The Subaru Trailseeker breaks into the Top 50 for the first time in October. New vehicle sales in Japan edge down -3.4% year-on-year in October to 381,756 units, leading to a year-to-date volume up 1.7% to 3,927,177. Local behemoth Toyota (-6%) struggles this month but at 31.9% share it equals…
Mitsubishi Delica Mini sales are up 49.5% in September. 433,683 new vehicles found a buyer in Japan in September, a modest +1.3% year-on-year uptick leading to a year-to-date volume up 2.3% to 3,545,421. Toyota (+1.9%) holds 28.3% of its home market vs. 31.8% so far this year, with the Top…
The new generation sends Nissan Elgrand sales up 9-fold year-on-year. New vehicle sales in Japan grow 2% year-on-year in August to 307,374 units, leading to a year-to-date volume up 2.5% to 3,111,737. Toyota (+10.6%) delivers the best performance in the Top 5 and ends the month just shy of 100,000…
The BYD Racco has launched in Japan. New vehicle sales in Japan are up a sturdy 6.8% in July to 417,163 units, leading to a year-to-date tally up 2.5% or 68,400 units to 2,804,353. Once again local behemoth Toyota (+12%) outpaces its home market to 34.1% share vs. 32.3% so…
The Honda N-BOX is the most popular model in Japan. New vehicle sales in Japan edge up 1.8% year-on-year over the First Half of 2026 to 2,387,189 units. Toyota (+5.4%) progresses from 30.9% share in 2025 to 32% this year, leaving Suzuki (-1.4%) in the dust. Honda (+0.3%) is stable…
The Toyota Land Cruiser (incl. the 70 Series) ranks #6 in the regular car ranking. The Japanese new vehicle market is up by a solid 8.6% year-on-year in June to 426,993 units. Toyota (+18.6%) continues to outpaces its home market to a splendid 33.2% share. Suzuki (+2.3%) follows but sells…
It looks like a kei car, but it's not. The Japanese new vehicle market is up 2.8% year-on-year in May to 332,997 units. This means the YTD tally is now in positive at +0.4% to 1,960,306. Toyota (+12.6%) continues to evolve much better than its home market and delivers a…
The Toyota Land Cruiser is up to a record 7th place in April. New vehicle sales in Japan shoot up 9.1% year-on-year in April to 373,952 units, meaning the year-to-date tally is now stable at -0.1% to 1,627,305. Brand leader Toyota (+25.2%) delivers an outstanding month, vastly outpacing its home…
The Toyota RAV4 reaches its best ranking in over 3 years. In the all important month of March marking the end of the Financial Year and filled with promotions, new vehicle sales in Japan edge down -1.8% year-on-year to 490,640. This means the year-to-date tally is now down -2.5% to…
The Move (+39.4%) helps Daihatsu up 18.5% in February. The Japanese new vehicle market is shy in February at -3.5% year-on-year to 394,965 units. The year-to-date tally is now off -2.9% to 762,717. The Top 3 carmakers all fall a little faster than the market. Toyota is off -8.1% to…
Nissan Leaf sales are up 206.5% thanks to the new generation. New vehicle sales in Japan drop -2.3% year-on-year in January to 367,748 units. Toyota (-3.5%) drops slightly faster than the market but still manages a strong 31.5% share vs. 29.7% in December. Suzuki (-0.7%) and Honda (-1.8%) are stable…
The Honda N-BOX is the best-selling vehicle in Japan in 2025. Discover 55 years of Japanese Historical Data here. The Japanese new car market is up 3.3% year in 2025 to 4,565,777 units. This increase is solely due to Daihatsu rallying back up 46.2% on a scandal-ridden 2024 result. Daihatsu…
The Toyota bZ4X is inside the Japanese Top 30 for the first time. New vehicle sales in Japan endure a 5th straight month of year-on-year declines in November at -5.1% to 369,721 units. Thanks to a start of the year boosted by low year-ago volumes, the YTD tally remains in…
The Daihatsu Move is the best-selling kei car for the first time since August 2017. New vehicle sales in Japan dip -1.8% year-on-year in October to 395,189 units, however the year-to-date tally remains in positive at +4.3% to 3,860,597. Toyota (-5.4%) disappoints this month but still signs a splendid 32.8%…
Suzuki Jimny sales are up 125.5% (regular version) and 24.8% (kei car version) in September. The Japanese new vehicle market edges down for the third month in a row at -2.4% year-on-year in September to 428,214 units. Sales through September remain in positive however at +5% to 3,465,399. Toyota (-4.9%)…