* UPDATED – Discover the Top 15 groups, Top 35 brands and Top 280 All-models *
Never before had Canada purchased that many new light vehicles in a single year: up a further 6% on a record 2013 to reach 1,853,001 units. This is an outstanding performance in a completely saturated market with some of the highest car per inhabitants in the world. Symbolically, Canada overtakes France for the first time in history to become the 9th largest market in the world. In this euphoric context, Ford only holds onto the groups pole position by a thread: up 3% to 291,823 registrations vs. 290,004 for Fiat Chrysler Autos, on a impressive uptrend at +11%. Logics would say that FCA should take the top spot in 2015 but anything is possible at this stage. General Motors maintains its market share at 13.5% thanks to sales up 6%, Hyundai-Kia is down 1% and threatened by Toyota (+3%) while Nissan takes off at +26%.
The Top 5 best-selling brands are unchanged and all evolving roughly like the market with Ford in the lead ahead of Toyota, Honda, Chevrolet and Hyundai. Nissan (+27%) and Ram (+14%) pass Dodge (-6%) while GMC (+6%) breaks into the Top 10 at #9, Jeep advances by a gargantuan 58% at #11, Subaru is up 14%, Audi up 20%, Buick up 31%, Land Rover up 22%, Porsche up 34% and Maserati up 120%. Alfa Romeo comes back to North America: a couple of months after re-entering the US sales charts it makes its first appearance back into the Canadian ranking with two 4C sold in December.
Seemingly unaffected by the transition to the 2015 F-150, the Ford F-Series impresses once again and lodges a third consecutive record annual volume thanks to sales up a further 3% to 126,277 units. The F-Series has now been the #1 vehicle in Canada for 6 consecutive years, and remains the only nameplate to have managed 6-digit annual sales figure here. This may change in 2015, as the Ram Pickup broke its all-time record volume this year, up 10% to 88,521 sales, even gearing up its sales surge towards the end of the year: +15% in October, +19% in November and +51% in December. The Ram also broke its monthly sales record twice this year: lifting it to 8,339 in April and 9,270 in May.
In third position overall with sales up 3% to 66,057 units (its strongest annual volume since 2008), the Honda Civic has now been the best-selling passenger car in Canada for 17 years in a row, an impressive feat that Honda Canada is pushing hard in its marketing. The Dodge Grand Caravan is back to its former self, up 11% to #4, with the Ford Escape in tow: up 13% to #5, both bypassing the Hyundai Elantra down two spots to #6. The Toyota Corolla benefits from its new generation to gain 10% to #7, the Chevrolet Silverado is up 12% to break into the Top 10 at #9, nudging its premium sibling the GMC Sierra up 2% but down 3 ranks to #8.
Further down, the Nissan Rogue is up a fantastic 71% and 10 spots to a best-ever #16 and 28,827 sales, and the Jeep Cherokee makes a remarkable entrance inside the Top 20 best-sellers, up 675% to #20 and 22,529 sales for its first full year in market, stopping just 528 units short off becoming the brand’s best-seller in Canada (Wrangler up 24% to 23,057). Notice also the Honda Fit up 23% to #39 and the VW Tiguan up 37% to #45. The Nissan Micra is the most successful new launch at #62, followed by the Acura TLX (#142), Lincoln MKC (#151), Audi Q3 (#159), Porsche Macan (#170) and Mercedes GLA (#182). Finally, notice the Lexus NX just missing out on a Top 100 ranking for its very first month in December at #102 with 296 units sold.
Previous month: Canada November 2014: All-time record year now certain
Full Year 2014 Top 15 groups, Top 35 brands, Top 280 All-models vs. FY 2013 below.
Full December 2014 Top 15 groups, Top 35 brands, Top 252 All-models below.