Home > Japan > Japan October 2012: Toyota Aqua takes the lead, 86 up to #14

Japan October 2012: Toyota Aqua takes the lead, 86 up to #14

Toyota Aqua

* See the Top 30 best-selling models by clicking on the title! *

Sales of 'regular' new vehicles are down 9% year-on-year in October in Japan to 225,543 units, all-in-all a softer drop than expected given the end of the government's incentive program for eco-friendly cars. The year-to-date total is still up a massive 32% on 2011 at 2,931,871 registrations.

Big news this month: the Toyota Aqua frankly takes the lead of the Japanese models ranking with 24,192 sales vs. 18,116 for the Prius, which nevertheless stays #1 year-to-date by far at 279,063 units vs. 219,824. The last time a new nameplate ranked #1 for the first time in Japan was in 2009 and it was also hybrid cars: in April 2009 the Honda Insight ranked #1 and in May 2009 the Toyota Prius was crowned for the first time...

Toyota Spade

The Nissan Note ranks #3 for the second month in a row and the third time ever after February 2005 with 10,007 sales, up 183% year-on-year. Below the Honda Fit down a painful 58% at #4, the Toyota Spade is up 6 spots on September to land in 5th place at 6,180 units, by far its best-ever ranking in the country.

Toyota 86

The other model breaking its ranking record this month in Japan is the Toyota 86, up 8 ranks to a formidable #14 with 3,152 sales. Notice also the Subaru Impreza (incl. XV) at an extremely robust 8th position and the Mitsubishi Mirage at #15.

Previous post: Japan September 2012 by version: Nissan Note above Toyota Prius hatch

Previous month: Japan September 2012: Nissan Note hits highest volume ever

One year ago: Japan October 2011: Toyota Prius and Honda Fit impress again

Full October 2012 Top 30 Ranking Table below.

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Categories: Japan
  1. December 12th, 2012 at 23:04 | #1

    No surprises that Toyota Aqua is getting lead and increases its popularity. It has all reasons to achieve so i.e. dashing looks, ultimate features, reasonable prices etc.

  2. SlumLord
    November 7th, 2012 at 06:36 | #2

    the gt 86 is a huge succes for toyota also the subaru brz.
    last week a saw a few of them here in switzerland

  3. Vavon
    November 7th, 2012 at 05:44 | #3

    At first I read it as the Up (the VW) is up to number 14… (That would be amazing!)
    Then I thought it was the Aqua wich was up from 86 to rank 14… (That’s not in the lead..)
    Only after seeing the picture of the Toyota 86 it became clear to me!!!

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