Taiwan Full Year 2015: Toyota monopolises Top 4, Mazda3 shoots up

Toyota RAV4 Taiwan 2015. Picture courtesy u-car.com.twToyota RAV4. Picture u-car.com.tw

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The Taiwanese new car market is down 0.7% year-on-year in 2015 to 420.780 registrations, and still dominated by Toyota at 28.3% share despite sales down 5% to 119.098. Toyota sells more than the next three manufacturers combined: Nissan at 10.3% (-9%), Mitsubishi/CMC at 10% (-3%) and Honda at 6.6% (+12%). Notice also Mercedes up 12% to 21.542 sales, Mazda up 48% to #7 with 21.311 deliveries and BMW up 15% to  19.533. Local carmaker Luxgen holds its spot inside the annual Top 10 even though it drops 20% to 13.375 units.

Mazda3 Taiwan 2015. Picture courtesy u-car.com.twThe Mazda3 is up 239% year-on-year in Taiwan. Picture u-car.com.tw

The Toyota Corolla remains the most popular nameplate in the country by far with a round 10% market share (-6%) followed like in 2014 by the Toyota RAV4 (+9%). With the Yaris up 14% to third place and the Wish down 12% to #4, Toyota monopolies the Top 4 in 2015, knocking the Nissan Tiida (-23%) down to #5. The CMC Veryca is up three spots to #7, the Mazda3 is up 3-fold on its 2014 score to #8 thanks to the new models and the Luxgen U6 Turbo holds its Top 10 spot at #9. The Nissan X-Trail is the best-selling all-new model, landing directly at #16 with 7.794 sales, followed by the Honda Odyssey at #43 and 2.112 deliveries and the Suzuki SX4 Crossover at #50.

CMC Zinger Taiwan 2015. Picture courtesy u-car.com.twCMC Zinger. Picture u-car.com.tw 

The Mercedes C-Class leads the luxury charge at #21 with 5.321 units (+10%) ahead of the Mercedes E-Class (#24) and BMW 5 Series (#27). The CMC Zinger is up 21% to #20, the Mitsubishi Outlander up 51% to #22, Mazda CX-5 up 72% to #23, Lexus NX up 166% to #29 for its first full year in market, the Luxgen M7 Turbo is up 54% to #36, the BMW 2 Series up 252% to #42 thanks to its MPV variants, the Volvo S60 up 33% to #47 and the Porsche Macan up 57% to #51.

Previous month: Taiwan November 2015: Top 4 is 100% Toyota, Nissan X-Trail up to #5

Previous year: Taiwan Full Year 2014: Toyota Corolla leads, Luxgen shines

Two years ago: Taiwan Full Year 2013: Toyota RAV4 and Honda CR-V storm into Top 5

Full Year 2015 Top 10 brands and Top 65 models vs. Full Year 2014 figures below.

Full December 2015 Top 10 brands and Top 60 models below.

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Taiwan November 2015: Top 4 is 100% Toyota, Nissan X-Trail up to #5

Nissan X-Trail Taiwan November 2015. Picture courtesy u-car.com.twNissan X-Trail

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New car sales in Taiwan are up 3% year-on-year in November to 34.855 registrations, however the year-to-date total is still down at -1% to 378.085 units. Toyota is sovereign as per usual despite sales down 2% with 31.3% market share, while Nissan-Infiniti and Mitsubishi-CMC continue to cross each other over, this time Nissan winning with 3.762 sales vs. 3.213 and reclaiming the #2 spot year-to-date. Mazda stays strong in 5th place, Mercedes keeps BMW (+11%) at bay and local manufacturer Luxgen remains in 9th place with 1.191 sales. Model-wise, Toyota monopolises the Top 4 with the Corolla (11.3%), RAV4 (5.9%), Yaris (3.9%) and Wish (3.1%) while the Nissan X-Trail shoots back up 8 spots on October to land in 5th place with 999 deliveries vs. #16 year-to-date. Notice also the Ford Focus down 19 to #22, the Lexus RX up to #25, the Skoda Fabia at #32 and the Hyundai Verna making its first appearance inside the Taiwanese ranking at #43.

Previous post: Photo Report: The cars of Taipei, Taiwan

Previous month: Taiwan October 2015: CMC Veryca leaps to 2nd place

One year ago: Taiwan November 2014: Toyota Corolla and Yaris on top

Full November 2015 Top 10 brands and Top 50 models below.

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Photo Report: The cars of Taipei, Taiwan

1. Toyota Corolla Taipei 2Toyota Corolla taxi and Taipei 101 tower in background.

Today we interrupt the U.S. North to South series for a quick Photo Snapshot of Taipei in Taiwan, on my way to the Guangzhou Auto Show. At 423.829 registrations over the Full Year 2014, Taiwan is one of the smallest markets in the world to benefit from dedicated models and designs reserved for local car buyers. Its geographical status as an island off the coast of China has a lot to do with this situation. My 10 hour-layover in Taipei enabled me to take the High Speed Rail from the Taoyuan International Airport to the country’s capital city Taipei, home to 4 million inhabitants – out of the 23.5 million the country counts as of 2015. It’s a 20 minutes trip at a peak speed of 250kph.

4. Toyota Wish Taipei 2Toyota Wish and Mercedes A-Class in Taipei, Taiwan. 

Once in Taipei, the bias towards taxis is evident: they represent a little less than half the passenger cars streaming the busy streets of the capital. Among them, the Toyota Wish is by far the most popular. In fact, 4 out of every 5 Toyota Wish I spotted during the few hours I was in town was a taxi. The Toyota Corolla follows, 1 in 3 is a taxi – justifying its national sales pole position, ahead of the Toyota Camry.

6. Luxgen S5 Turbo TaipeiLuxgen S5 Turbo Police, Ford Transit in Taipei, Taiwan.The Taipei Police for their part are using a variety of vehicles, among them BMW scooters and Luxgen S5 Turbo sedans.

2. Taipei street scene 4Taipei 101 Tower

10. Luxgen U6 Turbo TaipeiLuxgen U6 Turbo

As far as local manufacturer Luxgen is concerned, it is established in the Taipei traffic, granted, but is by no means dominant. In the limited area I got the opportunity to observe, the M7 Turbo MPV was the most frequent by far, with a few lonely U6 Turbo SUVs also spotted.

3. Taipei street scene 2Taipei street scene

5. CMC Veryca Taipei 2CMC Veryca 2015

But the big surprise is the most frequent non-taxi vehicle in the streets of Taipei: hands down the CMC Veryca mini-truck, in both its van and pickup variants and including a fair amount of 2015 facelifted models. The Veryca was up to #2 overall in October but my observations denoted a long heritage of purchase patterns for the Veryca by most small businesses in the capital. Staying in the light commercial aisle, the Mitsubishi Delica comes at a close second below the Veryca, while the Zinger is also very frequent, as is the first generation Toyota Innova – still not replaced yet in Taiwan!

8. VW Transporter TaipeiVW Transporter Ambulance in Taipei, Taiwan.

The VW Transporter is also seen relatively frequently, notably as Ambulance. The Ford Transit is the other Western light commercial vehicle that has been met with strong success in Taipei, including the current generation.

9. CMC Veryca Taipei 4CMC Veryca

The Taipei (and by extension Taiwan) car landscape offers an interesting mix of ultra-dominant Japanese vehicles, a local manufacturer – Luxgen – slowly but surely imposing itself, and a healthy count of luxury European brands: Volvo is notably very successful, through the V40 and XC60 mainly. Finally, Taipei’s wealth is clearly apparent on the streets: in the space of a few hours I spotted multiple new generations Mercedes S-Class, as well as multiple Porsche Cayenne, Macan and Panamera.

BMW Scooter police TaipeiIt’s BMW scooters all the way for the Taipei Police.

The Full Photo Report (20 pictures) continues below.

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Taiwan October 2015: CMC Veryca leaps to 2nd place

CMC Veryca Taiwan October 2015. Picture courtesy carstuff.com.twCMC Veryca

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The Taiwanese new car market is struggling for the 2nd month in a row: after losing 27% in September it drops 7% in October to 31.956 registrations. The year-to-date total is stuck at -1% on 2014 to 343.230 units. Toyota keeps the lead but uncharacteristically freefalls 22% to less than a quarter of the market (24.9% share). Reversely, Mitsubishi/CMC gains 6% to 3.641 units and 11.4% market share, reclaiming the #2 spot year-to-date off Nissan/Infiniti, down 13% to 2.838 sales and 8.9% this month, while Mazda jumps up 3 spots to #5. Model-wise, the Toyota Corolla remains master in command with 9.9% share but the #2 is a surprise: the mini-truck CMC Veryca – dedicated to Taiwan – jumps four spots on September to #2 with 1.148 sales and 3.6%, after the Mitsubishi Delica hit #3 last month. The Ford Focus also shines at #3, as do the Mazda CX-5 at #9 vs. #21 year-to-date and the Honda Odyssey at #12 vs. #45.

Previous month: Taiwan September 2015: Mitsubishi Delica up to #3 in market down 27%

One year ago: Taiwan October 2014: Lexus NX now up to #17

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Taiwan September 2015: Mitsubishi Delica up to #3 in market down 27%

Mitsubishi Delica Taiwan September 2015Mitsubishi Delica

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Taiwanese new car sales crash and burn in September due to lunar year celebrations falling early in the month and resulting in just 11 working days: down a harsh 27% year-on-year to just 25.226 deliveries, pulling the year-to-date total into negative territory for the first time in 2015 at 311.274 units (-1%). Toyota remains master on board despite falling twice as fast as the market at -54% to 18.6% share, followed by Mitsubishi (-31%), Nissan (-38%) and Honda, going against the grain and up 16% to 1.849 sales and 7.3% share. Mercedes (+2%) and BMW (+3%) also lodge year-on-year gains. The Toyota Corolla is still the best-selling vehicle in the country but at a weak 5.8% share vs. 9.6% year-to-date, followed by the Toyota RAV4 (3%) while the Mitsubishi Delica jumps 9 spots on August to land on the third step of the podium. he Ford Focus remains at a strong 4th spot, the Mazda3 is up 4 ranks to #5, the Nissan X-Trail stays inside the Top 10 at #9, the Mercedes E-Class is up 6 ranks to #13 and the Honda Odyssey jumps 25 to #18.

Previous month: Taiwan August 2015: Runout deals push Ford Focus up to #4

One year ago: Taiwan September 2014: Lexus NX up to world-best #22

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Taiwan August 2015: Runout deals push Ford Focus up to #4

Ford Focus Taiwan August 2015. Picture courtesy u-car.com.twThe facelifted Ford Focus hasn’t hit Taiwanese shores yet.

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Traditionally the slowest month of the year in Taiwan, August sees new car sales drop 1% year-on-year to 22.918 registrations, the culprit being Toyota lodging a surprisingly weak result: down 12% on August 2014 to 4.726 sales and 20.6% vs. 33.7% in July and 28.7% year-to-date. Reversely, Mitsubishi (+11%), Nissan (+19%) and Honda (+25%) all post significant year-on-year gains, with Ford (-12%), Mercedes (-1%) and BMW (+11%) following. Model-wise, the Toyota Corolla keeps its throne by far but is a lot weaker than usual at 6.4% share vs. 9.9% year-to-date. It is followed by the Toyota RAV4 and Nissan Tidda, with the Ford Focus the best performer of the month: up 11 spots on July to an outstanding 4th position with 2.8% share, potentially the result of runout deals in the wake of the facelifted model reaching Taiwanese shores. Notice also the Nissan X-Trail up to #6, the Mercedes E-Class at #19 and the Luxgen M7 Turbo at #22.

Previous month: Taiwan July 2015: Toyota RAV4 and Mazda3 shine

One year ago: Taiwan August 2014: Porsche Macan in Top 20

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Taiwan July 2015: Toyota RAV4 and Mazda3 shine

Mazda3 Taiwan July 2015. Picture courtesy u-car.com.twThe Mazda3 leaps to 6th place overall in Taiwan in July.

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The Taiwanese new car market is up 3% year-on-year in July to 46.803 registrations, bringing the year-to-date total to 263.130 units, also up 3% on 2014. Toyota is even stronger than usual in the brands ranking, accounting for over one-third of the market at 33.7% share vs. 29.4% year-to-date, while Nissan (11.4%) is back above Mitsubishi (9%) so far in 2015. Mazda is up 3 spots to #4 and 5.7%, mainly thanks to the Mazda3 up to #6 this month and the CX-5 up to #18. Notice also local manufacturer Luxgen strong at #9 and 3.7% share. Model-wise, the Toyota Corolla remains sovereign with a higher-than-average market share at 11.6% vs. 10.2% year-to-date, with the Toyota RAV4 also particularly popular this month in 2nd place and 5.9% vs. 4.4%. In fact the entire Top 5 is identical to the year-to-date ranking with the Toyota Yaris, Wish and Nissan Tiida in tow. The Nissan X-Trail stays inside the Top 10 at #9 and is now #19 year-to-date, the Lexus NX ranks at an excellent 25th place and the Porsche Cayenne is at #52 above the Macan at #55.

Previous month: Taiwan May 2015: Nissan X-Trail stays in Top 5

One year ago: Taiwan July 2014: Toyota Vios now clear #2 below Toyota Corolla

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Taiwan June 2015: Nissan X-Trail stays in Top 5

Nissan X-Trail Taiwan June 2015. Picture courtesy u-car.com.twNissan X-Trail

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The Taiwanese new car market is up 3% year-on-year in June to 41.248 registrations, bringing the half-year total to 216.327 units, also up 3% on 2014. Toyota still reigns supreme at 30.8% share above Mitsubshi (10.6% and now #2 year-to-date as well), Nissan (10.2%), Honda (6.7%) and BMW (6.6%). Domestic manufacturer Luxgen is solid in 9th place with 1.491 sales and 3.6% share. Model-wise, the Toyota Corolla is crowned once again thanks to 4.152 deliveries and 10.1% share, above the Toyota RAV4 (5%), Yaris (4%) and Wish (3.5%) while the Nissan X-Trail spends a second consecutive month inside the Top 5 in 5th position with 1.359 units and 3.3% share. Notice also the Lexus NX at #26 and the Porsche Macan at #42.

Previous month: Taiwan May 2015: Nissan X-Trail lands 47 units off 2nd place

One year ago: Taiwan June 2014: Toyota Vios on podium again

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Taiwan May 2015: Nissan X-Trail lands 47 units off 2nd place

Nissan X-Trail Taiwan May 2015. Picture courtesy u-car.com.twNissan X-Trail (Chinese model shown)

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The Taiwanese new car market recedes by 6% year-on-year in May to 34.478 registrations, however the year-to-date total is still in positive at +3% and 175.079 units. Toyota remains sovereign in the brands ranking at 9.743 deliveries and 28.3% share, distancing Nissan at 11.1% and Mitsubishi at 10.5%. Honda is solid at #6 and 6.1% share, Ford is back above Mercedes and BMW, Mazda shines again at #8 and local manufacturer Luxgen is back inside the Top 10 at #9 with 1.104 sales and 3.2% share. The Toyota Corolla tops the model sales charts as usual with 8.9% share, more than double any other nameplate in the country. The big event this month is the landing of the Nissan X-Trail directly in 4th place with 1.343 sales and 3.9% share, only 47 units off a #2 ranking: the Toyota Yaris sells 1.390 units at #2 and the Wish sells 1.372 at #3. Notice also Luxgen U6 Turbo back up 4 spots on April to #11 and the Porsche Cayenne back up to #37 above the Macan at #40.

Previous month: Taiwan April 2015: Mazda3 improves again to #7

One year ago: Taiwan May 2014: Toyota Vios up to 2nd place

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Taiwan April 2015: Mazda3 improves again to #7

Mazda3 Taiwan April 2015. Picture courtesy u-car.com.twMazda3

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The Taiwanese new car market is down 1.3% year-on-year in April to 33,790 registrations, bringing the year-to-date total to 140,601 units, up 5% on 2014. Toyota holds the fort as usual with a mammoth 28.9% market share above Mitsubishi/CMC (10.3%) now also #2 year-to-date, Nissan/Infiniti (9.3%), Honda (6.2%), Mercedes (5.8%) and BMW (5.5%). Local manufacturer Luxgen is knocked outside the Top 10 to #12. Model-wise, the Toyota Corolla posts a particularly strong month at 10.6% share and is one of 4 Toyotas in the Top 4 along with the RAV4, Yaris and Wish, all holding 3.4% of the market. The Mazda3 continues its fantastic run, up a further 3 spots on March to 7th overall with 3% share whereas it ranked #34 over the Full Year 2014.

Previous month: Taiwan March 2015: CMC Veryca and Delica push up

One year ago: Taiwan April 2014: Toyota Vios and Nissan Livina shoot up

Full April 2015 Top 12 brands and Top 50 models below.

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