Brazil November 2016: Onix, HB20 shine, Jeep Compass lands

jeep-compass-brazil-november-2016The new generation Jeep Compass has already landed in Brazil.

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Just as the Brazilian economy doesn’t show any sign of improvement, the new car market has a bit of a respite in November with sales down “just” 8% year-on-year to 173.561, leading to a year-to-date tally down 21% to 1.787.362. Chevrolet continues to go upstream with deliveries up 7% to 32.820 for a much improved 18.9% market share, distancing Fiat at 15.6% (-10%) while Hyundai cements its newfound podium ranking at #3 with 10.2% of the market (+7%). Ford slides down 13% and Volkswagen, although still down a very steep 36%, claws back up from a hellish 7th place and 6.9% share in October to 5th and 9.2%. Notice also Toyota up 8%, Nissan boosted up 41% by the Kicks and Peugeot up 3% while on the other side of the scale Honda drops 24%, Land Rover 32%, BMW 45% and Audi 50%.

Chevrolet Onix Brazil November 2016The Chevrolet Onix is headed towards a 2nd consecutive year atop the Brazilian sales charts. 

In the models ranking, the two best-selling nameplates continue to sail off out of reach from the competition: the market leader, the Chevrolet Onix, is about to post a second consecutive year atop the Brazilian sales charts and thanks to sales up 31% year-on-year in November it delivers its 2nd best-ever monthly result at 15.700, beaten only by the 17.951 units hit back in December 2014. The Hyundai HB20 is aiming at similar heights with 12.136 units (+15%), the nameplate’s third highest since its October 2012 launch below 12.921 in December 2014 and 12.537 in March 2013. Keeping in mind this month’s result is achieved in a drastically weaker market than three years ago, these are outstanding performances for both manufacturers.

hyundai-hb20s-brazil-november-2016-picture-courtesy-primeiramarcha-com-brFirst ever Top 10 ranking in Brazil for the Hyundai HB20S.

The Top Five is unchanged on October with the Ford Ka (-4%), Renault Sandero (+12%) and Chevrolet Prisma (-9%) in tow, the latter overtaking the Toyota Corolla (#9 this month) to snap the #4 spot YTD. The Fiat Palio freefalls 43% year-on-year but gains 4 spots on last month to #6, the VW Gol is back from the dead (#29 in October) to #7 but down 19% while the Hyundai HB20S gains 33% to break into the Top 10 for the first time in a career that now spans over 3.5 years (April 2013 launch). Among recent launches, the Fiat Toro ranks #11 (-3 on October), the Fiat Mobi #13 (-1) and the Nissan Kicks #34 (+1) but the main event in November is the new generation Jeep Compass surging 52 spots to #23 with over 2.500 sales thanks to a Brazilian launch ahead of every other world market. As a result the Honda HR-V (-38%) and Jeep Renegade (-44%) suffer.

Previous month: Brazil October 2016: Volkswagen crashes again, Toro best-selling Fiat

One year ago: Brazil November 2015: Chevrolet Onix closes in on first annual win

Full November 2016 Top 20 brands and Top 150 models below.

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Brazil October 2016: Volkswagen crashes again, Toro best-selling Fiat

Fiat Toro Brazil October 2016The Toro is the best-selling Fiat in Brazil for the first time in October. 

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No bright light in sight for the Brazilian new light vehicle market, down another 16% year-on-year in October to 154.875 registrations, pulling the year-to-date tally down 22% to 1.613.818 units. Chevrolet posts one more stunning performance with a small 2% decline resulting in a 19.2% market share vs. 16.4% a year ago and 17.1% year-to-date. Fiat follows the market in 2nd place (-17%) while Hyundai posts a second consecutive month (and ever) on the Brazilian podium thanks to deliveries down just 5% to 16.039 and 10.4% share. Just below, Ford (-3%) and Toyota (+5%) are also extremely strong. Nissan surges 18% despite its most recent launch the Kicks dropping 39% on September, and Kia is 19% thanks to the Sportage (+53%), the only two other manufacturers in the Top 20 to post year-on-year gains.

VW Saveiro Brazil August 2016. Picture courtesy icarros.com.brSecond consecutive month at all-time low market share and ranking for Volkswagen in Brazil.

The elephant in the room is the continued implosion of Volkswagen in Brazil. Despite VW Brazil President David Powels declaring last month that “production had resumed in all Brazilian plants and that the company would produce 100.000 cars between October and November to catch up on lost time”, the German manufacturer crashes further down with a 59% year-on-year decline to 6.9% share vs. 20.5% less than four years ago in January 2013, stuck at a lowest-ever 7th place. This is the second month in a row Volkswagen posts an all-time low market share since it started manufacturing and selling the “Fusca” (Beetle) 62 years ago in 1954. Hopefully November and December scores will reflect the return to normal of production and sales.

Hyundai HB20 Brazil October 2016The Hyundai HB20 is up 16% this month.

The Chevrolet Onix lodges a 15th pole position in a row with a gravity-defying 27% surge to 14.087 sales and 9.1% share. Also prepped up by a facelift, the Hyundai HB20 is up 16% to 11.350 and 7.3%. Far below, the Ford Ka (+5%) and Renault Sandero (+15%) mean the entire Top 4 best-selling nameplates in Brazil in October actually gain ground year-on-year in a market declining at double-digit rates. The Chevrolet Prisma (-15%) and Toyota Corolla (-9%) fall slower than the market and both overtake the Fiat Palio (-53%) in the year-to-date ranking at #4 and #5 respectively. This is the highest YTD ranking the Corolla has ever held in Brazil in its 50-year career…

Renault Sandero Brazil October 2016. Picture courtesy of uol.com.brThe Renault Sandero is up 15% to #4 and now ranks #7 year-to-date.

Big event in 8th place: the Fiat Toro becomes the Italian brand’s best-seller in Brazil and breaks into the overall Top 10 for the first time with 4.288 sales. It also becomes the country’s most popular pickup truck, overtaking its stablemate the Fiat Strada (4.234). The Fiat Mobi is for its part stuck at #12 which is its highest ranking so far in Brazil. The Up (-27%) is Volkswagen’s best-seller at #15 ahead of the Fox at #26 (-64%), Gol at #29 (-72%) and Jetta at #39, reassuringly up 49%.

Previous month: Brazil September 2016: Supplier crisis sinks Volkswagen down 56% to #7

One year ago: Brazil October 2015: Chevrolet takes lead, Onix still in pole position

Full October 2016 Top 20 brands and Top 150 models below.

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Brazil September 2016: Supplier crisis sinks Volkswagen down 56% to #7

VW Saveiro Brazil August 2016. Picture courtesy icarros.com.brThe skidding is real: handicapped by supplier issues. VW is at its lowest since its 1953 launch.

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After a respite in August (-11%), the Brazilian new car market returns to hell with September sales down an abysmal 20% year-on-year to 154.979, pulling the year-to-date tally down 22.5% to 1.458.952 units. We forecast it last month: Volkswagen accelerates its demise in a market it once dominated head-and-shoulders. However September was a freak event due to crisis with four of its suppliers resulting in almost inexistent production. As a result, the German carmaker skids down 56% to crash to a lowest-ever (gasp) 7th place in the brands ranking with 11.786 sales and 7.6% share vs. 20.5% less than four years ago in January 2013.

chevrolet-onix-brazil-september-2016-picture-courtesy-carros-uol-com-brThe Chevrolet Onix has now been the best-selling model in Brazil for 14 consecutive months. 

In September Volkswagen places no model inside the Top 20 with the Saveiro (#23) and Gol (#25) its best-sellers for the month. The Chevrolet Onix alone, best-seller in Brazil for the past 14 months, sells more than the entire Volkswagen lineup this month (12.592). This is VW’s lowest ever ranking and market share in Brazil since it started manufacturing and selling the “Fusca” (Beetle) 62 years ago in 1954. President David Powels, however, declared this week that production had resumed in all Brazilian plants and that the company will produce 100.000 cars between October and November to catch up on lost time.

hyundai-hb20-brazil-september-2016-picture-courtesy-carros-uol-com-brIn 2nd place, the Hyundai HB20 is up 13% in a market down 20%. 

At the opposite end of this particularly paltry performance, Chevrolet manages to gain volume year-on-year to cement its leadership at +4% to 28.261 sales and 18.2% share vs. 14.1% a year ago. Similarly, Hyundai is up 7% to leap onto the overall Brazilian podium for the very first time at #3 with 16.998 units and 11% share vs. 8.2% in September 2015. Fiat freefalls 31% but remains #2 at 14.2%, Toyota is stable at 9.3% in 5th and Renault is down 14% to 7.8% in 6th. Nissan surges 13% to 6.343 deliveries thanks to the Kicks up 10 spots on August to #22 and accounting for 37% of the brand’s total sales this month but all other manufacturers in the Top 20 fall by at least 16% except BMW at -7% to 1.034 sales in 15th place.

chevrolet-prisma-brazil-september-2016The Chevrolet Prisma also defies the odds and gains 13% to 4th place overall.

In the models ranking, both the Chevrolet Onix (+23%) and Hyundai HB20 (+13%) continue to defy the odds and post double-digit gains in a double-digit declining market to 8.1% and 6.5% share respectively. They are joined in the Top 4 by the Chevrolet Prisma up 13% to 5.344 sales and 3.4% share, all three aforementioned nameplates having been refreshed in the past few months. The Ford Ka (-12%) and Renault Sandero (-22%) complete the Top 5, the Jeep Renegade (-21%) reclaims the title of best-selling SUV in Brazil off the Honda HR-V (-33%) while the Fiat Toro (#11) and Mobi (#12) are now knocking on the Top 10’s door pretty loudly.

nissan-kicks-brazil-september-2016-picture-courtesy-carplace-com-brFor its 2nd full month in market, the Nissan Kicks almost breaks into the Top 20. 

Previous month: Brazil August 2016: Onix and HB20 sparkle, VW at lowest ever share

One year ago: Brazil September 2015: Chevrolet Onix retains crown, Jeep Renegade outsells VW Gol

Full September 2016 Top 20 brands and Top 150 models below.

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Brazil August 2016: Onix and HB20 sparkle, VW at lowest ever share

VW Saveiro Brazil August 2016. Picture courtesy icarros.com.brSlippery slope: VW could soon drop below 10% share in Brazil, a first since 1953. 

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The Rio Olympic Games seem to have distracted the car market into a softer drop in August at -11% to 178.103 registrations, with the year-to-date total down a much sharper 23% to 1.303.987. Atop the Brazilian brands ranking, what was once an intense three-way fight for the pole position has now become a two-man contest: Chevrolet holds onto the #1 spot thanks to sales up an incredible (in the current context) 14% to 30.735 and 17.3% while Fiat is down 18% to 29.568 and 16.6%. Volkswagen no longer competes: the German brand sees its volume skid down 34% to 18.664 and 10.5% share. Based on BSCB calculations, this should be VW’s lowest ever market share in Brazil since it started manufacturing and selling the “Fusca” (Beetle) 62 years ago in 1954. It is to be compared with the 20.5% market share the brand commanded less than four years ago in January 2013.

Chevrolet Onix Brazil August 2016The Chevrolet Onix signs a 13th consecutive month as the best-selling car in Brazil. 

VW now joins Ford (9.8%), Toyota (9.7%), Hyundai (9.5%) and Renault (7.9%) in the fight for the third step of the podium. At this little game, Toyota (+16%) and Hyundai (+2%) both post year-on-year gains in August while Renault (-8%) and Ford (-16%) decline. Further down, below Honda freefalling at -31%, Nissan (+23%) is in great shape thanks to the all-new Kicks small crossover, already the brand’s best-seller at #32 and accounting for 31% of Nissan’s August sales. BMW (+2%) and Volvo (#19) also shine, while Chinese Chery (-44%) and Lifan (-42%) are kept outside the Top 20 this month, with the Lifan X60 (-41%) and Chery Celer Sedan (+106%) the best-selling Chinese nameplates in Brazil.

Hyundai HB20 Brazil August 2016The Hyundai HB20 is up 12% and the #2 best-selling model in Brazil. 

Both facelifted, the Chevrolet Onix (+13%) and Hyundai HB20 (+12%) continue to defy gravity atop the models ranking, joined on the podium by the Ford Ka (+2%). The Renault Sandero (#5), Toyota Corolla (+5%), Chevrolet Prisma (+22%), Toyota Etios Hatch (+29%), Etios Sedan (+41%) and Ford Ecosport (+4%) post solid scores inside the Top 20 whereas the VW Gol (-23%), Fiat Palio (-27%), Fiat Strada (-32%) and VW Fox (-45%) freefall – all relics of a long-gone epoch when obsolete technology was still good enough for Brazil. Fiat places both its Toro (4.291 sales) and Mobi (3.840) inside the Top 15.

Previous month: Brazil July 2016: Nissan Kicks lands for Olympics, market down 20%

One year ago: Brazil August 2015: Chevrolet Onix takes the lead for the first time

Full August 2016 Top 20 brands and Top 150 models below.

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Brazil July 2016: Nissan Kicks lands for Olympics, market down 20%

Nissan Kicks Brazil July 2016The Nissan Kicks lands at #56 in Brazil this month.

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Just in time for the opening ceremony of the Rio Olympics, we give you the July 2016 update for the Brazilian new light vehicle market. And unfortunately it’s not good news with another 20% year-on-year plunge to 174.792 registrations, pulling the year-to-date total down 24% to 1.125.905 units. Chevrolet celebrates 10 consecutive months atop the Brazilian brands ranking and dips just 4% to 29.577 sales and 16.9% share vs. 28.708 and 16.4% (-25%) for Fiat and 21.502 and 12.3% (-31%) for Volkswagen. Toyota brilliantly gains 2% to overtake both Ford (-36%) and Hyundai (-14%) for 4th place overall with Renault (-16%), Honda (-30%), Nissan (-2%) and Jeep (+13%) rounding out the Top 10.

Chevrolet Onix Activ Brazil July 20162017 Chevrolet Onix

Model-wise, the Chevrolet Onix also celebrates a milestone – 12 consecutive months in pole position – and doesn’t loosen its grip on the charts by any measure, even posting a stunning 8% year-on-year increase to 11.591 sales and 6.6% share thanks to a new generation. Note the sedan variant, the Prisma, also facelifted, is in olympic shape as well at +1% in 6th place. The Onix’s direct follower is once again the Hyundai HB20 (for the 7th consecutive time), also in positive at +2% to 9.697 units and 5.5%. The Ford Ka (-22%) and VW Gol (-11%) gain market share but the Fiat Palio (-47%) implodes in 5th place.

Fiat Mobi Brazil July 2016. Picture courtesy motorpress.com.brFiat Mobi

The Jeep Renegade (+18%) resumes its domination of the SUV segment at #10, now above the Honda HR-V, down 2% to #11 while a new entrant makes its appearance: the Nissan Kicks at #56 with 590. Fiat’s recent launches consolidate their position: the Toro is down two spots to #13 but remains the 2nd best-selling pickup in the country below the Fiat Strada (#7), and the Mobi is up two ranks to #17 with 3.604 sales, more than the Uno (-52%).

Previous post: Brazil First Half 2016: Fall accelerates to -25%, Chevrolet takes charge

Previous month: Brazil June 2016: Chevrolet Onix and Renault Sandero impress

One year ago: Brazil July 2015: Jeep Renegade teases Honda HR-V for #1 SUV

Full July 2016 Top 20 brands and Top 150 models below.

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Brazil First Half 2016: Fall accelerates to -25%, Chevrolet takes charge

Chevrolet Cobalt Brazil June 20162016 Chevrolet Cobalt – Chevrolet toppled Fiat as the most popular brand in Brazil. 

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Far from levelling out, the situation is getting darker and darker for the Brazilian new car market in the midst of the economic and political instability that has plagued the country for the past few years. The descent to hell is accelerating: -25% over the first six months of 2016 compared to -19% a year ago. At just 951.206 deliveries over the period, new car sales in Brazil drop below the million mark halfway through the year for the first time a full decade. In 3 years – since the 1.707.814 sales hit in 6 months in 2013 – the Brazilian market has depressingly shrunk by almost half.

Hyundai HB20S Brazil June 2016. Picture courtesy comprecar.com.brHyundai leaps up to #4 brand overall in Brazil so far in 2016. 

If Chevrolet managed to nudge into positive territory for the first time in 2.5 years in June, its year-to-date performance is only just above the market at -23% to 16.6% share but its immediate followers Fiat (-39%) and Volkswagen (-36%) literally fall apart. A year ago, Fiat was still and by far the most popular manufacturer in Brazil with 18.6% share but now only holds 15.1% of a freefalling market. As we’ll see further down, Fiat has started to throw everything it can into the market with two significant new launches this year but so far it hasn’t been enough to stop the bleeding.

Fiat Toro Brazil June 2016The Toro may enable Fiat to slow down its freefall during the remainder of 2016. 

Hyundai (-5%) and Toyota (-1%) are the real winners atop the ranking. The Korean manufacturer gains one spot compared to a year ago to brilliantly establish itself in 4th position and sees its market share shoot up from 7.9% to a very symbolic 10.1% so far this year. Toyota for its part improves from 6.8% to 9%. Once one of the Big 4 in Brazil, Ford implodes 40% to erode its market share from 10.6% to 8.5%. Renauit (-22%) and Honda (-14%) improves marginally while Jeep (+234%) still benefits from the start of its production localisation. Peugeot (+2%) is the only other carmaker with volume gains in the Top 20.

Chevrolet Onix Brazil May 2016The Chevrolet Onix is now the uncontested market leader in Brazil.

If the Onix was the first Chevrolet in 30 years to finish the year at #1 in 2015, a year ago over H1 2015 the Fiat Palio was still holding the torch. How times have changed. In the space of one year, the Palio has lost half its sales (-49%) and dropped four spots to #5, returning where it had been for the past two decades: below the VW Gol (#4). Meanwhile the Onix is the new uncontested market leader, incredibly improving 23% in a market down 25% to 68.535 sales and 7.2% share (it held just 4.4% a year ago). In its shadow, the Hyundai HB20 has also hit the bullseye: up 9% to 55.922 and gaining almost two percentage points of market share from 4% over H1 2015 to 5.9% now. The Ford Ka takes advantage of its relaunch to gain two spots and round up the podium despite evolving exactly like the market at -25%.

Toyota Corolla Brazil June 2016. Picture courtesy uol.com.brToyota Corolla

Down just 0.1%, the Toyota Corolla slashes its ranking in two, going from #13 a year ago to #6 now, to BSCB’s knowledge the highest ranking ever held by a Toyota in Brazil. The Honda HR-V continues to dominate the SUV ranking thanks to sales up 76% to #8 ahead of the Jeep Renegade at #12. Painful declines for the VW Fox (-38%), Saveiro (-40%), Fiat Siena (-41%), Strada (-47%) and Uno (-58%). Even though it is almost exactly at the expense of the Strada, Fiat has got an instant blockbuster in its hands with the Toro pickup(#20) but the same can’t be said (yet?) for the Mobi (#41).

Previous post: Brazil June 2016: Chevrolet Onix and Renault Sandero impress

One year ago: Brazil 1st Half 2015: Fiat Palio #1, models ranking turned upside down

Full H1 2016 Top 20 brands and Top 150 brands vs. Full H1 2015 figures below.

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Brazil June 2016: Chevrolet Onix and Renault Sandero impress

Chevrolet Onix Brazil June 2016. Picture courtesy carros2016.comThe Chevrolet Onix is up 30% year-on-year in June in a market down 19%.

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As the Rio Olympics approach, the Brazilian light vehicle market is stuck in double-digit year-on-year declines with June volumes down another devastating 19% to just 166.410 units. Year-to-date, the damage settles for -25% to fall below the million units at 951.206. If the Top 8 brands remain unchanged on May, they evolve in contrasting directions. Chevrolet manages to post a positive result for the first time in almost 2.5 years – since February 2014 – at +2% to 28.107 registrations and 16.9% share, now a safe 2.600 units above Fiat and 7.200 above Volkswagen, the latter two brands both freefalling 30% this month. Hyundai (-7%) maintains itself above 10% share while Toyota edges up 2% to 9.3% share. Renault (-12%) improves its share slightly but Jeep (+25%) and Peugeot (+8%) deliver the two other – and largest – gains in the Top 20. In the luxury aisle, Audi (-15%) and BMW (-13%) fall slower than the market but Mercedes (-41%) implodes.

Renault Sandero Brazil June 2016. Picture courtesy autosblog.com.arThe Renault Sandero hits a best-ever third place overall in Brazil in June. 

Chevrolet’s historical shift into positive territory solely – and logically – relies upon its tailored Brazilian offering: the Onix is up a staggering 30% to 11.566 sales and 7% share and its sedan variant is up another 18% to 5.525 and 3.3% of the market. The Hyundai HB20 holds onto the #2 spot with sales up 4% to 9.533 while the Renault Sandero shoots up 6 spots on May to land on the Brazilian podium for the very first time, its previous best ranking being #4 last December. The VW Gol (-18%) and Ford Ka (-17%) fall just a little bit slower than the market and round up the Top 5. Below. The Fiat Strada (-39%), Palio (-59%), Uno (-51%) and Siena (-48%) as well as the VW Fox (-45%), Saveiro (-34%) and Voyage (-42%) all but get wiped out. The Jeep Renegade is still ascending at +31% to #12, as are the new Ford Ranger (+35%) and Hyundai Tucson (+20%). Finally, the Fiat Toro improves further to stop just 295 sales off the Top 10 at #11 and more than compensates for the Strada’s fall (4.040 sales vs. -3.374) but the Fiat Mobi is struggling to truly take off at #19 and just 2.822 just when the Palio, Uno, Siena and Punto lost a combined 12.383 units (from 22.638 to 10.255) compared to June 2015.

Previous month: Brazil May 2016: Chevrolet Onix superstar in market down 21%

One year ago: Brazil June 2015: Fiat Palio #1, Jeep Renegade approaches Top 20

Full June 2016 Top 20 brands and Top 140 models below.

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Brazil May 2016: Chevrolet Onix superstar in market down 21%

Chevrolet Onix Brazil May 2016The Chevrolet Onix tightens its grip on the Brazilian market… 

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Another downward spiralling month for new light vehicle sales in Brazil, down 21% year-on-year in May to 162.170 units, pulling the year-to-date total down an abysmal 26% to 784.813. Thanks to the Onix still galloping ahead in the models charts, Chevrolet gets its head out of the water with sales down just 9% to 27.754, resulting in an improved 17.1% market share. This to be contrasted with a 34% drop at Fiat and 30% drop at Volkswagen. Hyundai (-1%) and Toyota (-2%) both improve their market share leaps and bounds, with Ford falling apart at -40% above Renault and Honda both down slightly slower than the market at -17%. Jeep continues to be the brand success story in Brazil thanks to the locally-produced Renegade with sals up 61% to 4.508 in 9th place, once again joined in the positive ranks by Peugeot (+12%).

Fiat Mobi Brazil May 2016…while the Mobi wreaks amok in Fiat’s small hatch lineup… 

As touched on above, the Chevrolet Onix manages the incredible feat of stepping up 33% year-on-year in a market down 21% to hit 10.896 sales and 6.7% share vs. 4% a year ago, with year-to-date volumes now up 21% to 56.969 and its sedan variant the Prisma also gains ground at +3% in 6th place overall.  The Hyundai HB20 is also in positive once again at +5% to 9.247 deliveries, leading to a 2016 tally of 46.389, up 10% on the same period in 2015. The VW Gol posts a second consecutive month on the podium , losing less ground tan the market for once at -13% to 6.914 units and taking advantage of the crumbling down of Fiat’s best-sellers. The arrival of the Mobi, the smallest but not the cheapest Fiat in Brazil, is wreaking amok in Fiat’s lineup, a very similar effect to the one the similarly positioned Up had on Volkswagen sales at launch.

Main Fiat models – Brazil sales May 2016/May 2015:

Model May-16 May-15 /15 2016 2015 /15
Fiat Palio 5,290 10,469 -49% 27,628 52,177 -47%
Fiat Siena 2,883 4,559 -37% 16,118 26,939 -40%
Fiat Mobi 2,407 0 new 3,563 0 new
Fiat Uno 1,868 6,855 -73% 15,552 38,065 -59%
Fiat Punto 667 1,327 -50% 4,508 7,136 -37%
Fiat Strada 4,274 7,354 -42% 23,637 45,834 -48%
Fiat Toro 3,526 0 new 11,704 0 new
Others 11,302 14,233 -21% 55,382 82,821 -33%
Total Fiat 23,750 36,116 -34% 118,243 200,002 -41%

Fiat Toro Brazil May 2016. Picture courtesy quatrorodas.com.br…and the Fiat Toro gobbles up sales. 

If the Mobi is up a further 17 spots on April to knock at the Top 20’s door (#21 with 2.407 sales), the incremental deliveries it brings are far from compensating the other models’ freefall: the Palio is down 49%, the Siena down 37%, the Uno down 73% and the Punto down 50%. The good news for Fiat comes from the pickup aisle: the tremendously successful Fiat Toro pickup ranks #14 overall and 2nd best-selling pickup in the country this month and when adding sales of the Strada, total Fiat pickup sales are up 6% year-on-year to 7.800 units.

Toyota Etios Brazil May 2016. Picture courtesy carplace.uol.com.brToyota Etios

Among nameplates managing year-on-year gains in May, let’s point out the Honda HR-V up 3% to #8 overall and best-selling SUV in the country, the Jeep Renegade up 77% to #10, the Toyota Hilux up 27% to #17 thanks to the new generation and the Toyota Etios Sedan up 7% to #19 thanks to a push to taxi companies, the latter two nameplates helping stabilise Toyota sales in Brazil. Further down, the Renault Oroch remains in the Top 40, the Citroen Aircross breaks into the Top 50 for the first time, the BMW X1 is up 18% to #61 and the Mercedes GLE makes its first appearance in the ranking at #113. The Lifan X60 reclaims the title of best-selling Chinese in Brazil at #99 above the Chery Celer at #104 and the JAC T5 at #107.

Previous month: Brazil April 2016: Fiat Toro 2nd best-selling pickup, Mobi in Top 40

One year ago: Brazil May 2015: Ford Ka on podium, Honda HR-V superstar

Full May 2016 Top 20 brands and Top 130 models below.

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Brazil April 2016: Fiat Toro 2nd best-selling pickup, Mobi in Top 40

Fiat Toro Brazil April 2016Both Pickup and SUV, the Fiat Toro is a total success in Brazil. 

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No sign of recovery for the Brazilian market with April deliveries down 26% year-on-year to 157.579 and down 28% year-to-date to 622.620 units. Brand-wise, Chevrolet leads the way and follows the market at -24% to 16,4% share, ahead of Fiat (-35%) and Volkswagen (-32%) both in great difficulty. Hyundai stands out with sales down just 3%, the result of a shift to local production a few years back. Toyota (-11%) also fares well in the Top 5 but Ford tumbles down 46% and both Renault (-23%) and Honda (-22%) only lose slightly less ground than the market. The bright-shining light is once again Jeep: thanks to the locally produced Renegade, the American brand is up 414% to consolidate its spot within the Brazilian Top 10 at #9 with 4.182 sales. Just outside the Top 10 at #11 Peugeot manages to deliver an outstanding 35% year-on-year gain.

Fiat Mobi Brazil April 2016The Fiat Mobi is already having an impact on the top of the Brazilian sales charts. 

In the models ranking, both the Chevrolet Onix (+21%) and Hyundai HB20 (+12%) continue to display insolent health atop the sales charts, posting double-digit gains where the market is stuck at double-digit declines. The VW Gol surprises with a return on the podium thanks to sales down just 13% due to a reshuffle in Fiat’s lineup. The arrival of the Mobi (#38 with 1.062 sales) has hurt the Palio greatly: it is down 54% to #11, while the Uno is even more harshly hit at -61% to #17. The Gol has therefore taken advantage of a vacuum left at the bottom of Fiat’s lineup and the Palio loses the #3 YTD spot to the Ford Ka in the process.

Toyota Corolla Brazil April 2016. Picture courtesy uol.com.brThe Toyota Corolla hits a record 4th place overall in Brazil this month. 

Meanwhile the Toyota Corolla continue to discreetly climb up the ladder, now reaching an incredible 4th place overall thanks to sales up 1% to 5.825. This is simply the Corolla’s best-ever monthly ranking in Brazil throughout a career that spans over three decades. Let’s not forget the Honda HR-V consistent at the highest levels with another #5 spot this month. Another very significant shift happening before our eyes in a Brazilian market that has never evolved so fast: the Fiat Toro surges to #13 to become the 2nd best-selling pickup in the country (3.954) below just the Fiat Strada (5.427). The Toro thus frankly outsells such blockbusters as the VW Saveiro (3.042), Toyota Hilux (2.744), Chevrolet S10 (1.871) and VW Amarok (968). The Renault Oroch (1.179) is also starting to make its mark on the Brazilian stage.

JAC T5 Brazil April 2016. Picture courtesy carplace.uol.com.brThe JAC T5 (aka Refine S3) has landed in Brazil.

Chinese manufacturers had made themselves rather discreet in the past few months, but in April we see the return of JAC inside the Top 20 brands at #19 with 280 sales – albeit amounting to a 34% decline – outselling Lifan at #20 and 262 (-38%). There is one reason behind this resurgence: the launch of the T5 SUV which is none other than the Refine S3 – an absolute blockbuster at home in China. The JAC T5 breaks into the Brazilian Top 100 for the first time in April at #91 with 152 sales, also becoming the best-selling Chinese nameplate in the country above the Lifan X60 (#98) and Chery Celer (#114).

Previous month: Brazil March 2016: Honda HR-V up to #4, Fiat Toro at Toyota Hilux level

One year ago: Brazil April 2015: Honda HR-V and Jeep Renegade take off

Full April 2016 Top 20 brands and Top 140 models below.

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Brazil March 2016: Honda HR-V up to #4, Fiat Toro at Toyota Hilux level

Fiat Toro Brazil March 2016The Fiat Toro already sells as much as the Toyota Hilux in Brazil. 

* See the Top 20 best-selling brands and Top 140 models by clicking on the title *

Another very tough month for the Brazilian new car market still firmly held back by recession. Volumes are down 23% year-on-year in March to 173.275 units, pulling the first Quarter result down a depressing 28% to 465.056 units. Chevrolet confirms it is the new leader in town: its 27% drop to 26.986 sales is a better hold than followers Fiat (-37%) and Volkswagen (-35%). Hyundai holds onto an outstanding 4th position overall with a round 10% market share, distancing Toyota (9.8%) and Ford (8.9%). Thanks to sales down just 4%, Nissan remains 9th above Jeep, still and by far the best performing manufacturer in Brazil – up 14-fold on March 2015 – thanks to the kick start of the Renegade’s local production. Peugeot impresses also with sales up 27%, as does Audi at +12%.

Honda HR-V Brazil March 2016. Picture courtesy carplace.uol.com.brThe Honda HR-V is the 4th best-selling model in Brazil in March, its highest ranking ever here. 

The Chevrolet Onix is the best-selling nameplate in the country for the 8th consecutive month, managing an incredible 28% year-on-year gain to 12.192 units and 7% share, flanked by the Hyundai HB20 also very impressive with volumes up 15% to 6% share. The Ford Ka (-11%) rounds up the podium but the hero of the month is the locally produced Honda HR-V, up 154% on March 2015 to a record 4th place overall with 6.059 sales. The HR-V now dominates the Brazilian SUV segment, towering above the Jeep Renegade (4.284), Ford Ecosport (2.327) and Renault Duster (2.187).

Fiat Mobi Brazil March 2016. Picture courtesy caranddriverbrasil..uol.com.brFiat Mobi. Picture courtesy caranddriverbrasil.uol.com.br 

The Fiat Strada (-46%), Palio (-49%) and Uno (-54%) all suffer greatly, but the Italian brand is banking on two newcomers with great potential: the Toro pickup slices in February ranking in two to brilliantly break into the Top 20 at #19 with 3.080 units. This means the Toro is now Brazil’s third best-selling pick-up below the Strada (5.357) and Toyota Hilux (3.442) and just above the VW Saveiro (3.040). Fiat’s new minicar, the Mobi, lands at #108 wit 94 pre-sales as the nameplate’s launch is slated for April 13 with an estimated sub-US$ 8.000 starting price. Fiat is not positioning the Mobi below the Uno, rather as a youthful alternative similar to what Volkswagen did with the Gol when launching the Up – with disastrous consequences. The Mobi should rise up the ranking fast, or else Fiat will find itself in as much of a precarious situation in Brazil as VW currently is.

Previous month: Brazil February 2016: Onix leads, HR-V and Toro take off

One year ago: Brazil March 2015: Fiat Strada and Chevrolet Onix on top

Full March 2016 Top 20 brands and Top 140 models below.

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