Singapore April 2016: Honda confirms top spot above Toyota

Honda HR-V Singapore April 2016. Picture courtesy shopcar.com.brHonda outsells Toyota for the 2nd consecutive month – and ever – in Singapore.

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The Singaporean new car market continues on its liberated run now that Certificates of Entitlement (COE) are back to reasonable levels, with sales up 91% year-on-year in April to 7.188 units and year-to-date at 27.100 deliveries. After historically outselling traditional leader Toyota (incl. Lexus) last month, Honda confirms its newfound pole position in April thanks to 1.475 deliveries for a 20.5% market share (+190%) vs. 1.431 and 19.9% (+134%) for Toyota incl. Lexus. Honda’s superhuman form has a lot to do with the tremendous success of the HR-V sub-compact crossover as well as its grey-import made-in-Japan variant the Vezel as we detailed in a previous update. Notice also Nissan up 197%, Subaru up 278%, Mitsubishi up 138% and Chevrolet up 200%.

Previous post: Singapore First Quarter 2016: Honda Vezel ‘unofficial’ best-seller

Previous month: Singapore March 2016: Honda overtakes Toyota

One year ago: Singapore April 2015: Honda up 14-fold in market up 115%

Full April 2016 Top 34 All-brands below.

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Singapore First Quarter 2016: Honda Vezel ‘unofficial’ best-seller

Honda Vezel Singapore March 2016The Japan-made Honda Vezel is the best-selling new vehicle in Singapore this year. 

Thanks to BSCB reader Richard Hsu we can share with you today exclusive models data for Singapore, unveiling a very peculiar situation. As our March 2016 report showed, Honda is challenging Toyota’s years-long domination of the Singaporean market this year with 4.012 sales so far in 2016 vs. 4.165 and even snapped the #1 spot in March (see Singapore March 2016: Honda overtakes Toyota). It turns out this newfound strength has everything to do with the parallel imports (PI) of Japan-made Honda Vezel. LTA sales figures indeed include both official channels and PIs, and if official channels show the Toyota Corolla in the lead so far this year with 1.380 sales, the ‘unofficially imported’ Honda Vezel actually adds up to a much more impressive 2.344 according to local publication The Business Times. The Mazda3 (754) and Nissan Qashqai (724) are also strong sellers as are the Nissan Sylphy and Toyota Wish. The Mercedes C-Class and E-Class rank 7th and 8th respectively.

Business Times Singapore

Singapore March 2016: Honda overtakes Toyota

Honda HR-V Singapore March 2016The HR-V helps Honda to pole position in Singapore this month.

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Lower prices for Certificates of Entitlement (the right to register a car) continue to fuel the Singaporean market, up another 81% year-on-year in March to 7.106 registrations, lifting the year-to-date total up 92% to 19.912 units. It had been brewing for almost a year now, and it’s now a reality: Honda overtakes mighty Toyota to become the most popular carmaker in the country thanks to sales up 4-fold on March 2015 to 1.583 and 22.3% share vs. 1.527 and 21.5% (+58%) for Toyota. Honda’s victory is even more impressive when taking into account the fact that Toyota sales also include Lexus. Singapore is the only country in the world where Honda ranks #1. BMW (+127%), Subaru (+193%) and Hyundai (+112%) also outpace the market.

Previous month: Singapore February 2016: Toyota leads market up 98%

One year ago: Singapore March 2015: Toyota, Mazda and Honda post explosive gains in market up 97%

Full March 2016 Top 40 All-brands Ranking Table below.

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Singapore February 2016: Toyota leads market up 98%

Toyota Corolla Singapore 2014Toyota holds 20.2% of the Singaporean market in February.

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The market step-up continues in Singapore now that Certificates of Entitlement are more affordable: overall sales are up 98% year-on-year in February to 5.754, lifting the year-to-date total to 12.806 units, up an equally impressive 99% on the same period a year ago. Toyota (+119%) beats the market at 20.2% share but Honda (+312%) once again gains a lot more ground in 2nd place with 17.1% share. Nissan (+158%) and Mazda (+152%) overtake Mercedes (-8%) to rank third and fourth respectively. Notice also Hyundai (+166%), Kia (+177%), Renault (+171%) and Suzuki (+720%) lodging spectacular gains in the Top 20.

Previous month: Singapore January 2016: Honda teases Toyota for pole position

One year ago: Singapore February 2015: Toyota reclaims #1, Honda up 10-fold

Full February 2016 Top 35 All-brands Ranking Table below.

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Singapore January 2016: Honda teases Toyota for pole position

Honda HR-V Singapore January 2016Honda holds 20.5% of the Singaporean market in January.

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The Singaporean new car market exactly doubles in size compared to a year ago in January to 7.072 registrations. Leader over the Full Year 2015, Toyota only owes its January top spot to premium brand Lexus, included in its figures: at 1.480 sales and 20.9% and despite a 150% year-on-year surge, the Japanese manufacturer is threatened by fellow Nippon brand Honda, up an even more impressive 357% to 1.448 units and 20.5% share. Mercedes is back up 3 spots on December to #3 and 10.7%, above Nissan (+154%), Mazda (+104%) and BMW (+36%). Hyundai (+138%) and Mitsubishi (+111%) are also back in the Top 10. These extravagant market growth figures are related to the recent lowering of the price of certificates of entitlement (COE), essentially the right to drive in Singapore, which had reached levels equivalent to the price of a car in recent years.

Previous Post: Singapore Full Year 2015: Lower COE has market double year-on-year

One year ago: Singapore January 2015: Mercedes back on top

Full January 2016 Top 37 All-brands Ranking Table below.

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Singapore Full Year 2015: Lower COE has market double year-on-year

Toyota Corolla Singapore 2015Toyota Corolla

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As it was the case in 2014, the one and only element influencing new car sales in Singapore in 2015 is the lowering of prices of Certificates of Entitlements (the right to register a new car) which had reached extravagant figures in the past few years – sometimes matching the price of the car itself. Lower COEs and higher registration quotas mean mass market cars are affordable again and luxury brands are not the only valid option anymore. In this context, the Singaporean new car market purely and simply doubles in size in 2015 compared to 2014 (+99%) to reach 57.589 units. Four in the Top 5 best-selling manufacturers – and eight in the Top 12 – outpace this already extravagant growth rate: Toyota is up 124% to keep the lead with 12.172 sales and 21.1% share including Lexus and should have the Corolla at the #1 nameplate in Singapore this year again. Honda (+414%), Nissan (+205%) and Mazda (+169%) take off while premium offerings Mercedes (+16%), BMW (+11%), Volkswagen (+21%) and Audi (+34%) all see their market share significantly reduced.

Previous month: Singapore November 2015: Japanese carmakers sail away

Previous year: Singapore Full Year 2014: Toyota Corolla new best-seller

Two years ago: Singapore Full Year 2013: Mercedes leads for the first time

Full Year 2015 Top 50 All-brands vs. Full Year 2014 figures below.

Full December 2015 Top 33 All-brands Ranking Table below.

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Singapore November 2015: Japanese carmakers sail away

Honda Jazz Singapore November 2014. Picture courtesy of motortrend.comToyota, Honda, Mazda and Nissan sales are all up at least 168% this month.

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The Singaporean market continues its recovery with total sales more than doubling year-on-year to 6.155 units (+107%). Japanese carmakers are the main beneficiaries of this stepping up: Toyota leads the way as usual with 22.4% share (+168%), ahead of Honda at 16% (+287%), Mazda at 12.1% (+185%) and Nissan at 10.2% (+182%). Mercedes (-2%) struggles in 5th place while archenemies BMW (+66%) and Audi (+52%) are catching up despite losing share. Notice also Hyundai (+182%), Subaru (+151%) and Mitsubishi (+300%) delivering spectacular results.

Previous month: Singapore October 2015: Honda and Nissan both up 5-fold

One year ago: Singapore November 2014: Honda up 9-fold year-on-year

Full November 2015 Top 40 All-brands Ranking Table below.

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Singapore October 2015: Honda and Nissan both up 5-fold

Nissan Qashqai Singapore October 2015. Picture courtesy of largus.frNissan is the best-selling SUV brand in Singapore in 2015.

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With Certificates of Entitlement now back to a reasonable level, the Singaporean new car market continues its readjustment, up another 120% year-on-year in October to 6.105 registrations, lifting the year-to-date total to 45.038 units, up 97% on 2014. Toyota is master in command with sales up 197% to 21.7% share including Lexus, but Honda is catching up, gaining a stunning 367% to 1.106 units and 18.1% share. Mazda (+161%) and Nissan (+409%) follow, ahead of Mercedes (-9%), Volkswagen (+7%), BMW (+23%) and Hyundai (+138%). Subaru (+238%), Mitsubishi (+526%) and Ford (+208%) also post particularly spectacular gains.

Previous month: Singapore September 2015: Honda up 4-fold to 16.7% market share

One year ago: Singapore October 2014: Mercedes best-seller

Full October 2015 Top 33 All-brands Ranking Table below.

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Singapore September 2015: Honda up 4-fold to 16.7% share

Honda HR-V Singapore September 2015. Picture courtesy motortrend.comHonda sales are up 313% year-on-year in Singapore in September.

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The drastic price reduction of Certificates of Entitlements continue to have a boosting effect on the Singaporean new car market, with sales up a mammoth 79% year-on-year in September to 5.260 registrations. The year-to-date total now stands at 38.933 units, up 93% on the same period last year. Toyota doubles its sales year-on-year to 1.146 to stay in the lead with 21.8% of the market (these figures include Lexus), Honda is up four-fold to 879 sals and 16.7% share, ahead of Nissan (+137%), Mercedes (-20%) and BMW (-7%). Luxury brands have lost a large part of their appeal in Singapore indeed, now that it is cheaper to register a car in the country. Notice also Hyundai up 181%, Subaru up 233%, Kia up 131%, Citroen up 124% and Land Rover up 147%. As for Mitsubishi, the Japanese carmaker goes from zero sales in September 2014 to 170 this month!

Previous month: Singapore August 2015: Honda, Nissan and Mazda lift market up 82%

One year ago: Singapore September 2014: Honda increases sales 8-fold

Full September 2015 Top 35 All-brands Ranking Table below.

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Singapore August 2015: Honda, Nissan and Mazda lift market up 82%

Honda HR-V Singapore August 2015Honda sales are up 9-fold year-on-year in Singapore in August.

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Exceptional growth rates in Singapore go hand-in-hand with the price reduction of COE (Certificates of Entitlement), where in fact the market is essentially getting back to its level of half-a-decade ago. 4.700 new vehicles hit Singaporean roads in August vs. just 2.589 a year ago, bringing the year-to-date total to 33.673 units, almost double the 2014 figure (+96%). If Toyota (+59%) remains in the lead by far with 18.9% market share, Honda shoots up 7-fold to 691 sales and 14.7% and now also ranks #2 year-to-date, Nissan is up 168% in third place (now #4 YTD) and Mazda is up 166% at #5. Mercedes (+34%), BMW (-3%), Volkswagen (+5%) and Audi (+54%) lose sizeable market share as mass market cars become more affordable with reduced COEs.

Previous month: Singapore July 2015: Honda, Peugeot and Subaru shine, market up 39%

One year ago: Singapore August 2014: Toyota/Lexus and Nissan in great shape

Full August 2015 Top 37 All-brands Ranking Table below.

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