Home > STRATEGY, World > Strategy: Citroen’s DS premium brand targets cities, not countries

Strategy: Citroen’s DS premium brand targets cities, not countries

DS 5LS On June 1, PSAPeugeot Citroen appointed the first ever CEO for the premium DS brand: Yves Bonnefont, PSA's former director of group strategy. DS is already a stand-alone brand in China and set to become the same in Europe as well, tasking Bonnefont with elevating it from a tiny-but-successful division of Citroen to a...

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Categories: STRATEGY, World
  1. June 20th, 2014 at 19:04 | #1

    Great article Matt. In my opinion DS should launch right now in Europe a new DS 2CV based in the Revolte concept, which is one of the best concepts i’ve seen in recent years.

    Then, they should launch the DS 5LS and the DS 5WR in Europe to be a rivals of the brand new A3 Sedan/CLA and the GLA/X1/Q3, respectively. They should produce these two models along with the DS5 in their Sochaux plant in order to monetize the levels of productivity of this factory.

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