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Europe: More detailed 1990s Historical Data now available!

The VW Golf III sold 43,838 units in March 1993 in Germany alone, a record.

* See the direct links to these 8 Historical Data posts by clicking on the title! *

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Thanks to STAC and a thorough exploration of my personal (handwritten) archives I can now share with you more detail about some of the biggest European car markets in the nineties. For Germany, I now have a monthly Top 15 models ranking for the whole of 1993, there is now a full Top 50 for 1996 in the UK, for Italy I have a Top 50 for 1993, 1994 and 1996 and a monthly Top 15 for 1993 and for Spain there is now a full Top 50 for 1993, 1994 and 1996 which were missing years on BSCB... (Note: The budget car insurance link is brought to you by expressinsurance.co.uk)

What I learnt:

The VW Golf III grabbed a huge 14.5% of the German market in January 1993 and sold 43,838 units in March, its highest monthly volume in Germany ever. Note that at the time, Golf III sales were separated from the Golf II (Cabriolet) and Vento sedan, unlike today where all generations, the Golf Plus and Jetta are counted together, making this 1993 record even more impressive.

The Renault 19 was a regular Top 10 ranker in Germany in 1992-1993

The Renault 19 ranked #6 in March 1993 in Germany with 12,385 sales and 3.4% share, the ranking, volume and market share records at the time for any foreign model in the country. This record would last for 16 years until a scrappage scheme-boosted Fiat Panda reached #4 and 12,457 sales in March 2009, while the 'half-German' record of #2 at a5,453 units and 3.9% share was hit by the Skoda Fabia in March 2009 also.

Did you know the Fiat Uno survived as the Innocenti Mille in Italy up until November 1997?

In Italy a couple of lesser-known models by now-defunct brand Innocenti found their way into the annual Top 50 over that period: the Innocenti Elba, a rebadged Fiat Uno station wagon, ranks #43 in 1993 with 7,164 sales while the Innocenti Mille, a rebadged Fiat Uno hatchback (itself discontinued in 1995) ranks #45 in 1996 with 7,979 units. Both models were imported from Brazil. The Innocenti brand would be killed off with the Mille in November 1997.

The Seat Ibiza was #1 in Spain for the first time in 1996

In Spain, now that we have access to 1993-1996 information I was able to find out that the first year the Seat Ibiza managed to be in the pole position at home was 1996 and not in 2006 as originally thought. This is still a full 12 years after the nameplate's original launch in 1984 and means the Ibiza was only #1 twice in its first 22 years of sales in its own country.

The Hyundai Accent was the best-selling Asian model in Spain in 1996, beating all the Japanese

Last interesting bit of trivia: in 1996 and for the first time in Spain, the best-selling Asian model is not Japanese but Korean: it’s the Hyundai Accent ranking #29 with 8,319 sales. It is one of 4 Koreans (vs. 6 Japanese) in the Top 50: the Daewoo Nexia is #33, the Daewoo Aranos (aka Espero) is #37 and the Hyundai Lantra is #48. The #1 Japanese that year is the Honda Civic at #31.

The direct links to Germany, UK, Italy and Spain Historical Data are below.

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Categories: Europe
  1. Marc
    November 12th, 2012 at 19:37 | #1

    I Hope You enjoy this number then I found from an old archive by “Unrae” (www.unrae.it italian association of car manufacturers)
    COMPLETE EUROPE SELLING BY BRAND 1990
    1990
    totale Car selling: 13.523.504
    ford 1.512.564
    opel/vauxhall 1.501.050
    volkswagen 1.375.295
    fiat 1.365.608
    renault 1.304.011
    peugeot 1.082.060
    citroen 631.085
    altre 483.852
    mercedes 427.464
    rover group 389.519
    nissan 377.505
    bmw 362.230
    audi 358.405
    toyota 354.466
    seat 304.943
    lancia 300.216
    mazda 276.600
    volvo 233.126
    alfa romeo 204.224
    mitsubishi 172.419
    honda 160.287
    suzuki 95.873
    saab 57.482
    subaru 51.168
    daihatsu 40.197
    skoda 24.672
    chrysler 24.353
    hyundai 18.659
    jaguar/daimler 18.293
    isuzu 13.233
    ferrari 2.491
    aston martin 154

  2. Pedro
    October 29th, 2012 at 03:34 | #2

    @ Matt: Golf II is not the Cabriolet. Golf II was produced until December 1992 (parallel to the Golf III), so the last few thousands of them were delivered in 1993.

    • matgasnier
      October 29th, 2012 at 09:21 | #3

      Hi Pedro,
      The article I have from Auto Bild at the time stated that most of Golf II sales were the cabriolet, but you are right there would have been a few last hatchbacks in there as well at least at the start of the year.
      cheers
      Matt

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