Norway December 2013: Tesla Model S best-seller again!

Tesla Model S Norway September 2013. Picture courtesy of motortrend.comSecond month in pole position for the Tesla Model S in Norway.

* See the Top 20 best-selling models and Top 34 All-brands by clicking on the title! *

* The Full Year 2013 Norwegian Report is here! *

In a euphoric Norwegian market up 22% year-on-year to 11,395 registrations in December, Tesla drops another bombshell: the Model S is the most successful vehicle in the country for the second time after making worldwide headlines back in September when it first ranked #1 here. I guess those who thought the Model S surge to pole position that month was a one-off due to the delivery of year-old orders, and I admit I was among them, now have to eat their words, or at least make it a “two-off”. In fact, since September the only month the Model S did not manage to rank within the Top 2 best-sellers in Norway was October as it was back up to #2 in November. 553 units sold in December give it 4.9% market share and allow it to rank among the annual Top 20 at #20 with 1,983 sales and 1.4%. Needless to say 2014 will be a riveting year to follow as it will confirm/infirm the success of this UFO in this part of the world.

Volvo V40 Norway December 2013. Picture courtesy of largus.frVolvo V40

But the December surprises don’t stop there in Norway. Traditionally strong in December (the V70 was #1 in 2012), neighbour Volvo overdoes it this year: it doubles its market share compared to December 2012 to 16.5% thanks to 1,884 sales, taking the lead of the brand ranking away from Volkswagen (13%)! Illustrating this, Volvo places the V40 and V70 at equal-number 2 with 542 sales and 4.8% each (best-ever ranking in Norway for the former), the V60 up 8 spots to #6 with 3,7% and the XC60 up 6 to #7 and 3.7%. All these extremely strong performances bring the VW Golf down to #5, the Toyota Auris down to #9 and the Nissan Leaf down to #8 but these 3 models still lead the way in the annual ranking, in this order. Finally, at #10 the Mercedes A-Class is up 8 ranks to break into the Top 10 for the 2nd time this year after last February.

Previous month: Norway November 2013: Tesla Model S back up to #2!

One year ago: Norway December 2012: Volvo V70 surprise leader

Full December 2013 Top 20 models and Top 34 All-brands Ranking Tables below.

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