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Ireland Full Year 2013: VW Golf best-seller for the first time!

January 3rd, 2014 4 comments

VW Golf Ireland 2013VW Golf

* See the Top 100 best-selling models and all brands by clicking on the title! *

In 2013 Ireland tried out a new bi-annual license plate system aligned with the UK, with mixed results: the market is down 7% on 2012 to 74,091 registrations. This year saw Volkswagen establish its domination of the Irish new car market. On one hand it is the #1 brand like in 2012 but from a mere 75 units last year, its advantage over #2 brand Toyota jumped to 1,843 sales in 2013. On the other hand, this may sound crazy but the VW Golf becomes the #1 best-seller in the country potentially for the first time since the nameplate was launched almost 40 years ago! My records date back to 1993 and do not feature the Golf in pole position over that period… This means the 7th generation of the model, only in its first full year of sales, could already be the most successful to date with 3,605 sales and 4.9 share.

Nissan Qashqai Ireland 2013Can the new generation push the Nissan Qashqai to pole position in 2014?

The Nissan Qashqai is up one further spot on a record-breaking 2012 result to reach an all-time high 2nd place even though its sales are down 11% to 2,944 and 4% share. Leader for the past two years and during 10 of the past 12 years, the Ford Focus is kicked down to third place in 2013 at 2,871 units and 3.9%, down 23% on 2012. Both the Ford Fiesta at #4 and Toyota Auris at #5 are up 12% and 4 spots on 2012, while the Opel Astra makes its return within the Top 10 best-sellers at #8 (+9) and the BMW 5 Series breaks into it for the first time at #10 (+5), even topping the charts in August and September!

Dacia Duster Ireland 2013. Picture courtesy of largus.frLaunched in January, the Dacia Duster peaked at #2 in October!

The other big event in Ireland this year is the launch of low-cost French-Romanian brand Dacia, 9 years after its reintroduction in Europe by Renault, met with great success: it sells 1,286 units for a 1.7% market share over the Full Year, ahead of Citroen, Honda, Volvo, Suzuki and Mini! The Duster even manages an incredible second spot in October, finishes the year at #28 while the Sandero ranks #60… Other great performers this year in Ireland include the Kia Sportage up 8 spots to #12, Hyundai i30 up 46% to #18, BMW 3 Series up 27% to #21, Toyota RAV4 up 172% to #36 and Hyundai Santa Fe up 152% to #37. Noticeable newcomers into the Top 100 include the Skoda Rapid at #39, Opel Mokka at #50 and Seat Toledo at a word-best #51.

Previous month: Ireland November 2013: Nissan Note #10 in dead market

One year ago: Ireland Full Year 2012: Ford Focus retains crown

Two years ago: Ireland Full Year 2011: Ford Focus reclaims pole position

December Top 10 and Full Year 2013 Top 100 models and Top 35 All-brands Ranking Tables below.

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Categories: Ireland

Ireland November 2013: Nissan Note #3 in dead market

December 4th, 2013 4 comments

Nissan Note Ireland November 2013Nissan Note

* See the Top 20 best-selling models and Top 30 All-brands by clicking on the title! *

In Ireland new license plates are now issued in January and July, and as a result new car sales slump to almost nothing at the end of the calendar year. Case in point: only 703 registrations in November, down 59% on October and down 20% year-on-year, bringing the year-to-date total to 74,091 units, down 5% on 2012. In this context, the models ranking does not carry much significance, which is why we only cover the Top 20 this month. The VW Golf sells more than double any other model to confirms its 2013 year-to-date crown at 65 units and 9.2%, with the Renault Clio (4%) and VW Polo (3.6%) also climbing onto the podium.

The Nissan Note is up 44 spots on October to land in equal third place thanks to the new model, the Dacia Duster impresses once again at #5 and 3% share, pushing Dacia up to #6 brand above Toyota (!), while October’s leader the Opel Insignia is down to a still very respectable 6th place. Other models delivering a ranking way above their year-to-date levels this month include the Mazda3 at #11 vs. #47, the Subaru Forester at #14 vs. #136, Honda CR-V at #15 vs. #104 and the BMW X5 at #19 vs. #152.

Previous month: Ireland October 2013: Opel Insignia and Dacia Duster on top!

One year ago: Ireland November 2012: Toyota Auris #1, Skoda+Seat newbies up

Full November 2013 Top 20 models and Top 30 All-brands Ranking Tables below.

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Categories: Ireland

Ireland October 2013: Opel Insignia and Dacia Duster on top!

November 2nd, 2013 1 comment

Opel Insignia Ireland October 2013Opel Insignia

* See the Top 50 best-selling models and Top 30 All-brands by clicking on the title! *

With new license plates being issued in January and July, the Irish new car market traditionally dies off towards the end of the calendar year, and this month is no exception at just 1,696 registrations, up 2% year-on-year but down 46% on September… Small market means high volatility in the models ranking and indeed October gives us a lot of surprises in Ireland: the Opel Insignia takes the lead with 79 sales and 4.7% share, followed by the… Dacia Duster! Excellent performance of the French-Romanian SUV at 71 units and 4.2%. The VW Polo rounds up the podium, with other great performers this month including the Toyota Corolla at #5 vs. #20 year-to-date, the Kia Sportage at #7, Skoda Superb at #8 vs. #27, VW CC at #22 vs. #59 and VW Beetle at #32 vs. #76. We welcome two all-new models inside the Irish Top 50 this month: the Renault Captur at #36 and the Dacia Logan MCV at #39. Finally, notice the Peugeot 2008 at #50.

Previous month: Ireland September 2013: BMW 5 Series #1 again, Seat Leon #3

One year ago: Ireland October 2012: Skoda Octavia and Kia Cee’d up

Full October 2013 Top 50 models and Top 30 All-brands Ranking Tables below.

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Categories: Ireland

Ireland September 2013: BMW 5 Series #1 again, Seat Leon #3

October 3rd, 2013 11 comments

BMW 5 Series Ireland September 2013The BMW 5 Series is #1 in Ireland for the 2nd month in a row. Strange? Yep.

* See the Top 50 best-selling models and Top 30 All-brands by clicking on the title! *

New car sales in Ireland are up a sleek 27% year-on-year in September to a still limited 3,170 registrations, bringing the year-to-date total to 71,707 units, down 6% on 2012. September is turning out to be BMW’s month in Ireland: while last year the 3 Series was the #1 model in the country, this time it’s the 5 Series that takes this honour thanks to 223 sales and a huge 7% market share. This is the 2nd month in a row the 5 Series tops the sales charts in Ireland which is starting to look rather strange if you ask me. BMW Ireland ignored my query for explanations last month and unless they have secured a big rental or long-term lease contract I’m at a loss to explain this performance. If you know something I don’t, please comment on this article.

Seat Leon Ireland September 2013The Seat Leon is up to #3 this month in Ireland.

The VW Golf ranks #2 and remains #1 year-to-date. With a limited market comes a volatile models ranking, and this month we have a lot of models shooting up the ladder. The Seat Leon is the most spectacular, up 19 spots to land on the third step of the podium with 2.8% share, the Toyota Corolla is up 34 to #5, the Dacia Duster lodges a 2nd month in a row inside the Irish Top 10 at #8, the Nissan Note is up 104 ranks (!) to #11, the VW CC reappears in the ranking directly at #21, the BMW X3 is up 38 to #22, the Seat Toledo up 99 to #28 and the Dacia Sandero is up 9 to a best-ever #37.

Previous post: Ireland: 1974-2012 Historical Data now available!

Previous month: Ireland August 2013: BMW 5 Series leads, Dacia Duster up to #4

One year ago:  Ireland September 2012: BMW 3 Series takes the lead

Full September 2013 Top 50 models and Top 30 All-brands Ranking Tables below.

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Categories: Ireland

Ireland: 1974-2013 Historical Data now available!

September 21st, 2013 4 comments

The Ford Escort was #1 in Ireland in 1974

* The direct links to these 14 Historical articles are below *

Thanks to Chris, author of British Leyland Chronicles, and via Andrew I am now able to share with you the best-selling models in Ireland in 1974, nearly 20 years prior to the previous oldest data for Ireland which was 1993! At the time the Ford Escort was the best-seller… And thanks to STAC there is a complete list of Irish Historical Data for the last 20 years! The Opel Astra was king of Ireland in 1993 and 1994, then got passed by the Ford Fiesta in 1996 before the Fiat Punto took control from 1998 to 2000.

The Ford Focus was #1 in Ireland 10 times between 2001 and 2012

The Ford Focus then started a decade-long domination, topping the Irish models ranking from 2001 to 2012, only interrupted twice: by the Toyota Corolla in 2004 and the Renault Megane in 2010… Discover the Top 50 best-sellers in Ireland from 1993 to 1996, the Top 10 for 1998 and from 2001 to 2006, the Top 30 from 2007 to 2010 and the Top 100 most popular models in the country from 2011 onwards. Finally the VW Golf takes the lead for the very first time in 2013.

Ireland Historical Data:

Ireland 1974: Ford Escort and Cortina lead, 3 Fiats in Top 7

Ireland 1993-1994: Opel Astra and Toyota Corolla shine

Ireland 1996: Ford Fiesta takes the lead

Ireland 1998-2000: Fiat Punto dominates

Ireland 2001-2003: Focus, Almera and Corolla on top

Ireland 2004: Toyota Corolla interrupts Ford Focus reign

Ireland 2005-2006: Ford Focus reclaims #1 spot

Ireland 2007: Focus, Avensis & Corolla on podium

Ireland 2008: Focus, Corolla & Mondeo dominate

Ireland 2009: Focus #1 in market down 64%

Ireland 2010: Renault Megane best-seller, ahead of Golf and Focus

Ireland 2011: Ford Focus reclaims pole position

Ireland 2012: Ford Focus retains crown

Ireland 2013: VW Golf best-seller for the first time

Many thanks to STAC for helping compile this data!

Categories: Ireland

Ireland August 2013: BMW 5 Series leads, Dacia Duster up to #4!

September 2nd, 2013 1 comment

BMW 5 Series Ireland August 2013BMW 5 Series

* See the Top 50 best-selling models and Top 33 All-brands by clicking on the title! *

After a month of July artificially inflated by the new bi-annual license plate change, August comes back to ‘normal’, with sales up a more reasonable 19% year-on-year to 3,698 registrations. Putting this in the context of being the 2nd month of the new half-year of registrations (so equivalent to a month of February in previous years), this figure is actually relatively low: 10,617 new vehicles were registered last February. Low sales traditionally means a more volatile models ranking in Ireland, and this month is a case in point: the BMW 5 Series delivers an astonishing pole position, and by far, thanks to 239 sales and 6.5% share, up from #28 in July and #11 year-to-date. The VW Golf remains #2 and still leads year-to-date while the Skoda Octavia is up 3 spots on July to round up the podium.

Dacia Duster Ireland August 2013. Picture courtesy of frontseatdriver.co.ukDacia Duster

The other massive surprise in Ireland this month is the 4th place of the Dacia Duster. The Duster had struck a chord with Irish consumers as soon as it launched here, along with the French-Romanian brand, at the start of the year like in the UK, but its previous best was a 12th place last April. With 121 sales and 3.3% share, it now enters a new dimension, making Ireland one of only 7 countries in the world where the Duster managed to break into the monthly Top 5 with Romania, Morocco, France, Russia, Argentina and potentially Colombia. As a result, Dacia breaks into the Irish Top 10 brands for the very first time this month at #10 and 3.9% of the market, above Renault (#11), Peugeot (#12) and Citroen (#18)!

Other great performers this month include the BMW 3 Series up 14 spots to #10, the Skoda Rapid up a huge 77 ranks to #11, Audi A4 up 15 to #12, Toyota RAV4 up 9 to #13, Seat Leon up 28 to #22 and the Peugeot 2008 up 30 to break into the Irish Top 50 for the first time at #43.

Previous month: Ireland July 2013: Ford Focus and Mondeo shine in new year change

One year ago: Ireland August 2012: Volkswagen monopolises the podium

Full August 2013 Top 50 models and Top 33 All-brands Ranking Tables below.

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Categories: Ireland

Ireland July 2013: Ford Focus & Mondeo shine in new year change

August 1st, 2013 2 comments

Ford Focus Ireland July 2013Ford Focus

* See the Top 50 best-selling models by clicking on the title! *

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The first full July sales figures are starting to trickle down today, with Ireland the first to publish. For the first time in the history of automobile in the country, a 2nd annual licence plate change was introduced this year in July, so this month’s sales are totally exceptional at 11,640 registrations, up 163% year-on-year. This figure should instead be compared to last January when 17,293 vehicles were registered. So not quite the frenzy of the start of the year, but it is a big purchasing habit to change, so let’s give it a couple of years before we evaluate its success. The year-to-date total now amounts to 64,866 units, down 9% on 2012.

Model-wise, the Ford Focus is back in pole position for the first time since last January and the 4th time in the last 14 months thanks to 627 sales and 5.4% share, passing the VW Golf at 618 units and 5.3% which nevertheless remains this year’s leader so  far with 3,241 sales and 5%. Ford has a stellar month, placing the Fiesta at #3 (+20 spots on June) and the Mondeo at #9 vs. #25 year-to-date.

Other great performers in Ireland this month include the Opel Insignia at #8 vs. #13 year-to-date, the Hyundai i30 up 26 ranks on June to #15, the Dacia Duster remaining extremely solid at #18 with 1.5% share, Hyundai i20 up to #23, Mercedes E-Class up 13 spots to #29, Peugeot 508 up to #36 and the Ford Ka up to #46. Notice also the Peugeot 2008 at #73 and the Renault Captur at #82.

Previous month: Ireland June 2013: Podium 100% VW in market 74% down

One year ago: Ireland July 2012: Renault Fluence takes the lead

Full July 2013 Top 50 models Ranking Table below.

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Categories: Ireland

Ireland June 2013: Podium 100% VW in market down 74%

July 1st, 2013 2 comments

VW Polo Ireland June 2013VW Polo

* See the Top 50 best-selling models and Top 30 All-brands by clicking on the title! *

June sales data is starting to come through and Ireland is the first cab off the rank. This year the Irish license plate system switched to bi-annual (instead of annual), meaning if you register your car from July 1 onwards it will devalue much less than if you do so beforehand. As a result, June new car sales came to an almost complete halt in the country: down 74% year-on-year and 72% on May to just 1,673 units. The year-to-date total now stands at 53,230 sales, down 21% on 2012. You would think that with such low volumes the models ranking would go out of control but it is surprisingly stable vs. last month.

BMW 3 Series Ireland May 2013BMW 3 Series

Volkswagen once again makes its imprint and this time places 3 models on the Irish podium: the Polo at #1 with 4.5% share, followed by the Golf and Passat both at 4% of the market. VW is also the #1 brand at 15.8% share this month. Other great performers this month include the BMW 3 Series up 25 ranks to #4, the Opel Insignia up 11 to #7, the BMW 1 Series up from outside the Top 50 in May directly to #11, the Toyota RAV4 up 6 spots to #13 and the Seat Mii up 10 to #22. Dacia, launched last January in the country, continues to progress and now passes Mercedes to rank #13 brand overall with 2.3% share. The Duster is up 5 ranks to #19 while the Sandero is up 11 to #37.

Previous month: Ireland May 2013: Nissan Qashqai #1, two Dacias in Top 50

One year ago: Ireland June 2012: Toyota Yaris up to #2

Full June 2013 Top 50 models and Top 30 All-brands Ranking Tables below.

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Categories: Ireland

Ireland May 2013: Nissan Qashqai #1, two Dacias in Top 50

June 7th, 2013 No comments

Nissan Qashqai 2013Nissan Qashqai

* See the Top 50 best-selling models and Top 30 brands by clicking on the title! *

Tough month for new car sales in Ireland, down 23% year-on-year to 5,956 registrations which brings the year-to-date total to 51,567 units, down 14% on 2012. For the third time ever after March 2012 and last February, the Nissan Qashqai is the most popular vehicle in Ireland thanks to 220 sales and 3.7%, however the VW Golf, down to #2 and 3.4% this month, remains the top seller so far in 2013 at 2,559 units and 5% vs. 2,366 and 4.6% for the Qashqai at #2. The Toyota Auris jumps into the podium at #3 with 190 sales and 3.2%, followed by the Ford Focus, Fiesta and Toyota Yaris.

Dacia Sandero Ireland May 2013. Picture courtesy of mirror.co.ukDacia Sandero

Other great performers in Ireland this month include the Nissan Micra back up 25 spots to #8, the Hyundai i30 up 31 to #10, the Ford Mondeo up 14 to #11, Toyota RAV4 up a further two ranks to #19, Mercedes C-Class up to #23 and Citroen C1 up to #39. Update on newly launched brand Dacia: it is now the #14 brand in the country ahead of Peugeot, Mazda, Citroen and Honda! If the Duster is down 12 spots on last month to a still impressive 24th place with 77 sales and 1.3%, the Dacia Sandero breaks into the Irish monthly Top 50 for the very first time, up to #48 at 36 units and 0.6%.

Previous month: Ireland April 2013: BMW 5 Series and Dacia Duster impress

One year ago: Ireland May 2012: Ford Focus back in command

Full May 2013 Top 50 models and Top 30 brands Ranking Tables below.

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Categories: Ireland

Ireland April 2013: BMW 5 Series and Dacia Duster impress

May 2nd, 2013 2 comments

Dacia Duster Ireland April 2013Dacia Duster

* See the Top 50 best-selling models and Top 30 brands by clicking on the title! *

First figures for the full month of April are starting to trickle down and for once we start with Ireland. The Irish new car market is down 9% year-on-year to 6,121 registrations, bringing the year-to-date total to 45,581 units, down 13% on 2012. The VW Golf maintains itself at very high levels thanks to the 7th generation, #1 for the 2nd consecutive month at 358 sales and 5.8% and reinforcing its pole position year-to-date with 2,361 units and 5.2%. The Ford Focus is back up 6 spots on last month to #2 with 229 sales and 3.7% (it is #3 year-to-date) while the Nissan Qashqai rounds up the podium at 205 units and 3.3% but still ranks #2 year-to-date with 2,146 sales and 4.7%.

BMW 5 Series Ireland April 2013BMW 5 Series

Exceptional month of the BMW 5 Series, up 22 ranks on March to land in 5th place at 174 units and 2.8%. The Renault Fluence also gains 22 spots month-on-month to return to levels familiar to the model a couple of years ago at #7 with 139 sales and 2.3%. Notice also the Kia Sportage breaking into the Irish Top 10 for the very first time at #8 with 137 units and 2.2%, the Peugeot 208 up 10 to #13, Hyundai Santa Fe up 28 to #20, Toyota RAV4 up 12 to #21, Seat Mii up to #28, Opel Mokka up to #44 and the Seat Toledo at #45.

Dacia Sandero Ireland April 2013Dacia Sandero

But like in March, the most significant event in the Irish car market this month is the progression of Dacia. Simultaneously launched last January in the UK and Ireland almost 10 yes after the rest of Europe, the French-Romanian brand has delivered  particularly solid sales figures so far. The Duster improves on an already impressive 15th place in March to reach #12 this month with 114 sales and just under 2% market share while the Sandero ranks #58 with 0.5%. In the brands ranking, Dacia is #15 only 2 units below Citroen and ahead of Mercedes, Mazda and Honda!

Previous month: Ireland March 2013: Dacia takes off, places Duster at #15!

One year ago: Ireland April 2012: VW Golf in the lead, Hyundai i40 #7

Full April 2013 Top 50 models and Top 30 brands Ranking Tables below.

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Categories: Ireland