Brazil May 2017: Spectacular turnaround at +17.3%

The Ford Ka ranks #2 overall for the first time. Picture carroecarros.com.br

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As economic indicators start to show a recovery with inflation under control and the economy growing again, this may be the end of the tunnel for the Brazilian new car market. This month, new light vehicle sales in Brazil bounce back in a spectacular manner at +17.3% to 190.131 registrations, the largest year-on-year increase in over four years, since the 29% gain of April 2013, and only the third double-digit year-on-year gain in four years. At 802.270 units, the year-to-date tally is now in positive territory, gaining 2.2% on the same period last year. Leader Chevrolet beats the market with a 21% surge to 17.7% share, the same level it commends year-to-date. Fiat is back in 2nd place but trails the market at +9% just as Volkswagen does at +15%. Ford manages a 35% improvement thanks notably to the Ka climbing to 2nd place overall this month. Renault (+28%) and Nissan (+38%) also shine but once again its Jeep that lodges the largest year-on-year gain at +64% thanks to the Compass managing to rank #1 SUV in Brazil for the second month running. Suzuki (+56%) and Chery (+48%) also make themselves noticed.

The two top-selling nameplates gain a lot more ground than the market: the Chevrolet Onix is up 38% and the Ford Ka up 47% to snap the 2nd place for the first time after spending almost one full year in third position. The Hyundai HB20 is knocked down to #3 and drops 3%. Below, the Renault Sandero gains a spectacular 83%, distancing the VW Gol (+19%) and Chevrolet Prisma (+27%). The Fiat Uno recovers with a 3-fold increase year-on-year to jump from #18 last month directly into 8th place and #1 Fiat nameplate. It ranks just above the Fiat Mobi, stable at #9, and the Fiat Strada, still #1 pickup above the Toro (+25%). Although the Jeep Compass steps out of the Top 10, as mentioned above it remains the best-selling SUV in Brazil above the Honda HR-V (#12) and Hyundai Creta down two spots on April to #16. Among other recent launches, the Honda WR-V is down 4 ranks on last month to #34, the Nissan Kicks is stable at #36 and the Renault Captur is up 8 spots to #39.

Previous month: Brazil April 2017: Chevrolet up, VW and Fiat down in market down 3.2%

One year ago: Brazil May 2016: Chevrolet Onix superstar in market down 21%

Full May 2017 Top 20 brands and Top 130 models below.

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Brazil April 2017: Chevrolet up, VW and Fiat down in market down 3.2%

The Fiat Mobi breaks into the Brazilian Top 10 for the first time in April… 

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After returning to positive territory in March for the first time in over two years, the Brazilian new car market is back to negative in April at -3.2% to 152.383 units, pulling the year-to-date total down 1.7% to 612.167. Market leader Chevrolet goes against the grain at +3% to 17.5% share, mainly thanks to another exceptional month by the Onix up by an outstanding 20% this month. Volkswagen tumbles down 12% but overtakes Fiat down a harsh 24% to just 12.2% share vs. 13.2% so far this year. Inside the Top 10, Honda (+2%) and Toyota (+4%) post small gains while Ford (+16%), Nissan (+18%) and most impressively Jeep (+62%) are the most dynamic. The American manufacturer benefits from a brilliant score by the Compass which breaks into the Top 10 for the first time at #8, also becoming the country’s best-selling SUV above the Honda HR-V (#10).

…as does the Jeep Compass. 

Model-wise, below the Chevrolet Onix the Hyundai HB20 remains in 2nd place but drops 18%, distancing the Ford Ka and Renault Sandero both up 26%. For the first time, the Fiat Mobi – celebrating one year in market – is the brand’s best-seller, also breaking into the overall Top 10 for the first time at #9. However it fails to compensate for the losses occurred by the Uno (-11%), Toro (-12%), Siena (-36%), Strada (-42%) and Palio (-57%)… For its fourth month in market, the Hyundai Creta climbs another five spots to hit #14, above the Jeep Renegade and getting closer to the HR-V. Launched last month, the Honda WR-V gains 22 spots to land inside the Top 30.

Previous month: Brazil March 2017: First year-on-year gain in over 2 years at +6.1%

One year ago: Brazil April 2016: Fiat Toro 2nd best-selling pickup, Mobi in Top 40

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Brazil March 2017: First Year-on-year gain in over 2 years at +6.1%

The Onix (+21%) helps Chevrolet up 15% in March. Picture uol.com.br 

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The wait is over: in March, the Brazilian new car market registers its first year-on-year gain since December 2014 at +6.1% to 183.850 units. Thanks to limited losses in January and February, the Q1 tally is only down 1.1% to 459.806 units. This is only the fourth time in the past 40 months that Brazilian sales post a positive result, and the largest year-on-year gain since February 2014 when the market was up 11%. Brand-wise, Chevrolet remains ultra-dominant, beating the market with a 15% gain to 16.9% share and distancing Fiat (-7%) and Volkswagen (+3%) both losing market share year-on-year. Hyundai (+7%) and Ford (+9%) edge past the market while Nissan and Jeep both post a spectacular 73% improvement on March 2016 to rank 9th and 10th respectively. At the other end of the scale, Citroen (-17%), Mitsubishi (-17%), Land Rover (-23%) and Audi (-41%) struggle.

The Jeep Compass breaks its ranking record in Brazil this month at #13 overall. 

In the models ranking, the Chevrolet Onix, illustrating the brand’s strong health, lodges a 21% year–on-year gain to firmly hold onto the pole position with 8% share ahead of the Hyundai HB20 at 5.8% (+2%). These two nameplates are the only ones posting a five-digit volume in Brazil this month. The Ford Ka (+11%), Renault Sandero (+53%) and VW Gol (+19%) round up the Top 5 and all gain market share vs. a year ago. The Strada (-15%) and Toro (+43%) are the only Fiats in the Top 10 just as the Palio (-40%) and Siena (-30%) sink further down in the ranking and the Mobi drops two spots on February to #15.

First Top 20 ranking for the Nissan Kicks in Brazil. 

Inside the Top 10, notice also the VW Voyage up 94% to #9, potentially benefiting from strong rebates in the wake of the soon-to-come arrival of the Virtus sedan. Further down, at #13 the locally-produced Jeep Compass manages to rank #2 SUV in the country below the Honda HR-V (#11) and breaks its ranking and volume records this month. The Compass is above the Renegade for the second time this year after last January. Finally, both the Nissan Kicks (#18) and Hyundai Creta (#19) break into the monthly Top 20 for the very first time.

Previous month: Brazil February 2017: Fiat Toro up to #7 in market down 6.8%

One year ago: Brazil March 2016: Honda HR-V up to #4, Fiat Toro at Toyota Hilux level

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Brazil February 2017: Fiat Toro up to #7 in market down 6.8%

The Fiat Toro breaks its ranking record in Brazil this month, lifting it to #7.

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Instead of getting better, the Brazilian new car market sinks further into depression in February at -6.8% year-on-year to 132.405 registrations, pulling the year-to-date tally down 5.4% to 275.966 units. Chevrolet once again bucks the trend with a stellar 7% gain to 23.214 units and 17.5% share, comfortably in pole position above Fiat down 12% at 14.3% share and Volkswagen down 13% to 13% share. Hyundai is back up to the 4th place in occupied over the Full Year 2016 in spite of a brutal 14% drop to 11.974 sales. It distances Ford (11.898) and Toyota (11.116) both down 11%. Honda improves share thanks to a contained 1% decline to 9.388, ahead of Renault (-13%) while Jeep leaps up 42% and Nissan gains 25% to round out the Top 10. Further down, only Suzuki (+1%) and Mercedes (+8%) register year-on-year gains inside the Top 20, with Land Rover (-32%), Kia (-46%) and Audi (-47%) suffering the largest losses.

The Hyundai Creta leaps up 17 spots on January to land just outside the Top 20. 

In the models ranking, the Chevrolet Onix continues to evolve in its little bubble, ignoring the overwhelming gloom and surging 16% year-on-year to 11.980 sales and 9% share, with the Hyundai HB20 (-17%) and Ford Ka (+4%) following a fair distance away. The VW Gol catches up on a dismal start of 2016 with sales up 18% year-on-year just as the Renault Sandero at #5. Below the Honda HR-V up 4 spots on January but down 24% year-on-year, the Fiat Toro stuns once again: it breaks its ranking record dating back to October 2016 (#8), lifting its to #7 thanks to 3.582 sales, the best-selling pickup truck in the country above the Fiat Strada (#10), VW Saveiro (#14), Toyota Hilux (#27) and Chevrolet S10 (#32). Among other recent launches, the Fiat Mobi remains at #13, the Jeep Compass is down two spots to #16 and back below the Jeep Renegade (#15), the Hyundai Creta gains 17 spots on January to #21, the Nissan Kicks is up 4 to #25 and the Renault Captur up 7 to #67.

Previous month: Brazil January 2017: Modest 4% drop, Chevy Onix and Jeep Compass shine

One year ago: Brazil February 2016: Onix leads, HR-V and Toro take off

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Brazil January 2017: Modest 4% drop; Chevy Onix, Jeep Compass shine

The Chevrolet Onix outsells the Hyundai HB20 1.89 to 1 in January.

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Has the Brazilian new car market finally bottomed out? After dropping ‘just’ 8% year-on-year in November and 10% in December, registrations are down 4% in January to 143.580 units, with light commercials up for the third month running at +20% to 22.181 and passenger cars down 7.5% to 121.399. The last time Brazilian sales posted a year-on-year gain was over two years ago in December 2014, with the market going down for 36 of the past 40 months. Chevrolet once again impresses with its sturdiness, even recording a 2% year-on-year gain to 27.643 units and a stunning 19.3% share vs. 17.4% over the Full Year 2016. In contrast, Fiat is down 14% to 13.8% and Volkswagen down 13% to 12.6% – both well below their FY2016 levels. Ford gains a spectacular 20% on its January 2016 score to step up two spots on December and its FY16 ranking to #4 overall, distancing Toyota up a healthy 9% and Hyundai down 17%. Renault (+4%), Jeep (+17%), Peugeot (+19%) and Nissan (+29%) are the only other carmakers in the Top 20 to also post year-on-year gains.

Three months after launch, the Compass is Jeep’s best-seller and Brazil’s #2 SUV. 

In the models ranking, the Chevrolet Prisma sails off to unattainable heights, up 7% to 13.900 units and 9.7% share, a full two percentage points above its FY2016 level and almost double the amount of the #2, the Hyundai HB20 down 18% to 5.1%… The Ford Ka surges 63% to cement its third position at 4.9% share, the VW Gol is up 29% on a particularly low base in January 2016, the Fiat Strada reacts up 11% to 5th overall and the Renault Sandero soars 42% to #6. If the Honda HR-V remains the best-selling SUV in the country at #10, it already drops an alarming 24% and is now threatened by the Jeep Compass: for its third month in market the new locally-produced compact U.S. crossover sells 3.093 units for a 14th place overall and overtakes its little brother the Renegade at #18 with 2.731 units. The Fiat Toro celebrates one year of sales with a solid #11 ranking, outselling the Palio for the 2nd time ever after last October with the Fiat Mobi in tow at #13. Another successful newcomer, the Nissan Kicks, maintains itself inside the Top 30 at #29 while we welcome the Hyundai Creta directly at #38 this month.

The Hyundai Creta has landed in Brazil. 

Previous post: Brazil Full Year 2016: Chevrolet takes control in market down 20%

One year ago: Brazil January 2016: Jeep Renegade in Top 5, market down 39%

Full January 2017 Top 20 brands and Top 150 models below.

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Brazil Full Year 2016: Chevrolet takes control in market down 20%

chevrolet-onix-brazil-2016-picture-courtesy-carros-uol-com-brAstounding performance of the Chevrolet Onix up 22% in a market down 20%.

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Check out Brazilian Historical Data spanning the last 60 years here

The freefall continues for Brazilian new light vehicle sales: after losing 850.000 sales in 2015, the market drops another 500.000 in 2016 to fall below the 2 million annual unit-milestone at just 1.986.389. The last year with lower sales was a decade ago in 2006 (1.830.402). In 2015 Chevrolet snapped the models pole position for the first time in 30 years with the Onix. The Onix stays on top this year, but the American manufacturer also takes control of the brands sales charts thanks to sales down “just” 11% to 345.874, improving its market share by almost two percentage points to 17.4%. In contrast, Fiat falls 31% to 15.4% and Volkswagen tumbles 36% to 11.5%. Hyundai and Toyota also deliver outstanding results and both gain roughly two percentage points market share: the Korean carmaker going from 8.3% to 10% thanks to a decline limited to 3% and taking advantage of Volkswagen’s particularly debilitating weakness to break onto the podium from September to November, while Toyota actually improves 3% to jump from 7.1% to 9.1% share, snatching the annual 5th place out of Ford’s claws during the last days of the year. Nissan (-1%) improves its share while Jeep (+41%) and Volvo (+19%) are the only other carmakers to gain volume inside the Top 20.

Hyundai HB20 Brazil 2016The Hyundai HB20 gains 11% to end 2016 at a record 2nd place overall. 

In the models ranking, the two market leaders both pull absolutely stunning performances in a decaying market, helped by facelifts early in the year. The Chevrolet Onix cements its market domination with a 22% surge leading to a 7.7% market share (vs. 5.1% in 2015) and the Hyundai HB20 confirms the Korean manufacturer is now in the big league in Brazil with a 10% improvement lifting its share to 6.1% vs. 4.5% and #3 last year. The Ford Ka (-15%), Chevrolet Prisma (-6%) and Toyota Corolla (-4%) all lose volume but less so than the market, resulting in improved shares and rankings across the board. Once dominant, the Fiat Palio (-48%), Strada (-40%) and VW Gol (-31%) continue to fall off the radar at devastating speeds.

Fiat Toro Brazil 2016Successful launch for the Fiat Toro, peaking at #8 overall in October.

The shift toward SUVs is also visible in Brazil, with the Honda HR-V gaining a further 9% and 6 spots on 2015 to brilliantly break into the annual Top 10 with 2.8% share, with the Jeep Renegade following closely behind at +32% and 9 ranks to #11. Although it lost the brands leadership to Chevrolet this year, Fiat has launched two all-new nameplates with success in 2016: the Toro pickup shoots up to #14 overall above 40.000 sales and outsold the Strada to become the #1 commercial vehicle in the country both in October and December. The Mobi for its part is trying to replicate the success of the Up but ends up messing up Fiat’s lineup as that latter car did with the Volkswagen range, it lands at #22 with just under 30.000 units this year. Among recent launches and facelifts, notice also the Renault Oroch at #39, the Nissan Kicks at #47, Citroen Aircross at #58 and Jeep Compass at #60.

Previous month: Brazil November 2016: Onix, HB20 shine, Jeep Compass lands

Previous year: Brazil Full Year 2015: Onix first Chevrolet best-seller in 30 years

Two years ago: Brazil Full Year 2014: Fiat Palio ends 19 years of VW Gol reign

Full Year and December 2016 Top 20 brands and Top 150 models vs. Full Year below.

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Brazil November 2016: Onix, HB20 shine, Jeep Compass lands

jeep-compass-brazil-november-2016The new generation Jeep Compass has already landed in Brazil.

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Just as the Brazilian economy doesn’t show any sign of improvement, the new car market has a bit of a respite in November with sales down “just” 8% year-on-year to 173.561, leading to a year-to-date tally down 21% to 1.787.362. Chevrolet continues to go upstream with deliveries up 7% to 32.820 for a much improved 18.9% market share, distancing Fiat at 15.6% (-10%) while Hyundai cements its newfound podium ranking at #3 with 10.2% of the market (+7%). Ford slides down 13% and Volkswagen, although still down a very steep 36%, claws back up from a hellish 7th place and 6.9% share in October to 5th and 9.2%. Notice also Toyota up 8%, Nissan boosted up 41% by the Kicks and Peugeot up 3% while on the other side of the scale Honda drops 24%, Land Rover 32%, BMW 45% and Audi 50%.

Chevrolet Onix Brazil November 2016The Chevrolet Onix is headed towards a 2nd consecutive year atop the Brazilian sales charts. 

In the models ranking, the two best-selling nameplates continue to sail off out of reach from the competition: the market leader, the Chevrolet Onix, is about to post a second consecutive year atop the Brazilian sales charts and thanks to sales up 31% year-on-year in November it delivers its 2nd best-ever monthly result at 15.700, beaten only by the 17.951 units hit back in December 2014. The Hyundai HB20 is aiming at similar heights with 12.136 units (+15%), the nameplate’s third highest since its October 2012 launch below 12.921 in December 2014 and 12.537 in March 2013. Keeping in mind this month’s result is achieved in a drastically weaker market than three years ago, these are outstanding performances for both manufacturers.

hyundai-hb20s-brazil-november-2016-picture-courtesy-primeiramarcha-com-brFirst ever Top 10 ranking in Brazil for the Hyundai HB20S.

The Top Five is unchanged on October with the Ford Ka (-4%), Renault Sandero (+12%) and Chevrolet Prisma (-9%) in tow, the latter overtaking the Toyota Corolla (#9 this month) to snap the #4 spot YTD. The Fiat Palio freefalls 43% year-on-year but gains 4 spots on last month to #6, the VW Gol is back from the dead (#29 in October) to #7 but down 19% while the Hyundai HB20S gains 33% to break into the Top 10 for the first time in a career that now spans over 3.5 years (April 2013 launch). Among recent launches, the Fiat Toro ranks #11 (-3 on October), the Fiat Mobi #13 (-1) and the Nissan Kicks #34 (+1) but the main event in November is the new generation Jeep Compass surging 52 spots to #23 with over 2.500 sales thanks to a Brazilian launch ahead of every other world market. As a result the Honda HR-V (-38%) and Jeep Renegade (-44%) suffer.

Previous month: Brazil October 2016: Volkswagen crashes again, Toro best-selling Fiat

One year ago: Brazil November 2015: Chevrolet Onix closes in on first annual win

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Brazil October 2016: Volkswagen crashes again, Toro best-selling Fiat

Fiat Toro Brazil October 2016The Toro is the best-selling Fiat in Brazil for the first time in October. 

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No bright light in sight for the Brazilian new light vehicle market, down another 16% year-on-year in October to 154.875 registrations, pulling the year-to-date tally down 22% to 1.613.818 units. Chevrolet posts one more stunning performance with a small 2% decline resulting in a 19.2% market share vs. 16.4% a year ago and 17.1% year-to-date. Fiat follows the market in 2nd place (-17%) while Hyundai posts a second consecutive month (and ever) on the Brazilian podium thanks to deliveries down just 5% to 16.039 and 10.4% share. Just below, Ford (-3%) and Toyota (+5%) are also extremely strong. Nissan surges 18% despite its most recent launch the Kicks dropping 39% on September, and Kia is 19% thanks to the Sportage (+53%), the only two other manufacturers in the Top 20 to post year-on-year gains.

VW Saveiro Brazil August 2016. Picture courtesy icarros.com.brSecond consecutive month at all-time low market share and ranking for Volkswagen in Brazil.

The elephant in the room is the continued implosion of Volkswagen in Brazil. Despite VW Brazil President David Powels declaring last month that “production had resumed in all Brazilian plants and that the company would produce 100.000 cars between October and November to catch up on lost time”, the German manufacturer crashes further down with a 59% year-on-year decline to 6.9% share vs. 20.5% less than four years ago in January 2013, stuck at a lowest-ever 7th place. This is the second month in a row Volkswagen posts an all-time low market share since it started manufacturing and selling the “Fusca” (Beetle) 62 years ago in 1954. Hopefully November and December scores will reflect the return to normal of production and sales.

Hyundai HB20 Brazil October 2016The Hyundai HB20 is up 16% this month.

The Chevrolet Onix lodges a 15th pole position in a row with a gravity-defying 27% surge to 14.087 sales and 9.1% share. Also prepped up by a facelift, the Hyundai HB20 is up 16% to 11.350 and 7.3%. Far below, the Ford Ka (+5%) and Renault Sandero (+15%) mean the entire Top 4 best-selling nameplates in Brazil in October actually gain ground year-on-year in a market declining at double-digit rates. The Chevrolet Prisma (-15%) and Toyota Corolla (-9%) fall slower than the market and both overtake the Fiat Palio (-53%) in the year-to-date ranking at #4 and #5 respectively. This is the highest YTD ranking the Corolla has ever held in Brazil in its 50-year career…

Renault Sandero Brazil October 2016. Picture courtesy of uol.com.brThe Renault Sandero is up 15% to #4 and now ranks #7 year-to-date.

Big event in 8th place: the Fiat Toro becomes the Italian brand’s best-seller in Brazil and breaks into the overall Top 10 for the first time with 4.288 sales. It also becomes the country’s most popular pickup truck, overtaking its stablemate the Fiat Strada (4.234). The Fiat Mobi is for its part stuck at #12 which is its highest ranking so far in Brazil. The Up (-27%) is Volkswagen’s best-seller at #15 ahead of the Fox at #26 (-64%), Gol at #29 (-72%) and Jetta at #39, reassuringly up 49%.

Previous month: Brazil September 2016: Supplier crisis sinks Volkswagen down 56% to #7

One year ago: Brazil October 2015: Chevrolet takes lead, Onix still in pole position

Full October 2016 Top 20 brands and Top 150 models below.

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Brazil September 2016: Supplier crisis sinks Volkswagen down 56% to #7

VW Saveiro Brazil August 2016. Picture courtesy icarros.com.brThe skidding is real: handicapped by supplier issues. VW is at its lowest since its 1953 launch.

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After a respite in August (-11%), the Brazilian new car market returns to hell with September sales down an abysmal 20% year-on-year to 154.979, pulling the year-to-date tally down 22.5% to 1.458.952 units. We forecast it last month: Volkswagen accelerates its demise in a market it once dominated head-and-shoulders. However September was a freak event due to crisis with four of its suppliers resulting in almost inexistent production. As a result, the German carmaker skids down 56% to crash to a lowest-ever (gasp) 7th place in the brands ranking with 11.786 sales and 7.6% share vs. 20.5% less than four years ago in January 2013.

chevrolet-onix-brazil-september-2016-picture-courtesy-carros-uol-com-brThe Chevrolet Onix has now been the best-selling model in Brazil for 14 consecutive months. 

In September Volkswagen places no model inside the Top 20 with the Saveiro (#23) and Gol (#25) its best-sellers for the month. The Chevrolet Onix alone, best-seller in Brazil for the past 14 months, sells more than the entire Volkswagen lineup this month (12.592). This is VW’s lowest ever ranking and market share in Brazil since it started manufacturing and selling the “Fusca” (Beetle) 62 years ago in 1954. President David Powels, however, declared this week that production had resumed in all Brazilian plants and that the company will produce 100.000 cars between October and November to catch up on lost time.

hyundai-hb20-brazil-september-2016-picture-courtesy-carros-uol-com-brIn 2nd place, the Hyundai HB20 is up 13% in a market down 20%. 

At the opposite end of this particularly paltry performance, Chevrolet manages to gain volume year-on-year to cement its leadership at +4% to 28.261 sales and 18.2% share vs. 14.1% a year ago. Similarly, Hyundai is up 7% to leap onto the overall Brazilian podium for the very first time at #3 with 16.998 units and 11% share vs. 8.2% in September 2015. Fiat freefalls 31% but remains #2 at 14.2%, Toyota is stable at 9.3% in 5th and Renault is down 14% to 7.8% in 6th. Nissan surges 13% to 6.343 deliveries thanks to the Kicks up 10 spots on August to #22 and accounting for 37% of the brand’s total sales this month but all other manufacturers in the Top 20 fall by at least 16% except BMW at -7% to 1.034 sales in 15th place.

chevrolet-prisma-brazil-september-2016The Chevrolet Prisma also defies the odds and gains 13% to 4th place overall.

In the models ranking, both the Chevrolet Onix (+23%) and Hyundai HB20 (+13%) continue to defy the odds and post double-digit gains in a double-digit declining market to 8.1% and 6.5% share respectively. They are joined in the Top 4 by the Chevrolet Prisma up 13% to 5.344 sales and 3.4% share, all three aforementioned nameplates having been refreshed in the past few months. The Ford Ka (-12%) and Renault Sandero (-22%) complete the Top 5, the Jeep Renegade (-21%) reclaims the title of best-selling SUV in Brazil off the Honda HR-V (-33%) while the Fiat Toro (#11) and Mobi (#12) are now knocking on the Top 10’s door pretty loudly.

nissan-kicks-brazil-september-2016-picture-courtesy-carplace-com-brFor its 2nd full month in market, the Nissan Kicks almost breaks into the Top 20. 

Previous month: Brazil August 2016: Onix and HB20 sparkle, VW at lowest ever share

One year ago: Brazil September 2015: Chevrolet Onix retains crown, Jeep Renegade outsells VW Gol

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Brazil August 2016: Onix and HB20 sparkle, VW at lowest ever share

VW Saveiro Brazil August 2016. Picture courtesy icarros.com.brSlippery slope: VW could soon drop below 10% share in Brazil, a first since 1953. 

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The Rio Olympic Games seem to have distracted the car market into a softer drop in August at -11% to 178.103 registrations, with the year-to-date total down a much sharper 23% to 1.303.987. Atop the Brazilian brands ranking, what was once an intense three-way fight for the pole position has now become a two-man contest: Chevrolet holds onto the #1 spot thanks to sales up an incredible (in the current context) 14% to 30.735 and 17.3% while Fiat is down 18% to 29.568 and 16.6%. Volkswagen no longer competes: the German brand sees its volume skid down 34% to 18.664 and 10.5% share. Based on BSCB calculations, this should be VW’s lowest ever market share in Brazil since it started manufacturing and selling the “Fusca” (Beetle) 62 years ago in 1954. It is to be compared with the 20.5% market share the brand commanded less than four years ago in January 2013.

Chevrolet Onix Brazil August 2016The Chevrolet Onix signs a 13th consecutive month as the best-selling car in Brazil. 

VW now joins Ford (9.8%), Toyota (9.7%), Hyundai (9.5%) and Renault (7.9%) in the fight for the third step of the podium. At this little game, Toyota (+16%) and Hyundai (+2%) both post year-on-year gains in August while Renault (-8%) and Ford (-16%) decline. Further down, below Honda freefalling at -31%, Nissan (+23%) is in great shape thanks to the all-new Kicks small crossover, already the brand’s best-seller at #32 and accounting for 31% of Nissan’s August sales. BMW (+2%) and Volvo (#19) also shine, while Chinese Chery (-44%) and Lifan (-42%) are kept outside the Top 20 this month, with the Lifan X60 (-41%) and Chery Celer Sedan (+106%) the best-selling Chinese nameplates in Brazil.

Hyundai HB20 Brazil August 2016The Hyundai HB20 is up 12% and the #2 best-selling model in Brazil. 

Both facelifted, the Chevrolet Onix (+13%) and Hyundai HB20 (+12%) continue to defy gravity atop the models ranking, joined on the podium by the Ford Ka (+2%). The Renault Sandero (#5), Toyota Corolla (+5%), Chevrolet Prisma (+22%), Toyota Etios Hatch (+29%), Etios Sedan (+41%) and Ford Ecosport (+4%) post solid scores inside the Top 20 whereas the VW Gol (-23%), Fiat Palio (-27%), Fiat Strada (-32%) and VW Fox (-45%) freefall – all relics of a long-gone epoch when obsolete technology was still good enough for Brazil. Fiat places both its Toro (4.291 sales) and Mobi (3.840) inside the Top 15.

Previous month: Brazil July 2016: Nissan Kicks lands for Olympics, market down 20%

One year ago: Brazil August 2015: Chevrolet Onix takes the lead for the first time

Full August 2016 Top 20 brands and Top 150 models below.

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