Archive

Archive for the ‘China’ Category

China 1st Quarter 2015: Baojun 730 and Ford Escort superstars

April 29th, 2015 No comments

Baojun 730 China Q1 2014. Picture courtesy of chexun.net200.000 Baojun 730 have found a buyer in less than 9 months.

* See the Top 377 All-local models ranking by clicking on the title *

As is the tradition on BSCB, after going through detailed Chinese sales figures for March we explore the First Quarter volumes in order to extract longer-term trends. The Chinese passenger car market is still up by a robust 9% to 5.31 million units over the period but just 4% to 6.15 million deliveries including commercial vehicles. Some would say it’s the beginning of the end, I say it’s a very normal cooling off of market growth, not of the market as a whole. These quarterly detailed updates will turn out to be critical this year as the Chinese market is evolving so fast that if you miss a couple of months, you end up missing a significant part of the puzzle that this market is.

Haval H6 CoupeThe All-new Coupe variant will push Haval H6 sales further up this year.

The SUV segment is currently going through a euphoric time in China. Sales are up 40% year-on-year, and in what may be the most interesting reversal of fortunes in the past few years in this marker, domestic manufacturers are reaping most of the benefits of this new trend: sales of Chinese-branded SUVs have more than doubled compared to the same period last year, bringing their market share in the segment to a splendid 56%. The Haval H6 of course is leading the charge, stepping onto the national podium for the first time at #3 with sales up 29% to 87,749 vs. #11 a year ago.

Honda XR-V China December 2014. Picture courtesy of auto.sohu.comUnlike Toyota, Honda is banking on the SUV craze with the XR-V/Vezel twins.

This SUV craze has had a tremendous impact on the entire Chinese market and is starting to trigger a power shift between domestic manufacturers and foreign ones. As a foreign manufacturer present in China, if you don’t have at least one affordable SUV in your lineup, chances are you underperformed so far in 2015. Hyundai (ix25), Kia (KX3), Honda (XR-V/Vezel), PSA (2008, C3-XR) and GM (Buick Encore, Chevrolet Trax) are safe, but the best example of a company struggling because of the absence of any small SUV in its range is Volkswagen, still #1 brand in China but in difficulty with sales down 0.1%.

VW Golf China March 2015. Picture courtesy of bitauto.comAmong VW models, only the Golf frankly outperforms the market so far in 2015.

All mass market Volkswagens bar the Jetta (+10%) and Golf (+22%) underperform the market over the period: the Lavida is down 5% at #2, the Santana is slightly under the market (+8% at #4), the Sagitar is down 2% (#8), the Passat down 10% (#10), Tiguan up 1% (#11), the Bora down 7% (#21), the Polo down 1% (#24) and the Magotan down 14% (#28).

JAC Refine S3 China 2014. Picture courtesy autov.com.cnThe JAC Refine S3 symbolises the Chinese SUV revival in 2014-2015.

In fact, 7 of the 10 best-selling SUVs in China over Q1 2015 are Chinese, that’s an all-time record for any quarter in the history of automobile in this country. Below the H6, the VW Tiguan is the only foreigner in the Top 8 SUVs at #11 overall, and is followed by the JAC Refine S3 (#22), ChangAn CS35 (#27). Haval H2 (new), ChangAn CS75 (new), Beijing Auto Huansu S3 (new) and Zotye T600 (+371%).

Top 10 best-selling SUVs in China – 1st Quarter 2015:

Pos Model Q1 2015 /14 Q1 2014
1 Haval H6 87,749 29% 67,890
2 VW Tiguan 67,228 1% 66,326
3 JAC Refine S3 53,712 new 0
4 ChangAn CS35 49,704 84% 27,053
5 Haval H2 41,743 new 0
6 ChangAn CS75 41,734 new 31
7 Beijing Auto Huansu S3 40,173 new 0
8 Zotye T600 29,759 371% 6,313
9 Ford Kuga 29,331 -11% 32,829
10 Hyundai ix35 28,944 -22% 37,192

Venucia T70 China February 2015. Picture courtesy xgo.com.cnThe Venucia T70 could become one of China’s Top 10 best-selling SUVs later this year.

The Chinese stranglehold on the SUV market is about to get even tighter as the rhythm of new launches has all but slowed down: the Venucia T70 could come flirting with the Top 10 SUVs in the next quarter or two, the JAC Refine S2 will build on the astonishing success of its big brother and the Baojun 560 is the biggest wild card the segment has seen so far, judging by the tremendous success of its MPV counterpart the Baojun 730. And that’s only 3 out of at least a dozen new affordable Chinese SUVs about to be launched in the coming few months…

Beijing Auto Weiwang M20. Picture courtesy of chooseauto.com.cnThe Beijing Auto Weiwang M20 is hoovering sales off the Wuling Hongguang.

Which brings us to the other segment on fire in 2015: MPVs. Led once again by the Wuling Hongguang despite sales having peaked out (-10% to a still gargantuan 189,432 units in just 3 months), this segment has grown by roughly 30% so far this year, with the addition of numerous affordable Chinese options: the Baojun 730 is the most successful passenger car launch ever in China, clocking up an unbelievable 183,600 deliveries since its launch last August, including 84,526 this quarter (#5 overall). The Chana Honor (#16), Dongfeng Fengguang 330/360 (#26) Dongfeng Joyear MPV (#41) and Beijing Auto Weiwang M20 (#44) also see their sales surge year-on-year. This is it: the majority of Chinee small business owners have now upsized to MPV and ditched microvans, down an abysmal 30% so far in 2015.

Top 10 best-selling MPVs in China – 1st Quarter 2015:

Pos Model Q1 2015 /14 Q1 2014 Pos
1 Wuling Hongguang 189,432 -10% 210,109 1
2 Baojun 730 84,526 new 0
3 Chana Honor 61,884 31% 47,396 20
4 Dongfeng Fengguang 330/360 50,089 142% 20,701 68
5 Dongfeng Joyear MPV 31,699 28% 24,717 54
6 Beijing Weiwang M20 30,286 87% 16,165 89
7 Dongfeng Future 28,979 -23% 37,479 28
8 Buick GL8 18,997 -21% 24,094 58
9 ChangAn Ouliwei 18,933 19% 15,856 93
10 JAC Refine 13,386 -16% 16,005 90

Geely Vision China 2015. Picture courtesy 91aiche.comThanks to a completely new model, Geely Vision sales are up 6-fold on last year.

But the SUV and MPV segments are not the only ones where Chinese manufacturers are turning the tables around. 4 of the 5 sedans that registered the largest year-on-year gains in the Top 100 are Chinese: the Geely Vision is up 485% to #43, the BYD F3 up 247% to #30, the Geely EC7 up 87% to #17 and the ChangAn Eado up 57% #19. Only the Toyota Corolla, thanks to the addition of a new generation places in the Top 5 at +72% to #31. Other foreign gainers include the Skoda Octavia (+55% to #38) and the Peugeot 308 (+51% to #45) here too thanks to new generations.

Ford Escort China December 2014. Picture courtesy of auto.163.comThe Escort is exactly what Ford needed to turn up the heat in China.

If you still needed to get convinced that the Chinese car market is more dynamic than ever, one figure should suffice: there are 19 all-new models ranking inside the Q1 2015 Top 100. Below the Baojun 730 at #4, the other superstar is the Ford Escort, extremely impressive at #18 and 59,083 sales, even cracking the overall Top 10 in March to become the American manufacturer’s best-seller almost single-handedly lifting Ford up to #5 brand in the country. This is a game changer for Ford.

Out of the 19 new entrants, 9 are Chinese SUVs, 5 foreign sedans, 4 foreign SUVs, one Chinese sedan (the Beijing Auto Senova D50) and one Chinese MPV. In short, a perfect snapshot of the trends at play in the market this year. The Buick Envision (#56), Hyundai ix25 (#61), Honda Vezel (#63) and XR-V (#68) lead the foreign SUV charge with 3 entrants in the B segment, while the Toyota Levin (#64), VW Lamando (#69), Mazda3 Axela (#71) and to a lesser extend the Kia K4 (#79) have made their mark already.

Full Q1 2015 Top 377 All-local models vs. Full Q1 2014 figures below.

The rest of this content is for 1 Year members only.
Log In Register
Categories: China

China LCV March 2015: Wuling Hongguang V cracks 30,000 sales

April 23rd, 2015 No comments

Wuling Hongguang V China March 2015. Picture courtesy xcar.com.cn

* See the Top 10 best-selling LCVs by clicking on the title *

213,053 new Light Commercial Vehicles found a buyer in March in China, adding up to 514,922 over the 1st quarter of 2015. This segment is in freefall since small businesses have started to trade up to MPVs such as the Wuling Hongguang or Baojun 730. However Wuling is fighting the downwards trend by launching the Hongguang V, still a tradeup from the once best-selling Sunshine (-38% in March) and Rongguang (-47%) but more affordable than the Hongguang. It’s a full house for now: the Hongguang V crosses the 30,000 monthly sales milestone for its third month in market at 30,003, following the same sales progression as the Baojun 730 MPV a few months back. A very promising start indeed. Note the Foton Light Truck taking the lead of the LCV ranking this month above all Wulings.

Previous post: China LCVs January 2015: Wuling Hongguang V appears

One year ago: China March 2014: Now updated with LCV data!

Full March 2015 Top 10 LCVs Ranking Table below.

The rest of this content is for members only.
Log In Register
Categories: China

China March 2015: Focus on the all-new models

April 16th, 2015 No comments

Kia KX3 China March 2015. Picture courtesy auto.sina.com.cn

* Many thanks to carnewschina.com for helping compile this report *

As per the BSCB tradition, after first exploring the monthly Chinese ranking, we then go into the detail of the all-new models making their first appearance in the biggest car market in the world, keep in mind this is only models that have kick-started local production as imports data is still a very well-kept secret in China. After welcoming 4 new entrants in January and 6 in February, we have 6 new nameplates in the charts in March. As it has been the case each and every month this year, the list of new entrants perfectly illustrate the current trends at play in China: a regain of form of Chinese manufacturers – 5 of the 6 new entrants including 3 from Dongfeng – and the strength of the SUV (2 newbies) and MPV (1) segments.

1. Kia KX3 (#102 with 5,596 sales)

After the Hyundai ix25 launched last year, sister company Kia unveiled its equivalent aimed at a younger, hipper audience: the KX3, also exclusive to China. Priced from 112.800 to 186.800 yuan ($18.018 – 29.830), the KX3 plays right into the compact SUV sales explosion we have witnessed over the past couple of years and lands directly just outside the Top 100 with a very vigorous 5,596 units sold for its first month in market.  By comparison, the Hyundai ix25 started at #129 and 3,972 sales last September, rapidly rising to a (temporary?) peak of 9,173 deliveries at #60 last January, a ranking it also holds in March. Direct competitors the Ford Ecosport (#46, 8.100 sales), Peugeot 2008 (#71, 8.010 units) and Chevrolet Trax (#78, 6.080 deliveries) have reached similar heights in the past few months so hopes are high for this KX3, manufactured by the Dongfeng-Yueda-Kia joint venture.

Bar for success: #50 or 10,000 monthly sales

Dongfeng Fengxing Jingye S50 China March 2015

2. Dongfeng Fengxing Jingyi S50 (#180 with 2,127 units)

Launched back in September 2014 but somehow only appearing in the sales charts this month, the Fengxing Jingyi S50 is positioned right in the middle of the most competitive and saturated segment in the Chinese market: affordable compact sedans. Priced between 69.900 and 102.900 yuan (US$11.300-16.600) and with a design reminiscent of the Hyundai Verna, the oddly named S50 (Fengxing is the brand name, Jingyi S50 is the car’s name) does not have much to differentiate itself and its interior is reported to be of mediocre quality. Dongfeng may have a hard time squeezing significant sales figures from this nameplate, manufactured by Dongfeng Liuzhou, a subsidiary of Dongfeng Motor and based on the Dongfeng Fengshen A60 sedan, which again is based on the old Nissan Sylphy that was made in China by the Dongfeng-Nissan joint venture.

Bar for success: #100 or 5,000 monthly sales

Dongfeng Fengdu MX6 China March 2016

3. Dongfeng Fengdu MX6 (#203 with 1,640 deliveries)

Now that the platform of the previous generation Nissan X-Trail is available for Dongfeng to use, the Chinese manufacturer is launching a rebadge variant of it named the Fengdu MX6, priced between 122.800 and at 169.800 yuan (US$19.800-27.400), a full US$15.000 below the old X-Trail’s prices, which was very successful during its entire career here. The MX6 is manufactured by Zhengzhou-Nissan, specialised in small commercial vehicles, pickup trucks and SUVs, and is a good entry-level option for newcomers into the SUV segment – Dongfeng is eyeing young families outside the big cities here.

Bar for success: #75 or 7,000 monthly sales

Dongfeng Fengshan L60 China March 2015

4. Dongfeng Fengshan L60 (#224 with 1,190 sales)

Last Dongfeng to land in the Chinese sales charts this month, the Fengshan L60 marks a new step in the collaboration between Chinese Dongfeng Motor and French PSA/Peugeot-Citroen now that the Chinese manufacturer holds 15% of the French carmaker. It has been jointly developed by the Dongfeng-PSA joint venture and Dongfeng Motor, the same sort of construction that is used for developing cars for sub-brands. Fengshen however is 100% owned by Dongfeng Motor, and not by the joint venture. The Fengshen L60 is based on the extended variant of the PSA PF2 platform, that also underpinned the previous generation Peugeot 408 sedan, which was made in China by Dongfeng-PSA. Priced very competitively between 89.700 and 129.700 yuan (US$14.400-20.900) and featuring a particularly sleek design, the L60 has a good chance to succeed.

Bar for success: #100 or 5,000 monthly sales

Chery Arrizo M7 China March 2015. Picture courtesy autochina.com.cn

5. Chery Arrizo M7 (#259 with 607 sales)

We thought Chery was out of the woods a couple of years ago when it deleted a couple of irrelevant brands (Rely among others) to focus on its namesake marque. Not so. Chery is now bent on creating even more irrelevant sub-brands. The manufacturer is trying to transform Tiggo into its SUV brand, emulating what Great Wall did very successfully with Haval. But it has also created the Arrizo sub-brand from scratch, supposedly detained to more sophisticated vehicles. After the 7 and 3 sedans, here comes the M7 MPV, which is in fact a facelifted Rely V5. No pricing information yet as the M7 is scheduled for its debut at the Shanghai Auto Show next week.

Bar for success: #100 or 5,000 monthly sales

Lifan 820 China March 2015. Picture courtesy auto.sina.com.cn

6. Lifan 820 (#338 with 26 units)

Although not officially launched yet, the Lifan 820 appears in the Chinese sales charts this month with a mere 26 units, most probably demo models. This is the Lifan brand’s new flagship, which debuted on the 2014 Beijing Auto Show a year ago and was originally slotted for a Q4 2014 commercial launch. Lifan, in dire straits at home in the sedan segment, must be relatively nervous about unveiling this large sedan to the public as it has the potential to either pull the brand out of insignificant sales in that category or kill it for good. Pricing for the 820 is estimated to roam between 90.000 and 140.000 yuan.

Bar for success: #150 or 3,000 monthly sales

Categories: China

China March 2015: Ford Escort in Top 10, outsells Focus

April 15th, 2015 1 comment

Ford Escort China March 2015. Picture courtesy autov.com.cnThe Ford Escort is now among China’s Top 10 most popular nameplates.

* See the Top 356 All-local models by clicking on the title *

The Chinese new light vehicle market is up 9% year-on-year in March to 1.87 million units, once again boosted by surges in the SUV (+54%) and MPV (+23%) segments, rising to 474.100 and 199.300 units respectively, while sedan sales are down 1% to 1.07 million units and microvans are down 18% to 124.100 deliveries. 1st quarter sales are up a robust 9% to 5.31 million units. According to Automotive News China, sales of commercial vehicles (including trucks, buses and vans) remained weak plunging 19% both in March (370,200) and year-to-date (847,900). Due to this sluggish demand for commercial vehicles, the total Chinese market is up just 4% so far in 2015 at 6.15 million units.

Buick Excelle GT China March 2015. Picture courtesy ifeng.com.cnThe new model pushes the Buick Excelle GT back up to #14.

Atop the models ranking, the Wuling Hongguang MPV stays afloat at 67,350 sales (+6%) ahead of the VW Lavida at 41,732 (-4%), VW Santana at 31,686 (+30%), Haval H6 at 31,446 (+25%) and the success story of the past 12 months: the Baojun 730 at 30,008 units – already the nameplate’s 4th month above 30,000 monthly sales. But the big event in the Top 10 is the landing of the Ford Escort at #10, up 39% and 7 spots on February to #10 and 23,446 deliveries, its best monthly score so far. For the first time, the Escort now outsells the Focus (-40% to 21,748) to become Ford’s best-seller in China. Although surprising, this move is somewhat logical as the Escort was launched the replace the previous generation Focus still on sale here and accounting for up to half of all Focus sales in China. Also of note is the Buick Excelle GT back up 28 spots to #14 thanks to the new model.

BYD F3 China March 2015The BYD F3 reaches its highest monthly volume in almost 4 years.

Chinese manufacturers are back! They almost place a 4th nameplate inside the March Top 10, with the Chana Honor up 7 ranks to a best-ever #11, while the Geely Emgrand EC7 is up 66% on March 2014 to #17 and 20,621 sales and the BYD F3 more than triples its sales year-on-year to rank #18 with 20,374 deliveries, a true resurrection for this nameplate which was China’s best-seller in 2009 and 2010. In fact, this is the F3’s first time above 20,000 monthly sales in 4 years, since April 2011 (20.849)… The Changan Eado at #22 (+39%) and Dongfeng Fengguang at #23 (+239%) also shine.

Haval H2 China March 2015. Picture courtesy auto.sina.com.cnThe Haval H2 is the 2nd best-selling SUV in the country in March with a record 15,975 sales.

The SUV segment however is where Chinese carmakers have truly made the most progress in the past 12 months. Proof: 8 of the 10 best-selling SUVs in China in March are Chinese. This is a tremendously different situation than even a few months ago. Below the Haval H6 we find the JAC Refine S3 (17,329), Haval H2 (record 15,975), ChangAn CS75 (record 15,884) and the first foreign SUV: the VW Tiguan (15,520). Following are the ChangAn CS35 (14,236), Beijing Auto Huansu S3 (13,876), Dongfeng Joyear SUV (12,966), Nissan X-Trail (up 195% to 12,252) and Zotye T600 (record 12,215). A staggering string of new, affordable, nice to the eye models here from the Chinese.

Venucia T70 China March 2015. Picture courtesy cheyun.comThe Venucia T70 already accounts for 75% of the brand’s sales.

But the list continues: other nameplates breaking their monthly volume record this month include the Beijing Auto Weiwang M20 at #32 (14,135), BYD S7 (11,075), Buick Envision (10,495), Beijing Auto Senova D50 (10,000), Honda XR-V (8,725), Haval H1 (7,703) and Citroen C3-XR (6,360 and breaking into the Top 100 at #90). We saved the best for last: as predicted in our January review of all-new models, the sharply-priced Venucia T70 is flying up the ladder at lightning speed: up 153% and 48 ranks on February to land at #86 and 6,813 sales for its third month in market, now accounting for 75% of the Venucia brand’s sales in March.

Beijing Auto Senova X65 China March 2015. Picture courtesy cheyun.comBeijing Auto Senova X65

Among models launched last month, the Beijing Auto Senova X65 is the best performer: up 478% and 76 spots to #183 with 2,016 sales, followed by the Beijing Auto Huansu H2 up 264% and 48 ranks to #200 and 1,658 units and the MG GS up 832% and 75 spots to #213 and 1,500 deliveries. All Chinese nameplates, two SUVs and one MPV: spot on trend here. There are 6 all-new nameplates making their first appearance in the Chinese sales charts this month: 5 Chinese and 1 Korean, but this will be the subject of a dedicated article as is the tradition on BSCB, so stay tuned!

Previous post: China February 2015: Focus on the all-new models

Previous month: China February 2015: Ford Escort and VW Lamando impress

One year ago: China March 2014: VW Jetta and ChangAn Honor hit records, Fiat Ottimo sparks

Full March 2015 Top 356 All-local models below.

The rest of this content is for members only.
Log In Register
Categories: China

China February 2015: Focus on the all-new models

March 20th, 2015 No comments

MG GS China February 2015The MG GS Rui Teng is one of the best Chinese designs so far.

* See the Top 350 All-local models by clicking on the title. Pricing info from Carnewschina *

As is the tradition on BSCB, we first explore the monthly Chinese ranking, then detail the all-new models that make their entrance in the biggest car market in the world, in other words models that have kick-started local production as imports data is still a very well-kept secret in China. If you though the Chinese market was panting in 2015, think again. In February 2014, only one new entrant (the Qoros 3) hit the sales charts, this year they are 6, also up from 4 in January. Once again the new entrant illustrate perfectly the current trends at play in the Chinese market: none is a passenger car, 4 are SUVs, 2 MPVs and 5 out of 6 are Chinese. Only disappointment: all the new nameplates hitting the sales charts in February do so with less than 1,000 sales and beyond the 200th position – for now.

Lifan Lotto China February 2015. Picture courtesy auto.sohu.com

1. Lifan Lotto (#221 with 848 sales)

There is still room in the Chinese market for Wuling Hongguang lookalikes: after Chery resuscitated the Karry brand last month for the K50, Lifan now has its own low-cost MPV: the Lotto. Price goes from 39.800 to 50.800 (US$6.400-8.200), thus clearly undercutting the Hongguang priced at 44.800-60.800 yuan ($7.200-9.700). One of the main reasons behind the tremendous success of the Wuling brand has been its cut-throat pricing, and the Lotto is rather lonely with its price positioning below ground level. Lifan goes against the overall trend upsizing from microvans (Wuling Sunshine) to low-cost MPVs (Hongguang) to more refined low-cost MPVs (Hongguang S), but this could also be a sign that the MPV growth is about to stop: there are now 38 nameplates in this segment and sales are up by ‘just’ 17% so far in 2015 vs. +47% over FY2014. Pricing the Lotto below the Hongguang may be the only way Lifan can hope to gather some momentum with this late entry into the segment. Plus Lifan has been struggling at home lately, at least up until this year with the arrival of the X50 SUV (#136), one of only 3 reps inside the February Top 200 with the X60 (#94) and 720 (#172).

Bar for success: #150 or 3,000 monthly sales

Beijing Auto Huansu H2 China February 2015

2. Beijing Auto Huansu H2 (#248 with 456 units)

Beijing Auto could learn a lesson or two from the likes of Geely, Great Wall or even Chery in terms of brand management: after launching the Beijing Auto Weiwang M20 18 months ago and the rebadge Changhe Freedom M50, a third carbon copy hits the ground this month: the Beijing Auto Huansu H2. Only difference: this time the price is a notch higher at 58.800-66.800 yuan (US$9.500-10.800), to be compared with 49.800-51.900 yuan (US$ 7.900-8.300) for the Freedom M50 and 46.800-53.800 ($7.500-8.600) for the Weiwang M20. The reason: the H2 is slightly more refined, and also 12cm longer. I’m giving the H2 an equivalent bar for success as I did to the Changhe Freedom M50 last month. The fact that it is the third iteration of the same model is compensated by the Huansu sub-brand having seen a lot of showroom traffic lately with the S3 SUV peaking at 16,414 sales last month and the S2 hitting 6,220 deliveries in December.

Bar for success: #125 or 4,000 monthly sales

Beijing Auto Senova X65 China February 2015. Picture courtesy auto.ifeng.com

3. Beijing Auto Senova X65 (#259 with 349 deliveries)

The X65 is the first SUV bearing the Senova sub-brand name from Beijing Auto. Its official launch was on March 21, so these are pre-sales to dealerships. The X65’s platform is derived on that of the Saab 9-3. BAIC, the mother company of Beijing Auto, bought the rights to the platforms for the Saab 9-3 and 9-5 from General Motors in 2009. The deal included the Saab-developed 2.0 turbo and 2.3 turbo engines, and we find the 2.0L turbo in the X65, an engine it also shares with the Senova D70. Its pricing is anticipated to hover between 120.000 and 160.000 yuan (US$19.400-25.800), pretty sharp for access to Saab-derived technology. The Senova brand, since its much-publicised Nicholas Cage-sponsored launch in May 2013, has been met with various fortunes depending on the nameplates: the original D70 culminated at #151 and 3,194 sales in December 2013 but has since fallen to beyond the 300th position (#315 in February) while the D50 has managed to regularly find its way into the monthly Top 100 over the past year, peaking at #81 last August and 8,000 sales last December. Can the Chinese market absorb yet another sporty-ish SUV? I say hell yes.

Bar for success: #125 or 4,000 monthly sales

ZX Auto GX3 China February 2015

4. ZX Auto GX3 (#278 with 219 sales)

Unveiled as a concept at the Guangzhou Motor Show last November, the ZX Auto GX3 has not lost any time hitting the country’s dealerships: it already appears in the sales ranking this month. The GX3 is a more up-market version of the C3 Urban Ark with the same 1.5L petrol engine delivering 104hp, and the 2nd inroad into the SUV market from this manufacturer known for its pickups – namely the Grand Tiger. The GX3 comes with trendy headlights, a new grille, a new bumper with LED lights, classy alloys, and an improved interior, with pricing at 63.800-69.800 yuan (US$10.300-11.300), just topping the most expensive C3. Given the C3 Urban Ark peaked at #150 and 2,549 sales during its 12 month-career, it is fair to expect at least the same sales level for this SUV looking a lot more expensive than it is. Whether the C3 or the GX3 will end up being the most popular will have a critical impact on the future direction of the brand in this segment: bare bones low-cost (C3) or trendy affordable (GX3)…

Bar for success: #150 or 2,500 monthly sales

Infiniti QX50 China February 2015. Picture courtesy auto.sohu.com

5. Infinti QX50 (#281 with 196 units)

This is not a new model per se, but it is a new entrant in the Chinese ranking because its local production has just kicked off, a few months after the Q50L. The Chinese model sits on a wheelbase extended by 8 cm and is powered by a 2.5L V6 engine mated to a 7AT. It is priced between 359.800-459.800 yuan (US$58.100-74.200). February sales are just 196 units, but given the Q50L has been stuck around the 220th place since its launch last November, there are no real reasons to believe this much older model can do a lot better for now.

Bar for success: #200 or 1,800 monthly sales

MG GS China February 2015b

6. MG GS Rui Teng (#287 with 161 deliveries)

The GS Rui Teng (Chinese for “vigorous rise”) is the very first SUV to be launched under the famous MG brand, now in the hands of Shanghai Automotive Industry Corporation (SAIC). Thanks to a deal between the two companies during the time SAIC owned a controlling stake in SsangYong Motor between 2004 and 2009, the GS is based on the third generation (2010) SsangYong Korando, it is priced between 135.000 and 190.000 yuan (US$21.500-30.300) and powered by a 2.0 turbocharged petrol four with a six-speed DCT. Officially launched on March 18, these February sales are to dealerships only, and expect the GS to climb up the ladder rather quickly. In fact, given the current craze for compact SUVs and given a very interesting design for a Chinese SUV, it could very well become the brand’s best-seller by far in a matter of months, a title held in February by the GT at a very achievable #185 and 1,469 sales. The GS could also unlock a few overseas markets as it has nothing to be ashamed of design-wise next to the über-successful Korean SUVs. An exciting – yet to be defined as vigorous – rise to follow indeed…

Bar for success: #175 or 2,500 monthly sales

Previous month: China January 2015: Focus on the all-new models

Previous China post: China February 2015: Ford Escort and VW Lamando impress

The rest of this content is for members only.
Log In Register
Categories: China

China February 2015: Ford Escort and VW Lamando impress

March 20th, 2015 No comments

VW Lamando China February 2015. Picture courtesy xcar.com.cnThe VW Lamando found 10,153 buyers in China this month.

* See the Top 350 All-local models by clicking on the title *

New light vehicle sales in China remain robust in February despite the Lunar New Year holiday (Feb. 18-24), up 6% year-on-year to 1.4 million, once again lifted by very dynamic SUV and MPV sales. Over the first two months of 2015, the market is up 9% to 3.4 million vehicles, with SUV sales up 46% to 818,100 units and MPV deliveries up 17% to 383.500. In contrast, sedans are stable at 2 million units and microvans are down 18% to 202,200 sales. China is potentially one of the fastest-moving automotive car markets in the world, and this month is no exception, with Chinese-branded SUVs and MPVs – among others – continuing to make very significant progress. With February overall numbers traditionally much lower than January, only a handful of nameplates deliver higher volumes than last month – the majority of them being recent launches.

Ford Escort China February 2015. Picture courtesy pcauto.com.cnThe Ford Escort is up to #17 overall in February.

Unusually, 9 of the Top 15 best-sellers see their volume go down on a year ago, including the entire podium with the Wuling Hongguang (-21%), VW Lavida (-1%) and Santana (-4%) all receding. The Baojun 730 is back up 4 spots on January to reach an all-time best ranking in 4th place with 24,502 sales, while the Hyundai Elantra Langdong is up a fantastic 47% year-on-year and 6 ranks on last month to #5. Although the Haval H6 is up 11% on a year ago, it is down to #6 this month and does not break its monthly sales volume record for the first time since last August. The Ford Focus (-30%) is the hardest hit in the Top 40: this is logical as the new Ford Escort is supposed to replace the previous generation Focus still on sale in China and accounting for up to half of the nameplate’s sales in some months. The Escort continues its race to the top: up 11 spots on January to a best-ever #17 with 16,827 sales.

JAC Refine S3 China February 2015. Picture courtesy auto.sohu.comThe JAC Refine S3 hits a record #19 in China this month

One year ago in February 2014, there were only 3 Chinese models in the Top 25 and 11 in the Top 50. This month there are 8 in the Top 25 and 17 in the Top 50. Streamlined brand strategies and an extremely dynamic focus on the SUV and MPV segments are the reasons behind this turnaround. Along with the Baojun 730, one nameplate that perfectly symbolises this trend is the JAC Refine S3: celebrating 6 months since launch in February, the Refine S3 breaks its ranking record at #19 thanks to 16,193 deliveries, ranking 5th Chinese overall. The ChangAn Eado passes the Geely Emigrand EC7 for the title of best-selling Chinese passenger car this month thanks to sales up 68% to 15,051 vs. 14,789 (+76%).

Dongfeng Fengguang 360 China February 2015. Picture courtesy autofan.com.cnThe Dongfeng Fengguang is up to a best-ever #23 this month.

The Dongfeng Fengguang 330/360 is up 122% to #23 (ranking record), the ChangAn CS35 up 87% to #25, the BYD F3 up 4-fold on a year ago to #37, the Dongfeng Joyear up 44% to #46, Chery Tiggo 3 up 175% to #48 and the Geely Vision up 11-fold (!) to #50 thanks to a new generation. Recent Chinese launches are also hitting records: notably, the BYD S7 breaks the 10,000 monthly sales mark for the first time, up 84 spots on January to #30 and 10,649 deliveries, earning it a #5 SUV ranking overall and in effect killing the S6 it replaces (-85% to #178). The Haval H2 breaks its ranking record at #31 while both the ChangAn CS75 (#39) and Beijing Auto Huansu S3 (#40) flirt with 10,000 deliveries.

BYD S7 China February 2015. Picture courtesy xcar.com.cnInstant blockbuster: the BYD S7 is up to #30 and #5 SUV for its 4th month in market.

There are a handful of other very interesting developments among recent launches in China this month. Firstly the VW Lamando, in essence a CC variant of the VW Sagitar, takes off this month: up 76% on January to fly up to an astounding 10,153 dales at #35. Once again Volkswagen has hit the bullseye while attempting to create a new segment – its latest successful attempt being the Gran Lavida. Up 46 spots and 11% on last month is the Honda XR-V at #57, now outselling its twin the Honda Vezel, down 16 ranks to #74. Both models add up to 12,019 sales, more than double the next best-selling Honda model this month (the CR-V at 5,207 units). Total success for Honda’s compact SUV in China. Notice also the Citroen C3-XR up 24% and 53 spots to #103 and the Hawtai Shengdafei up 22% and 44 ranks to #129.

Venucia T70 China February 2015. Picture courtesy xgo.com.cnFor its 2nd month in market, the T70 is already Venucia’s best-seller.

Finally, 3 of the 4 new entrants from January markedly improve their score. As expected, the Venucia T70 is now the most successful among them, slicing its ranking in two and multiplying its January sales by 7.5 to 2,694 at #134. BSCB’s bar for success for the T70 (#80 or 8,000 sales) is still far off, but in an unexpected and fascinating turn of events, it looks like the T70 has cannibalised the brand’s other nameplates, already becoming Venucia’s best-seller! The R50/D50 is down 75% year-on-year to #181 and the R30 is down 45 spots on last month to #236… The Changhe Freedom M50 gains 21 spots to #158 while the Karry K50 gains 36 to #174, improving its sales by 11% to 1,611. Only the Beijing Auto Weiwang 007 is stuck at #314 with a mediocre 67 deliveries.

Previous post: China LCV January 2015: Wuling Hongguang V appears

Previous month: China January 2015: Market up 7% to 2.3 million units, Haval H6 on podium

One year ago: China February 2014: VW Santana takes off at +189%

Full February 2015 Top 350 All-local models below.

The rest of this content is for members only.
Log In Register
Categories: China

China LCV January 2015: Wuling Hongguang V appears

March 2nd, 2015 No comments

Wuling Hongguang V China January 2015. Picture courtesy xgo.com.cnWuling Hongguang V

* See the Top 10 best-selling LCVs by clicking on the title *

This month LCV data for China comes with a bit of delay due to the Lunar New Year holidays. It shows the Wuling Sunshine reclaiming the top spot off the Wuling Rongguang in a spectacular way: 30,125 sales vs. 15,888. This could be due to the arrival of a new Wuling nameplate in the Top 10: the Hongguang V lands directly at #8 with 11,009 sales and could climb further up in the coming months. Notice the Foton Light Truck at #2, the Wuling Mini Truck at #3 and the Chana Mini Bus at #4 all outselling the Wuling Rongguang.

Previous post:  China January 2015: Market up 7% to 2.3 million units, Haval H6 on podium

Full January 2015 Top 10 LCV Ranking Table below.

The rest of this content is for members only.
Log In Register
Categories: China

China January 2015: Focus on the all-new models

February 23rd, 2015 No comments

Venucuia T70 China January 2015. Picture couresy fblife.comAmong this month’s launches, the Venucia T70 has the biggest potential.

* See the Top 353 All-models ranking by clicking on the title *

The BSCB tradition is to first explore monthly Chinese ranking, then detail the all-new models that make their entrance in the biggest car market in the world, in other words models that have kick-started local production as imports data is still a very well-kept secret in China. After a record 12 all-new nameplates launched in November and a further 11 did so in December, new entrants slow down a little in this start of 2015 with four of them making their way into the January ranking, although two of them are rebadges. Interestingly this month, they are all Chinese: two MPVs followed by two SUVs. 100% on-trend.

Changhe Freedom M50. Picture courtesy auto.sohu.com

1. Changhe Freedom M50 (#179 with 2,136 sales)

Previously owned by ChangAn since 2009, the Changhe brand was in trouble and disappeared from BSCB’s rankings last year due to the discontinuation of the Ideal microvan. Beijing Auto bought a 70% stake in Changhe in November 2013, announcing plans to lift the production capacity from the current 270,000 units to 500,000 units by 2017 and 1 million by 2020. Typically Chinese grandiose targets, that start with a simple rebadge of the Beijing Auto Weiwang M20 launched 18 months earlier, called the Changhe Freedom M50. It is priced at an attractive 49.800-51.900 yuan (US$ 7.900-8.300) compared to 46.800-53.800 ($7.500-8.600) for the Weiwang M20, benefiting from a larger range. There are no price or spec differentiation, just a different branding. Illogical, but this is the Chinese market after all, where branding logic is a faraway concept.

This rebadge therefore seems to mainly target current Changhe owners, trying to entice them into upgrading from their microvan to this mini-MPV. This is something most of China’s countryside has done with Wuling and the Hongguang over the past 3 years, so a pretty reasonable bet. The Beijing Auto Weiwang M20 has steadily been lodging very strong sales figures since its arrival in the ranking in August 2013, peaking at 11,801 sales and #40 in November 2014 and still ranking at a 2nd best #56 this month despite the arrival of the Changhe. This shows the tremendous potential of this segment, and reaching 1/3 of these figures within the first year would be a cool achievement for the Freedom M50.

Bar for success: #120 or 4,000 monthly sales

Karry K50 China January 2015. Picture courtesy xcar.com.cn

2. Karry K50 (#210 with 1,445 units)

Yes, the unprecedented success of both the Wuling Hongguang (a record 750,000 deliveries in 2014) and the Baojun 730 (30,000 sales at its third month in market) have logically spurred an assault of look-alike MPVs rushed by all Chinese manufacturers. Chery resuscitates a moribund Karry brand, specialised in commercial vehicles, with this K50, almost identical to the aforementioned Hongguang and M20/M50 badge twins. Price goes from 46.800 to 69.800 yuan (US$7.500-11.200) compared to 44.800-60.800 yuan ($7.200-9.700) for the Hongguang and 69.400-81.800 yuan ($11.100-13.100) for the Baojun 730. This positions the K50 as a direct competitor to the Hongguang albeit slightly more pricey.

Chery isn’t traditionally strong in the commercial segment even with the Karry brand, so this might be a tough one and the success or lack thereof of the K50 will give us a good indication of whether the MPV segment still has legs. Let’s not expect the heights of the Hongguang or 730 of course, but the K50 must do better than a plain Changhe rebadge to justify its existence.

Bar for success: #100 or 6,000 monthly sales

Venucia T70 China January 2015. Picture courtesy xcar.com.cn

3. Venucia T70 (#275 with 361 deliveries)

As opposed to Honda’s Chinese low cost brands Li Nian or Ciimo, GM’s Baojun and Nissan’s Venucia have managed to make their mark. After the R/D50 based on the Nissan Tiida, the e30 – a rebadged Nissan Leaf and the R30 based on the Micra, the T70 is Venucia’s first SUV. It uses the same platform as the first generation Nissan Qashqai, still in production in China, and is priced from 89.800 to 127.800 yuan ($14.480-20.610). Both mass market passenger cars Venucia has launched have done well: the R/D50 peaked at #26 and 13,751 sales, breaking the 10,000 monthly sales barrier 9 times since its April 2012 launch. The R30, launched in July 2014, has also started relatively strongly, reaching #133 and 3,393 sales in September and outselling the Nissan March on which it is based each and every month since launch.

The T70 marks a new step in Venucia’s expansion at home: not only is it the brand’s first SUV, it’s also the first model to have its own design identity. SUV sales are on fire in China, with new launches by Chinese brands previously discreet in this segment reaching 10,000 monthly units in no time – like the JAC Refine S3. With a reasonable price, ample size (4.54m) and 5 out of the 6 available trim levels using a 2.0l 142hp engine, the T70 could well reach that target also, but won’t need that much to be called a success. A score halfway between the R/D50 and R30 bests would suffice.

Bar for success: #70 or 8,000 monthly sales

Beijing Auto Weiwang 007 China January 2015. Picture courtesy autohome.com.cn

4. Beijing Auto Weiwang 007 (#308 with 116 sales)

The last model in the list is just the result of Beijing Auto streamlining its sub-brands. First it facelifted the E-Series and renamed it Senova D20 (see last month’s Focus on all-new models), now it’s the turn of the BAW Yusheng 007 to become the Beijing Auto Weiwang 007. Here too a simple change of brand but the “007” stays, not fitting the Weiwang naming pattern (letter-two figures). BAW is a subsidiary of Beijing Auto that mostly produces SUVs so this looks like an attempt at regrouping most BAIC models under the Beijing Auto brand and its sub-brands: Senova, Weiwang and Huansu.

Although I thought the Huansu sub-brand was created to house SUVs, so shouldn’t the Weiwang 007 be a Huansu instead? Go figure. In any case, the BAW Yusheng 007 had sold just 281 units in the whole of 2014, including 104 in December alone, and sold 130 more in January! Certainly clearing stocks at heavily discounted prices. In this context, the Weiwang 007’s start at 116 sales is actually pretty good. It is priced between 89.800 and 122.800 yuan (US$ 14.400-19.700) and powered with either a 2.0 or 2.4l engine. Surely Beijing Auto is aiming at significantly higher sales by transferring this nameplate under its own brand name.

Bar for success: #200 or 1,000 monthly sales

Previous post: China January 2015: Market up 7% to 2.3 million units, Haval H6 on podium

Previous month: China December 2014: Focus on the all-new models

One year ago: China January 2014: Focus on the all-new models

Full January 2015 Top 353 All-models Ranking Table below.

The rest of this content is for members only.
Log In Register
Categories: China

China January 2015: Market up 7% to 2.3m units, Haval H6 on podium

February 23rd, 2015 1 comment

Ford Escort China January 2015Instant blockbuster: the Ford Escort soars to 18,810 sales for its 2nd month in market.

* UPDATED – See the Top 353 All-local models by clicking on the title *

Auto sales in China are up 10% year-on-year in January to 2 million units, boosted by SUV sales up 51% to 487.300 and MPV deliveries up 17% to 225.500 whereas sedans are down 2% to 1.2 million and microvans down 24% to 103.300. Bus sales are up 9% to 48.700 units and truck sales down 12% to 232.900, bringing the total Chinese vehicle market including buses and trucks up 7% on a year ago to 2.3 million units. This replicates the growth rate observed over the Full Year 2014 and is in line with 2015 forecasts.

Haval H6 China January 2015The Haval H6 is now getting closer to 40,000 monthly sales…

According to Automotive News China, local authorities in China have stepped up restrictions to limit deliveries of new vehicles as a growing number of cities join the fight to control smog and traffic congestion. After Shenzhen’s decision to cap the number of new vehicle registrations a year, Nanjing, Suzhou and Wuhan are rumored to be thinking of similar restrictions. In actual fact, Shenzhen’s decision was said to have helped drive volumes this month, apparently pulling forward demand.

Geely Vision China January 2015Geely Vision – Geely is back in positive territory at +76% in January.

In selected brand results, both market leaders shock by announcing year-on-year drops: the Volkswagen is down 1% and sales at General Motors and its joint ventures in China are down 2% to 339,781 units, with most of its brands recording declines: Chevrolet (-2%), Buick (-10%) and Cadillac (-11%) but SAIC-GM-Wuling is up 3%. Ford is very impressive at +19% to 112,599 vehicles, Geely is now definitely on the mend (+76% to 58,884), with nearly 60% of sales generated by two models the company launched recently: the redesigned EC7 at 24,549 units and the new gen Vision breaking the nameplate’s record at 12,108 sales.

Haval-H1-China-November-2014.-Picture-courtesy-of-auto.qq_.com_Haval H1 – Haval sales are up 69% year-on-year in January.

Great Wall saw its sales go up 27% to 69,626 units, propelled by SUV sales from its Haval brand surging 69% to 41,386 deliveries while its sedan sales plummeted 55% to 16,677 and pickup deliveries dropped 9% to 11,563. This is consistent with Great Wall’s strategy of refocusing on SUVs and scaling back production of sedans and pickups. The astoundingly successful H6 climbs on the overall podium for the very first time, smashing its monthly volume record for the 14th time in the past 19 months at 36,117 sales. Finally, both Audi and Mercedes-Benz are up 15% to 51,247 and 28,080 deliveries respectively. BMW is up by a lesser margin at +8% to 40,081 sales.

VW Golf China January 2015. Picture courtesy of bitauto.comThe VW Golf hits a record 26,078 sales in China this month.

In the models ranking, below the Wuling Hongguang majestic at 70,580 sales, Volkswagen manages to place 6 vehicles in the Top 10 despite being down YOY: the Lavida at #2 (-9%), Jetta at #4 (+28%), the Tiguan breaking its volume record at #5 with 35,912 sales (+36%), Sagitar at #6 (+16%), Passat at #9 (+8%) and Santana at #10 (+2%). Let’s also salute the VW Golf surging to #14 with 26,078 sales, both records for the nameplate, and the VW Magotan up to #16 and a best-ever 25,2568 units. The Ford Focus is down a harsh 17% on January 2014 to #7, impacted by the rise of the Ford Escort – an instant blockbuster at no less than 18,810 units at #28 for its first full month of sales. Meanwhile the Baojun 730, the most successful new launch in Chinese history, clocks a third consecutive month above 30,000 monthly deliveries at #8.

ChangAn Eado China January 2015. Picture courtesy auto.sohu.comThe ChangAn Eado surges to an all-time high 22,964 deliveries.

As described above in the brands lowdown, Chinese nameplates are back in force this month, numbering 6 in the Top 20, a figure we haven’t seen in years. The Chana Honor at #18 and 23,238 units, ChangAn Eado at #19 and 22,964 deliveries and the Dongfeng Joyear at #20 and 22,640 sales all break volume records, as does the ChangAn CS35 back up to a spectacular 23rd place and 22,155 units, the JAC Refine S3 at #27 and 20,190 sales, the Dongfeng Fengguang 330/360 at #29 and 17,841 deliveries, Beijing Auto Huansu S3 at #32 and 16,414 units, ChangAn CS75 at #34 and 15,739 and the Haval H2 at #36 and 15,207. That’s a lot of records! But wait there’s more, among foreigners this time: the Hyundai Elantra Langdong at 27,850, BMW 5 Series L at 16,686, Hyundai Mistra at 14,097 and Peugeot 308 at 12,642. And that’s just for the Top 50…

Previous post: China Full Year 2014: Growth cools to 7% to record 23.5 million units

Previous month: China December 2014: Chevrolet Cruze shoots up to 2nd place

One year ago: China January 2014: Wuling Hongguang and VW Lavida break records

Full January 2015 Top 353 All-local models below.

The rest of this content is for members only.
Log In Register
Categories: China

China Full Year 2014: Growth cools to 7% to record 23.5m sales

January 23rd, 2015 No comments

Wuling Hongguang China September 2014. Picture courtesy of cheshi.com2Emperor of China: the Wuling Hongguang clocked up a record 750,000 sales in 2014.

* See the Top 402 locally produced models, Top 10 LCVs and Top 66 brands *

One of the main news items in the 2014 automotive world is the cooling down of the Chinese new vehicle market’s growth. I’m stressing the word growth here, because a lot of analysts have dramatised this trend to such an extent over the past 12 months that they make it look like the entire Chinese market is cooling down. Not so, only its growth is – a very big difference, dropping by half from +14% in 2013 to +6.9% in 2014 according to the China Association of Automobile Manufacturers. This means an additional 1.5 million new vehicles were sold in China in 2014 compared to 2013 – a little less than the entire French new car market, lifting the all-time record for any country in the world to 23.49 million units.

Segment 2014 sales /13 2013 sales
Sedan 12,376,700 3% 12,016,200
SUV 4,077,900 36% 2,998,500
MPV 1,914,300 47% 1,299,200
Microvan 1,331,700 -17% 1,613,700
Passenger Car total 19,700,600 10% 17,927,600
Truck 3,184,400 -9% 3,494,300
Bus 606,900 8% 561,900
Commercial Vehicle total 3,791,300 -7% 4,056,200
Market total 23,491,900 7% 21,983,800

An analysis by segment clearly shows the engines of growth in China in 2014. Microvans are down harsh 17% to 1.33 million units as Chinese consumers upgrade to larger MPVs for commercial use, and trucks are down 9% to 3.18 million sales, bringing commercial vehicle sales down 7% to 3.79 million units. If Passenger Cars are up a robust 9.89% year-on-year to 19.7 million units (vs. +15.7% in 2013), sedans are only up 3% to 12.38 million units. The only two segments pulling the entire Chinese market up in 2014 are MPVs up a spectacular 47% to 1.91 million sales and SUVs up an equally impressive 36% to cross both the 3 million and 4 million annual sales benchmark for the first time at 4.08 million units. Worryingly for local manufacturers though, the share of domestic brands continued to drop, now at 38.44% of annual sales, down 2.1 percentage points from a year earlier due to the weakness of the truck market where Chinese manufacturers have an almost monopoly on sales at home.

Haval H6 China 2014. Picture courtesy of auto.sohu.comThe Haval H6 is the first SUV to break the 300,000 annual sale-milestone in China.

Yes, it’s a cooled down growth rate, but let’s not forget the Chinese market only grew by 4% in 2012 on the back of Japan-China tensions and stricter licence plate allocation in first tier cities. Aptly, far from slowing its growth further in 2014, the CAAM predicts another year at +7% in 2015, bringing the overall market above 25 million units for the first time. Of this, 21.3m units will be light vehicles, up 8% on 2014 and once again pulled up by SUVs (+25% to 5.1m) and MPVs (+35% to 2.6m) while sedans (+1% to 12.5m) and microvans (-20% to 1.1m) will underperform again. Thanks to rising household incomes, vehicle buyers will continue to migrate from sedans and microvans to larger and more expensive vehicles such as SUVs and MPVs. Geographically, customers in Tier 1 and Tier 2 cities are now buying their second vehicles, while those in smaller Tier 3 and Tier 4 are still buying their first vehicles, so there is still a very large potential for growth and, increasingly, renewal. A much more detailed forecast of the Chinese market will be published on BSCB shortly.

Hyundai Mistra China 2014. Picture courtesy of auto.sohu.comHyundai is the #3 brand in China, partly thanks to the success of the new Mistra (pictured above).

Keeping in mind that for now only detailed sales of locally produced vehicles are available, Volkswagen remains the most popular brand in this market by far with almost double the sales of the next most popular marque at 2.71 million units, outsmarting the market at +13% year-on-year. Thanks to the enormous success of its microvans and MPVs, local brand Wuling takes the 2nd spot with 1.4 million units, followed by Hyundai up 9% to 1.12 million. ChangAn is the second local brand inside the Top 4, here again thanks to successful microvans with sales just under the annual million units. Toyota (+11%), Buick (+14%) and Nissan (+2%) follow, with Ford, Honda and Chevrolet rounding up the Top 10.

BAIC Senova D50 China 2014. Picture courtesy of pcauto.com.cnBAIC Senova D50 – BAIC is among China’s Top 20 brands.

SUV-only brand Haval is up a stunning 53% to 429,328 units, Peugeot up 41% to 384,005, Audi up 25%, BMW up 34%, Baojun up 81%, Zotye up 62% and Fiat up 41%. Notice also the arrival of BAIC inside the Top 20, Great Wall down 47%, Brilliance down 27%, GAC Trumpchi up 36% and new SUV brand BAIC Huansu landing at #37. At 26,008 units, PSA’s premium brand DS finishes its first full year in market inside the Top 50 locally-produced brands.

GAC Trumpchi GA3 2014. Picture courtesy of hugcar.comGAC Trumpchi sales are up 37% year-on-year.

Stepping into the models ranking in China, there are 3 standout stars in 2014 and they are all Chinese. Firstly the Wuling Hongguang spends a 2nd consecutive month in pole position and improves its annual sales figure by an outstanding 67% on 2013 to 750,019, an all-time record for any passenger car ever on sale in the country, arguably mainly used as a commercial vehicle though. Seconly, after eclipsing 200,000 sales for its first full year of sales in 2013, the Haval H6 becomes the first SUV to cross the 300,000 annual unit-mark with 315,881 sales, up 45% year-on-year. The H6 spent almost all year breaking its monthly sales volume record (it did so 8 times in 2014 alone!) and is symbolic of the explosive growth the SUV segment is currently enjoying in China.

Baojun 730 China 2014. Picture courtesy of chexun.netThe Baojun 730 is the fastest-ever nameplate to hit 30,000 monthly sales in China.

Symbolic of the even more impressive growth of MPV sales, in a matter of months the Baojun 730 has become the most successful launch in the history of automobile in China, hitting 12,006 sales in its first month, 21,016 sales for its 2nd month in market and 30,089 for its 4th month, making it the fastest-ever nameplate to reach both the 20,000 and 30,000 monthly sales mark. It is of course #1 new nameplate for the year at #43 with 120,089 sales and could pretend at a podium ranking over the Full Year 2015.

VW Lavida China 2014. Picture courtesy of auto.ifeng.comThe VW Lavida is the best-selling sedan in China for the 2nd year running.

Back to the top of the ranking to notice the VW Lavida (+12%) and Ford Focus (-3%) maintaining their respective Top 2 sedans spots, the VW Sagitar and Nissan Sylphy both edging past 300,000 annual sales in the last hours of the year, making it 6 nameplates above that threshold vs. none in 2012. The VW Jetta (+13%) comes very close to also reaching that milestone, while the Buick Excelle (-1%) is the only nameplate in the Top 10 to lose ground year-on-year. The VW Santana (+58%) enjoys the benefits of its first relaunch in 30 years, the VW Golf (+90%) makes it 9 VW models inside the Top 20, the Kia K3 is up 30% to #20, Honda Crider up 72% to spend its first full year at #26, Ford Kuga up 42% to #33, the Hyundai Mistra exceeds Hyundai’s expectations at 135,000 sales (vs. a goal of 120,000), the Toyota Vios benefits from the launch of the new model to multiply its sales by 4.5 to #36 and the Citroen C-Elysée is up 75% to #37.

Geely Emgrand EC7 China 2014Geely Emgrand EC7

Below the ultra-dominant Wuling Hongguang and Haval H6, the Geely Emgrand EC7 keeps its title of best-selling Chinese sedan at #24 overall despite sales down 14% and an assault from the ChangAn Eado, up 71% to #28. The Chana Honor MPV is up 51% to #32, the Dongfeng Future up 14% to #39, Dongfeng Joyear up 65% to #44 and BYD F3 back up 33% to #47. Further down, notice the Chery Tiggo 3 up 37% to #51, Tiggo 5 up to #58 for its first full year in market and the Dongfeng Fengguang MPV up 181% to #63.

JAC Refine S3 China 2014. Picture courtesy autov.com.cnThe JAC Refine S3 outsold all foreign SUVs in November.

64 new nameplates were spat out of local factories this year vs. 16 models discontinued for a net increase of 48 models ranked, bringing the total to 402. As a comparison, the net increase in both Europe and the USA is between zero and 5. Out of the 64 newcomers, 30 were SUVs, 38 were Chinese, and 19 were Chinese SUVs. The Baojun 730 is the only all-new nameplate in the Top 100, with the 2nd most popular nbeing the ChangAn CS75 SUV at #109 followed by the JAC Refine S3 at #115, Haval H2 at #116, Toyota Levin at #117, BAIC Huansu S3 at #119, Peugeot 2008 at #128, Chevrolet Trax at #130, BAIC Senova D50 at #134 and the Mazda3 Axela at #136.

Wuling Rongguang S China 2014The Wuling Rongguang is the best-selling LCV in China in 2014.

The Wuling Rongguang takes the lead of the LCV models ranking with sales up 2% to 345,102, while the Wuling Sunshine is down 32%, the Chana Mini Bus down 14% and the Foton Light Truck down 25%. The Wuling Mini Truck delivers the best performance in the Top 10 with sales up 25% to 219,466 units in 5th place, and we welcome the JMC Light Truck and Jinbei Light Bus inside the Top 10.

Previous post: China December 2014: Focus on the all-new models

One year ago (PC): China Full Year 2013: Wuling Hongguang and VW Lavida on top

One year ago (LCV): China Full Year 2013: Discover the Top 10 best-selling LCVs

Two years ago: China Full Year 2012: Ford Focus triumphs

Full Year 2014 Top 402 All-local models, Top 10 LCVs & Top 66 brands vs. Full 2013 figures below.

The rest of this content is for 1 Year members only.
Log In Register
Categories: China