Thailand October 2016: Hilux still lagging behind D-Max year-to-date

Isuzu D-Max Thailand February 2016Can the Isuzu D-Max win in 2016 for the first time in 8 years?

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It’s a disappointing month for new car sales in Thailand: October is down 11% to 60.634 units, bringing the year-to-date cume into negative territory at -1.2% to 617.159 registrations. Toyota (-9%) loses slightly less ground than the market and posts a very strong 34.4% market share, three full percentage points above its YTD level. Isuzu gains 5% in 2nd place but remains at its 2016 level (18.6%), whereas Honda (-16%), Mitsubishi (-36%) and Nissan (-25%) fall heavily. Suzuki (50%), MG (+51%) and Dongfeng (+46%) shine. Model-wise, the Toyota Hilux has a slim advantage over the Isuzu D-Max this month but it’s not enough to fill the gap that separates it from #1, with 2016 looking increasingly likely to be the first annual win for the D-Max in a decade. The Toyota Yaris is up 20% to #3, the Vios down 10% to #4, the Ford Ranger up 24% to #5, the Mitsubishi Triton up 32% to #7 and the Honda Civic up 180% to #9. Among recent launches, the Toyota Sienta is up 8 spots on last month to #24 and the Toyota Innova Crysta is up 25 to #37.

Previous month: Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

One year ago: Thailand October 2015: New Mitsubishi Pajero Sport jumps to 4th place

Full October 2016 Top 30 All-brands and Top 65 All-models below.

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Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

Toyota Hilux Thailand September 2016Despite sales up 17% the Toyota Hilux remains #2 YTD for now. 

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The Thai new car market is up another 3% year-on-year in September to 63.641 registrations, pushing the year-to-date tally up 0.4% to 556.525. Both market leaders Toyota (34.7% share) and Isuzu (16.4%) drop 2% on September 2015, whereas their direct followers Honda (+7%), Mitsubishi (+37%), Ford (+21%) and Mazda (+6%) all frankly beat the market. Hyundai (+41%), Mercedes (+47%), MG (+47%), Subaru (+57%), Dongfeng (+63%) and Kia (+67%) all take off. In the models ranking, thanks to sales up 17% year-on-year the Toyota Hilux continues to reduce the gap separating it from the YTD #1 position held by the Isuzu D-Max, down 5% in September. A 2.249 sales Hilux advantage in September brings this gap to 3.244 with 3 months to go. Notice also the Ford Ranger up 67% to #5, the Honda Civic up 256% at #9, the Honda BR-V down 9 spots to #28, the Toyota Sienta landing directly at #32 and the Toyota Innova Crysta at #62.

Previous month: Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

One year ago: Thailand September 2015: Toyota Fortuner in unchartered territory

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Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

toyota-hilux-thailand-august-2016The Toyota Hilux is #1 in Thailand for the 4th straight month, but still #2 YTD. 

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Encouraging result in August for new car sales in Thailand: up for the 6th time in the past 10 months at +2.6% to 63.619 registrations, which brings the year-to-date tally into positive territory for the first time in 2016 at 492.884 units, up 0.2% on the same period in 2015. Market leader Toyota drops 2% but at 33.3% share – exactly 1 in every 3 vehicles sold in the country this month – it does way better than its year-to-date level (30.4%). Reversely, Isuzu (-1%) drops to 17.2% share vs. 19.1% YTD. Honda shoots up 19% to 9.625 units and 15.1%, distancing Mitsubishi (6.5%), Ford up 11% (5.8%) and Mazda up 14% (5.6%). Nissan tumbles down 44% to 8th place and Chevrolet drops 12% to step out of the Top 10 at #11 but Hino (+36%) and Mercedes (+15%) post solid gains among the 10 best-selling brands. Below, MG (+156%), Subaru (+155%), Dongfeng (+44%), Scania (+105%) and Jaguar (+100%) are the most impressive.

honda-civic-thailand-august-2016The Honda Civic is up 316% thanks to the new model. 

The Toyota Hilux confirms it is back at the reins of the Thai market with a 4th consecutive pole position at 9.840 sales, but the staggering performance of the Isuzu D-Max earlier in the year still puts it comfortably ahead year-to-date at 79.653 (+6%) vs. 74.160 (-9%) for the Hilux. The Toyota Yaris gains 21% to consolidate its third position with 3.513 sales and 5.5% share, with the Ford Ranger even more dynamic at #4 and +32%. The Toyota Vios (+7%) and Honda City (+5%) follow, ahead pf the Honda Civic still enjoying the benefits of the new generation at +316% to 2.353 deliveries. Below, the Honda Jazz (+16%), Mitsubishi Attrage (+44%) and Mazda BT-50 (+37%) shine. Among recent launches, the Honda BR-V is down one spot on July to #19 and the Mazda CX-3 remains at #31. Surprising declines include the Honda HR-V (-42%) and Nissan Navara (-66%).

Previous month: Thailand July 2016: Chinese MG knocks at Top 10’s door

One year ago: Thailand August 2015: Toyota Fortuner on podium, Ford Everest in Top 20

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Thailand July 2016: Chinese MG knocks at Top 10 door

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Thai new vehicle sales are back down to negative territory in July, but just: the 0.4% slip to 60.635 units means the year-to-date total is still a smidgen (0.2%) below its level of a year ago at 429.265 registrations. Toyota falls much faster than the market at -11% but at 33.1% share it is well above its year-to-date level (a round 30%). Isuzu follows at 17.6% (-3%) ahead of Honda at 15% (+7%) with Ford posting an impressive 31% improvement in 4th place overall. Mazda (+19%), Suzuki (+16%) and most strikingly Mercedes (+76%) also shine inside the Top 10. Just outside, MG is up one step to a record-breaking 11th place thanks to sales up 72% on July 2015. Among smaller brands, Subaru (+115%), Dongfeng (+46%) and Jaguar (+1200%) make themselves noticed.

Chevrolet Colorado Thailand July 2016Chevrolet Colorado sales are up 34% in Thailand in July. 

The Toyota Hilux is the best-selling vehicle in the country for the third month in a row despite sales down 23% year-on-year to 9.456 and its slight advantage over the Isuzu D-Max (-4% to 8.773) means the D-Max is still comfortably ahead in the race to the title of 2016 best-seller with 70.719 units (+7%) vs. 64.320 (-10%) for the Hilux. The Toyota Vios (+41%) catches up on lost time due to the changeover to a new engine earlier this year, outselling the Toyota Yaris while the Ford Ranger (+24%) remains at #5. The Honda Civic is down two spots on June but still up 368% year-on-year thanks to the new model, leaps and bounds above its archenemy the Toyota Corolla (2.347 vs. 1.524). The Nissan Almera (+59%) and Chevy Colorado (+34%) shine and the Honda BR-V is back inside the Top 20.

Previous month: Thailand June 2016: Hilux drops 17% but leads, Civic stays strong

One year ago: Thailand July 2015: New Toyota Fortuner and Ford Ranger land

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Thailand June 2016: Hilux drops 17% but leads, Civic stays strong

Honda Civic Thailand June 2016Honda Civic 

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The Thai new car market is once again and encouragingly up year-on-year in June – it’s the 5th time in the past 8 months – with deliveries up 9% to 66.049 units, leading to a half-year result down just 0.1% on 2015 to 368.630. Toyota drops 2% but at 32.3%, it holds a much higher market share than year-to-date (29.5%). The Japanese manufacturer is followed once again by fellow compatriots Isuzu (16.9%), Honda up 26% (15.1%) and Mitsubishi (6.2%). Below, Ford shoots up 41% to #5 and 5.8% share, Nissan is up 16%, Mazda up 12% and Suzuki up 19%. Notice also Chinese carmaker MG up 170% to #12 and 1.2% share, Subaru up 168%, Tata up 34%, Scania up 83% and Land Rover up 400%.

Toyota Fortuner Ford Everest Thailand June 2016. Picture courtesy caradvice.com.auThe Toyota Fortuner and Ford Everest continue to deliver strong figures in Thailand. 

Model-wise, the Toyota Hilux manages a 2nd consecutive month in the lead despite sales down 17% year-on-year to 10.628 ahead of the Isuzu D-Max at 9.149 (+4%). The latter still holds the year-to-date lead however at 61.946 (+9%) vs. 54.864 (-8%) for the Hilux. In third place, the Toyota Yaris is up 39% to 3.105 sales with the Honda Civic holding very strong at 2.850 units, up 7-fold on a year ago thanks to the new generation. The Ford Ranger (+40%), Toyota Fortuner (+251%), Nissan Navara (+40%), Almera (+82%) and Chevrolet Colorado (+51%) also shine whereas the Mitsubishi Pajero Sport slowly returns to normal (#18) just under a year after the new generation launched. The Ford Everest (#17) leads recently (re)launched nameplates above the Suzuki Ciaz (#22), Honda BR-V (#23) and Mazda CX-3 (#30).

Previous month: Thailand May 2016: Market up 16%, largest gain in over 3 years

One year ago (1): Thailand June 2015: New Toyota Hilux shoots up to 21% share

One year ago (2): Thailand H1 2015: Toyota Hilux transitions, Honda HR-V makes a splash

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Thailand May 2016: Market up 16%, largest gain in over 3 years

Toyota Hilux Revo Thailand May 2016. Picture courtesy caronline.netThe Toyota Hilux is back to #1 in Thailand in May but remains #2 year-to-date. 

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Note the April 2016 update has also been updated with a Top 35 All-brands ranking.

It’s official: the Thai market is out of the woods. With a 16% surge in May to 66.055 registrations, new car sales in Thailand register their 4th month of year-on-year gains in the past seven and its biggest improvement since March 2013. The year-to-date tally is still in negative though at -2% to 302.581 units. After struggling for the past six months, Toyota finally manages to outpace the market with volumes up 24% to 22.244 and 33.7% share, its highest since last October. Isuzu is up 17% to 19.3%, Honda up 11% to 14.9% and Mitsubishi up 27% to 6.5%. Further down, Mazda (+23%), Mercedes (+29%), MG (+180%), Subaru (+27%) and Lexus (+110%) also shine.

Honda Civic Thailand May 2016Outstanding launch in Thailand for the new Honda Civic. 

In the models ranking, after 5 consecutive months of supremacy, the Isuzu D-Max passes back the pole position baton to the Toyota Hilux, but just: at 11.010 vs. 10.549 sales. Never in the past decade had the Hilux been so aggressively challenged, and for now it looks like the FY2016 pole position is well out of reach: after 5 months, the D-Max still has  8.500 sales advantage at 52.797 (+10%) vs. 44.236 (-5%) for the Hilux. Now that local production has resumed with the 1.5 Dual VVT-i engine, the Toyota Vios reclaims the passenger car crown with 3.544 sales (+27%), enough to also install it back to #3 year-to-date. The Honda Civic however is up 5-fold on a year ago thanks to the new generation at 2.880 sales  vs. 1.920 for the Toyota Corolla (+29%). The Nissan Navara (+88%), Toyota Fortuner (+97%) and Mitsubishi Pajero Sport (+129%) all owe their spectacular gains to a new model, while among recent launches the Honda BR-V (#19) continues to slide whereas the Suzuki Ciaz (#20) remains solid.

Previous month: Thailand April 2016: Honda Civic up 4-fold to land on podium

One year ago: Thailand May 2015: 8100 new generation Hilux already on the roads

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Thailand April 2016: Honda Civic up 4-fold to land on podium

Honda Civic Thailand April 2016. Picture courtesy grandprix.co.thIt’s a Honda Civic invasion: 2.408 Thai sales in April alone.

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For the third time in the past 6 months, the Thai new light vehicle market is up year-on-year at +2% to 54.986 registrations, with the year-to-date total now down just 6% to 236.546 units. On paper, Toyota is back on track in the brands ranking with sales up 12% to 14.839 and 27% share, but it’s not that clearcut. At the same time last year the Toyota Hilux was in the middle of a generation changeover, giving it a 41% rise to 6.927 sales this month, yet this is still an astounding 3.000 units below its archenemy the Isuzu D-Max which only needed a mild refresh to gain 4%. The D-Max cements its year-to-date leadership at 42.248 units so far in 2016 (+7%), each month moving further out of reach of the Hilux now at 33.226 (-12%). The other thorn on Toyota’s side has been the Vios, whose production has been stalled to give way of the 2016 model with a new 1.5 Dual VVT-i engine. It is now back with 1.765 sales, albeit 19% down year-on-year and lagging behind segment leader the Honda City (2.291). Lastly, with sales down 21% to 1.052, the Corolla has been hit full frontal by the arrival of the new generation Civic posting extraordinary numbers at 2.408 deliveries in third place overall.

Chevrolet Colorado Thailand April 2016. Picture courtesy grandprix.co.thThe facelifted Chevrolet Colorado was unveiled in Thailand on April 26. 

Back to the brands ranking where Isuzu holds strong at #2 and 21.7% share (+2%) above Honda at 16.6% (+6%). Below Mitsubishi at #4 (-3%), Mazda continues to gear up with sales up 13% to 3.443 and 6.3% share, overtaking Nissan this month (-29% to 5.3%). Chevrolet is down 24% and awaits the arrival of the facelifted Colorado with impatience. Chinese carmaker MG is up 5-fold on April 2015 to break its market share record at a splendid 1.3%: the MG 3 is up 6-fold to #25, the MG 5 up 6 spots on last month to #41, the MG GS up 3 to #51 and the MG 6 up 117% year-on-year to #54. In other models news, the Mazda2 is starting to threaten the Honda City with sales up 37% to 1.854, the Ford Ranger is strong at #6 (+25%), the Toyota Fortuner (+231%) continues to benefit from the new model a lot more than the Mitsubishi Pajero Sport (+131%) and the Honda BR-V recedes 7 spots on March to #18.

Previous month: Thailand March 2016: Isuzu D-Max increases gap over Toyota Hilux

One year ago: Thailand April 2015: Hilux changeover lifts Isuzu D-Max to #1 year-to-date

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Thailand March 2016: Isuzu D-Max increases gap over Toyota Hilux

Isuzu D-Max Thailand March 2016Another victorious month for the Isuzu D-Max

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Yet another month of decline for new car sales in Thailand, albeit limited to -2% in March at 72.646 registrations, pulling the First Quarter total down a depressing 8% to 181.560 units. Toyota is in trouble again at -23% to 21.101 sales and 29% share whereas immediate followers Isuzu (+2%) and Honda (+8%) both go against the grain to post very satisfying year-on-year gains, resulting in improved market shares of 18.2% and 15.6% respectively. The Yaris is down 35%, the Corolla down 38%, the Vios still hasn’t restarted production which has deprived the Japanese manufacturer of roughly 8 to 10.000 sales so far this year, and last but not least: the new generation Hilux continues to be surprisingly weak, which is the big event of the year so far in Thailand. At -11% to 10.525 units, it lags in 2nd place overall for the 4th consecutive month, leaving the top spot honours to the Isuzu D-Max at 11.647 (+10%). Year-to-date, the D-Max increases the gap with the Hilux to over 6.000 units at 32.309 and 17.8% share (+8%) vs. 26.299 and 14.5% (-20%). As the months go by it will become more and more difficult for the Hilux to reclaim an annual lead that had been his for the past 7 consecutive years…

Honda Civic Thailand March 2016. Picture courtesy headlightmag.comThe new generation Honda Civic already teases its archenemy the Toyota Corolla in March.

The only piece of good news for Toyota comes from the Fortuner: the new generation has been an incredible success and pushes the model up to #3 both in March (+278%) and year-to-date (+203%). Honda on the other hand is going from success to success: the City (+5%) benefits from the Vios absence, the all-new BR-V improves further to 1.885 sales (#11) for its 2nd full month in market and should break into the Top 10 next month and the new generation Civic is back with a vengeance, landing directly at #14 with 1.547 sales, just below the Corolla whereas the Civic nameplate ranked #25 over the FY2015 (Corolla at #11).

MG GS Thailand March 2016The MG GS has landed in Thailand. 

Meanwhile a couple of other Japanese carmakers are having the time of their life: Mitsubishi is up is 54% on the back of stunning Pajero Sport sales (#6 and 2.938 in March, up 386%) and Mazda is up 50% thanks to the 2 doubling its sales year-on-year (+99%) with the arrival of the new gen sedan and the CX-3 at #22 year-to-date. Other great performers include Ford (+32%), Mercedes (+48%), Lexus (+105%) and Kia (+36%) while now-Chinese manufacturer MG has sold over 1.600 units in three months in Thailand, simply its best performance outside China (it sold 992 in the UK during the same period). The MG 3 is within the 2016 Top 30 (#29), the MG 5 within the Top 40 (#39) and the MG 6 is #56 while the MG GS SUV has just arrived at #54 with 38 units sold for now.

Previous month: Thailand February 2016: Isuzu D-Max on its way to outsell the Hilux annually for the first time since 2007

One year ago: Thailand March 2015: Honda HR-V and Toyota Camry shoot up

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Thailand February 2016: Isuzu D-Max #1 for third consecutive month – on way to outsell the Hilux annually for first time since 2007?

Isuzu D-Max Thailand February 2016The Isuzu D-Max could well be swerving towards a surprise 2016 pole position.

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After showing a glimmer of hope at the end of last year with November (+5%) and December (+12%)  the first year-on-year gains in 29 months, the Thai market is back in the doom and gloom in this start of 2016 with February volumes down again at -11% to 57.093 units, pulling the year-to-date total down 12% to 108.914 registrations after two months.  Toyota is in great difficulty again with sales crumbling down 31% to just 15.569 vs. +4% for Isuzu at 12.171. The demise of Toyota so far in 2016 is correlated to two main events: the retooling of the Toyota Vios production line to introduce the new 1.5 Dual VVT-i engine block as stalled sales of the nameplate to zero, a loss of around 6.000 sales, and the surprising weakness of the all-new Toyota Hilux, outsold by the Isuzu D-Max for the third consecutive month, and not by a small margin (11.245 vs. 8.134).

The Toyota Hilux Thailand February 2016. Picture courtesy gmcarmagazine.comThe Toyota Hilux has been the best-selling vehicle in Thailand each year since 2007. 

So far in 2016, the Isuzu D-Max adds up to 20.662 deliveries (+6%) vs. 15.774 for the Hilux (-25%). According to local sources, the Hilux has been the best-selling vehicle in Thailand for eight consecutive years, with the D-Max not ranking #1 since the early years of the previous generation Hilux in 2007. Can it realistically pretend at the 2015 pole position? Its sales advantage so far isn’t negligible, and has been on the back of a mid-life update consisting of a new 1.9 Ddi Blue Power engine bloc and minor design retouches vs. a complete overhaul for the Hilux. March sees the simultaneous launch of the two nameplate’s sporty variants, the D-Max X-Series and Hilux TRD Sportivo, and given the growing share these variants have within total sales, they could have an impact on the overall ranking. But for now the balance is definitely weighing the D-Max way.

Honda BR-V Thailand February 2016The Honda BR-V already outsells the HR-V in Thailand. 

In the rest of the brands ranking, Honda is down 8% and Nissan down 25% but Mitsubishi gains 12% to consolidate its 4th position overall. Mazda (+33%) and Ford (+24%) excel and go against the grain by posting strong gains, while Chinese carmaker MG is solid again at #12 and 0.8% share. Model-wise, the Honda City takes advantage of the Vios silence with sales up 8%, the Toyota Fortuner regains some ground at #4 and 2.613 whereas the Mitsubishi Paajero Sport has stabilised around 1.800 sales, brilliantly maintaining itself inside the Top 10. AS it is also the case in Indonesia, the new Honda BR-V overtakes its posher stablemate the HR-V, jumping 18 spots on Januay to #12 with 1.486 sales. The Mazda CX-3 ranks at a strong #21 and the Ford Everest gains a further 7 ranks to #22.

Previous month: Thailand January 2016: Market back down, Isuzu D-Max stays #1

One year ago: Thailand February 2015: New Mitsubishi Triton lands

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Thailand January 2016: Market back down, Isuzu D-Max stays #1

Isuzu D-Max Thailand January 2016The Isuzu D-Max is the best-selling model in Thailand for the 2nd month in a row. 

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Last November (+5%) and December (+12%) were the first year-on-year gains in 29 months, so hopes for a Thai market bottoming out were allowed. These are crushed with January figures, down 13% to just 51.821 registrations. Toyota sinks 31% to 13.843 sales and 26.7% share whereas Isuzu resists at -1% with 11.044 units and 21.3% share. Honda takes a beating at -44% but remains third above a string of brands spectacularly gaining ground on January 2015: Mitsubishi up 19%, Nissan up 5%, Mazda up 27%, Ford up 30% and Suzuki up 46%. Chinese carmaker MG is up to #11.

Honda City Thailand January 2016The Honda City is up to #3. 

The Isuzu D-Max surprisingly holds onto the pole position for the 2nd month in a row thanks to sales up 1% to 9.417 vs. -27% and 7.640 for the Toyota Hilux. This is surprising because the D-Max only got a superficial facelift last year vs. a total overhaul for the Hilux, certainly not a good sign for the latter. Toyota is also handicapped by the Vios having a month off (95 units) while the 2016 model is being prepared at the local factory. The Honda City climbs three spots on last month to #3 despite sales down 27% as does the Toyota Yaris to #4 despite sales down 24%.

Mazda2 Thailand January 2016. Picture courtesy grandprix.co.thThe Mazda2 is up 83% this month in Thailand.

After a few euphoric months enjoying their novelty effect, the Toyota Fortuner (#5) and Mitsubishi Pajero Sport (#8) lose some steam at 3.9% and 3.5% share respectively vs. their recent  bests standing at 6.7% (December) and 7% (November). The Ford Ranger is up a flamboyant 44% to #6, the Mazda2 up 83% to #7, the Chevrolet Colorado up 36% to #12 but the Honda HR-V is down 49% to #13. Further down, the Mazda CX-3 breaks into the Top 20 for its third month in market, the MG 3 is up one spot to a best-sere #27 and we welcome the Honda BR-V landing directly at #31.

Previous post: Thailand Full Year 2015: Hilux holds onto #1 in market down 10%

One year ago: Thailand January 2015: Honda HR-V in Top 10 again

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