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Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for 1st time in 12 years

The Isuzu D-Max is the new best-seller “at home” in Thailand.

* See the Top 35 All-brands and Top 75 models by clicking on the title *

Consult 15 years of Thailand Historical Data here

The Thai new vehicle market ends four consecutive years of decline with a robust 13.4% year-on-year gain in 2017 to 871.647 registrations, more than 100.000 units above the 2016 result. Brand leader Toyota however drops 2% to see its market share reduce drastically from 31.8% a year ago to 27.5% now. Isuzu on the other hand only slightly trail the overall growth at +12% resulting in a stable market share at 18.4%. The next five best-selling carmakers all frankly outpace the market: Mitsubishi (+26%), Nissan (+40%), Ford (+37%) and Mazda (+21%), with Chevrolet (+26%) and Mercedes (+21%) also impressive inside the Top 10. Chinese local producer MG remains at #12 but surges 44% and breaks into the Thai monthly Top 10 for the first time in October and December when it smashed its volume and share records at 1.928 units and 1.8%. Volkswagen (+365%), Kia (+57%), BMW (+39%) and Hyundai (+30%) also post spectacular gains.

The Toyota Hilux is beaten for the first time since 2005.

The big event in Thailand in 2017 is to be found in the models ranking: a very momentous move in what is commonly called the “pickup factory of the world”, the Isuzu D-Max dethrones the market’s long-term leader, the Toyota Hilux, in a frank victory. With sales up 11% to 134.000, the D-Max builds a 24.000 unit-advantage over the Hilux down 9%. The D-Max dominated through the year, with the Hilux only managing a #1 ranking in December. This way, the D-Max ends 11 consecutive years of Hilux reign: the last time the D-Max held the Thai crown was in 2005. This victory is all the more significant as it comes as the Hilux benefits from a totally new generation launched in 2015 while the D-Max now dates back to 2012 in its current form.

MG cracked the Thai Top 10 twice in 2017.

Thanks to deliveries up 44%, the Ford Ranger steps up one spot to land on the podium, making it 100% pickup, while the Honda City soars 32% to take the lead of the passenger cars ranking, another segment lost by Toyota this year as the Yaris (-17%) splits up into two variants with the arrival of the Yaris ATIV peaking at #3 in October and the best-selling new launch for 2017 at #18. The Mitsubishi Triton advances 38% to break into the Top 5, followed by the Mazda2 (+37%) as the Honda Civic (+23%) also impresses and the Honda Jazz (+12%) break into the Top 10. Below, both the Nissan Navara (+15%) and Chevrolet Colorado (+32%) outpace the market in an excellent year for pickups. The Nissan Note lands at #28 and the MG ZS at #57 but was already in the December Top 30 for its first full month of sales. The MG3 for its part peaked at a record #22 in April, the highest ranking ever hit by a Chinese nameplate in Thailand.

Previous month: Thailand November 2017: Toyota down 7% in market up 20.6%

Previous year: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

Two years ago: Thailand Full Year 2015: Hilux holds onto #1 in market down a further 10%

Full Year 2017 Top 35 All-brands and Top 75 models vs. Full Year 2016 figures below.

Full December 2017 Top 25 All-brands and Top 70 models below.

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Thailand November 2017: Toyota down 7% in market up 20.6%

The MG ZS has landed in Thailand. 

* See the Top 30 All-brands and Top 70 All-models by clicking on the title *

The Thai new car market shoots up 20.6% year-on-year in November to 78.082 registrations, the second largest volume this year after March (84.801) and lifting the year-to-date volume up 12.5% to 767.345 units. Toyota frankly underperforms with a 7% drops but remains above its YTD level at 27.8% vs. 27.1% so far this year. Isuzu trails the market slightly at +18% to 18.2% share but the next eight most popular carmakers (!) all at least double the market growth: Mercedes (+67%), Nissan (+56%), Mazda (+56%), Mitsubishi (+45%) and Ford (+43%) are the most impressive followed by Suzuki (+41%), Honda (+40%) and Chevrolet (+37%). Outside the Top 10, BMW (+96%), Kia (+57%), Subaru (+35%) and MG (+26%) also shine.

In the models ranking, the Isuzu D-Max is up 21% to 15.3% share to keep a comfortable distance with its archenemy the Toyota Hilux down 21% to 11.6%. The Ford Ranger is up 49% to make the podium 100% pickups, followed by the Mazda2 up 90% to lead all passenger cars at #4 overall. The Mitsubishi Triton (+39%), Honda City (+53%) and Toyota Fortuner (+29%) follow, all outpacing the market while the all-new Toyota Yaris Ativ is down five spots on October to #8 and the Toyota Yaris down 41% to #9. The Honda Jazz (+44%), Chevrolet Colorado (+46%), Mitsubishi Attrage (+61%), Suzuki Ciaz (+50%) and Honda CR-V (+408%) all impress inside the Top 20. This month we welcome the MG ZS crossover at #64 with 11 sales, while the Nissan Kicks, Toyota C-HR and Mitsubishi XPander are all getting ready for a 2018 release.

Previous month: Thailand October 2017: Mitsubishi, Nissan, Ford outpace market up 13.1%

One year ago: Thailand November 2016: Hilux races D-Max for annual pole position

Full November 2017 Top 30 All-brands and Top 70 All-models below.

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Thailand October 2017: Mitsubishi, Nissan, Ford outpace market up 13.1%

Mitsubishi sales are up 40% year-on-year in October in Thailand. 

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The Thai new light vehicle market is up another splendid 13.1% year-on-year in October to 68.551 registrations, meaning the year-to-date tally is up 11.7% to 689.263 units. Toyota trails the market at +2% to a strong 30.9% share vs. 27.1% so far this year, with Isuzu up 7% to 17.6% and Honda up 19% to 14.1%. Below, Mitsubishi (+40%), Nissan (+44%) and Ford (+38%) impress. Mazda (+14%) and Chevrolet (+19%) also post double digit gains inside the Top 10 while Chinese MG hits a very important milestone this month: the carmaker breaks into the Thai Top 10 for the very first time thanks to deliveries up 26% to 1.2% at #10. Further down, Hyundai (+59%), Kia (+157%) and Ssangyong (+100%) are among the best performers.

Model-wise, the Isuzu D-Max continues to surprise and outsells the Toyota Hilux for the 11th consecutive month thanks to sales up 6% to 14.4% share while the Hilux stumbles down 16% to 11.9%. The Toyota Yaris Ativ nudges up one spot to land on the third step of the podium with 5.2% share, up from 4.3% last month. The Ford Ranger is knocked down one rank to #4 in spite of a sturdy 38% rise. The Toyota Yaris is back up 14 spots to #5 but drops 8% year-on-year, distancing Honda City (+25%), Toyota Fortuner (+37%), Mitsubishi Triton (+18%) and Mazda2 (+38%). The Nissan Navara (+22%), Toyota Corolla (+41%), Mitsubishi Attrage (+79%), Pajero Sport (+51%), Mirage (+64%) and Honda CR-V (+224%) all impress.

Previous month: Thailand September 2017: Isuzu D-Max soars, Toyota Yaris Ativ up to #4

One year ago: Thailand October 2016: Hilux still lagging behind D-Max year-to-date

Full October 2017 Top 30 All-brands and Top 70 models below.

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Thailand September 2017: Isuzu D-Max soars, Toyota Yaris Ativ up to #4

The Toyota Yaris Ativ is the best-selling passenger car in Thailand in September.

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The Thai new vehicle market shoots up 21.9% year-on-year in September to 77.592 registrations, lifting the year-to-date volume up 11.5% to 620.712 units. Brand leader Toyota struggles at -7% to 26.6% share, whereas the rest of the Top 8 brands all lodge gains of 21% or more: Isuzu is up 61% to 21.6% vs. 19.1% so far this year, Honda is up 21% to 13.7%, Mitsubishi up 25% to 7.2%, Nissan up 94% to 6.7%, Ford up 33% to 6.4%, Mazda up 23% to 5.7% and Suzuki up 33% to 2.8%. Further down, notice BMW up 31%, Hino up 52%, MG up 42%, Hyundai up 31%, Kia up 32%, Scania up 64% and Volkswagen up 2950% (!).

In the models ranking, the Isuzu D-Max continues to impress with deliveries surging 74% to 18.6% share just as its archenemy the Toyota Hilux dives 17% to 11.2% share. The D-Max increases its advantage over the Hilux to a staggering 21.241 units after nine months and is now almost assured to snap the annual lead for the first time in 12 years. The performance of the month is delivered by the newly launched Toyota Yaris Ativ up 15 spots on its inaugural month in August to land in 4th place with 4.3% share. Unfortunately, the Yaris (-65%) and Vios (-78%) are hit full frontal by this new arrival. Other models posting spectacular gains this moth include the Mazda2 (+40%), Honda Jazz (+33%), Nissan Navara (+112%), Toyota Commuter (+202%) and Honda CR-V (+255%).

Previous month: Thailand August 2017: Isuzu D-Max leads, Toyota Yaris Ativ lands

One year ago: Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

Full September 2017 Top 30 All-brands and Top 70 models below.

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Thailand August 2017: Isuzu D-Max leads, Toyota Yaris Ativ lands

Toyota Yaris Ativ

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The Thai new vehicle market is up 6.8% year-on-year in August to 67.962 registrations, meaning the year-to-date total is now up 10.2% to 543.120 units. Market leader Toyota is far from enjoying the renewed strength of the market: the Japanese carmaker freefalls 24% year-on-year to 23.6% share vs. 26.6% year-to-date. Isuzu on the other hand is up 17% to 18.8% in 2nd place, ahead of Honda up 11% to 15.8%, Mitsubishi up 34% to 8.1%, Ford up 31% to 7.1%, Nissan up a whopping 162% to 7.1% and Mazda up 23% to #7. Chevrolet (+44%) and Mercedes (+30%) also beat the market in the Top 10. Beyond, notice Hyundai (+38%), Kia (+75%), Scania (+100%) and Volkswagen (+667% to just 23 sales), while Hino (-41%) and Subaru (-70%) struggle.

In the models ranking, the Isuzu D-Max continues to impress with sales up 21% to 15.9% share, flatly outselling its archenemy the Toyota Hilux down 15% to 12.3%. The D-Max now has an unsurmountable 15.534 sales advantage over the Hilux after 8 months and is headed towards its first annual win in over a decade. The Ford Ranger (+44%) cements its third place, making the podium 100% pickup trucks. Excellent performance of the Mazda2 up 53% to #4 and best-selling passenger car in the country for the month, of the Mitsubishi Triton up 49% to #6, the Honda Jazz up 23% to #8, the Nissan Navara up 220% to #9 and the Chevrolet Colorado up 51% to #10. Once the uncontested leader in the passenger car aisle, Toyota places none of them inside the Top 10, with the Corolla down 9% to #11, the Yaris down 64% to #15 and the Vios down 67% to #23. The culprit may be the all-new Toyota Yaris Ativ sedan, on sale since mid-August and landing directly at #19 with 1.6% share. The Yaris Ativ is a cheaper Vios: both nameplates are 4.42m long and the Ativ is priced from 469.000 to 619.000 baht (US$14.000-18.500) vs. 609.000 to 789.000 (US$18.200-23.600) for the Vios.

Previous month: Thailand July 2017: Mitsubishi up 62%, Isuzu D-Max holds onto lead

One year ago: Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

Full August 2017 Top 30 All-brands and Top 70 models below.

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Thailand July 2017: Mitsubishi up 62%, Isuzu D-Max holds onto lead

The Triton (+53%) helps Mitsubishi up 62% in July. Picture thairath.co.th 

* See the Top 30 All-brands and Top 70 models by clicking on the title *

Thai new vehicle sales are up 7.5% year-on-year in July to 65.178 units, lifting the year-to-date total up 10.7% to 475.158 registrations. Toyota goes against the grain with a worrying 18% year-on-year fall to 25.2% share vs. 27.1% year-to-date. Isuzu (+14%) reclaims the 2nd spot off Honda (+15%) at 18.6% share vs. 16.1%. Mitsubishi soars 62% but remains in 4th place, ahead of Nissan (+37%), Ford (+21%), Mazda (+13%), Suzuki (+24%) and Chevrolet (+22%), all comfortably beating the market growth. Mercedes (-10%) is with Toyota the only Top 10 manufacturer to decline. Further down, MG soars 47% at #11, BMW is up 36%, Hyundai up 38%, Kia up 104% and Volkswagen up almost 30-fold (!) whereas Subaru implodes down 70%.

Suzuki Ciaz sales are up 88% year-on-year in July. Picture grandprix.co.th 

Model-wise, the Isuzu D-Max has now been the best-selling vehicle in the country for six of the seven months of 2017 so far, and gains 13% in July to hop to 15.2% share vs. 13.6% (-6%) for its archenemy the Toyota Hilux. The advantage the D-Max holds over the Hilux year-to-date is now over 13.000 units. As we mentioned last month, this now seems like an unsurmountable advantage and the D-Max is headed towards its very first Thai crown in over a decade in 2017… The Ford Ranger (+33%) is back above the Toyota Yaris (+1%) in third place while the Honda City (+14%) claws back up one spot on June to #5. The Mazda2 (+24%), Honda Jazz (+36%) and Mitsubishi Triton (+53%) all frankly beat the market inside the Top 10 while beyond the Nissan Navar (+22%), Mitsubishi Pajero Sport (+39%), Isuzu MU-X (+41%), Suzuki Ciaz (+88%), Mitsubishi Attrage (+94%) and Honda CR-V (+393%) impress in the Top 20. The Nissan Note is up four spots to #22.

Previous month: Thailand June 2017: Honda up 29%, places four nameplates in Top 10

One year ago: Thailand July 2016: Chinese MG knocks at Top 10’s door

Full July 2017 Top 30 All-brands and Top 70 models below.

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Thailand June 2017: Honda up 29%, places four nameplates in Top 10

The Honda Jazz leaps to 5th place overall in Thailand in June. 

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The Thai new vehicle market is up 5.7% year-on-year in June to 69.798, leading to a First Half 2017 tally up a solid 11.2% to 409.980 units. Leader Toyota is in difficulty this month with sales plunging 16% on June 2016 to 25.6% share vs. 27.4% YTD. In contrast, Honda surges 29% to snap the 2nd spot off Isuzu at 18.5% share vs. 15% YTD while Isuzu is down 0.3% to 16% vs. 18.8% YTD. The next four manufacturers all frankly beat the market, posting double-digit gains: Mitsubishi is up 36%, Nissan up 37%, Ford up 18% and Mazda up 27%%, with Chevrolet up 18% in 9th place. Further down, notice Chinese MG continuing to climb higher at +36%, BMW up 25%, Hyundai up 28%, Dongfeng up 21% and Volkswagen up a staggering 880%.

The Isuzu D-Max now has a 12.000-sales advantage over the Toyota Hilux… 

Model-wise, the Isuzu D-Max has now established itself as the uncontested market leader, having held the top spot five of the past six months including June when it commands a 12.8% share thanks to a limited 2% drop vs. 11.6% and -24% for the Toyota Hilux. Year-to-date, the D-Max has a 12.000 unit-advantage over the Hilux, compared to 7.000 a year ago when the HIlux manages to edge past the D-Max during the last days of the year, ending 2016 with a 400-unit advantage. However at the same time in 2016, the Hilux had already begun to catchup on the D-Max, ranking #1 both in May and June, and for the rest of the year. The situation is quite different this year, with the Hilux not able to snatch a convincing win: its only #1 ranking happened in February for just 114 units. This time it seems almost certain: the Hilux is about to lose its “home” market after 11 straight annual wins.

The Honda CR-V is up 724% on the old model. Picture incarsmagazine.com 

The Toyota Yaris dominates the passenger cars market, up one spot on May to land on the podium, knocking the Ford Ranger (+41%) down to #4. The Honda Jazz soars by a spectacular 71% year-on-year and 9 spots on May thanks to its facelift, landing in 5th place overall and 2nd best-selling passenger car. In fact, Honda places no less than four nameplates in side the June Thai Top 10 (Toyota has just two), along with the City (+26%), Civic (-18%) and CR-V up 8-fold thanks to the new generation. Other great performers include the Mitsubishi Triton up 32%, the Chevrolet Colorado up 29%, Mitsubishi Attrage up 50%, Mitsubishi Pajero Sport up 31%, Isuzu MU-X up 26%, Mitsubishi Mirage up 39% and Nissan March up 143%.

Previous month: Thailand May 2017: Market slows growth at +0.7%

One year ago: Thailand June 2016: Hilux drops 17% but leads, Civic stays strong

Full June 2017 Top 30 All-brands and Top 70 models below.

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Thailand May 2017: Market slows growth at +0.6%

 The Isuzu D-Max remains the best-selling vehicle in Thailand.

* See the Top 30 All-brands and Top 60 models by clicking on the title *

New light vehicle sales in Thailand are up a meagre 0.6% in May to 66.425 registrations, however the year-to-date total remains frankly in positive at +12.4% to 340.182 units. Market leader Toyota freefalls 20% to 26.9% share with Isuzu getting closer in 2nd place thanks to a moderate 5% fall to 18.3%. Honda gains 2% to 15.1%, but it’s below that we witness some very solid increases: Mitsubishi (+21%), Nissan (+23%), Ford (+43%) and Mazda (+13%) all post double-digit gains far above the market growth and improve their market share drastically. It’s definitely smaller brands that spruced the market into slight positive this month, with Chevrolet (+34%), Mercedes (+51%), MG (+44%), BMW (+54%), Hyundai (+25%), Kia (+130%) and Volvo (+48%) all posting spectacular improvements.

Honda CR-V sales are up 286% year-on-year in May thanks to the new model.

Model-wise, the Isuzu D-Max impresses and keeps the Toyota Hilux at bay with deliveries down 6% to 14.9% share vs. -20% to 13.3% for the Hilux. The Ford Ranger surges 46% to remain on a podium now 100% composed of pickup trucks. The Toyota Yaris snaps the passenger car crown off the Honda City despite sales down 3% year-on-year vs. +31% for the City. The Mitsubishi Triton (+44%) makes it four pickups in the Top 6 and the Mazda2 (+32%) continues to surprise. Outside the Top 10, the Honda CR-V is boosted up 4-fold on May 2016 thanks to the new generation, with the Nissan March (+198%) also benefiting from a welcome new gen spike. Among recent launches, the Nissan Note is up 11 spots on April to #25 and the Toyota Sienta is down two to #28.

Previous month: Thailand April 2017: Isuzu D-Max cements Hilux domination

One year ago: Thailand May 2016: Market up 16%, largest gain in over 3 years

Full May 2017 Top 30 All-brands and Top 60 models below.

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Thailand April 2017: Isuzu D-Max cements Hilux domination

The Isuzu D-Max is by far the best-selling vehicle in Thailand so far this year.

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Excellent month for new vehicle sales in Thailand at +15.1% year-on-year in April to 63.267 registrations, lifting the year-to-date total up 15.7% to 273.757. Market leader Toyota outpaces the market with a 20% gain to 28.1% share, distancing Isuzu (+1%) and Honda (-8%) both underperforming. Below, a series of five manufacturers all frankly beat the market: Mitsubishi (+36%), Mazda (+22%), Nissan (+41%), Ford (+47%) and Chevrolet (+41%). Further down, Mercedes (+67%), MG (+40%), BMW (+49%), Volvo (+137%) and Kia (+149%) all impress.

Model-wise, after losing the annual top spot in 2016 for a mere 400 sales, the Isuzu D-Max dominates the Toyota Hilux head and shoulders so far in 2017: 9.968 sales in April vs. 7.302 for the Hilux and 45.343 year-to-date vs. 35.251. The Ford Ranger (+46%) climbs onto the third step of the podium which becomes 100% pickup truck this month as well as year-to-date. There are even four pickups in the Top 5 with the Triton in 5th place (+112%). The Honda City (+26%) is the best-selling passenger car in the country both in April and year-to-date while the Mazda2 overtakes both the Toyota Vios and Yaris this month. Notice also the Nissan Almera up 85%, and among recent launches the Toyota Sienta at #26, the Nissan Note at #36 and the Toyota Innova Crysta at #40.

Previous post: Thailand January 2017: Isuzu D-Max reclaims king of the Thai jungle title

One year ago: Thailand April 2016: Honda Civic up 4-fold to land on podium

Full April 2017 Top 30 All-brands and Top 70 models below.

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Thailand January 2017: Isuzu D-Max reclaims king of Thai jungle title

 The Isuzu D-Max is the best-selling vehicle in Thailand in January.

* See the Top 30 All- brands and Top 65 models by clicking on the title *

After a one-week hiatus when I was unfortunately and unexpectedly incapacitated, the market updates are back on BSCB! We start with Thailand January data, up 10.5% year-on-year to 57.254 registrations. Market leader Toyota slightly trails the market at +9% to 15.075 sales and 26.3% share, being caught up by Isuzu up 19% to 23% share and Honda up 40% to 13.7% share. Below, Mitsubishi is stable in 4th place, Nissan drops 17% to #5 and Ford delivers the largest jump inside the Top 10 at +35% to 3.469 sales and 6.1% share. Further down, notice Suzuki tumbling down 34% to #9, BMW up 22% to #10 and Nb.1 premium brand above Mercedes (#12) and Volvo (#17). Chinese brand MG, manufactured locally, advances 19% to 11th place with 725 sales, including 104 new GS SUV. Volvo (+40%), Kia (+64%), Scania (+56%), Volkswagen (+133%), Ssangyong (233%) also post spectacular gains.

The GS SUV helps MG to #11 brand overall in Thailnd this month. 

The models ranking offers a fascinating move: dethroned at the last minute by the Toyota Hilux which signed an 11th straight annual win, the Isuzu D-Max reclaims the title of king of the Thai jungle with sales up 20% year-on-year to 11.276 – 63% above the Hilux’s score at 6.920 units – and this despite a lower 13% share vs 15.6% over the Full Year 2016. The Ford Ranger gains 37% to #3 and the Mitsubishi Triton is up 27% to #4, making the Top 4 best-sellers in Thailand this ,month 100% pick-up trucks. The Toyota Yaris leads passenger cars with 2.243 sals, just above the Honda Civic up 3 spots on December to #5 and 2.129. Notice also the Honda HR-V up 46% to #12, the Toyota Corolla up 115% to #14, the Mitsubishi Attrage up 40% to #18 and the Ford Everest up 96% to #21. Among recent launches (<12 months), the Toyota Sienta (#22), Innova Crysta (#38) and MG GS (#40) also slide into the Thai Top 40 in January.

Previous post: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

One year ago: Thailand January 2016: Market back down, Isuzu D-Max stays #1

Full January 2017 Top 30 All-brands and Top VCCC models below.

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