Tunisia Full Year 2012: Renault, Volkswagen & Peugeot dominate
The new Symbol should enable Renault to stay on top in 2013.
* See the Top 30 best-selling brands by clicking on the title! Many thanks to Alexandra *
Car sales data for Tunisia is very rare to come across but thanks to Alexandra I am able to share with you an all-brands ranking for Passenger Cars only for the Full Year 2012. Note this ranking does not include Light Commercial Vehicle sales which was the case for my last Tunisian update. New car sales in Tunisia are up a very healthy 15% year-on-year in 2012 to 37,132 registrations. Renault remains the most popular carmaker thanks to 6,207 units and 16.7%, however down from 18.9% in 2011. Volkswagen ranks #2 again in spite of sales down 11% to 5,140 and 13,8%. The German manufacturer is now threatened by Peugeot, up one spot and an impressive 28% year-on-year to #3 with 5,095 sales and 13.7%.
The arrival of the 301 could mean Peugeot will rank #2 in Tunisia in 2013…
Further down, Fiat drops one rank and 11% to #4, Kia remains #5 but is up only 1% to 9.3% share vs. 10.6% in 2011, Citroen is up 33% to #6, Ford up 57% to #7, Chevrolet up 81% to #8, Seat up 19% to #9 and BMW up 59% to #10. Notice also Toyota up 29% to #11, Mitsubishi up 298% to #13, Mercedes up 80% to #14, Hyundai up 1389% (!) to #15, Mazda up 394% to #17, Opel up 122% to #19, Land Rover up 256% to #22 and Lancia up 625% to #24.
Previous post: Tunisia August 2012: Renault, Peugeot and Citroen on top
Full Year 2012 Top 30 All-brands Ranking Table below.
Tunisia Full Year 2012:
| Pos | Brand | 2012 | % | /11 | 2011 | % | Pos |
| 1 | Renault | 6,207 | 16.7% | 1% | 6,128 | 18.9% | 1 |
| 2 | Volkswagen | 5,140 | 13.8% | -11% | 5,775 | 17.8% | 2 |
| 3 | Peugeot | 5,095 | 13.7% | 28% | 3,976 | 12.3% | 4 |
| 4 | Fiat | 3,574 | 9.6% | -11% | 4,034 | 12.5% | 3 |
| 5 | Kia | 3,450 | 9.3% | 1% | 3,418 | 10.6% | 5 |
| 6 | Citroen | 3,334 | 9.0% | 33% | 2,507 | 7.7% | 6 |
| 7 | Ford | 2,674 | 7.2% | 57% | 1,706 | 5.3% | 7 |
| 8 | Chevrolet | 1,523 | 4.1% | 81% | 841 | 2.6% | 9 |
| 9 | Seat | 1,319 | 3.6% | 19% | 1,105 | 3.4% | 8 |
| 10 | BMW | 609 | 1.6% | 59% | 382 | 1.2% | 13 |
| 11 | Toyota | 595 | 1.6% | 29% | 460 | 1.4% | 11 |
| 12 | Dacia | 584 | 1.6% | -4% | 609 | 1.9% | 10 |
| 13 | Mitsubishi | 513 | 1.4% | 298% | 129 | 0.4% | 16 |
| 14 | Mercedes | 494 | 1.3% | 80% | 274 | 0.8% | 14 |
| 15 | Hyundai | 417 | 1.1% | 1389% | 28 | 0.1% | 22 |
| 16 | Audi | 369 | 1.0% | -10% | 412 | 1.3% | 12 |
| 17 | Mazda | 321 | 0.9% | 394% | 65 | 0.2% | 20 |
| 18 | Nissan | 237 | 0.6% | 65% | 144 | 0.4% | 15 |
| 19 | Opel | 173 | 0.5% | 122% | 78 | 0.2% | 19 |
| 20 | SsangYong | 164 | 0.4% | 34% | 122 | 0.4% | 17 |
| 21 | Alfa Romeo | 132 | 0.4% | 53% | 86 | 0.3% | 18 |
| 22 | Land Rover | 64 | 0.2% | 256% | 18 | 0.1% | 23 |
| 23 | Volvo | 60 | 0.2% | 20% | 50 | 0.2% | 21 |
| 24 | Lancia | 29 | 0.1% | 625% | 4 | 0.0% | 26 |
| 25 | Porsche | 20 | 0.1% | 18% | 17 | 0.1% | 24 |
| 26 | Jaguar | 18 | 0.0% | 20% | 15 | 0.0% | 25 |
| 27 | PGO | 11 | 0.0% | new | 0 | 0.0% | - |
| 28 | Mini | 1 | 0.0% | -50% | 2 | 0.0% | 27 |
| 29 | Skoda | 1 | 0.0% | n/a | 0 | 0.0% | - |
| 30 | Rover | 1 | 0.0% | n/a | 0 | 0.0% | - |
| 31 | Mahindra | 1 | 0.0% | n/a | 0 | 0.0% | - |
Source: www.africanmanager.com
Hopefully Peugeot 2008 will arrive soon!
It’s nice to have Tunisian data.
Probably best the ranking in Africa for Fiat ? And the second best for VW behind South Africa ?
Very strange to see Hyundai so low (in spite of his increase) while Kia is really strong.
And still one Rover… Forgotten under dust in a former dealer ?