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USA Coast to Coast: Everything is bigger in Texas

October 18th, 2014 8 comments

1. Ram 2500 Long Horn Fort WorthRam 2500 Long Horn in Fort Worth – Texas

You can check out each Coast to Coast report here

Many thanks to David Curry for the pictures in this article.

The Coast to Coast reports are back, and after New Orleans we now land in Texas, literally the land of pickups trucks. This time Albert, my Ram 1500 ecoDiesel feeling now absolutely at home, took me to Houston, Austin, Dallas and Fort Worth before heading North to Oklahoma City. Texas makes it look like the rest of America I have visited so far wasn’t really trying. It may sound cliché, but everything is bigger in Texas. My impressions as well as official sales data courtesy of JATO are below.

New York Oklahoma CityUSA Coast to Coast trip so far. Map courtesy of Google Maps.

First a bit of trivia about Texas, one of the most symbolic States of the United States. The name Texas is derived from the word “tejas” which means “friends” or “allies” in Caddo language. This term was used by the Spanish themselves when they controlled the area to describe both the region and the Caddo people, a confederacy of several Southeastern Native American tribes who inhabited what is now East Texas, Northern Louisiana, southern Arkansas and Oklahoma. Today the Caddo Nation of Oklahoma is a single federally recognised tribe.

2. GMC Sierra DallasGMC Sierra in Dallas, Texas

At 26.4 million inhabitants, Texas is the second most populous State in the U.S. after California, and would feature at #47 worldwide if it was an independent country at exactly the same figure as Afghanistan and in between such nations as Saudi Arabia (30.8 million) and Australia (23.6 million). It is the second largest State after Alaska at 268.600 sq miles (or 696.241 km2), larger than France. Main cities are Houston (2.2 million inhabitants) and San Antonio (1.4 million) with the largest metropolitan area being the Dallas/Fort Worth Metroplex at 6.4 million souls and its capital being Austin at 885,400 inhabitants.

3. Toyota Tundra DallasToyota Tundra in Dallas, Texas

Texas has had a tumultuous history, being successively ruled by various nations: Spain, France then Mexico until 1836 when Texas became an independent Republic, before joining the U.S. as the 28th state in 1845. Texas is also called the Lone Star State, and its flag features a single star, a reference to its former status of a independent republic and as a reminder of the state’s struggle for independence from Mexico. Now. Trivia is out of the way, let’s get down to business.

4. Albert Texas State lineAlbert posing next to the Louisiana/Texas State line

And first things first, a few reports ago I said “I still am yet to spot a true American lunatic driving frankly dangerously, and I have found American highways one of the most relaxing and predictable driving experiences of my life.” That was in South Carolina. Well. I am now eating my words as everything changes the minute you cross the Texas State line. Lunatic drivers are more frequent than non-, unpredictable lane changes are the norm and speed limits are a long lost memory. To my advantage, pickup trucks rule the highways and ‘standard’ cars have no issues getting out of the way as soon as I get too close, not wanting to break my cruise control. So far so good.

5. Ford F150 Dallas 3Ford F150 in Dallas, Texas. Albert looks tiny next to it!

I started this article by saying Texas made me feel like the rest of America I had seen so far wasn’t really trying. Example: the huge highways around Houston. The I10 that circles the city at times becomes a 7 lane-highway. I simply had not seen such a thing at any time before and especially not in Los Angeles where I’ve been a few times (anyone care to correct this?), however this may be linked to the scarceness of public transport in Houston. Most interestingly, far from being an over-zealously built and unnecessarily grandiose undertaking, the 7 lanes were put to good use on a Saturday night at 9pm, each one filled with a regular flow of cars driving at speed limit or more. Impressive.

Bigger highways, but also bigger car dealerships. I drove past the largest dealership I’ve seen so far on the trip on the I10 a few miles West of Houston: Don McGill Toyota of Houston. Their website lists an inventory of 1.500 cars on site. Although I didn’t drive past it, It’s also worth noting the Fred Haase Toyota World dealership on the I45 North of Houston: the #1 Tundra dealer in the world and #1 volume dealer in Texas overall, with 2.860 vehicles on inventory right now. While huge, these are however not the largest dealerships in the country: the crown goes to Longo Toyota near Pasadena in California which is simply the largest car dealership in the world. No less. 15.000 vehicles sold a year, 50 acres, 500 employees, 30 languages and dialects spoken and complete with Subway restaurant and Starbucks café on site… It’s a different planet. But we digress…

6. Pickups DallasPickup trucks and motels. Now we truly are in America.

Texas is the kingdom of pickup trucks. Proof: according to Polk, pickup sales in the state were 3 times that of the #2 pickup market (California), and Texas accounts for 1 in 6 full-sized pickups sold nationally, whereas it holds only 8% of the national population. Even more impressive: the Houston metro area alone would rank #5 among pickup markets if it were a separate state. Dallas would be #7, as more pickups are sold just in the Dallas and Houston areas combined than in any other U.S. state, including No. 2 California. And more: even excluding both Dallas and Houston, Texas would still be the No. 1 pick-up state in the country!

6b Pickups Fort WorthPassenger cars are becoming rarer and rarer. In Fort Worth, Texas.

As a result, pickup truck manufacturers obviously pay particular attention to the Texan market, and most have special editions named in reference to this state: Ram has the LongHorn, Ford has the F-Series Texas Edition, Chevrolet has the Silverado… Texas Edition also while Toyota has the Tundra 1794 Edition named for the ranch, founded in 1794, upon which the truck’s assembly plant is located in San Antonio. At the State Fair of Texas in Dallas late last month, Toyota also unveiled a Tundra Bass Pro-Shop Offroad Edition available only to customers in the Gulf states region. Interestingly, only Toyota manufactures its full-size pickup truck locally in Texas and has recently relocated its headquarters from California to the Lone Star state. Last year at the launch of the new generations Chevy Silverado/GMC Sierra, Automotive News noted that General Motors was piping as much as half of their initial national supply of 2014 pickups to Texas… Partly helped by their good health here, national sales of full-size pickup trucks hit 2 million units in 2013 and for the first time since 2007.

11. Ford F250 Fort WorthFord F250 in Fort Worth, Texas. The Ford F250 is the #5 best-seller in Texas.

But what are the best-selling vehicles in Texas overall?

Pos Model FY2013
1 Ford F-150 96,663
2 Chevrolet Silverado 78,047
3 Ram Pickup 67,378
4 Toyota Camry 36,953
5 Ford F-250 Super Duty 33,305

Source: JATO

Ford and Chevrolet take advantage of their extensive rural dealer network to take the top two spots with the F-150 just below 100,000 units, by far its best state score in the country, and the Silverado at almost 80,000. Seeing 3 or 4 current generation F-150 in a row is not uncommon on Texan highways. The Ram Pickup rounds up the podium at 67,000 and surprisingly, unlike Louisiana, the Top 4 is not 100% composed of pickup trucks with the Toyota Camry managing to point its much smaller bonnet in 4th position – albeit with just a little more than half the sales of the Ram. Tellingly, the Ford F-250 Super Duty makes its very first appearance in any State’s Top 5 so far thanks to a mammoth 33,305 sales in Texas. Interestingly, Toyota doesn’t place the Tundra inside the Top 5.

7. Chevrolet Impala DallasChevrolet Impala in Dallas, Texas

Thorough observation of the traffic on Texan highways also reveals the following: there are more Ford Edge and Cadillac XTS here than anywhere before during this trip, the new generation Chrysler 200 and Chevrolet Impala are back on the roads for the first time since Memphis, and the Toyota Tundra is strong but even though it is produced locally, it was more frequent in Northern Virginia or Western Louisiana. Austin struck me as a hipster chic town with more Lexus, Infiniti, Toyota Prius and Nissan Leaf, less pickup trucks and the strongest heritage of previous generation Toyota Corolla so far in the trip. The Nissan Altima and Honda Accord should top the sales charts there.

10. Chrysler 200 Dallas with Kennedy detailsChrysler 200 in Dallas, Texas

The Ford F-150 clearly dominates the Dallas vehicle landscape, potentially holding up to 10% market share there and way above the Chevrolet Silverado, more so than Texas-wide. The base version with plastic bumpers (playing in the same sandpit as my Ram “Albert” 1500 Tradesman) is the Car of the state. A truckload of them all through Texas and in Dallas in particular, pun intended. There were almost no F-250 and F-350 in town, only outside on working sites (makes sense) and the new generation Chrysler 200 was stronger again in Dallas. As whole, both the Nissan Armada and Titan are a notch stronger in Texas than they are in the rest of the states I visited so far.

Highlights of the trip in the Lone Star state were the Sixth Floor Museum at Dealey Plaza in Dallas (see above), another very thorough museum this time about JFK’s assassination, and Fort Worth, which you might say is touristic yet oh so reassuringly and symbolically Texan. I bought a cowboy hat and belt. I had to. When in Texas… Meanwhile Albert, my valiant Ram 1500 Tradesman truck with ecoDiesel, has now crossed the 3,000 miles milestone in this trip, standing at 3,144 miles (5,069 km) by the time I arrived in Dallas. Fuel economy now stands at 26.4 mpg, still above the 24 average advertised by Ram for city/highway. Very happy with that one.

Next stop: Oklahoma City.

Full Photo Report below.

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Texas (USA): The kingdom of pick-up trucks!

June 25th, 2013 14 comments

2014 Chevrolet Silverado USA June 2013. Picture courtesy of caranddriver.comChevrolet is estimated to have allocated half of its initial national supply of 2014 trucks to Texas!

* See the Full article by clicking on the title! *

After CaliforniaNew York and Colorado, today we continue our exploration of specific US markets as we travel to Texas, which I just discovered is pick-up heaven! Last week Chevrolet launched its 2014 Silverado in Texas through a grassroots promotional campaign hitting baseball games, rodeos, the state fair, an exposition for oil-field hands, a home and garden show in El Paso and even a deep-sea fishing tournament in a tiny Gulf Coast island town! To coincide with this launch, Autonews published a long article quoting Polk sales figures and explaining how critical the Texas market is for pick-up truck manufacturers. And this was all news to me so I had to share the bulk of it with you today!

Ford Atlas concept USA June 2013Ford will launch the new F-Series in 2014 and paraded its Atlas concept around to remind Texas buyers of that last February. 

Home of 26 million inhabitants (8% of the total population of the United States), Texas accounts for 1 in 6 full-sized pickups sold nationally! That’s 258,729 units in 2012, and 97,686 through April this year. Texas outsold California, the #2 pickup market, by a rate of 3 to 1 in 2012! Even more impressive: the Houston metro area would rank #5 this year among pickup markets if it were a separate state. Dallas would be #7, as more pickups are sold just in the Dallas and Houston areas combined than in any other US state, including No. 2 California. BUT even excluding both cities, Texas would still be the Number 1 pick-up state in the country!

2014 Toyota Tundra USA June 2013Toyota will launch a redesigned Tundra in September 2013, the only full-sized pickup actually assembled in Texas. 

So who is winning in the kingdom of pick-up trucks?

Autonews says “General Motors believes its first redesigned pickups in 7 years and strong underlying truck demand will reverse its sharp losses in full-sized pickup market share in Texas. As recently as 2008, GM held a comfortable lead in Texas, according to Polk, with the Silverado, Avalanche and GMC Sierra combining for a 38.5% market share, compared with Ford’s 31.6%. But Ford surged ahead in 2009 – the year of GM’s government-led bankruptcy – and hasn’t looked back since.”

Texas pickup sales by brand. Picture courtesy of Autonews

So far in 2013, Ford has a 39.4% share vs. 34.2% for General Motors while Ram is up 18.4%, on track to deliver its highest share in Texas since 2008. That explains why General Motors is barnstorming every corner of Texas to reach customers who either defected to rival brands or have been nursing their aging Silverados or Sierras. Autonews says “General Motors is piping as much as half of its initial national supply of the 2014 pickups to Texas!

Full article below.

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Categories: Texas (USA), USA