* See the Top 40 All-brands and Top 268 All-models by clicking on the title *
After 7 consecutive months of year-on-year decline, the Dutch new car market is up an encouraging 8% in January to 47,946 registrations. It’s a bumper month for Volkswagen: thanks to sales up 41% to 9,197 units, the German brand holds a massive 19.2% market share, more than double any other marque in the country in January. Renault is up 28% to #2 ahead of Peugeot (+4%), Toyota (+5%) and Ford (-10%). BMW is up 24% to 8th place vs. #12 in 2014, Mitsubishi triples its sales compared to a year ago, Nissan is up 50%, Smart up 1259% and Tesla up 1471%.
Entering its third year as such now, it is important to keep in mind the Dutch market is skewed by preferential pricing attributed to the most eco-friendly variants of some models. This pricing impacts not just the car but also the overall amount of tax the car buyer is paying and can mean a model goes from no sale one month to #1 the next as one variant entered the preferential pricing list. In this context, Volkswagen justifies its bumper month by placing 3 models on the podium: the Up triumphs for the first time sine May 2013 with 2,979 sales and 6.2% share above the Polo at 5.3% and the Golf at 4.5%.
The Renault Clio holds the same market share as over the Full year 2014 (3.8%) but that earns it a 4th spot in January vs. #2 in 2014, the Peugeot 108 shoots back up to a best-ever #5, a ranking it also held last October, the Renault Captur is up to #7, the Toyota Aygo up to #8 and the Toyota Yaris up 17 spots on December to #9. Other great performers in the Netherlands in January include the Renault Twingo up to #11, the Citroen C4 Cactus up to a record #13 (vs. #20 at home in France), the VW Passat up to #15 and the Mini up to #20. Reversely, #1 during 6 of the last 7 months of 2014, the Peugeot 308 tumbles down to #27 this month.
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Full January 2015 Top 40 All-brands and Top 268 All-models below.