Brazil June 2013: Chevrolet Onix and Hyundai HB20 pause
* See the Top 70 best-selling models and Top 20 brands by clicking on the title! *
Is Brazil getting contaminated by the European doom and gloom? New car sales in one of the (usually) fastest-growing markets in the world are down a shocking 12% year-on-year in June to 302,896 registrations. Halfway through the year however, we are still at record levels with 1,707,814 units, up 5% on 2012. The 2nd half of 2013 will determine whether Brazilian growth has come to a halt and will be extremely interesting to follow indeed. After a couple of wild months, the models ranking is back to its traditional stability in Brazil. The VW Gol dominates at 7.4% share, ahead of the Fiat Uno and Palio and the VW Fox, exactly reflecting the year-to-date ranking.
The Ford Fiesta is down one spot on May but improves its share to an excellent 4.3% thanks to 12,995 sales. But the significant event this month in Brazil is the plateauing (some could say deflating) of this year’s two superstars: the Chevrolet Onix is up one rank on last month to #7 but down to 3.2% share vs. 3.4% year-to-date, while the Hyundai HB20 drops out of the Top 10 at #11 and 2.8% vs. 3.6% year-to-date, bringing it down from #4 to #6 so far in 2013. Have these two models already shown their full sales potential in Brazil or is this just a pause and the growth will resume shortly? My bet is on the first option, unless this pause is due to production capacities not following the demand. If you have more info on this, please comment on here!
The other interesting fact is that the sedan versions of these models are behaving differently: on one hand the Chevrolet Prisma continues to improve, up to 1.9% share at #14 but on the other hand the Hyundai HB20S is already down 2 spots to #24 and 1.2% share for its 2nd full month of sales in the country… Seems like contrary to what their early careers indicated, Chevrolet turns out to have pulled out a more successful tandem than Hyundai.
Previous month: Brazil May 2013: Ford Fiesta hits highest ranking in 8 years
Full June 2013 Top 70 models and Top 20 brands Ranking Tables below.