The Guatemalan car market is a relatively difficult one to approach as it seems to be quite fragmented. However, 3 models should stand out in the rankings: the Toyota Yaris Sedan, Toyota Hilux and Chevrolet Aveo.
Other strong sellers in Guatemala are the Mazda3, VW Polo, Mitsubishi Lancer, Hyundai Santa Fe, Suzuki Grand Vitara, Mazda B-Series and Hyundai Atos (dedicated to taxis). The Mazda 323 sedan must have been #1 in the country a few years back judging by how many of them are still swarming the streets today. There is also an unusually high number of Volvos in the Guatemala City streets!
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