Brazil November 2017: VW Polo returns in market up 13.7%

The VW Polo nameplate is back to Brazil. 

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The Brazilian new car market continues to recover with November sales up 13.7% year-on-year to 197.247 units, meaning the year-to-date volume is now up 10.1% to 1.967.392 deliveries. Chevrolet follows the market with a 14% improvement to 18.9% share, while Volkswagen makes up for a particularly weak November 2016 score with registrations shooting up 59% to 13% share in 2nd place, its highest level since February and only the second time it ranks #2 this year along with last April. Fiat struggles at -9% to 12.6%, the only carmaker to lose ground in the Top 12. Ford (+22%), Jeep (+34%) and Nissan (+57%) also beat the market in the Top 10 while below, Peugeot (+41%), Suzuki (+34%) and Lifan (+33%) also do so. JAC (#20) is the best-selling Chinese carmaker in the country for November but remains below Chery year-to-date.

The Ford Ka ranks #2 for the second month running and the third time ever.

The Chevrolet Onix confirms it is the success story of these past two years: up 19% year-on-year, it posts its 2nd highest ever market share in Brazil at 9.4% (best: 9.7% last January) and has now been #1 without interruption for 28 months (since August 2015). The Ford Ka manages a second consecutive month in 2nd place (and third time ever) thanks to deliveries also up 19% on November 2016. The Hyundai HB20 fastens its fall at -30% in third place, whereas the VW Gol is on the up at +21%. The Fiat Mobi is down one spot on October but up 39% year-on-year while the Fiat Argo breaks into the Brazilian Top 10 for the first time at #9, posting record volume (5.015) and share (2.5%). The Jeep Compass confirms it is the most popular SUV in the country by remaining in the Top 10 (+80%), just above the Hyundai Creta up four spots to a best-ever #11. The VW Voyage (+103%) and Nissan Kicks (+142%) impress inside the Top 15.

Chevrolet Equinox 

We welcome (back) the all-new VW Polo at #16 with 1.9% share, helping the German manufacturer to 2nd place overall as detailed above, and the Chevrolet Equinox at #63 with 0.2% share. Among other recent launches, the Renault Kwid freefalls down 15 ranks on last month to #32 (it ranked #2 in September), the Renault Captur is down 9 to #40 and the Honda WR-V down four to #43. Also of note, the Fiat Palio, overall best-seller over the Full Year 2014, implodes down 94% to #74, the nameplate’s lowest ever ranking in Brazil.

Previous month: Brazil September 2017: Ford Ka shines in market up 27%

One year ago: Brazil November 2016: Onix, HB20 shine, Jeep Compass lands

Full November 2017 Top 20 brands and Top 140 models below.

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Brazil October 2017: Ford Ka shines in market up 27%

The Ford Ka is up 56% year-on-year to 2nd place overall. 

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More and more impressive: after soaring 17.8% in August and 24.9% in September, the Brazilian new light vehicle market gains a stunning 27% year-on-year in October to 196.635 registrations., lifting the year-to-date tally up 9.7% to 1.770.167 units. Chevrolet trails the market slightly at +23% but improves to 18.6% share vs. 18% so far this year. Fiat underperforms at just +5% to 13.1% vs. 13.6% year-to-date, while Volkswagen compensates for a particularly weak October score (+122%) but remains below its YTD level at 12% vs. 12.5%. Ford shines with a 29% year-on-year gain to 10.3% share, overtaking Hyundai (+10%) in the YTD ranking to snap the 4th place overall. After surging to #4 in August, Renault falls back to #7 this month but still beats the market at +31%. Excellent performances of Jeep (+57%), Nissan (+45%), Peugeot (+40%) and further down Land Rover (+51%) and Suzuki (+155%).

The Chery QQ remains the best-selling Chinese vehicle in Brazil. 

Model-wise, the Chevrolet Onix continues to defy gravity with a 30% year-on-year improvement to a stellar 9.3% market share, while the Ford Ka does even better at +56% to 2nd place overall with 4.9% share. This is only the 2nd time in Brazilian history that the Ka ranks that high after last May. The Hyundai HB20 is in difficulty at -22% in third place while the VW Gol, like most VW nameplates, posts a gigantic 237% increase but on a very low September 2016 base. The Fiat Mobi is back up 9 spots on September to #7 and the Jeep Compass celebrates one year in market with a strong 9th place, its 2nd best ranking in Brazil after the 8th spot it hit last April. The Fiat Argo drops one spot on last month to #12 but improves its volume to a record 4.159 units, all the while the Hyundai Creta is up to a solid #15. Author of one of the biggest surprises of the year last month when it hit an incredible 2nd place overall, the Renault Kwid falls back hard this month, down 62% and 15 spots on September to #17, slipping down just below the Sandero. The Captur on the other hand is up 15 ranks to #31.

Previous month: Brazil September 2017: Kwid surges to #2 overall, lifts Renault to 10.6% share

One year ago: Brazil October 2016: Volkswagen crashes again, Toro best-selling Fiat

Full October 2017 Top 20 brands and Top 140 models below.

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Brazil September 2017: Kwid surges to #2 overall, lifts Renault to 10.6% share

The Renault Kwid is only outsold by the Chevrolet Onix this month in Brazil.

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The Brazilian new car market has turned the corner in spectacular fashion, with September sales shooting up 24.9% year-on-year to 193.580 after lifting 17.8% in August. The year-to-date tally is now up 7.9% or 115.000 units to 1.573.562. The September surge is the largest since the 29% increase of April 2013. Brand leader Chevrolet exactly follows the market at +25% to 18.2% share but Fiat trails it at +15% to 13%. Volkswagen compensates for a September 2016 score plagued by a supplier crisis and gains 97% to 12% share, still below the 12.5% it commands year-to-date. The most spectacular performer in Brazil this month is French manufacturer Renault up a fantastic 69% to 10.6% share, up almost 3 full percentage points on August and to BSCB’s knowledge the carmaker’s first ever month above 10% share in Brazil, smashing its previous record of 8.5% established in December 2014. The reason behind this sudden surge is a model that has already proven a hit in India: the Kwid.

In what is surely one of the biggest surprises of 2017, the Kwid soars 259% and 25 spots on its August score to land directly in 2nd place for its fourth appearance in the Brazilian sales charts. At 10.358 sales, it hits a similar monthly volume as the ones delivered in India a few months back, but is markedly above its Indian performance in terms of overall ranking. In the remainder of the Renault lineup, the Sandero (-21%), Duster (-48%) and Oroch (-66%) are hit hard but the Logan (+28%) isn’t, on the contrary. The Kwid has already overtaken the Fiat Argo, launched on the same month, with a total volume to-date of 13.603 vs. 13.163, and is shaping up to be a truly global success for Renault.

Back to the brands ranking: among the rest of the Top 20, only Peugeot (+28%), Jeep (+57%) and Mercedes (+88%) outpace the market this month while Chery becomes the best-selling Chinese carmaker in the country year-to-date, overtaking JAC. Over in the models charts, the Chevrolet Onix continues to gallop well ahead of the market with a 37% imp[rovemnet in September, while below the newcomer the Kwid, the Ford Ka (+32%) passes the Hyundai HB20, down a rare 15%. The Chevrolet Prisma (+15%) trails the market while the Toyota Corolla (+26%) matches it and the VW Gol (+176%) and Fox (+96%) catch up for lost time a year ago. The Jeep Compass is back inside the Top 10, the Fiat Argo is up 6 spots to a record #11 while the Fiat Mobi goes from #8 in August to #16 this month, potentially already affected by the Kwid.

Previous month: Brazil August 2017: Chevrolet Onix and Renault Kwid shine, market up 17.8%

One year ago: Brazil September 2016: Supplier crisis sinks Volkswagen down 56% to #7

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Brazil August 2017: Chevy Onix & Renault Kwid shine, market up 17.8%

Nothing can stop the Chevrolet Onix in Brazil: up another 49% in August. 

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After a 17.3% surge in May, 13.7% in June and a more discreet 2.3% in July, the Brazilian new car market soars 17.8% in August to 209.871 registrations, lifting the year-to-date tally up 5.8% to 1.380.088. This is the largest year-on-year gain in well over four years, since the 29% surge of April 2013. Brazilian car sales are well and truly out of trouble. Brand leader Chevrolet manages to outpace the galloping market with a 25% surge to 18.2% share, distancing Fiat at 14% (-1%) and Volkswagen at 12.5%, up 41% on a particularly weak August 2016 score. Hyundai (+18%) remains in 4th place above Ford (+6%) and Toyota (+7%). Honda (+30%) and most strikingly Jeep (+95%) beat the market in the Top 10, while below Peugeot (+23%), Mercedes (+40%), Suzuki (+62%), Lifan (+74%) and Chery (+100%) also do so, the latter enjoying a fourth consecutive month inside Brazil’s Top 20 brands.

The Renault Kwid is now inside the Brazilian Top 30. 

Nothing car stop the frenzied sales trajectory of the Chevrolet Onix, up another 49% year-on-year in August to an astounding 8.8% share, its highest since last February (9%). The Hyundai HB20 (+1%) and Ford Ka (+8%) on the other hand lose share vs. August 2016. The Chevrolet Prisma (+27%) duplicates the success of the Onix and leaps on to 4th place this month ahead of the VW Gol back up 51% on a dismal August 2016. Notice also the Fiat Mobi up 40% to #8 and the VW Fox up 47% to #9. The Jeep Renegade reclaims the SUV title at #12 overall, distancing the Honda HR-V (-10%), Hyundai Creta up to a record #14 also hit last April and the Jeep Compass down 5 spots on July to #165. The Fiat Argo timidly gains one spot on last month to #17, crossing the 4.000 monthly sales mark for the first time in August. Finally the Renault Kwid soars 50 ranks on last month to break into the Top 30 at #27. The Chery QQ remains the most popular Chinese nameplate in Brazil at #69 ahead of the Lifan X60 (+160%) at #82 and the JAC T5 (+213%) at #88.

Previous month: Brazil July 2017: Fiat Argo breaks into Top 20 in market up 2.3%

One year ago: Brazil August 2016: Onix and HB20 sparkle, VW at lowest ever share

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Brazil July 2017: Fiat Argo breaks into Top 20 in market up 2.3%

The Fiat Argo is up to #18 this month in Brazil.

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The Brazilian new car market celebrates a third consecutive month of growth, albeit at a much more modest rate: +2.3% to 178.847 units, lifting the year-to-date total up 3.9% to 1.170.308 sales. As it has become the routine, Chevrolet advances much faster than the market at +13% to 18.7% share whereas Fiat struggles at -14% to 13.8%. Volkswagen (12.7%) is up 6% and Hyundai (9.6%) is up 7%, overtaking Ford year-to-date to snap the 4th spot. Honda (+15%) and most impressively Jeep (+54%) are the other two manufacturers managing a double-digit year-on-year gain in the Top 10. Mercedes (+11%), Land Rover (+19%) and Suzuki (+35%) also impress while Chinese carmaker Chery spends a third consecutive month inside the Top 20.

Renault Sandero sales are up 17% year-on-year. 

Model-wise, Brazilian customers decidedly can’t get enough of the Chevrolet Onix: the nameplate is up another flamboyant 31% year-on-year in July to 8.5% share, its highest since las February. In contrast, both the Hyundai HB20 (-4%) and Ford Ka (+0.2%) lose share. The Renault Sandero impresses at +17% in 4th place, distancing the Chevrolet Prisma (+6%), Toyota Corolla (+6%) and VW Gol (-4%). The Fiat Toro (+17%) cements its status of #1 commercial vehicle at #8 overall, the Fiat Mobi (+20%) continues to improve and the Jeep Compass is brilliantly back inside the Top 10. Further down, the Fiat Argo breaks into the Top 20 at #18: it will need to climb much higher to stop the sales haemorrhage Fiat is suffering at the moment. Other newcomers have stabilised: the Hyundai Creta is down three spots to #20, the Honda WR-V up two to #36 and the Renault Captur up 4 to #45. Notice also the Renault Kwid jumping 50 spots on June to #77.

Previous post: Brazil First Half 2017: Sales rebound, Jeep Compass leads new SUV charge

Previous month: Brazil June 2017: Fiat Argo lands, double-digit gains for 2nd straight month

One year ago: Brazil July 2016: Nissan Kicks lands for Olympics, market down 20%

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Brazil First Half 2017: Sales rebound, Jeep Compass leads new SUV charge

The Jeep Compass lands directly at #12 in Brazil so far in 2017.

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After dropping 7% over the First Half 2014 and freefalling 20% in 2015 and 25% in 2016, the Brazilian new car market finally bounces back in 2017 with a 4.2% gain halfway through the year to 991.475 registrations, solely due to explosive gains both in May (+17.3%) and June (+13.7%). Although the brands podium is unchanged, Chevrolet (+12%) is the only brand in positive, gaining over one percentage point of market share to 17.7%. Both Fiat (-6%) and Volkswagen (-1%) lose volume and share to 13.6% (-1.5pp) and 12.6% (-0.7pp) respectively. Helped by the success of the Ka, Ford soars 16% and overtakes both Hyundai (-3%) and Toyota (+3%) to land in 4th place. Jeep is the best performing manufacturer in the Top 20 by far with a 53% gain thanks to the new Compass, with Nissan close behind at +38% thanks to the Kicks.

The Hyundai Creta ranks 20th in Brazil over the period. 

The Chevrolet Onix continues to defy gravity in the models ranking with a further 21% improvement leading to an imposing 8.4% market share. The Hyundai HB20 can’t follow that pace anymore, dropping 9% which results in a contracted 5.2% share. Below, the Ford Ka soars 29% but remains in third place, although it ranked #2 in May. The Renault Sandero stuns with a 47% gain lifting it from #11 a year ago directly to #4, by far the highest ranking it has ever held in Brazil. Once ultra-dominant of the Brazilian market, the VW Gol manages to regain share thanks to a 11% hike but drops one spot to #5, ahead of the Chevrolet Prisma and Toyota Corolla.

The Nissan Kicks is inside the Brazilian Top 30. Picture autocosmos.com 

Slowly but surely, the Fiat Mobi is starting to make its mark on the Brazilian market. Thanks to record sales in June, it is now the brand’s best-seller and points its bonnet in 8th place halfway through the year. It is followed by the Fiat Toro which has become in little more than a year the most popular pickup truck in Brazil. It’s a market that has taken a little more time to succumb to the SUV craze than most others, but this year the five best-selling all-new nameplates are all SUVs. The Jeep Compass lands at an astonishing 12th place and dominated the segment for two months but ends the half-year mark in 2nd place, 1.200 units below the Honda HR-V. The Compass has cannibalised the Renegade down 31% and third best-selling SUV just above the Hyundai Creta, the 2nd most popular newcomer at #20 ahead of the Nissan Kicks at #29. Below are the Honda WR-V (#44) and the Renault Captur (#54).

Previous post: Brazil June 2017: Fiat Argo lands, double-digit gains for 2nd straight month

One year ago: Brazil First Half 2016: Fall accelerates to -25%, Chevrolet takes charge

Full H1 2017 Top 20 brands and Top 150 models vs. Full H1 2016 figures below.

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Brazil June 2017: Fiat Argo lands, double-digit gains for 2nd straight month

Fiat Argo

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The Brazilian new vehicle market confirms its spectacular turnaround with another double-digit gain in June at +13.7% to 189.229 units, lifting the year-to-date tally up 4.2% to 991.475 registrations. As it has become the routine in the past couple of years, Chevrolet outperforms the market with a 20% surge to 17.8% share while Fiat (+10%) and Volkswagen (+9%) trail the market growth. Hyundai (+7%) is back above Ford (+27%) with Honda (+15%), Nissan (+35%) and most spectacularly Jeep (+68%) the only other manufacturers posting double-digit gains inside the Top 10. Further down, only Mercedes (+18%) and Suzuki (+29%) manage to beat the market.

Renault Sandero sales are up 51% in June. Picture uol.com.br 

Model-wise, the Chevrolet Onix continues to defy gravity with a 29% gain to 7.9% share, selling 54% more than the #2, the Hyundai HB20 edging up 2% on June 2016. Below, the Renault Sandero (+51%), Ford Ka (+34%) and Chevrolet Prisma (+20%) all easily outpace the market. The Fiat Mobi jumps 133% year-on-year to reach a record 6th place, with an all-time high 6.562 units and 3.5% share. It is the best-selling Fiat this month. The Toro also breaks volume and share records thanks to a 38% year-on-year surge to 5.579 and 2.9% and the Uno is back up 58% to #10. The Jeep Compass drops two spots to #13 and loses the title of best-selling SUV in Brazil to the Honda HR-V (#11). The VW Voyage (+77%), Ford Ecosport (+52%) and Honda Civic (+100%) also impress.

The Fiat Mobi hits its best ranking, volume and market share in Brazil this month. 

This month we welcome the Fiat Argo inside the Brazilian Top 50, landing directly at #37 with just under 1% market share after pre-sales of 88 in May. The Argo is the replacement for the Punto, and has already sold more so far this year (1.743 vs. 1.680). The Punto used to vegetate around the 40th spot in Brazil so doing better won’t be difficult for the Argo. Where it might struggle is when it comes to compensating for the never-ending freefall of the Fiat Palio, that has dropped from #6 over the Full Year 2016 to a paltry #26 so far in 2017 due to sales down 57%. Finally, notice the Renault Kwid also landing in the Brazilian sales charts at #127.

Previous month: Brazil May 2017: Spectacular turnaround at +17.3%

One year ago: Brazil June 2016: Chevrolet Onix and Renault Sandero impress

Full June 2017 Top 20 brands and Top 150 models below.

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Brazil May 2017: Spectacular turnaround at +17.3%

The Ford Ka ranks #2 overall for the first time. Picture carroecarros.com.br

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As economic indicators start to show a recovery with inflation under control and the economy growing again, this may be the end of the tunnel for the Brazilian new car market. This month, new light vehicle sales in Brazil bounce back in a spectacular manner at +17.3% to 190.131 registrations, the largest year-on-year increase in over four years, since the 29% gain of April 2013, and only the third double-digit year-on-year gain in four years. At 802.270 units, the year-to-date tally is now in positive territory, gaining 2.2% on the same period last year. Leader Chevrolet beats the market with a 21% surge to 17.7% share, the same level it commends year-to-date. Fiat is back in 2nd place but trails the market at +9% just as Volkswagen does at +15%. Ford manages a 35% improvement thanks notably to the Ka climbing to 2nd place overall this month. Renault (+28%) and Nissan (+38%) also shine but once again its Jeep that lodges the largest year-on-year gain at +64% thanks to the Compass managing to rank #1 SUV in Brazil for the second month running. Suzuki (+56%) and Chery (+48%) also make themselves noticed.

The two top-selling nameplates gain a lot more ground than the market: the Chevrolet Onix is up 38% and the Ford Ka up 47% to snap the 2nd place for the first time after spending almost one full year in third position. The Hyundai HB20 is knocked down to #3 and drops 3%. Below, the Renault Sandero gains a spectacular 83%, distancing the VW Gol (+19%) and Chevrolet Prisma (+27%). The Fiat Uno recovers with a 3-fold increase year-on-year to jump from #18 last month directly into 8th place and #1 Fiat nameplate. It ranks just above the Fiat Mobi, stable at #9, and the Fiat Strada, still #1 pickup above the Toro (+25%). Although the Jeep Compass steps out of the Top 10, as mentioned above it remains the best-selling SUV in Brazil above the Honda HR-V (#12) and Hyundai Creta down two spots on April to #16. Among other recent launches, the Honda WR-V is down 4 ranks on last month to #34, the Nissan Kicks is stable at #36 and the Renault Captur is up 8 spots to #39.

Previous month: Brazil April 2017: Chevrolet up, VW and Fiat down in market down 3.2%

One year ago: Brazil May 2016: Chevrolet Onix superstar in market down 21%

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Brazil April 2017: Chevrolet up, VW and Fiat down in market down 3.2%

The Fiat Mobi breaks into the Brazilian Top 10 for the first time in April… 

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After returning to positive territory in March for the first time in over two years, the Brazilian new car market is back to negative in April at -3.2% to 152.383 units, pulling the year-to-date total down 1.7% to 612.167. Market leader Chevrolet goes against the grain at +3% to 17.5% share, mainly thanks to another exceptional month by the Onix up by an outstanding 20% this month. Volkswagen tumbles down 12% but overtakes Fiat down a harsh 24% to just 12.2% share vs. 13.2% so far this year. Inside the Top 10, Honda (+2%) and Toyota (+4%) post small gains while Ford (+16%), Nissan (+18%) and most impressively Jeep (+62%) are the most dynamic. The American manufacturer benefits from a brilliant score by the Compass which breaks into the Top 10 for the first time at #8, also becoming the country’s best-selling SUV above the Honda HR-V (#10).

…as does the Jeep Compass. 

Model-wise, below the Chevrolet Onix the Hyundai HB20 remains in 2nd place but drops 18%, distancing the Ford Ka and Renault Sandero both up 26%. For the first time, the Fiat Mobi – celebrating one year in market – is the brand’s best-seller, also breaking into the overall Top 10 for the first time at #9. However it fails to compensate for the losses occurred by the Uno (-11%), Toro (-12%), Siena (-36%), Strada (-42%) and Palio (-57%)… For its fourth month in market, the Hyundai Creta climbs another five spots to hit #14, above the Jeep Renegade and getting closer to the HR-V. Launched last month, the Honda WR-V gains 22 spots to land inside the Top 30.

Previous month: Brazil March 2017: First year-on-year gain in over 2 years at +6.1%

One year ago: Brazil April 2016: Fiat Toro 2nd best-selling pickup, Mobi in Top 40

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Brazil March 2017: First Year-on-year gain in over 2 years at +6.1%

The Onix (+21%) helps Chevrolet up 15% in March. Picture uol.com.br 

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The wait is over: in March, the Brazilian new car market registers its first year-on-year gain since December 2014 at +6.1% to 183.850 units. Thanks to limited losses in January and February, the Q1 tally is only down 1.1% to 459.806 units. This is only the fourth time in the past 40 months that Brazilian sales post a positive result, and the largest year-on-year gain since February 2014 when the market was up 11%. Brand-wise, Chevrolet remains ultra-dominant, beating the market with a 15% gain to 16.9% share and distancing Fiat (-7%) and Volkswagen (+3%) both losing market share year-on-year. Hyundai (+7%) and Ford (+9%) edge past the market while Nissan and Jeep both post a spectacular 73% improvement on March 2016 to rank 9th and 10th respectively. At the other end of the scale, Citroen (-17%), Mitsubishi (-17%), Land Rover (-23%) and Audi (-41%) struggle.

The Jeep Compass breaks its ranking record in Brazil this month at #13 overall. 

In the models ranking, the Chevrolet Onix, illustrating the brand’s strong health, lodges a 21% year–on-year gain to firmly hold onto the pole position with 8% share ahead of the Hyundai HB20 at 5.8% (+2%). These two nameplates are the only ones posting a five-digit volume in Brazil this month. The Ford Ka (+11%), Renault Sandero (+53%) and VW Gol (+19%) round up the Top 5 and all gain market share vs. a year ago. The Strada (-15%) and Toro (+43%) are the only Fiats in the Top 10 just as the Palio (-40%) and Siena (-30%) sink further down in the ranking and the Mobi drops two spots on February to #15.

First Top 20 ranking for the Nissan Kicks in Brazil. 

Inside the Top 10, notice also the VW Voyage up 94% to #9, potentially benefiting from strong rebates in the wake of the soon-to-come arrival of the Virtus sedan. Further down, at #13 the locally-produced Jeep Compass manages to rank #2 SUV in the country below the Honda HR-V (#11) and breaks its ranking and volume records this month. The Compass is above the Renegade for the second time this year after last January. Finally, both the Nissan Kicks (#18) and Hyundai Creta (#19) break into the monthly Top 20 for the very first time.

Previous month: Brazil February 2017: Fiat Toro up to #7 in market down 6.8%

One year ago: Brazil March 2016: Honda HR-V up to #4, Fiat Toro at Toyota Hilux level

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