Thailand Full Year 2015: Hilux holds onto #1 in market down 10%

Toyota Hilux Revo Thailand May 2015. Picture courtesy autodeft.comThe Toyota Hilux remains #1 despite sales down 17%.

* Now updated with the Top 200 All-models ranking. Click on title to see *

2015 is the third consecutive year of recession of the Thai new light vehicle market, with a further 10% dropped after -8% in 2013 and -33% in 2014, pulling annual sales from 1.32 million units to just under 800.000 in the space of two years. Thai sales have now bottomed out, with November (+5%) and December (+12%) the first year-on-year gains in 29 months. Despite its first overahaul in a decade, the Toyota Hilux sheds a worrying 17% off its 2014 score to 120.112 deliveries, only 1.390 more than the Isuzu D-Max (-8%). In December, the D-Max even slaughtered the Hilux at 16.841 sales vs. 9.902.

Isuzu D-Max Thailand 2015The Isuzu D-Max improves its market share to 14.9%.

The Toyota Yaris remains the best-selling passenger car in the country despite freefalling (-31%) at a similar rate as its two pursuants, the Toyota Vios (-26%) and Honda City (-25%). The Thai market structure is moving towards a lot more SUVs – in line with a worldwide trend: the Toyota Fortuner is boosted up 54% by the new generation launched in July, reaching a best-ever 6.671 sales in December when it ranked #3 overall and the Honda HR-V lands at a spectacular 7th place for its first full year in market, peaking at #4 in June.

Toyota Fortuner Thailand August 2015. Picture courtesy bangkokpost.comThe Toyota Fortuner ranked #3 in August, September, October and December…

Mitsubishi Pajero Sport Thailand November 2015…while its archenemy the Mitsubishi Pajero Sport was #3 in November with 7% share.

But the most impressive result is without a doubt delivered by the Mitsubishi Pajero Sport, whose previous generation was never a hit, but suddenly surged to third place overall and 7% market share in November, the highest share hit by a passenger car since Thailand became the pickup factory of the world. Far from being a fluke, the Pajero Sport confirmed this exceptional score in December with a record 5.465 sales and 5.5% share. Other great performers this year include the Mazda2 up 3-fold to #13 thanks to the launch of the sedan variant, the Nissan X-Trail up to #24 and Ford Everest up to #28.

MG5 Thailand 2015. Picture courtesy headlightmag.comMG5 – China’s MG is slowly starting to make its mark in Thailand. 

The Suzuki Ciaz is the best-selling all-new nameplate for the year but fails to really make a mark at #34 and 3.683 sales. The brand event of the year in Thailand is the settling in of Chinese carmaker MG, now assembling locally. Its MG3 lands at #37 with 3.204 sales, the MG6 remains discreet at #76 and 335 units but the MG5 launchd in November is already knocking on the Top 40’s door in December.

Brands data and analysis will be uploaded when made available.

Previous month: Thailand November 2015: Mitsubishi Pajero Sport outsells Toyota Fortuner to #3

Previous year: Thailand Full Year 2014: Toyota Hilux leads, Yaris on podium

Two years ago: Thailand Full Year 2013: Toyota, Isuzu and Honda on podium

Full Year 2015 Top 200 All-models vs. Full 2014 figures below.

Full December 2015 Top 50 models Ranking Table below.

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Thailand November 2015: Mitsubishi Pajero Sport outsells Fortuner to #3

Mitsubishi Pajero Sport Thailand November 2015The Mitsubishi Pajero Sport is the only passenger car above 5.000 monthly sales in 2015.

* See the Top 40 brands and Top 60 models by clicking on the title *

The Thai new light vehicle market is finally showing tangible recovery signs, with November 2015 ending a devastating 29 consecutive months of year-on-year declines: up 5% on November 2014 to 76.426 registrations. The year-to-date total now stands at 698.168 units, still down a harsh 12% on the same period in 2014. Market leaders Toyota (-15%) and Isuzu (-4%) actually lose ground to 32.2% and 15.2% share respectively while Honda outpaces the market at +7% to 13.5%. The main event this month in Thailand is the outstanding score of the all-new Mitsubishi Pajero Sport up 7-fold on the previous model to shoot up to an extremely impressive third place overall with 5.318 sales, below just the Toyota Hilux (surprisingly down 21% despite the new generation) and the Isuzu D-Max. The Pajero Sport single-handedly lifts Mitsubishi sales up 67% to 11.4% share vs. 7.2% year-to-date.

The Pajero Sport is therefore above its archenemy the Toyota Fortuner even though the latter breaks its monthly volume record at 4.910 (+154%). The Pajero Sport is the only passenger car so far in 2015 to have managed over 5.000 monthly sales. The Toyota Yaris (-36%), Vios (-28%) and Honda City (-14%) struggle, the Ford Ranger (+55%) enjoys its new generation, the Honda HR-V (#9) stays inside the Top 10 and Chinese carmaker MG crosses the 500 monthly units for the first time thanks to the arrival of the MG 5 (31 sales).

Previous month: Thailand October 2015: New Mitsubishi Pajero Sport jumps to 4th place

One year ago: Thailand November 2014: Honda HR-V lands at #14

Full November 2015 Top 40 brands and Top 60 models below.

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Thailand October 2015: New Mitsubishi Pajero Sport jumps to 4th place

Mitsubishi Pajero Sport Thailand October 2015Dealership deliveries of the new generation lift the Mitsubishi Pajero Sport to #4.

* See the Top 20 best-selling brands and Top 50 models by clicking on the title *

October new car sales in Thailand are up 10% on September to 67.910 registrations, the second largest monthly volume in 2015 below March (74.117), but still down 4% on October 2014. The year-to-date total now stands at 624.682 units, down 13% on the same period in 2014. Toyota and Isuzu still dominate the brands ranking as usual but drop faster than the market –  both at -14% – to stand at 33.9% and 15.8% share respectively vs. 34% and 18% so far in 2015. Honda is unaffected with sales up 10% year-on-year to 14.3% share thanks to very strong performances of the HR-V (#8) and Jazz (#10). Mitsubishi is the winner of the month with sales up a whopping 26% to 6.341 and 9.3% share, mainly due to dealership deliveries of the all-new Pajero Sport shooting up from outside the September Top 50 directly to 4th place overall with 3.289 sales. November data will show the normalised sales potential for this new strikingly designed and locally-produced SUV that goes full-frontal against the Toyota Fortuner.

Ford Everest Thailand October 2015Ford Everest

Other manufacturers to shine this month in Thailand include Ford (+21%), Mazda (+10%), Chevrolet (+8%), Suzuki (+11%) and Subaru (+58%). Over on the models ranking, the Toyota Hilux (-19%) and Isuzu D-Max (-13%) are muted, the Toyota Fortuner drops from a record 7.4% share in September to 6.3% this month, now threatened by the all-new Mitsubishi Pajero Sport (4.8%). The Toyota Vios is the most popular of only four passenger cars in the Top 10 at 2.967 units (-33%) above the Toyota Yaris (-35%), Honda City (-16%) and Jazz (+7%). The Ford Everest reaches a new volume high at 936 units in 17th place, the Honda CR-V is up 63% year-on-year to #22, the MG 3 drops two spots but remains inside the Thai Top 30 for the 2nd month running at #29 while the MG 6 breaks into the Top 50 at #50.

Previous month: Thailand September 2015: Toyota Fortuner in unchartered territory

One year ago: Thailand October 2014: Toyota Vios, Nissan Navara up

Full October 2015 Top 20 brands and Top 50 models below.

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Thailand September 2015: Toyota Fortuner in unchartered territory

Toyota Fortuner Thailand October 2015The Toyota Fortuner commands a record 7.4% of the Thai market in October.

* See the Top 40 All-brands and Top 50 models by clicking on the title *

The crisis is not over for the Thai new car market: if October sales are almost identical to September at 61.869 units, they are another 10.5% below October 2014 (69.137), pulling the year-to-date total down 23% to 553.832 units. This means the Thai market has exactly halved in the space of two years: the 9 months 2013 total added up to 1.118.225 deliveries. Toyota increases its margin over Isuzu in the brands ranking thanks to sales down just 6% to 22.515 for a 36.4% market share vs. 34.2% year-to-date while Isuzu is down 12% to 10.642 and 17.2% vs. 18.4% so far in 2015. Mazda (#4) and Ford (#7) go against the grain with sales actually up 14% year-on-year this month, and they are not alone: Chevrolet is up 8%, Suzuki up 4% and BMW up 8%. As for Chinese manufacturer MG, it celebrates its first year in the Thai market by pushing its hatchback the MG3 inside the Top 30 best-selling nameplates for the first time at #27 with 457 units sold.

Mazda2 Thailand October 2015Thanks to the sedan variant, the Mazda2 reaches a new record in Thailand.

The Toyota Hilux maintains the lead in the models ranking but despite the new generation now in full gear the Isuzu D-Max is breathing hard on its neck this month at 8.697 sales vs. 9.024. The event of the month is the exceptional market share (7.4%) reached by the newly relaunched Toyota Fortuner in third position. Could an SUV finally threaten the pickup monopoly over the Top 2 ranks in Thailand? I doubt it. The Honda HR-V is back up one spot to a splendid 6th position, the Mazda2 can’t stop improving thanks to the sedan variant now available alongside the hatch: it hits a record 2.050 sales and 3.3% share at #8. Finally, the Ford Everest confirms it is a force to be reckoned with, gaining a further 3 spots on September to #15.

Ford Everest Thailand October 2015Ford Everest

Previous month: Thailand September 2015: Toyota Fortuner on podium, Ford Everest in Top 20

One year ago: Thailand October 2014: Toyota Vios, Nissan Navara up

Full September 2015 Top 40 All-brands and Top 50 models below.

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Thailand August 2015: Toyota Fortuner on podium, Ford Everest in Top 20

Toyota Fortuner Thailand August 2015. Picture courtesy bangkokpost.comThe Toyota Fortuner is the third best-selling nameplate in Thailand this month.

* See the Top 37 All-brands and Top 50 models by clicking on the title *

Even though it is still frankly in negative, the Thai new car market may be in the process of finally seeing the light at the end of the tunnel: at 61.991 registrations, August marks a 4th consecutive month-on-month gain, and at -10% this is the lowest year-on-year decline so far this year, after falls of 27% in April, 19% in May, 13% in June and 12.5% in July. Despite sales dropping faster than the market (-14%), Toyota lodges a higher market share than its 2015 level so far at 34.8% vs. 33.9%. Isuzu (-11%) and Honda (-8%) follow, while Mitsubishi holds onto the #4 spot above Nissan. Ford (+7%), Mazda (+16%) and Suzuki (+25%) buck the overall negative trend whereas Chinese carmaker MG celebrates one year in Thailand by ranking at #13 above Hyundai like last month.

Suzuki Ciaz Thailand August 2015. Picture courtesy grandprix.co.thThe Ciaz is already Suzuki’s best-seller in Thailand.

Model-wise, the Toyota Hilux remains sovereign at 15.5% share, now 100% composed of the new gen Revo model, however its advantage over the Isuzu D-Max (14.8%) is just 428 units this month. The big event is the thunderous arrival of the Toyota Fortuner on the Thai podium with 3.359 sales and 5.4% share vs. #13 and 2.1% year-to-date: 89% of this figure (2.974) coming from the new generation that would rank #3 overall on its own already. The Toyota Yaris is bumped down one spot to #4 ahead of the Toyota Vios (+1), Honda City (-2) and HR-V (-2). Below the Ford Ranger strong at 3.3%, the Mazda2 breaks its volume (1.963) and share (3.2%) records this month but remains in 10th place.

Ford Everest Thailand August 2015. Picture courtesy bangkokpost.comFord Everest

Two newcomers make themselves noticed just outside the Top 10: firstly the Suzuki Ciaz leaps 12 spots on its starting month to an excellent 14th place with 1.063 sales and 1.7%, instantly becoming the brand’s best-seller in the country above the Swift at #21. Secondly but perhaps the model with the most potential, the Ford Ranger-derived Everest SUV directly lands inside the Thai Top 20 for its first full month in market with 672 units sold for a 1.1% market share. A Top 10 ranking could be in the cards in the coming months…

Previous month: Thailand July 2015: New Toyota Fortuner and Ford Ranger land

One year ago: Thailand August 2014: New gen Nissan Navara starts to climb

Full August 2015 Top 37 All-brands and Top 50 models below.

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Thailand July 2015: New Toyota Fortuner and Ford Ranger land

Toyota Fortuner Thailand July 2015The new generation boosts the Toyota Fortuner up to #7 this month in Thailand.

* See the Top 40 best-selling brands and Top 50 models by clicking on the title *

No sign of recovery for now for the Thai new car market, down another 12.5% year-on-year in July to 60.863 registrations, pulling the year-to-date total down 16% to 429.972 units. The Top 8 best-selling manufacturers remain unchanged on June: Toyota dominates with 37% share, well above its 33.8% level so far in 2015, distancing Isuzu (18.1%), Honda (14%), Mitsubishi (6.3%), Nissan (5.3%) and Mazda (4.8%) while Ford is the most popular non-Japanese brand once again thanks to 2.663 sales and 4.4% share above Suzuki at 2.7%. Although it stays at #13, Chinese carmaker MG – which kick-started local production this month – is up 36% on June to 407 deliveries and 0.7% share vs. #16 with 1.107 sales and 0.3% year-to-date. Lexus sales surge 3-fold on July 2014 to 111 units at #17.

Ford Ranger Thailand July 2015. Picture courtest headlightmag.com1.130 new generation Ford Ranger have hit Thai roads in July.

Over in the models rankings, a handful of new launches are redistributing the cards. The Toyota Hilux has already reached cruise control with another month above 20% market share and the new Revo generation accounting for 99% of the nameplate July sales. The Honda HR-V manages to remain inside the Top 5 and ranks 3rd best-selling passenger car below the Toyota Yaris and Honda City. The new generation boosts the Toyota Fortuner up 12 spots on last month to #7 and 2.123 units including 1.891 new models. The much awaited new generation Ford Ranger sells 1.130 units in July, accounting for 57% of Ranger sales. Further down, the Mazda2 stays inside the Top 10, the Suzuki Ciaz lands directly at #26 and the MG 3 establishes itself inside the Top 30 thanks to an estimated 367 sales.

Previous post (1): Thailand H1 2015: Toyota Hilux transitions, Honda HR-V makes a splash

Previous post (2): Photo Report: The cars of Bangkok, Thailand

Previous month: Thailand June 2015: New Toyota Hilux shoots up to 21% share

One year ago: Thailand July 2014: Toyota Vios back on podium

Full July 2015 Top 40 brands and Top 50 models below.

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Thailand 1st Half 2015: Hilux transitions, Honda HR-V makes a splash

Honda HR-V Thailand June 2015. Picture courtesy motortrend.comThe Honda HR-V is an instant blockbuster in Thailand, becoming the brand’s best-seller in June.

* NOW UPDATED with the Top 180 best-selling models and Top 40 All-brands *

The Full Year 2014 post has also been updated with the Top 190 models

Nightmares and headaches: this is the daily routine of dealerships in Thailand as the market shows no sign of improvement over the First Half of 2015, down another 16% to 369.109 registrations, on top of a 41% fall at the same time last year. All-in-all, the Thai market has retracted by 50% in the past two years. Toyota is hit harder than the market at -25% to return to exactly 1 in every 3 sales in the country above Isuzu (-17%) while Honda bucks the trend and gains 16% to overtake Nissan (-16%) and Mitsubishi (-25%) and climb on the third step of the podium at 54.800 sales and just under 15% sales. Mazda (-2%) passes Ford (-29%) to rank 6th while Suzuki (-6%) outsells Chevrolet (-45%) to #8. A rare newcomer inside Thailand’s Top 20 most popular brands is Chinese manufacturer MG landing directly at #16 with 700 sales so far in 2015.

Toyota Hilux Revo Thailand May 2015. Picture courtesy autodeft.comThe transition to the new generation cost the Hilux the #2 YTD spot for two months.

In the models ranking, the two traditional leaders, the pickups Toyota Hilux (-18%) and Isuzu D-Max (-14%) hold onto their position with 16.1% and 15.4% share respectively, however the transition to the new generation Hilux Revo cost it the YTD top spot in April and May. The Toyota Vios takes advantage of the freefalling of the Toyota Yaris (-41%) and Honda City (-28%) to claim the #3 spot overall, but the success story of the year is without contest the Honda HR-V. The baby SUV, launched in late 2014, lands directly ay #7 with 12.300 sales and even shot up to #4 in June, becoming the brand’s best-seller in the country and threatening the Toyota Vios for the title of Thailand’s best-selling passenger car.

Mercedes E Class Thailand June 2015. Picture courtesy headlightmag.comThe Mercedes E-Class ranks #32 so far in Thailand this year.

Further down, the Honda Jazz at #10 (+134%), Nissan Navara at #11 (+73%), Mazda2 at #12 (+110%) and Nissan X-Trail at #25 are all boosted by their new generations. Thanks to new complete data we can now reveal official sales splits by model for premium manufacturers, with the Mercedes C-Class at a beautiful 29th spot, the Mercedes E-Class at #32, BMW 3 Series at #36 and BMW 5 Series at #44. As far as newcomers are concerned, additionally to the Honda HR-V at #7, the Honda Mobilio lands at #26 and the MG 3 at #52 with the Mercedes V-Class closing the ranks at #84.

Previous post (1): Photo Report: The cars of Bangkok, Thailand

Previous post (2): Thailand June 2015: New Toyota Hilux shoots up to 21% share

FY 2014 post: Thailand Full Year 2014: Toyota Hilux leads, Yaris on podium (updated with Top 190 models)

One year ago: Thailand June 2014: New generation Honda Jazz breaks into Top 10

Full H1 2015 Top 180 models and Top 40 All-brands vs. Full H1 2014 figures below.

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Photo Report: The cars of Bangkok, Thailand

1. Toyota Hilux Bangkok July 2015Toyota Hilux Revo in Bangkok – July 2015

One week ago I had the chance to stopover in Bangkok Thailand for a few hours on my way from Sydney Australia to Europe. It was the first time I (quickly) visited Bangkok in ten years and the second time ever. One of the perks of visiting the Bangkok airport was to get my hands on local car magazine Formula, the only medium to publish full models sales for Thailand – albeit with a couple of months delay. A more complete Top 95 models ranking for the Jan-April 2015 period has now been posted. My main mission in Bangkok was to find and snap new generation Toyota Hilux Revo, which expectedly has taken the Thai sales charts by storm with over 20.000 sales in just two months…

2. Isuzu D-Max Bangkok July 2015Isuzu D-Max in Bangkok – July 2015

And lucky I was. I decided to keep it simple and take the Airport Rail Link to its terminal at Phaya Thai, then walk around for 1h30. As soon as I disembarked the train, one shiny new Hilux Revo parked next to me. It was literally one of the first cars I saw in the street and I thought it would be the first of many. Not. It ended up being the only Revo I saw the entire time I snapped pictures in the area. And the first striking impression when stepping foot in Bangkok is that the stats aren’t lying: the streets are packed with Hilux and Isuzu D-Max pickups, for the most part less than 7 years old.

3. Honda HR-V Bangkok July 2015Honda HR-V in Bangkok – July 2015

But as it showed in the June sales charts where it ranks 4th overall, the runaway success of this First Half of 2015 is the Honda HR-V. I saw over 15 of them in just 1h30: Honda’s baby SUV is redefining the success parameters for this type of vehicle, selling almost 10 times more than its competitors, the Ford Ecosport and Nissan Juke. Even more so than in Indonesia, China or the rest of South-East China, the Honda HR-V has really struck a chord with Bangkok car buyers. A couple of months back, we reported that the HR-V was the #1 best-selling vehicle in Rio de Janeiro in Brazil, well in Bangkok it shouldn’t be too far off the #1 passenger car spot.

4. Toyota Corolla Taxi Bangkok July 20155. Toyota Corolla Taxi Bangkok July 20156. Toyota Corolla Taxi Bangkok July 20156. Toyota Corolla Taxi Bangkok July 2015bMulti-coloured Toyota Corolla taxis in Bangkok – July 2015

Interestingly, I wouldn’t attribute this Bangkok #1 passenger car spot to the Toyota Vios (the #1 nationally), but to its larger counterpart the Toyota Corolla. Even though this Photo Report only displays the multi-coloured taxi versions swarming the streets of the Thai capital, the Corolla also looks like it could be the most popular passenger car choice for private buyers.

7. Street scene Bangkok July 2015bBangkok street scene – July 2015

7. Toyota Vios Bangkok July 2015Toyota Vios in Bangkok – July 2015

Not to worry, the Toyota Vios, Yaris and to a lesser extent the Honda City are also very frequent around the Bangkok area I visited. All the recent sales successes are also very well represented, namely the Honda Jazz and Mazda2, I also spotted a handful of new generation Mazda2 sedans.

8. Toyota Yaris Bangkok July 2015Toyota Yaris

9. Toyota Hilux Bodytype Bangkok July 2015aToyota Hilux

Watching the car landscape in Bangkok also offers a fascinating glimpse into the variety of usages pickups have in Thailand. Naked beds are the most common variety, a large part are also covered, either to transport utensils, in effect making it an SUV (see above), or people (see below) with add-ons of very various sizes.

10. Mitsubishi Triton Bangkok July 2015Mitsubishi Triton

11. Mazda BT-50 Toyota Hilux Bangkok July 2015Mazda BT-50 and Toyota Fortuner

Another very important learning looking at the pickup population in Bangkok is that contrary to perception, if the majority of pickups are 2WD variants used for commercial needs, an increasing part (compared to ten years ago) is clearly recreational. There is a surprisingly large amount of 4WD Hilux TRD or Ford Ranger Wildtrack roaming Bangkok streets.

12. MG 3 Bangkok July 2015MG 3

Finally, another chance spotting: the all-new MG 3 in flashy yellow. Chinese manufacturer MG entered the Thai new car market in 2014 but has only seen its sales rally take off in the past couple of months (totalling 700 year-to-date) with the arrival of the MG 3, currently heavily marketed in Thailand through billboards plastered all through the airport and the Rail Link.

The Photo Report continues below with the remainder of the 20 Bangkok pictures.

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Thailand June 2015: New Toyota Hilux shoots up to 21% share

Toyota Hilux Revo Thailand May 2015. Picture courtesy bangkokpost.com97% of Toyota Hilux sold in Thailand in June are the new generation Revo.

* See the Top 50 best-selling models and Top 40 All-brands by clicking on the title *

The Thai new light vehicle market continues to slip away: down another 13% year-on-year in June to just 60.322 registrations, pulling the half year 2015 total down 16% to 369.109 units. Toyota sells exactly double the amount of the #2 brand Isuzu at 36% share vs. 18%, with Honda strong again at 13.1% in third position, Mitsubishi (6.3%) overtaking Nissan 5.2%) above Mazda (4.9%), Ford (4.5%), Suzuki (2.8%) and Mercedes (2.1%). Now that the new generation Revo is in cruising mode (for only its 2nd full month in market), the Toyota Hilux shoots up to 21.3% market share with 12.824 sales, including 12.452 Revo.

Honda HR-V Thailand June 2015. Picture courtesy manager.co.thAstounding success for the Honda HR-V in Thailand.

The Isuzu D-Max concedes the year-to-date leadership and lodges a paltry 8.832 sales and 14.6% this month. If the Toyota Vios holds onto the third spot with 4.2% share, it is now threatened for the Thai #1 passenger car title by the Honda HR-V, going from strength to strength and gaining another spot to land at an all-time high #4 with a record 2.453 sales and 4.1% share, overtaking the Honda City (#6) while the Toyota Yaris is up one spot to #5. The Mitsubishi Triton is back up to #7 with the new generation accounting for 84% of sales.

MG3 Thailand June 2015. Picture courtesy manager.co.thChinese MG is starting to make its mark in Thailand.

Further down, the Mazda2 is back inside the Top 10 thanks to the success of the newly launched sedan variant, the Mitsubishi Pajero Sport jumps 10 spots on May to #16, the Ford Fiesta is up 8 to #20 and the Nissan X-Trail up 9 to #22. Chinese manufacturer MG is stepping up its game in Thailand with a record 300 sales this month, 280 of which are estimated to be for the new MG 3, which earns it a spot among Thailand’s Top 30 best-sellers.

Previous month: Thailand May 2015: 8100 new generation Hilux already on the roads

One year ago: Thailand June 2014: New generation Honda Jazz breaks into Top 10

Full June 2015 Top 50 models and Top 40 All-brands below.

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Thailand May 2015: 8100 new generation Hilux already on the roads

Toyota Hilux Revo Thailand May 2015. Picture courtesy autodeft.comToyota Hilux Revo Double Cab

* See the Top 50 best-selling models and Top 35 All-brands by clicking on the title *

The Thai new light vehicle market has been freefalling for almost two years now, with May down another depressing 19% year-on-year to just 56.697 registrations, meaning the 2015 year-to-date total is now down 16% at 308.542 deliveries. The new generation Toyota Hilux, dubbed Revo in Thailand where it is manufactured, unsurprisingly starts with a bang, selling 8100 units for its very first month. This is not enough to single-handedly grab the Thai pole position, but with an additional 684 previous generation Vigo sold this month, the Hilux nameplate does reclaim the #1 spot in May off the Isuzu D-Max in extremis at 8,784 sales vs. 8.774. The D-Max is however still on top year-to-date for now at 48.137 deliveries vs. 46.552 for the Hilux.

Toyota Hilux Revo Standard Cab Thailand May 2015Toyota Hilux Revo Standard Cab

Below, the Toyota Vios reclaims the passenger car crown both this month (2.780 units) and year-to-date (15.534), passing its hatchback variant the Yaris (15.330) with the Honda City in tow. Exceptional score of the Honda HR-V brilliantly breaking into the Thai Top 5 in May and for the first time thanks to 2.298 sales and 4.1% share, after ranking #7 in December, March and April. The HR-V is turning out to be an absolute blockbuster in South-East Asia after also peaking at #5 in Indonesia. Other great performers in Thailand this month include the Ford Ranger up to #7, the Mazda2 very solid once again at #11 and the Suzuki Celerio up a further 4 to a best-ever #24.

Previous month: Thailand April 2015: Hilux changeover lifts Isuzu D-Max to #1 year-to-date

One year ago: Thailand May 2014: Toyota Yaris back on podium

Full May 2015 Top 50 models and Top 25 brands below.

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