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Réunion (France) Full Year 2014: Peugeot and its 208 dominate

May 24th, 2015 No comments

Peugeot 208 Reunion 2014. Picture courtesy auto-moto.comThe Peugeot 208 is the best-selling nameplate on the Réunion island.

* See the Top 20 models by clicking on the title *

For the second consecutive year I can give you official data for the Réunion Island, an overseas French territory located East of Madagascar in the Indian Ocean and home of 800,000 inhabitants. New car sales on the island are up a vigorous 6% year-on-year to 25.365 registrations (vs. +0.3% in Metropolitan France), mainly boosted by sales to companies (+10%) and rentals (+15%). As opposed to another overseas territory like New Caledonia, the Réunion sales charts are very similar to Metropolitan France despite despite the distance. There are however a few differences: Peugeot (16.5%) outsells Renault (13.8%) for example, Citroen (6.8%) remains in third place but Dacia at #4 is above Volkswagen. The Peugeot 208 overtakes the Renault Clio to be crowned best-seller in Réunion, with the Renault Captur, Peugeot 2008 and Dacia Duster rounding up the Top 5 models.

Previous year: Reunion (France) Full Year 2013: Peugeot most popular

Full Year 2014 Top 20 models below.

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Categories: Réunion (France)

Reunion (France) Full Year 2013: Peugeot most popular

February 20th, 2014 No comments

Peugeot 301 Reunion 2013. Picture courtesy of autocity.comThe 301 helped keep Peugeot atop the brands ranking in 2013.

* See the Top 32 best-selling brands by clicking on the title! Thanks Pal *

For the very first time on BSCB I can share with you a detailed brands ranking for the Réunion Island, an overseas French territory located East of Madagascar in the Indian Ocean and home of 800,000 inhabitants. New car sales on the island are down just 3% year-on-year to 23.880 registrations. Thanks to the 208 (potential leader) and the launch of the 301, Peugeot remains the most popular carmaker here thanks to 4,554 sales and 19.1% share, followed by Renault at 4,423 units and 18.5% with Citroen rounding a podium 100% French with 2,218 sales and 9.3%. Below Volkswagen down 7%, Hyundai gains two spots to rank #5, while Audi (+5%), Mercedes (+5%), Opel (+5%), Land Rover (+18%), Isuzu (+51%) and most spectacularly Alfa Romeo (+700%) shine.

Previous post: Reunion (France) January 2013: Peugeot 208 leads the way

Full Year 2013 Top 32 brands Ranking Table below.

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Categories: Réunion (France)

Réunion (France) January 2013: Peugeot 208 leads the way

June 14th, 2013 1 comment

Peugeot 208 Renault Clio Reunion January 2013The Peugeot 208 and Renault Clio hold 20.2% of the Réunion market.

* NOW UPDATED with April data! See the Top 10 best-selling models by clicking on the title *

After New Caledonia, thanks to Sonico now we have access to another overseas French territory: the Réunion Island, home of 800,000 inhabitants and located East of Madagascar in the Indian Ocean. The new car market on the Island fares a little better than in metropolitan France: at 1,697 registrations in January split between 1,350 Passenger Cars and 347 Light Commercial Vehicles , it is down 8% year-on-year vs. -16% in France overall.

The Peugeot 208 is the most popular model on the Island in January with a much higher market share than in metropolitan France at 10.4% thanks to 177 sales. It is followed closely by the Renault Clio at 167 units and 9.8%. Far, far below we find the Citroen C3 at 3.4% ahead of the VW Golf and Renault Megane. Notice also the Nissan Juke at a brilliant #6. Brand-wise, Peugeot dominates, followed by Renault, Citroen and Volkswagen.

UPDATE: April Passenger car sales are up 10% year-on-year while LCVs are down 9%. Renault is up a whopping 84% ahead of Peugeot down 12%. Citroen ranks third (+5%) followed by Volkswagen, Dacia (+81%), Hyundai (+10%), Toyota (-23%), Ford (+28%), Nissan (-18%) and Audi (-7%).

Full January 2013 Top 10 models Ranking Table below.

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Categories: Réunion (France)