Archive

Archive for the ‘Guatemala’ Category

Guatemala Full Year 2014: Pickup trucks gain momentum

May 22nd, 2015 No comments

Toyota Hilux Guatemala 2014. Picture by GFWilliamsSurprise surprise: the Toyota Hilux is the best-selling vehicle in Guatemala in 2014.

* See the Top 20 All-brands for Pickup, SUV and hatchback by clicking on the title *

For the first time on BSCB I can share with you official sales data for Guatemala, albeit for the first quarter of 2014 – results coming through a year late however indicative of the Full Year 2014 situation. If you have more recent information about the Guatemala market please make sure to get in touch. After a 3.5% drop in 2013 to 26.370 registrations compared to 27.351 in 2012, 2014 sales are up a very dynamic 30% year-on-year over Q1 to 6.609 registrations. Over the period, pickup trucks are up 35% to 1.768 sales, SUVS up 10% to 1.458 units, hatchbacks up 36% to 1.107 and sedans are up 51% to 967 deliveries.

Mazda BT-50 Guatemala 2014The Mazda BT-50 should rank on the Guatemalan podium this year.

Local Asociación de Importadores y Distribuidores de Vehículos Automotores (AIDVA) ranks brands for the Top 3 segments in the country and at this little game Toyota wins both pickups (42.4% share) and SUV (23.8%) rankings while Hyundai is leader in hatchback sales at 33.9% share. Reading between the lines, this means the Toyota Hilux is by far the best-selling vehicle in the country with 749 sales and 11.3% share over the period, with the 2nd spot a battle between the Hyundai Accent and Mazda BT-50. The highest-ranking Chinese manufacturers all do so in the pickup charts: Chana at #9, JMC at #11 and Great Wall at #12.

Full Q1 2014 Top 20 All-brands for Pickup, SUV and hatchback below.

The rest of this content is for 1 Year members only.
Log In Register
Categories: Guatemala

Guatemala 2010: Yaris, Hilux and Aveo on top

December 1st, 2010 No comments

The Guatemalan car market is a relatively difficult one to approach as it seems to be quite fragmented. However, 3 models should stand out in the rankings: the Toyota Yaris Sedan, Toyota Hilux and Chevrolet Aveo.

Other strong sellers in Guatemala are the Mazda3, VW Polo, Mitsubishi Lancer, Hyundai Santa Fe, Suzuki Grand Vitara, Mazda B-Series and Hyundai Atos (dedicated to taxis). The Mazda 323 sedan must have been #1 in the country a few years back judging by how many of them are still swarming the streets today. There is also an unusually high number of Volvos in the Guatemala City streets!

More commentaries and pictures below.

The rest of this content is for members only.
Log In Register
Categories: Guatemala