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Ireland June 2013: Podium 100% VW in market down 74%

July 1st, 2013 2 comments

VW Polo Ireland June 2013VW Polo

* See the Top 50 best-selling models and Top 30 All-brands by clicking on the title! *

June sales data is starting to come through and Ireland is the first cab off the rank. This year the Irish license plate system switched to bi-annual (instead of annual), meaning if you register your car from July 1 onwards it will devalue much less than if you do so beforehand. As a result, June new car sales came to an almost complete halt in the country: down 74% year-on-year and 72% on May to just 1,673 units. The year-to-date total now stands at 53,230 sales, down 21% on 2012. You would think that with such low volumes the models ranking would go out of control but it is surprisingly stable vs. last month.

BMW 3 Series Ireland May 2013BMW 3 Series

Volkswagen once again makes its imprint and this time places 3 models on the Irish podium: the Polo at #1 with 4.5% share, followed by the Golf and Passat both at 4% of the market. VW is also the #1 brand at 15.8% share this month. Other great performers this month include the BMW 3 Series up 25 ranks to #4, the Opel Insignia up 11 to #7, the BMW 1 Series up from outside the Top 50 in May directly to #11, the Toyota RAV4 up 6 spots to #13 and the Seat Mii up 10 to #22. Dacia, launched last January in the country, continues to progress and now passes Mercedes to rank #13 brand overall with 2.3% share. The Duster is up 5 ranks to #19 while the Sandero is up 11 to #37.

Previous month: Ireland May 2013: Nissan Qashqai #1, two Dacias in Top 50

One year ago: Ireland June 2012: Toyota Yaris up to #2

Full June 2013 Top 50 models and Top 30 All-brands Ranking Tables below.

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Categories: Ireland

Ireland May 2013: Nissan Qashqai #1, two Dacias in Top 50

June 7th, 2013 No comments

Nissan Qashqai 2013Nissan Qashqai

* See the Top 50 best-selling models and Top 30 brands by clicking on the title! *

Tough month for new car sales in Ireland, down 23% year-on-year to 5,956 registrations which brings the year-to-date total to 51,567 units, down 14% on 2012. For the third time ever after March 2012 and last February, the Nissan Qashqai is the most popular vehicle in Ireland thanks to 220 sales and 3.7%, however the VW Golf, down to #2 and 3.4% this month, remains the top seller so far in 2013 at 2,559 units and 5% vs. 2,366 and 4.6% for the Qashqai at #2. The Toyota Auris jumps into the podium at #3 with 190 sales and 3.2%, followed by the Ford Focus, Fiesta and Toyota Yaris.

Dacia Sandero Ireland May 2013. Picture courtesy of mirror.co.ukDacia Sandero

Other great performers in Ireland this month include the Nissan Micra back up 25 spots to #8, the Hyundai i30 up 31 to #10, the Ford Mondeo up 14 to #11, Toyota RAV4 up a further two ranks to #19, Mercedes C-Class up to #23 and Citroen C1 up to #39. Update on newly launched brand Dacia: it is now the #14 brand in the country ahead of Peugeot, Mazda, Citroen and Honda! If the Duster is down 12 spots on last month to a still impressive 24th place with 77 sales and 1.3%, the Dacia Sandero breaks into the Irish monthly Top 50 for the very first time, up to #48 at 36 units and 0.6%.

Previous month: Ireland April 2013: BMW 5 Series and Dacia Duster impress

One year ago: Ireland May 2012: Ford Focus back in command

Full May 2013 Top 50 models and Top 30 brands Ranking Tables below.

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Categories: Ireland

Ireland April 2013: BMW 5 Series and Dacia Duster impress

May 2nd, 2013 2 comments

Dacia Duster Ireland April 2013Dacia Duster

* See the Top 50 best-selling models and Top 30 brands by clicking on the title! *

First figures for the full month of April are starting to trickle down and for once we start with Ireland. The Irish new car market is down 9% year-on-year to 6,121 registrations, bringing the year-to-date total to 45,581 units, down 13% on 2012. The VW Golf maintains itself at very high levels thanks to the 7th generation, #1 for the 2nd consecutive month at 358 sales and 5.8% and reinforcing its pole position year-to-date with 2,361 units and 5.2%. The Ford Focus is back up 6 spots on last month to #2 with 229 sales and 3.7% (it is #3 year-to-date) while the Nissan Qashqai rounds up the podium at 205 units and 3.3% but still ranks #2 year-to-date with 2,146 sales and 4.7%.

BMW 5 Series Ireland April 2013BMW 5 Series

Exceptional month of the BMW 5 Series, up 22 ranks on March to land in 5th place at 174 units and 2.8%. The Renault Fluence also gains 22 spots month-on-month to return to levels familiar to the model a couple of years ago at #7 with 139 sales and 2.3%. Notice also the Kia Sportage breaking into the Irish Top 10 for the very first time at #8 with 137 units and 2.2%, the Peugeot 208 up 10 to #13, Hyundai Santa Fe up 28 to #20, Toyota RAV4 up 12 to #21, Seat Mii up to #28, Opel Mokka up to #44 and the Seat Toledo at #45.

Dacia Sandero Ireland April 2013Dacia Sandero

But like in March, the most significant event in the Irish car market this month is the progression of Dacia. Simultaneously launched last January in the UK and Ireland almost 10 yes after the rest of Europe, the French-Romanian brand has delivered  particularly solid sales figures so far. The Duster improves on an already impressive 15th place in March to reach #12 this month with 114 sales and just under 2% market share while the Sandero ranks #58 with 0.5%. In the brands ranking, Dacia is #15 only 2 units below Citroen and ahead of Mercedes, Mazda and Honda!

Previous month: Ireland March 2013: Dacia takes off, places Duster at #15!

One year ago: Ireland April 2012: VW Golf in the lead, Hyundai i40 #7

Full April 2013 Top 50 models and Top 30 brands Ranking Tables below.

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Categories: Ireland

Ireland March 2013: Dacia takes off, places Duster at #15!

April 6th, 2013 1 comment

Dacia Duster Ireland March 2013Dacia Duster

* See the Top 50 best-selling models and Top 30 brands by clicking on the title! *

New car sales in Ireland are down 10% year-on-year in March to 10,672 registrations, bringing the year-to-date total to 39,488 units, down 13% on 2012 which is roughly in the European average right now. Sad but true. The VW Golf takes full advantage of its 7th generation now widely available to climb into pole position both this month thanks to 685 sales and 5.9% and year-to-date at 2,004 units and 5.1%. #1 last month, the Nissan Qashqai is down to #2 in both ranking with 5.2% share in March and 4.9% year-to-date. Excellent operation of the Opel Astra up 8 spots on February to #3 with 408 sales and 3.5%, equal with the Toyota Yaris.

I could go down the models ranking progressively but I won’t because the main event this month in Ireland is the thunderous arrival in 15th place of the Dacia Duster with 209 sales and 1.8% share. Launched at long last in January both in the UK and Ireland, the Dacia brand has definitely struck a chord with Irish consumers: as a brand Dacia is already #14 in March, in-between Peugeot and Citroen! Other great performers this month include the Nissan Micra up 22 ranks to #7, the Opel Corsa up 28 to #10, Hyundai i30 up 12 to #14, Skoda Rapid solid at #28, Toyota RAV4 up to #33 and the Seat Toledo up to #41.

Previous month: Ireland February 2013: Nissan Qashqai on top for 2nd time ever

One year ago: Ireland March 2012: Nissan Qashqai leads at 8.8% market share!

Full March 2013 Top 50 models and Top 30 brands Ranking Tables below.

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Categories: Ireland

Ireland February 2013: Nissan Qashqai on top for 2nd time ever

March 2nd, 2013 3 comments

Nissan Qashqai Ireland February 2013Nissan Qashqai

* See the Top 50 best-selling models and Top 30 All-brands by clicking on the title! *

New car sales in Ireland are down 8% year-on-year in February to 10,617 registrations, that’s better than the -19% from January but still not very encouraging for the rest of the year. Year-to-date the Irish market is down 15% on 2012 to 27,854 units. After ranking #3 over the Full Year 2012 and in January, the Nissan Qashqai brilliantly takes the lead of the Irish models ranking for the 2nd time after last March thanks to 676 sales and 6.4% share, a score that enables it to also rank #1 year-to-date at 1,335 units and 4.8%, just ahead of the VW Golf  (#2 in February) with 1,323 sales and 4.7%.

Skoda Rapid Ireland February 2013Skoda Rapid

The Renault Clio is up a whopping 42 spots on last month to land on the third step of the podium at 404 units and 3.8%. Leader in 2012 and in January, the Ford Focus is down 4 ranks to #5, while the Hyundai ix35 is up a further two to #10 and the Kia Sportage is stable at #13. Ireland is shaping up to be the second best-performing country in the world after the Czech Republic for the Skoda Rapid, up 18 spots to #16 with 176 sales and 1.7%. Notice also the Kia Cee’d up 15 to #17, Seat Leon up to #31 vs. #65 in 2012 and Seat Toledo up 6 to #44.

Previous month: Ireland January 2013: BMW 5 Series, Skoda Rapid and Opel Mokka off to a great start

One year ago: Ireland February 2012: Toyota Avensis ahead of Ford Focus

Full February 2013 Top 50 models and Top 30 All-brands Ranking Tables below.

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Categories: Ireland

Ireland January 2013: BMW 5-Series, Skoda Rapid & Opel Mokka off to a great start

February 8th, 2013 2 comments

BMW 5 Series

* NOW UPDATED with the Top 35 All-brands ranking! Notice Dacia landing directly at #23 ahead of Fiat *

* See the Top 50 best-selling models by clicking on the title! *

January is the most important month of the year for new car sales in Ireland as it is traditionally the strongest. And if the shape of this month’s sales is any indication for the rest of 2013, we are in for a struggle: the Irish new car market is down a horrid 19% year-on-year in January to 17,293 registrations. This is to be compared to just 316 in December, showing how weighted towards the end of the year the market is, due to the fact that registration plates indicates the year of issuance and stays with the car forever. The January models podium is identical to that of 2012: the Ford Focus is #1 with 4.8% share, followed by the VW Golf at 4.6% and the Nissan Qashqai at 3.8%.

Skoda Rapid

The Ford Fiesta is up 4 spots compared to its FY2012 ranking to #4 with 623 sales and 3.6%, while the BMW 5 Series is up 6 to #9 and the Opel Astra up 7 to #10. The Hyundai ix35 is up 4 to #12, the Kia Sportage up 7 to #13, BMW 3 Series up a huge 17 ranks to #15 and the Peugeot 208 has already sold almost 3 times as many units in January alone than in the whole of 2012 when it was launched, ranking #17 at 299 sales and 1.7%.

Opel Mokka

Further down, notice the Hyundai Santa Fe up to #28 vs. #66 in FY2012, the Hyundai i20 up to #33 vs. #51, the Skoda Rapid up to an excellent #34 at 139 units and 0.8%, Seat Leon up to #39 vs. #65, Opel Mokka up to #41 for its 2nd month in market with 121 sales and 0,7% and the Seat Toledo landing at a shiny 50th place with 101 units and 0.6%.

Previous post: Ireland Full Year 2012: Ford Focus retains crown

One year ago: Ireland January 2012: Ford Focus and Toyota Yaris start off well

Full January 2013 Top 50 models and Top 35 All-brands Ranking Tables below.

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Categories: Ireland

Ireland Full Year 2012: Ford Focus retains crown

January 4th, 2013 2 comments

Ford Focus

* See the Top 100 best-selling models and all brands by clicking on the title! *

The Irish new car market is down 11% in 2012 to 79,498 registrations and for the 2nd year running the Ford Focus is the most popular model in the country thanks to 3,748 sales and 4.7%, behaving exactly like the market at -11%. In fact the Ford Focus has been the #1 car in Ireland every year since 2001 except in 2004 (Toyota Corolla) and 2010 (Renault Megane)Like in 2011 the VW Golf takes the 2nd spot at 3,397 units and 4.3% (-15%).

Nissan Qashqai

Excellent performance of the Nissan Qashqai landing on the year-end podium for the first time in Ireland, up 4 spots and 26% to 3,298 sales and 4.1%. It passes the Toyota Avensis, down one rank and 18% to #4. The Toyota Yaris (+6%) and Skoda Octavia (+12%) also shine at #5 and #6 respectively, while the VW Passat (-32%), Ford Fiesta (-27%) and Renault Fluence (-37%) fall heavily. The Hyundai ix35 up 13% to #16, the Hyundai i40 up a huge 847% and 81 spots to #19 and 1,307 units for its first full year in market and the Kia Sportage up 109% and 17 ranks to #20.

Sales of VW Jetta are up 83% in 2012 in Ireland

Notice also the Audi A6 up 55% to #27, VW Jetta up 83% to #30, BMW 3 Series up 35% to #32, Peugeot 508 up 64% to #34 and the BMW 1 Series up a massive 118% and 29 spots to #45. There are 12 newcomers in the Irish Top 100 this year, among them the Audi Q3 up 149 ranks to #60, the VW Up! landing directly at #62, Range Rover Evoque up 72 to #68, VW CC arriving at #67 and the Mercedes B-Class up 154% and 43 spots to #94.

Previous month: Ireland November 2012: Toyota Auris #1, Skoda+Seat newbies up

Previous year: Ireland Full Year 2011: Ford Focus reclaims pole position

Full Year 2012 Top 100 models, All-brands and December Top 10 Ranking Tables below.

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Categories: Ireland

Ireland November 2012: Toyota Auris #1, Skoda+Seat newbies up

December 4th, 2012 No comments

Toyota Auris

* See the Top 50 best-selling models and All-brands ranking by clicking on the title! *

Irish licence plates are stamped with the year of registration, impacting new car sales in the country which are at their strongest in January and slip down to minuscule numbers towards the end of the year. And November follows the trend with just 883 registrations, down from 1,657 in October and 2,487 in September but up 6% year-on-year compared to October 2011, bringing the year-to-date total to 78,286 units, down 12% on 2011.

Skoda Rapid

In this context, the Toyota Auris leads the market in November with 40 sales and 4.5% ahead of the Opel Insignia at 39 units and the VW Passat at 38. The Ford Focus is still by far the 2012 year-to-date leader with 3,690 sales and 4.7% followed by the VW Golf at 3,369 units and 4.3%. They rank #4 and #5 respectively in November. The Skoda Octavia, #1 in October, is down to #6 while the BMW 3 Series is strong at #7.

Seat Toledo

A few recent launches from the Volkswagen Group make themselves noticed this month in Ireland: the Skoda Citigo is up 14 spots to #13 with 18 sales and 2%, the Skoda Rapid is up 82 to #14 with 17 units and 1.9%, the Seat Mii is up 60 to #17 with 15 sales and 1.7% and the Seat Toledo lands directly at #20 for its first month of sales in the country with 13 units and 1.5%. Feeble monthly levels characteristic to Irish end of years mean these model are far down the ranking year-to-date but these performances are encouraging for 2013…

Jaguar sales are up 61% this year in Ireland

There is now an All-brands ranking available for January-November 2012, and a big change this year since Volkswagen now leads the way with 10,026 sales and 12.7% share, passing Toyota now #2 at 9,912 units and 12.5%. Ford stays third with 8,526 sales and 10.8% (-19%), Nissan is up one spot to #4 at 6,070 units (-10%) while Renault is down one to #5 with 5,255 sales (-39%). Hyundai delivers the biggest improvement in the Top 20: +31% to #6 at 5,236 units, with Skoda up 9%, Audi up 7%, BMW stable, Kia up 15% and Honda up 11%. Jaguar is up a massive 61% at #25, Chrysler is up 505% at #28 and Porsche up 467% at #30…

Previous post: Ireland 1974: Ford Escort and Cortina lead, 3 Fiats in Top 7

Previous month: Ireland October 2012: Skoda Octavia and Kia Cee’d up

One year ago: Ireland November 2011: Army orders boost Mitsubishi Pajero sales

Full November Top 20, Year-to-date 2012 Top 50 models and All-brands Ranking Tables below.

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Categories: Ireland

Ireland October 2012: Skoda Octavia and Kia Cee’d up

November 2nd, 2012 4 comments

Kia Cee’d

* See the Top 50 best-selling models by clicking on the title! *

Irish licence plates are stamped with the year of registration, so new car sales in the country are at their strongest in January and slip down to minuscule numbers towards the end of the year. As such in October only 1,661 new cars found a buyer, down from 2,487 in September and 3,098 in August but up 6% year-on-year compared to October 2011, bringing the year-to-date total to 78,286 units, down 12% on 2011.

Hyundai Santa Fe

A smaller market means a more volatile models ranking and in October the Skoda Octavia takes the lead, albeit with just 67 sales for a 4.2% market share. It is #6 year-to-date at 2,367 units and 3%. The VW Golf is #2 like in the year-to-date ranking, followed by the Ford Focus at #3 but still #1 by far year-to-date with 3,656 sales and 4.7%. The Kia Cee’d is up 40 spots on last month to #4, the VW Passat is down two to #5 and the Renault Fluence up 37 to #6.

Further down, notice the Hyundai Santa Fe up 96 ranks to #15, the Mazda6 up 11 to #19, the Skoda Citigo breaking into the Irish Top 50 for the first time, up 28 spots to #27, the Audi A5 up 67 to #36, Toyota Verso up 25 to #38, the Mazda5 up 75 to #43 and the Ford B-Max selling 5 units at #67 – not a good timing for a new model launch in Ireland…but sales of the model will most probably take off next January.

Previous post: Ireland: 1993-2011 Historical Data now available!

Previous month: Ireland September 2012: BMW 3 Series takes the lead

One year ago: Ireland October 2011: Toyota Avensis leads weak market

Full October 2012 Top 50 Ranking Table below.

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Categories: Ireland

Ireland September 2012: BMW 3 Series takes the lead

October 2nd, 2012 No comments

BMW 3 Series

* See the Top 50 best-selling models by clicking on the title! *

With licence plates stamped with the year of registration, traditionally in Ireland new car sales are at their strongest in January and slip down through the year, and in September only 2,487 new vehicles were registered, which is down from 3,098 in August and 4,431 in July but also down 10% year-on-year compared to September 2011. This brings the year-to-date total to 76,630 units, down 11% on 2011. With lower sales comes a more volatile models ranking and this month the BMW 3 Series flamboyantly takes the lead, albeit with only 130 sales which equates to 5.2% market share. It is #32 year-to-date vs. #36 in 2011.

Hyundai i40

The Ford Focus is up 4 spots on August to #2 with 93 units and 3.7% and keeps the 2012 year-to-date pole position by far at 3,591 sales and 4.7%. It is followed this month by the VW Passat and Golf both at 3.3%, the Skoda Octavia up 6 ranks to #5 and the Toyota Avensis stable at #6. Other great performers include the Hyundai i40 up 9 spots to #7 vs. #19 year-to-date, the Hyundai i30 up 12 to #11 vs. #33 YTD, the Ford Mondeo up 22 to #14 vs. #22, the Audi A6 up 7 to #15 vs. #26 and the Peugeot 508 up 14 to #23 vs. #34.

Previous month: Ireland August 2012: Volkswagen monopolises the podium

One year ago: Ireland September 2011: Renault Megane #1, Range Rover Evoque shines

Full September 2012 Top 50 Ranking Table below.

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Categories: Ireland