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Mexico January 2013: Seat Ibiza at best ranking, volume & share

February 8th, 2013 Leave a comment Go to comments

Seat Ibiza Mexico January 2013Seat Ibiza

* See the Top 12 best-selling models and Top 30 All-brands by clicking on the title! *

After its amazing run of 33 consecutive months of year-on-year growth was stopped last month, the Mexican new car market is back in familiar, positive territory in January: up a solid 11% year-on-year to 84,267 units. This means the market has been down only twice in the last 3 years: in February 2010 (-3%) and December 2012 (-4%), showing its exceptional strength. The Chevrolet Aveo is the most popular model in the country for the 14th time in a row with 4,768 sales and 5.7% but its margin over the #2, the Nissan Versa, has dramatically thawed: now just 164 units and 0.2%, with the Versa up 84% year-on-year to 4,604 sales and 5.5%. The VW Clasico rounds up the podium at 3,606 units and 4.3%, double its exceptionally weak January 2012 score.

Chevrolet Trax Mexico January 2013Chevrolet Trax

But the big event of the month is to be found a little lower in the Mexican ranking: the Seat Ibiza (an AMDA error said it was the Altea) beats all its records this month: it is up to #8 with 2,095 sales and 2.5%, its highest ever ranking in the country and first time above 2,000 monthly units as well as 2% market share. A lot of firsts indeed for the Spanish model! The Nissan Sentra is down 2 spots on December to #6 but still much higher than its usual levels at 3.5% share thanks to the new generation. Notice also the Chevrolet Sonic up to #11, the Chevrolet Trax making its first appearance at 1,117 sales and 1.3% share and the Renault Duster at 870 units and 1%.

Previous post: Mexico Full Year 2012: Chevrolet Aveo and Nissan Versa take control

Previous month: Mexico December 2012: Nissan Sentra and March at best-ever

One year ago: Mexico January 2012: Chevrolet Aveo holds onto pole position

Full January 2013 Top 12 models and Top 30 All-brands Ranking Tables below.

Mexico January 2013 – models:

Pos Model Jan % /12 Dec 2012 % Pos
1 Chevrolet Aveo 4,768 5.7% 20% 1 66,099 6.7% 1
2 Nissan Versa 4,604 5.5% 84% 2 47,506 4.8% 2
3 VW Clasico 3,606 4.3% 99% 3 45,069 4.6% 3
4 Nissan Tsuru 3,155 3.7% 0% 7 34,569 3.5% 4
5 VW Nuevo Jetta 3,153 3.7% 43% 8 30,591 3.1% 5
6 Nissan Sentra 2,910 3.5% 68% 4 21,574 2.2% 11
7 Honda CR-V 2,309 2.7% -2% 6 24,723 2.5% 9
8 Seat Ibiza 2,095 2.5%    17% 12 18,379 1.9% 12
9 Nissan Chasis Largo 2,077 2.5% 24% 9 25,220 2.6% 8
10 Chevrolet Spark 2,061 2.4% -2% 10 23,107 2.3% 10
11 Chevrolet Sonic 2,046 2.4% new n/a n/a n/a n/a
12 Nissan Tiida sedan 1,909 2.3% -32% n/a 28,642 2.9% 6
Chevrolet Trax 1,117 1.3% new  - n/a n/a n/a
Dodge Journey 1,040 1.2% n/a n/a 13,034 1.3% n/a
Renault Duster 870 1.0% new n/a 8,464 0.9% n/a
Nissan Pick Up DC 868 1.0% 32% n/a 8,847 0.9% n/a
Toyota Hilux 799 0.9% n/a n/a n/a n/a n/a
Ford Escape 759 0.9% -1% n/a 8,618 0.9% n/a

Mexico January 2013 – brands:

Pos Model Jan % /12 Dec 2012 % Pos
1 Nissan 21,141 25.1% 14% 1 244,962 24.8% 1
2 General Motors 15,184 18.0% 9% 2 186,383 18.9% 2
3 Volkswagen 12,293 14.6% 25% 3 133,964 13.6% 3
4 Chrysler 7,118 8.4% 14% 5 88,023 8.9% 4
5 Ford 6,785 8.1% 2% 4 82,328 8.3% 5
6 Honda 5,283 6.3% 16% 7 52,351 5.3% 7
7 Toyota 4,485 5.3% 8% 6 56,278 5.7% 6
8 Seat 2,095 2.5% 17% 10 21,114 2.1% 10
9 Mazda 2,023 2.4% -22% 8 25,424 2.6% 8
10 Renault 1,721 2.0% 13% 9 25,030 2.5% 9
11 Suzuki 1,065 1.3% -1% 12 10,733 1.1% 11
12 Audi 853 1.0% 49% 11 9,482 1.0% 12
13 Mercedes 761 0.9% 13% 14 8,966 0.9% 13
14 Mitsubishi 653 0.8% -16% 15 8,753 0.9% 14
15 BMW 605 0.7% 10% 13 8,006 0.8% 15
16 Peugeot 447 0.5% 19% 16 5,204 0.5% 16
17 Fiat 404 0.5% -22% 17 5,038 0.5% 17
18 Mini 354 0.4% 15% 18 3,821 0.4% 18
19 Acura 212 0.3% 56% 20 2,164 0.2% 19
20 Smart 142 0.2% 30% 22 1,634 0.2% 22
21 Volvo 138 0.2% 60% 21 1,513 0.2% 23
22 Lincoln 128 0.2% -12% 19 2,054 0.2% 20
23 Land Rover 120 0.1% 145% 25 927 0.1% 24
24 Infiniti 98 0.1% 188% 24 736 0.1% 25
25 Porsche 73 0.1% 143% 26 650 0.1% 26
26 Isuzu 46 0.1% -21% 23 1,706 0.2% 21
27 Subaru 17 0.0% -57% 28 283 0.0% 27
28 Alfa Romeo 11 0.0% 22% 27 93 0.0% 29
29 Jaguar 10 0.0% 43% 29 117 0.0% 28
30 Bentley 2 0.0% 0% 30 10 0.0% 30

Source: www.amda.mx

Categories: Mexico
  1. jake
    February 11th, 2013 at 17:33 | #1
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    @PABLO GERAYEB
    I’m asking myself the same thing, Hyundai & Kia have an awesome lineup right now, I’m sure they would give a serious fight in the mexican market.
    Another thing SEAT total sales are basically Ibiza’s…or is there a mistake in the data?

  2. Steam
    February 11th, 2013 at 02:26 | #2
    Reply | Quote

    Small letters please. ;)

  3. PABLO GERAYEB
    February 9th, 2013 at 16:46 | #3
    Reply | Quote

    THANKS MAT FOR DOING SUCH A GOOD WORK. THE MEXICAN MARKET IS SUPPOSED TO BE SELLING 2 MILLION CARS PER YEAR AS MAURICIO POINTED OUT THAT ALREADY. I STILL DON’T UNDERSTAND THE STUBBORNNESS OF KIA/HYUNDAI NOT WANTING TO SELL BY THEMSELVES THEIR CARS.

  4. Mauricio
    February 8th, 2013 at 16:17 | #4
    Reply | Quote

    The “strength” of the market is relative, it’s still below 2002 sales numbers and with more than 100 million people car sales should be at least 2 million cars per year and we can’t reach even 1.

    Also I don’t understand wtf is Fiat thinking, bringing the Uno, Palio/Weekend instead of the new Panda, Punto (normal versions) and Linea. Seat has the Ibiza already in the top 10, Peugeot increased sales with the new 208 and VW recently introduced the Polo, Fiat’s answer?: the Palio, not even the Grand Siena… and overpriced. The same for the Uno, ugly and cheap looking and the Weekend, wtf? nobody like SW, we like sedans/hatchbaks.

    If they have problems with over production at the european factories then export more cars to Latin America like VAG and Peugeot, sould be Panda, Punto, Linea, even Bravo vs Ibiza/208/Polo, Spark/March, 301/Toledo, Golf/Leon and leave the cheap Palio/Grand Siena to fight Gol/Tiida.

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