan March (+198%) also benefiting from a welcome new gen spike. Among recent launches, the Nissan Note is up 11 spots on April to #25 and the Toyota Sienta is down two to #28.

Previous month: Thailand April 2017: Isuzu D-Max cements Hilux domination

One year ago: Thailand May 2016: Market up 16%, largest gain in over 3 years

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Thailand April 2017: Isuzu D-Max cements Hilux domination

The Isuzu D-Max is by far the best-selling vehicle in Thailand so far this year.

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Excellent month for new vehicle sales in Thailand at +15.1% year-on-year in April to 63.267 registrations, lifting the year-to-date total up 15.7% to 273.757. Market leader Toyota outpaces the market with a 20% gain to 28.1% share, distancing Isuzu (+1%) and Honda (-8%) both underperforming. Below, a series of five manufacturers all frankly beat the market: Mitsubishi (+36%), Mazda (+22%), Nissan (+41%), Ford (+47%) and Chevrolet (+41%). Further down, Mercedes (+67%), MG (+40%), BMW (+49%), Volvo (+137%) and Kia (+149%) all impress.

Model-wise, after losing the annual top spot in 2016 for a mere 400 sales, the Isuzu D-Max dominates the Toyota Hilux head and shoulders so far in 2017: 9.968 sales in April vs. 7.302 for the Hilux and 45.343 year-to-date vs. 35.251. The Ford Ranger (+46%) climbs onto the third step of the podium which becomes 100% pickup truck this month as well as year-to-date. There are even four pickups in the Top 5 with the Triton in 5th place (+112%). The Honda City (+26%) is the best-selling passenger car in the country both in April and year-to-date while the Mazda2 overtakes both the Toyota Vios and Yaris this month. Notice also the Nissan Almera up 85%, and among recent launches the Toyota Sienta at #26, the Nissan Note at #36 and the Toyota Innova Crysta at #40.

Previous post: Thailand January 2017: Isuzu D-Max reclaims king of the Thai jungle title

One year ago: Thailand April 2016: Honda Civic up 4-fold to land on podium

Full April 2017 Top 30 All-brands and Top 70 models below.

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Thailand January 2017: Isuzu D-Max reclaims king of Thai jungle title

 The Isuzu D-Max is the best-selling vehicle in Thailand in January.

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After a one-week hiatus when I was unfortunately and unexpectedly incapacitated, the market updates are back on BSCB! We start with Thailand January data, up 10.5% year-on-year to 57.254 registrations. Market leader Toyota slightly trails the market at +9% to 15.075 sales and 26.3% share, being caught up by Isuzu up 19% to 23% share and Honda up 40% to 13.7% share. Below, Mitsubishi is stable in 4th place, Nissan drops 17% to #5 and Ford delivers the largest jump inside the Top 10 at +35% to 3.469 sales and 6.1% share. Further down, notice Suzuki tumbling down 34% to #9, BMW up 22% to #10 and Nb.1 premium brand above Mercedes (#12) and Volvo (#17). Chinese brand MG, manufactured locally, advances 19% to 11th place with 725 sales, including 104 new GS SUV. Volvo (+40%), Kia (+64%), Scania (+56%), Volkswagen (+133%), Ssangyong (233%) also post spectacular gains.

The GS SUV helps MG to #11 brand overall in Thailnd this month. 

The models ranking offers a fascinating move: dethroned at the last minute by the Toyota Hilux which signed an 11th straight annual win, the Isuzu D-Max reclaims the title of king of the Thai jungle with sales up 20% year-on-year to 11.276 – 63% above the Hilux’s score at 6.920 units – and this despite a lower 13% share vs 15.6% over the Full Year 2016. The Ford Ranger gains 37% to #3 and the Mitsubishi Triton is up 27% to #4, making the Top 4 best-sellers in Thailand this ,month 100% pick-up trucks. The Toyota Yaris leads passenger cars with 2.243 sals, just above the Honda Civic up 3 spots on December to #5 and 2.129. Notice also the Honda HR-V up 46% to #12, the Toyota Corolla up 115% to #14, the Mitsubishi Attrage up 40% to #18 and the Ford Everest up 96% to #21. Among recent launches (<12 months), the Toyota Sienta (#22), Innova Crysta (#38) and MG GS (#40) also slide into the Thai Top 40 in January.

Previous post: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

One year ago: Thailand January 2016: Market back down, Isuzu D-Max stays #1

Full January 2017 Top 30 All-brands and Top VCCC models below.

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Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

Toyota Hilux Revo Thailand 2016. Picture courtesy caronline.netThe Toyota Hilux saves its #1 spot by the tiniest of margins in 2016. 

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Consult 13 years worth of Thailand Historical Data here

Although down for the fourth straight year, the Thai new car market has somewhat stabilised in 2016 with a restrained 4% drop to 768.788 registrations. Sales were up in April, May, June, August and September. Market leader Toyota falls faster than the market at -8%, resulting in a reduced 31.8% market share, still head and shoulders above the competition though. Isuzu slides just 1% to increase its share to 18.6%, distancing Honda (-4%), Mitsubishi (-7%) and Nissan (-17%). Below, Mazda (+8%), Ford (+12%) and Suzuki (+8%) charge on and impress with sizeable gains but all retain their 2015 ranking. Hino (+9%) knocks Mercedes (-7%) out of the Top 10.

MG GS Thailand 2016. Picture courtesy headlightmag.comThe GS helped MG soar to #12 in the Thai brands ranking this year.

The most impressive evolution in the Thai brands ranking this year is delivered by Chinese carmaker MG. A local producer since 2015, MG more than doubles its sales year-on-year at +120% to land in 12th place overall with 8.319 units and 1.1% share. It peaked at #11 in July and October and lodged its very first four-digit result in December at 1.071 sales. Model-wise, the MG3 is up 69% to #28, the MG5 up 518% to #41 the MG6 up 170% to #50 and the MG GS lands at #60. Chinese MG could aim at a Top 10 ranking in 2017 if it launches more models in Thailand. These are encouraging news for Chinese manufacturers willing to explore the dynamic south-east asian markets. Other great performers brand-wise include Subaru (+22%), Dongfeng (+17%), Peugeot (+18%), Ferrari (+54%) and Jaguar (+11%).

Isuzu D-Max Thailand 2016The Isuzu D-Max was #1 YTD all year until November before being toppled by the Hilux.

The models ranking is the theatre of a last minute “coup” by the Toyota Hilux. Its archenemy, the Isuzu D-Max, splendidly managed to counter the arrival of the new generation Hilux with a new sporty variant and discounted prices, holding the YTD pole position throughout the entire year up to November. Thanks to 14.485 deliveries in December (+46%) vs. 12.907 for the D-Max (-23%), the Toyota Hilux snaps a last minute win with 120.444 annual sales vs. 120.009. Both nameplates are stable year-on-year and therefore improve their market shares to 15.7% and 15.6% respectively. This is the 11th consecutive year the Toyota Hilux ranks #1 in Thailand, with the Isuzu D-Max last holding the top spot in 2005.

Ford Ranger Thailand 2016. Picture courtesy headlightmag.comThe Ford Ranger is up 29% to 4th place overall in 2016. 

The Toyota Yaris improves 1% to remain the best-selling passenger car in the country at a much more models 36.684 sales and 4.8% share. Among passenger cars, it distances the Honda City at #6 (-20%) the Mazda2 brilliantly breaking into the Top 10 at #8 (+22%) and the Honda Civic shooting up 233% to #9 thanks to the new generation. Traditionally atop the charts, the Toyota Vios (-39%) and Corolla (-14%) underperform this year. The Ford Ranger surges 29% and 5 spots to #4 thanks to the new model and is one of four pickups in the Top 7 alongside the Mitsubishi Triton (#7). The Toyota Fortuner is once again the #1 SUV in Thailand (#5) ahead of the Mitsubishi Pajero Sport (#14), Honda HR-V (#15) and the Honda BR-V, the most popular all-new nameplate at #18. Notice also the Toyota Sienta landing at #37.

Previous month: Thailand November 2016: Hilux races D-Max for annual pole position

Previous year: Thailand Full Year 2015: Hilux holds onto #1 in market down 10%

Two years ago: Thailand Full Year 2014: Toyota Hilux leads, Yaris on podium

Full Year 2016 Top 40 All-brands and Top 70 models vs. Full Year 2015 figures below.

Full December 2016 Top 30 All-brands and Top 65 models below.

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Thailand November 2016: Hilux races D-Max for annual pole position

toyota-hilux-thailand-august-2016The Toyota Hilux is #1 in Thailand for the 7th month in a row but remains #2 YTD.

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New car sales in Thailand are down by double digits for the second month running in November at -15% to 64.771 units, pulling the year-to-date tally down 2% to 681.930. Toyota (-4%) resists better than the market and post a stunning 36.3% market share, well above the 31.7% it commands year-to-date. Isuzu manages to improve at +4% to 18.5% share, distancing Honda (-28%), Mitsubishi (-50%), Ford (-15%) and Nissan (-28%). Suzuki (+1 unit!), Hino (+20%), MG (+26%), Dongfeng (+38%), Tata (+6%) and Volvo (+2%) are the only gainers in the Top 20. Notice also Peugeot up 113% at #23. Model-wise, the Toyota Hilux is racing to try and snatch the annual pole position back from the Isuzu D-Max. It sells 11.518 units in November (+13%) vs. 9.925 (+8%) for the D-Max, bridging the YTD gap to just 1.143 units: 107.102 for the D-Max vs. 105.959 for the Hilux. This race will be decided in the last days of December. The Toyota Yaris surges 22% in third place and the Toyota Corolla is up 17% thanks to its facelift and is back above the Honda Civic (+192%).

Previous month: Thailand October 2016: Hilux still lagging behind D-Max year-to-date

One year ago: Thailand November 2015: Mitsubishi Pajero Sport outsells Toyota Fortuner to #3

Full November 2016 Top 30 All-brands and Top 65 models below.

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Thailand October 2016: Hilux still lagging behind D-Max year-to-date

Isuzu D-Max Thailand February 2016Can the Isuzu D-Max win in 2016 for the first time in 8 years?

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It’s a disappointing month for new car sales in Thailand: October is down 11% to 60.634 units, bringing the year-to-date cume into negative territory at -1.2% to 617.159 registrations. Toyota (-9%) loses slightly less ground than the market and posts a very strong 34.4% market share, three full percentage points above its YTD level. Isuzu gains 5% in 2nd place but remains at its 2016 level (18.6%), whereas Honda (-16%), Mitsubishi (-36%) and Nissan (-25%) fall heavily. Suzuki (50%), MG (+51%) and Dongfeng (+46%) shine. Model-wise, the Toyota Hilux has a slim advantage over the Isuzu D-Max this month but it’s not enough to fill the gap that separates it from #1, with 2016 looking increasingly likely to be the first annual win for the D-Max in a decade. The Toyota Yaris is up 20% to #3, the Vios down 10% to #4, the Ford Ranger up 24% to #5, the Mitsubishi Triton up 32% to #7 and the Honda Civic up 180% to #9. Among recent launches, the Toyota Sienta is up 8 spots on last month to #24 and the Toyota Innova Crysta is up 25 to #37.

Previous month: Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

One year ago: Thailand October 2015: New Mitsubishi Pajero Sport jumps to 4th place

Full October 2016 Top 30 All-brands and Top 65 All-models below.

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Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

Toyota Hilux Thailand September 2016Despite sales up 17% the Toyota Hilux remains #2 YTD for now. 

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The Thai new car market is up another 3% year-on-year in September to 63.641 registrations, pushing the year-to-date tally up 0.4% to 556.525. Both market leaders Toyota (34.7% share) and Isuzu (16.4%) drop 2% on September 2015, whereas their direct followers Honda (+7%), Mitsubishi (+37%), Ford (+21%) and Mazda (+6%) all frankly beat the market. Hyundai (+41%), Mercedes (+47%), MG (+47%), Subaru (+57%), Dongfeng (+63%) and Kia (+67%) all take off. In the models ranking, thanks to sales up 17% year-on-year the Toyota Hilux continues to reduce the gap separating it from the YTD #1 position held by the Isuzu D-Max, down 5% in September. A 2.249 sales Hilux advantage in September brings this gap to 3.244 with 3 months to go. Notice also the Ford Ranger up 67% to #5, the Honda Civic up 256% at #9, the Honda BR-V down 9 spots to #28, the Toyota Sienta landing directly at #32 and the Toyota Innova Crysta at #62.

Previous month: Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

One year ago: Thailand September 2015: Toyota Fortuner in unchartered territory

Full September 2016 Top 35 All-brands and Top 70 models below.

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Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

toyota-hilux-thailand-august-2016The Toyota Hilux is #1 in Thailand for the 4th straight month, but still #2 YTD. 

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Encouraging result in August for new car sales in Thailand: up for the 6th time in the past 10 months at +2.6% to 63.619 registrations, which brings the year-to-date tally into positive territory for the first time in 2016 at 492.884 units, up 0.2% on the same period in 2015. Market leader Toyota drops 2% but at 33.3% share – exactly 1 in every 3 vehicles sold in the country this month – it does way better than its year-to-date level (30.4%). Reversely, Isuzu (-1%) drops to 17.2% share vs. 19.1% YTD. Honda shoots up 19% to 9.625 units and 15.1%, distancing Mitsubishi (6.5%), Ford up 11% (5.8%) and Mazda up 14% (5.6%). Nissan tumbles down 44% to 8th place and Chevrolet drops 12% to step out of the Top 10 at #11 but Hino (+36%) and Mercedes (+15%) post solid gains among the 10 best-selling brands. Below, MG (+156%), Subaru (+155%), Dongfeng (+44%), Scania (+105%) and Jaguar (+100%) are the most impressive.

honda-civic-thailand-august-2016The Honda Civic is up 316% thanks to the new model. 

The Toyota Hilux confirms it is back at the reins of the Thai market with a 4th consecutive pole position at 9.840 sales, but the staggering performance of the Isuzu D-Max earlier in the year still puts it comfortably ahead year-to-date at 79.653 (+6%) vs. 74.160 (-9%) for the Hilux. The Toyota Yaris gains 21% to consolidate its third position with 3.513 sales and 5.5% share, with the Ford Ranger even more dynamic at #4 and +32%. The Toyota Vios (+7%) and Honda City (+5%) follow, ahead pf the Honda Civic still enjoying the benefits of the new generation at +316% to 2.353 deliveries. Below, the Honda Jazz (+16%), Mitsubishi Attrage (+44%) and Mazda BT-50 (+37%) shine. Among recent launches, the Honda BR-V is down one spot on July to #19 and the Mazda CX-3 remains at #31. Surprising declines include the Honda HR-V (-42%) and Nissan Navara (-66%).

Previous month: Thailand July 2016: Chinese MG knocks at Top 10’s door

One year ago: Thailand August 2015: Toyota Fortuner on podium, Ford Everest in Top 20

Full August 2016 Top 30 All-brands and Top 65 models below.

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