Thailand September 2017: Isuzu D-Max soars, Toyota Yaris Ativ up to #4

The Toyota Yaris Ativ is the best-selling passenger car in Thailand in September.

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The Thai new vehicle market shoots up 21.9% year-on-year in September to 77.592 registrations, lifting the year-to-date volume up 11.5% to 620.712 units. Brand leader Toyota struggles at -7% to 26.6% share, whereas the rest of the Top 8 brands all lodge gains of 21% or more: Isuzu is up 61% to 21.6% vs. 19.1% so far this year, Honda is up 21% to 13.7%, Mitsubishi up 25% to 7.2%, Nissan up 94% to 6.7%, Ford up 33% to 6.4%, Mazda up 23% to 5.7% and Suzuki up 33% to 2.8%. Further down, notice BMW up 31%, Hino up 52%, MG up 42%, Hyundai up 31%, Kia up 32%, Scania up 64% and Volkswagen up 2950% (!).

In the models ranking, the Isuzu D-Max continues to impress with deliveries surging 74% to 18.6% share just as its archenemy the Toyota Hilux dives 17% to 11.2% share. The D-Max increases its advantage over the Hilux to a staggering 21.241 units after nine months and is now almost assured to snap the annual lead for the first time in 12 years. The performance of the month is delivered by the newly launched Toyota Yaris Ativ up 15 spots on its inaugural month in August to land in 4th place with 4.3% share. Unfortunately, the Yaris (-65%) and Vios (-78%) are hit full frontal by this new arrival. Other models posting spectacular gains this moth include the Mazda2 (+40%), Honda Jazz (+33%), Nissan Navara (+112%), Toyota Commuter (+202%) and Honda CR-V (+255%).

Previous month: Thailand August 2017: Isuzu D-Max leads, Toyota Yaris Ativ lands

One year ago: Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

Full September 2017 Top 30 All-brands and Top 70 models below.

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Thailand August 2017: Isuzu D-Max leads, Toyota Yaris Ativ lands

Toyota Yaris Ativ

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The Thai new vehicle market is up 6.8% year-on-year in August to 67.962 registrations, meaning the year-to-date total is now up 10.2% to 543.120 units. Market leader Toyota is far from enjoying the renewed strength of the market: the Japanese carmaker freefalls 24% year-on-year to 23.6% share vs. 26.6% year-to-date. Isuzu on the other hand is up 17% to 18.8% in 2nd place, ahead of Honda up 11% to 15.8%, Mitsubishi up 34% to 8.1%, Ford up 31% to 7.1%, Nissan up a whopping 162% to 7.1% and Mazda up 23% to #7. Chevrolet (+44%) and Mercedes (+30%) also beat the market in the Top 10. Beyond, notice Hyundai (+38%), Kia (+75%), Scania (+100%) and Volkswagen (+667% to just 23 sales), while Hino (-41%) and Subaru (-70%) struggle.

In the models ranking, the Isuzu D-Max continues to impress with sales up 21% to 15.9% share, flatly outselling its archenemy the Toyota Hilux down 15% to 12.3%. The D-Max now has an unsurmountable 15.534 sales advantage over the Hilux after 8 months and is headed towards its first annual win in over a decade. The Ford Ranger (+44%) cements its third place, making the podium 100% pickup trucks. Excellent performance of the Mazda2 up 53% to #4 and best-selling passenger car in the country for the month, of the Mitsubishi Triton up 49% to #6, the Honda Jazz up 23% to #8, the Nissan Navara up 220% to #9 and the Chevrolet Colorado up 51% to #10. Once the uncontested leader in the passenger car aisle, Toyota places none of them inside the Top 10, with the Corolla down 9% to #11, the Yaris down 64% to #15 and the Vios down 67% to #23. The culprit may be the all-new Toyota Yaris Ativ sedan, on sale since mid-August and landing directly at #19 with 1.6% share. The Yaris Ativ is a cheaper Vios: both nameplates are 4.42m long and the Ativ is priced from 469.000 to 619.000 baht (US$14.000-18.500) vs. 609.000 to 789.000 (US$18.200-23.600) for the Vios.

Previous month: Thailand July 2017: Mitsubishi up 62%, Isuzu D-Max holds onto lead

One year ago: Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

Full August 2017 Top 30 All-brands and Top 70 models below.

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Thailand July 2017: Mitsubishi up 62%, Isuzu D-Max holds onto lead

The Triton (+53%) helps Mitsubishi up 62% in July. Picture thairath.co.th 

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Thai new vehicle sales are up 7.5% year-on-year in July to 65.178 units, lifting the year-to-date total up 10.7% to 475.158 registrations. Toyota goes against the grain with a worrying 18% year-on-year fall to 25.2% share vs. 27.1% year-to-date. Isuzu (+14%) reclaims the 2nd spot off Honda (+15%) at 18.6% share vs. 16.1%. Mitsubishi soars 62% but remains in 4th place, ahead of Nissan (+37%), Ford (+21%), Mazda (+13%), Suzuki (+24%) and Chevrolet (+22%), all comfortably beating the market growth. Mercedes (-10%) is with Toyota the only Top 10 manufacturer to decline. Further down, MG soars 47% at #11, BMW is up 36%, Hyundai up 38%, Kia up 104% and Volkswagen up almost 30-fold (!) whereas Subaru implodes down 70%.

Suzuki Ciaz sales are up 88% year-on-year in July. Picture grandprix.co.th 

Model-wise, the Isuzu D-Max has now been the best-selling vehicle in the country for six of the seven months of 2017 so far, and gains 13% in July to hop to 15.2% share vs. 13.6% (-6%) for its archenemy the Toyota Hilux. The advantage the D-Max holds over the Hilux year-to-date is now over 13.000 units. As we mentioned last month, this now seems like an unsurmountable advantage and the D-Max is headed towards its very first Thai crown in over a decade in 2017… The Ford Ranger (+33%) is back above the Toyota Yaris (+1%) in third place while the Honda City (+14%) claws back up one spot on June to #5. The Mazda2 (+24%), Honda Jazz (+36%) and Mitsubishi Triton (+53%) all frankly beat the market inside the Top 10 while beyond the Nissan Navar (+22%), Mitsubishi Pajero Sport (+39%), Isuzu MU-X (+41%), Suzuki Ciaz (+88%), Mitsubishi Attrage (+94%) and Honda CR-V (+393%) impress in the Top 20. The Nissan Note is up four spots to #22.

Previous month: Thailand June 2017: Honda up 29%, places four nameplates in Top 10

One year ago: Thailand July 2016: Chinese MG knocks at Top 10’s door

Full July 2017 Top 30 All-brands and Top 70 models below.

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Thailand June 2017: Honda up 29%, places four nameplates in Top 10

The Honda Jazz leaps to 5th place overall in Thailand in June. 

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The Thai new vehicle market is up 5.7% year-on-year in June to 69.798, leading to a First Half 2017 tally up a solid 11.2% to 409.980 units. Leader Toyota is in difficulty this month with sales plunging 16% on June 2016 to 25.6% share vs. 27.4% YTD. In contrast, Honda surges 29% to snap the 2nd spot off Isuzu at 18.5% share vs. 15% YTD while Isuzu is down 0.3% to 16% vs. 18.8% YTD. The next four manufacturers all frankly beat the market, posting double-digit gains: Mitsubishi is up 36%, Nissan up 37%, Ford up 18% and Mazda up 27%%, with Chevrolet up 18% in 9th place. Further down, notice Chinese MG continuing to climb higher at +36%, BMW up 25%, Hyundai up 28%, Dongfeng up 21% and Volkswagen up a staggering 880%.

The Isuzu D-Max now has a 12.000-sales advantage over the Toyota Hilux… 

Model-wise, the Isuzu D-Max has now established itself as the uncontested market leader, having held the top spot five of the past six months including June when it commands a 12.8% share thanks to a limited 2% drop vs. 11.6% and -24% for the Toyota Hilux. Year-to-date, the D-Max has a 12.000 unit-advantage over the Hilux, compared to 7.000 a year ago when the HIlux manages to edge past the D-Max during the last days of the year, ending 2016 with a 400-unit advantage. However at the same time in 2016, the Hilux had already begun to catchup on the D-Max, ranking #1 both in May and June, and for the rest of the year. The situation is quite different this year, with the Hilux not able to snatch a convincing win: its only #1 ranking happened in February for just 114 units. This time it seems almost certain: the Hilux is about to lose its “home” market after 11 straight annual wins.

The Honda CR-V is up 724% on the old model. Picture incarsmagazine.com 

The Toyota Yaris dominates the passenger cars market, up one spot on May to land on the podium, knocking the Ford Ranger (+41%) down to #4. The Honda Jazz soars by a spectacular 71% year-on-year and 9 spots on May thanks to its facelift, landing in 5th place overall and 2nd best-selling passenger car. In fact, Honda places no less than four nameplates in side the June Thai Top 10 (Toyota has just two), along with the City (+26%), Civic (-18%) and CR-V up 8-fold thanks to the new generation. Other great performers include the Mitsubishi Triton up 32%, the Chevrolet Colorado up 29%, Mitsubishi Attrage up 50%, Mitsubishi Pajero Sport up 31%, Isuzu MU-X up 26%, Mitsubishi Mirage up 39% and Nissan March up 143%.

Previous month: Thailand May 2017: Market slows growth at +0.7%

One year ago: Thailand June 2016: Hilux drops 17% but leads, Civic stays strong

Full June 2017 Top 30 All-brands and Top 70 models below.

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Thailand May 2017: Market slows growth at +0.6%

 The Isuzu D-Max remains the best-selling vehicle in Thailand.

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New light vehicle sales in Thailand are up a meagre 0.6% in May to 66.425 registrations, however the year-to-date total remains frankly in positive at +12.4% to 340.182 units. Market leader Toyota freefalls 20% to 26.9% share with Isuzu getting closer in 2nd place thanks to a moderate 5% fall to 18.3%. Honda gains 2% to 15.1%, but it’s below that we witness some very solid increases: Mitsubishi (+21%), Nissan (+23%), Ford (+43%) and Mazda (+13%) all post double-digit gains far above the market growth and improve their market share drastically. It’s definitely smaller brands that spruced the market into slight positive this month, with Chevrolet (+34%), Mercedes (+51%), MG (+44%), BMW (+54%), Hyundai (+25%), Kia (+130%) and Volvo (+48%) all posting spectacular improvements.

Honda CR-V sales are up 286% year-on-year in May thanks to the new model.

Model-wise, the Isuzu D-Max impresses and keeps the Toyota Hilux at bay with deliveries down 6% to 14.9% share vs. -20% to 13.3% for the Hilux. The Ford Ranger surges 46% to remain on a podium now 100% composed of pickup trucks. The Toyota Yaris snaps the passenger car crown off the Honda City despite sales down 3% year-on-year vs. +31% for the City. The Mitsubishi Triton (+44%) makes it four pickups in the Top 6 and the Mazda2 (+32%) continues to surprise. Outside the Top 10, the Honda CR-V is boosted up 4-fold on May 2016 thanks to the new generation, with the Nissan March (+198%) also benefiting from a welcome new gen spike. Among recent launches, the Nissan Note is up 11 spots on April to #25 and the Toyota Sienta is down two to #28.

Previous month: Thailand April 2017: Isuzu D-Max cements Hilux domination

One year ago: Thailand May 2016: Market up 16%, largest gain in over 3 years

Full May 2017 Top 30 All-brands and Top 60 models below.

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Thailand April 2017: Isuzu D-Max cements Hilux domination

The Isuzu D-Max is by far the best-selling vehicle in Thailand so far this year.

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Excellent month for new vehicle sales in Thailand at +15.1% year-on-year in April to 63.267 registrations, lifting the year-to-date total up 15.7% to 273.757. Market leader Toyota outpaces the market with a 20% gain to 28.1% share, distancing Isuzu (+1%) and Honda (-8%) both underperforming. Below, a series of five manufacturers all frankly beat the market: Mitsubishi (+36%), Mazda (+22%), Nissan (+41%), Ford (+47%) and Chevrolet (+41%). Further down, Mercedes (+67%), MG (+40%), BMW (+49%), Volvo (+137%) and Kia (+149%) all impress.

Model-wise, after losing the annual top spot in 2016 for a mere 400 sales, the Isuzu D-Max dominates the Toyota Hilux head and shoulders so far in 2017: 9.968 sales in April vs. 7.302 for the Hilux and 45.343 year-to-date vs. 35.251. The Ford Ranger (+46%) climbs onto the third step of the podium which becomes 100% pickup truck this month as well as year-to-date. There are even four pickups in the Top 5 with the Triton in 5th place (+112%). The Honda City (+26%) is the best-selling passenger car in the country both in April and year-to-date while the Mazda2 overtakes both the Toyota Vios and Yaris this month. Notice also the Nissan Almera up 85%, and among recent launches the Toyota Sienta at #26, the Nissan Note at #36 and the Toyota Innova Crysta at #40.

Previous post: Thailand January 2017: Isuzu D-Max reclaims king of the Thai jungle title

One year ago: Thailand April 2016: Honda Civic up 4-fold to land on podium

Full April 2017 Top 30 All-brands and Top 70 models below.

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Thailand January 2017: Isuzu D-Max reclaims king of Thai jungle title

 The Isuzu D-Max is the best-selling vehicle in Thailand in January.

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After a one-week hiatus when I was unfortunately and unexpectedly incapacitated, the market updates are back on BSCB! We start with Thailand January data, up 10.5% year-on-year to 57.254 registrations. Market leader Toyota slightly trails the market at +9% to 15.075 sales and 26.3% share, being caught up by Isuzu up 19% to 23% share and Honda up 40% to 13.7% share. Below, Mitsubishi is stable in 4th place, Nissan drops 17% to #5 and Ford delivers the largest jump inside the Top 10 at +35% to 3.469 sales and 6.1% share. Further down, notice Suzuki tumbling down 34% to #9, BMW up 22% to #10 and Nb.1 premium brand above Mercedes (#12) and Volvo (#17). Chinese brand MG, manufactured locally, advances 19% to 11th place with 725 sales, including 104 new GS SUV. Volvo (+40%), Kia (+64%), Scania (+56%), Volkswagen (+133%), Ssangyong (233%) also post spectacular gains.

The GS SUV helps MG to #11 brand overall in Thailnd this month. 

The models ranking offers a fascinating move: dethroned at the last minute by the Toyota Hilux which signed an 11th straight annual win, the Isuzu D-Max reclaims the title of king of the Thai jungle with sales up 20% year-on-year to 11.276 – 63% above the Hilux’s score at 6.920 units – and this despite a lower 13% share vs 15.6% over the Full Year 2016. The Ford Ranger gains 37% to #3 and the Mitsubishi Triton is up 27% to #4, making the Top 4 best-sellers in Thailand this ,month 100% pick-up trucks. The Toyota Yaris leads passenger cars with 2.243 sals, just above the Honda Civic up 3 spots on December to #5 and 2.129. Notice also the Honda HR-V up 46% to #12, the Toyota Corolla up 115% to #14, the Mitsubishi Attrage up 40% to #18 and the Ford Everest up 96% to #21. Among recent launches (<12 months), the Toyota Sienta (#22), Innova Crysta (#38) and MG GS (#40) also slide into the Thai Top 40 in January.

Previous post: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

One year ago: Thailand January 2016: Market back down, Isuzu D-Max stays #1

Full January 2017 Top 30 All-brands and Top VCCC models below.

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Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

Toyota Hilux Revo Thailand 2016. Picture courtesy caronline.netThe Toyota Hilux saves its #1 spot by the tiniest of margins in 2016. 

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Consult 13 years worth of Thailand Historical Data here

Although down for the fourth straight year, the Thai new car market has somewhat stabilised in 2016 with a restrained 4% drop to 768.788 registrations. Sales were up in April, May, June, August and September. Market leader Toyota falls faster than the market at -8%, resulting in a reduced 31.8% market share, still head and shoulders above the competition though. Isuzu slides just 1% to increase its share to 18.6%, distancing Honda (-4%), Mitsubishi (-7%) and Nissan (-17%). Below, Mazda (+8%), Ford (+12%) and Suzuki (+8%) charge on and impress with sizeable gains but all retain their 2015 ranking. Hino (+9%) knocks Mercedes (-7%) out of the Top 10.

MG GS Thailand 2016. Picture courtesy headlightmag.comThe GS helped MG soar to #12 in the Thai brands ranking this year.

The most impressive evolution in the Thai brands ranking this year is delivered by Chinese carmaker MG. A local producer since 2015, MG more than doubles its sales year-on-year at +120% to land in 12th place overall with 8.319 units and 1.1% share. It peaked at #11 in July and October and lodged its very first four-digit result in December at 1.071 sales. Model-wise, the MG3 is up 69% to #28, the MG5 up 518% to #41 the MG6 up 170% to #50 and the MG GS lands at #60. Chinese MG could aim at a Top 10 ranking in 2017 if it launches more models in Thailand. These are encouraging news for Chinese manufacturers willing to explore the dynamic south-east asian markets. Other great performers brand-wise include Subaru (+22%), Dongfeng (+17%), Peugeot (+18%), Ferrari (+54%) and Jaguar (+11%).

Isuzu D-Max Thailand 2016The Isuzu D-Max was #1 YTD all year until November before being toppled by the Hilux.

The models ranking is the theatre of a last minute “coup” by the Toyota Hilux. Its archenemy, the Isuzu D-Max, splendidly managed to counter the arrival of the new generation Hilux with a new sporty variant and discounted prices, holding the YTD pole position throughout the entire year up to November. Thanks to 14.485 deliveries in December (+46%) vs. 12.907 for the D-Max (-23%), the Toyota Hilux snaps a last minute win with 120.444 annual sales vs. 120.009. Both nameplates are stable year-on-year and therefore improve their market shares to 15.7% and 15.6% respectively. This is the 11th consecutive year the Toyota Hilux ranks #1 in Thailand, with the Isuzu D-Max last holding the top spot in 2005.

Ford Ranger Thailand 2016. Picture courtesy headlightmag.comThe Ford Ranger is up 29% to 4th place overall in 2016. 

The Toyota Yaris improves 1% to remain the best-selling passenger car in the country at a much more models 36.684 sales and 4.8% share. Among passenger cars, it distances the Honda City at #6 (-20%) the Mazda2 brilliantly breaking into the Top 10 at #8 (+22%) and the Honda Civic shooting up 233% to #9 thanks to the new generation. Traditionally atop the charts, the Toyota Vios (-39%) and Corolla (-14%) underperform this year. The Ford Ranger surges 29% and 5 spots to #4 thanks to the new model and is one of four pickups in the Top 7 alongside the Mitsubishi Triton (#7). The Toyota Fortuner is once again the #1 SUV in Thailand (#5) ahead of the Mitsubishi Pajero Sport (#14), Honda HR-V (#15) and the Honda BR-V, the most popular all-new nameplate at #18. Notice also the Toyota Sienta landing at #37.

Previous month: Thailand November 2016: Hilux races D-Max for annual pole position

Previous year: Thailand Full Year 2015: Hilux holds onto #1 in market down 10%

Two years ago: Thailand Full Year 2014: Toyota Hilux leads, Yaris on podium

Full Year 2016 Top 40 All-brands and Top 70 models vs. Full Year 2015 figures below.

Full December 2016 Top 30 All-brands and Top 65 models below.

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Thailand November 2016: Hilux races D-Max for annual pole position

toyota-hilux-thailand-august-2016The Toyota Hilux is #1 in Thailand for the 7th month in a row but remains #2 YTD.

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New car sales in Thailand are down by double digits for the second month running in November at -15% to 64.771 units, pulling the year-to-date tally down 2% to 681.930. Toyota (-4%) resists better than the market and post a stunning 36.3% market share, well above the 31.7% it commands year-to-date. Isuzu manages to improve at +4% to 18.5% share, distancing Honda (-28%), Mitsubishi (-50%), Ford (-15%) and Nissan (-28%). Suzuki (+1 unit!), Hino (+20%), MG (+26%), Dongfeng (+38%), Tata (+6%) and Volvo (+2%) are the only gainers in the Top 20. Notice also Peugeot up 113% at #23. Model-wise, the Toyota Hilux is racing to try and snatch the annual pole position back from the Isuzu D-Max. It sells 11.518 units in November (+13%) vs. 9.925 (+8%) for the D-Max, bridging the YTD gap to just 1.143 units: 107.102 for the D-Max vs. 105.959 for the Hilux. This race will be decided in the last days of December. The Toyota Yaris surges 22% in third place and the Toyota Corolla is up 17% thanks to its facelift and is back above the Honda Civic (+192%).

Previous month: Thailand October 2016: Hilux still lagging behind D-Max year-to-date

One year ago: Thailand November 2015: Mitsubishi Pajero Sport outsells Toyota Fortuner to #3

Full November 2016 Top 30 All-brands and Top 65 models below.

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Thailand October 2016: Hilux still lagging behind D-Max year-to-date

Isuzu D-Max Thailand February 2016Can the Isuzu D-Max win in 2016 for the first time in 8 years?

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It’s a disappointing month for new car sales in Thailand: October is down 11% to 60.634 units, bringing the year-to-date cume into negative territory at -1.2% to 617.159 registrations. Toyota (-9%) loses slightly less ground than the market and posts a very strong 34.4% market share, three full percentage points above its YTD level. Isuzu gains 5% in 2nd place but remains at its 2016 level (18.6%), whereas Honda (-16%), Mitsubishi (-36%) and Nissan (-25%) fall heavily. Suzuki (50%), MG (+51%) and Dongfeng (+46%) shine. Model-wise, the Toyota Hilux has a slim advantage over the Isuzu D-Max this month but it’s not enough to fill the gap that separates it from #1, with 2016 looking increasingly likely to be the first annual win for the D-Max in a decade. The Toyota Yaris is up 20% to #3, the Vios down 10% to #4, the Ford Ranger up 24% to #5, the Mitsubishi Triton up 32% to #7 and the Honda Civic up 180% to #9. Among recent launches, the Toyota Sienta is up 8 spots on last month to #24 and the Toyota Innova Crysta is up 25 to #37.

Previous month: Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

One year ago: Thailand October 2015: New Mitsubishi Pajero Sport jumps to 4th place

Full October 2016 Top 30 All-brands and Top 65 All-models below.

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