The Toyota Corolla is #1 in Singapore for the first time since 2006.
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The main development in the 2014 Singaporean new car market is the lowering of prices of Certificates of Entitlements (the right to register a new car) which had reached extravagant figures in the past few years – sometimes matching the price of the car itself. Lower COEs mean mass market cars are affordable again and luxury brands are not the only valid option anymore. The trend is set to continue in 2015 with even more COEs made available for the cheapest car categories. As a result premium German manufacturers loosen the grip they had over the market in the past couple of years: Toyota reclaims the brands pole position thanks to sales up 57% to 5,431, above Mercedes (+20%) and BMW (-13%). Note Toyota sales include luxury brand Lexus and would not be #1 without it.
The Mercedes E-Class lost its throne to the Toyota Corolla in 2014.
The “re-massmarketisation” of Singaporean new car sales is best symbolised by the return to the pole position for the first time in 8 years of the Toyota Corolla – contrary to preliminary information that was published in the local press and had the Mercedes E-Class at #1. If Volkswagen (-12%) remains in 4th place, the rest of the ranking is completely reshuffled as a direct consequence of lower COE prices: both Mazda and Nissan increase their sales threefold on 2013 to #5 and #6 respectively, Honda is up fourfold to #8, Hyundai up 89% to #10, Kia up 179% to #11 and Subaru up 212% to #12.
Previous post: Singapore H1 2014: Mercedes E-Class best-seller
Previous year: Singapore Full Year 2013: Mercedes leads for the first time
Two years ago: Singapore Full Year 2012: BMW #1 for second year running
Full Year 2014 Top 50 All-brands vs. Full Year 2013 figures below.
Full December 2014 Top 34 All-brands below.
Honda just launched the Mobilio in Singapore.
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Certificates of Registration (COE) prices back down have unleashed new car sales in Singapore: up 55% year-on-year in February (after climbing 38% a year ago) to 2,903 units, bringing the year-to-date total to 6,439 deliveries, up 62% on 2014. Premium brands, the only ones that withstood sky high COE, can’t keep up: Mercedes is up “only” 20% at #2 but remains #1 year-to-date, BMW is down 38%, Audi up 2%, Jaguar down 7% and Land Rover down 21% but Porsche is up an explosive 321% thanks to the Macan. Toyota reclaims the top spot this month thanks to 529 sales and 18.2% share, Honda is up 10-fold (!) on a year ago to 238 units and 8.2%, Nissan up 67%, Mazda up 135%, Subaru up 129%.
Previous month: Singapore January 2015: Mercedes back on top
One year ago: Singapore February 2014: Mercedes & BMW lead market up 38%
Full February 2015 Top 34 All-brands ranking below.
Mercedes is the most popular brand in Singapore in January.
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Now that certificates of entitlement (COE – essentially the right to drive in Singapore) are back to more reasonable prices, the Singaporean market returns to its level of 2009-2010, and January sales are up a whopping 69% year-on-year to 3,536 deliveries. Mercedes surprisingly reclaims the pole position it held in 2013 with 724 sales and 20.5% share ahead of Toyota (16.8%), Honda (9%) and Mazda (8.6%). Mitsubishi is back up to #9 and Mini up to #15.
Previous post: Singapore Full Year 2014: Toyota and Mercedes E-Class best-sellers
One year ago: Singapore January 2014: Mercedes up to stunning 28% share
Full January 2015 Top 35 All-brands below.
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Today I can share with you very rare models information for Singapore: over the first 6 months of 2014, the Mercedes E-Class was the most popular nameplate in the country with just under 7% market share. The premium model was also #1 over the Full Year 2013. In 2nd place, the Toyota Corolla gains one spot, dislodging the BMW 3 Series down to #4, behind its bigger BMW stablemate the 5 Series at #3. A new face in the Top 5 is the VW Jetta while Mercedes confirms its status of Singapore’s top brand over the first half of 2014 with no less than 4 models inside the Top 10.
Full H1 2014 Top 10 models Ranking Table below.
Honda Jazz. Honda sales are up 848% year-on-year in Singapore this month.
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New car sales in Singapore continue their recovery at +80% year-on-year in November to 2,933 registrations, bringing the year-to-date total to 25,832 units, up 27% on 2013. The Singaporean new car market is going through particularly interesting times, with the price for Certificates of Entitlement (essentially the right to drive a car in Singapore) back to more reasonable levels making mass market brands affordable again. Some manufacturers had even idled their sales in the country, awaiting for better times, and are not back on deck: Mitsubishi for example is back in the ranking for the 2nd consecutive month at #14 vs. #26 YTD and #29 over FY2013. Toyota/Lexus is back in the lead in November thanks to 517 sales and 17.6% share, ahead of Mercedes at 14.4%. Mazda is up 323% on November 2013 to #3 and 8.9% share while Honda delivers the most spectacular gain at +848% to #4 and 8.7%. Notice also Nissan up 429%, Kia up 400%, Subaru up 290% and Porsche up 153%.
Previous month: Singapore October 2014: Mercedes best-seller
One year ago: Singapore November 2013: Toyota/Lexus in the lead
Full November 2014 Top 36 All-brands Ranking Table below.
Mercedes is the most popular manufacturer in Singapore this month.
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The Singaporean new car market continues its impressive recovery, up another 69% year-on-year in October to 2,775 registrations which brings the year-to-date total to 22,899 units, up 22% on 2013. This return to form for new car sales in the country is linked to price receding for Certificates of Entitlement (essentially the right to drive a car in Singapore), making mass market brands affordable again and now hitting premium carmakers. If BMW is down 24% this month (-12% YTD) and Audi is down 11% so far in 2014, Mercedes completely bucks the trend, improving by 46% to take the lead of the brands ranking for the first time since last February thanks to 488 sales, and increasing its year-to-date gain to 21%. reduced new car sales to mainly premium brands. Toyota-Lexus is knocked down to 2nd place despite sales up 55% but remains in pole position YTD with a 61% gain. Mazda is up a huge 333% on October 2013 to climb onto the podium with just under 10% share, Honda is up 6-fold to #5, Nissan up 259% to #7, Kia up 473% to #9, Hyundai up 529% to #11 and Subaru up 729% to #12 while Porsche doubles its sales year-on-year to 38 units.
Previous month: Singapore September 2014: Honda increases sales 8-fold
One year ago: Singapore October 2013: Mercedes back in charge
Full October 2014 Top 34 All-brands Ranking Table below.
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New car sales in Singapore are up a whopping 50% year-on-year in September to 2,946 registrations, bringing the year-to-date total to 20,124 units, up 18% on 2013. Toyota including Lexus continues to outperform the market at +89% to 19.7% market share this month, while Mercedes (+38%) and especially BMW (-16%) lose share. What is happening in Singapore is simply the market progressively returning to where it was in 2010 before a surge in the Certificates of Entitlement’s price (basically the right to drive a car in Singapore) reduced new car sales to mainly premium brands. BMW topped the annual charts in 2011 and 2012 and Mercedes did so in 2013. These two brands are now receding, while mass brands shoot back up: Honda is up 689%, Nissan up 419%, Suzuki up 280%, Mazda up 252%, Subaru up 218%, Hyundai up 191% and Kia up 169%!
Previous month: Singapore August 2014: Toyota/Lexus and Nissan in great shape
One year ago: Singapore September 2013: BMW only 14 units below Mercedes year-to-date
Full September Top 33 All-brands Ranking Table below.
* See the Top 33 All-brands ranking by clicking on the title! *
New car sales in Singapore shoot up a gargantuan 48% overall in August to an excellent 2,589 registrations, lifting the year-to-date total to 17,178 units, up 13% on 2013. This month’s results was significantly helped by Toyota/Lexus’s 79% year-on-year surge to 558 sales and 21.6% market share vs. 19.2% so far in 2014. August is the 6th consecutive month the Japanese carmaker tops Singaporean sales charts, which seem to have come back some kind of normality after crowing BMW over the Full Year 2011 and 2012 and Mercedes in 2013. Both German manufacturers follow suit this month: BMW at 13.4% share vs. 12.7% year-to-date and Mercedes at 12.2% vs. 17.2%. Notice also Nissan up a huge 279% on August 2013 at #5, Mazda up 91%, Honda up 87%, Kia up 98%, Subaru up 192% and Citroen up 169%.
Previous month: Singapore July 2014: Mazda, Honda and Nissan shoot up
One year ago: Singapore August 2013: BMW tops the charts with 20% share
Full August 2014 Top 33 All-brands Ranking Table below.
Mazda sales are up 223% in July.
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New car sales in Singapore are up a beautiful 34% year-on-year in July to 2,278 registrations, bringing the year-to-date total to 14,589 units, up 9% on 2013. Toyota/Lexus is the most popular manufacturer once again thanks to 390 sales and 17.1% share, however Mercedes is catching up in 2nd place with 378 units and 16.6%. Volkswagen is up to #3 in spite of sales down 7% year-on-year while Mazda more than triples its sales to 200 and 8.8% in 4th position, ahead of BMW up 31% but down two spots on June to #5. Notice also Honda up 330% and Nissan up 140%.
Previous month: Singapore June 2014: Toyota/Lexus still reigns supreme
One year ago: Singapore July 2013: Toyota/Lexus leads, Datsun (re) appears
Full July 2014 Top 30 brands Ranking Table below.
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New car sales in Singapore are up a robust 10% year-on-year in June to 2,414 registrations, bringing the year-to-date total to 12,311 units, up 5% on 2013. Toyota/Lexus remains the most popular manufacturer in the country thanks to 480 sales and just under 20% market share, up 38% year-on-year while Mercedes (+10%), BMW (-39%) and Volkswagen (-4%) hold onto their May and year-to-date positions. Mazda explodes at +190% in 5th place, Audi overtakes Nissan to reclaims the #5 spot in the year-to-date ranking, a position it held over the Full Year 2013. Notice also Honda up 144%, Hyundai up 103%, Kia up 173%, Ford up 213%, Renault up 550% and Alfa Romeo up 450%.
Previous month: Singapore May 2014: Toyota/Lexus now leader year-to-date
One year ago: Singapore June 2013: BMW leads with 20.2% market share
Full June 2014 Top 34 All-brands Ranking Table below.