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San Marino 6 months 2012: VW and Audi lead, Land Rover shines

Range Rover Evoque

* See the Top 20 best-selling brands by clicking on the title! Many thanks to DC *

San Marino, also romantically called the Most Serene Republic of San Marino, is a 61 square kilometres enclave surrounded by Italy and is home to 30,000 inhabitants. Over the first 6 months of 2012, 748 new cars were registered in the country, down 3% year-on-year. Like in 2011 and over Q1 2012, Volkswagen is by far the most popular brand in San Marino, not Fiat even though it is technically right in the middle of Italy.

VW sells 152 units over the period for a fantastic 20.3% market share vs. 15.2% in 2011 and is followed by Audi at 101 sales and 13.5% (vs. #3 and 12.3% in 2011) and Fiat at 76 sales and 10.2% (vs. #2 and 12.6%). Suzuki ranks at an excellent 4th place with 6.3%, ahead of Opel at 4.5%. Notice Land Rover up to a brilliant 10th place with 2.8% share vs. #17 and 1.3% in 2011, possibly thanks to the Range Rover Evoque.

Previous post: San Marino March 2012: Volkswagen and Audi dominate

Full 6 months 2012 Top 20 Ranking Table below.

San Marino 6 months 2012:

Pos Model H1 2012 % Q1 2011
1 Volkswagen 152 20.3% 1 1
2 Audi 101 13.5% 2 3
3 Fiat 76 10.2% 3 2
4 Suzuki 47 6.3% 4 4
5 Opel 34 4.5% 5 5
6 Toyota/Lexus 29 3.9% 7 8
7 Seat 26 3.5% 9 10
8 Ford 23 3.1% 12 7
9 Renault 22 2.9% 8 11
10 Land Rover 21 2.8% 13 17
11 BMW 20 2.7% 6 6
12 Mercedes 17 2.3% 10 9
13 Citroen 16 2.1% 11 15
14 Nissan 13 1.7% 14 13
15 Mitsubishi 13 1.7% 16 14
16 Volvo 12 1.6% 18 23
17 Hyundai 11 1.5% 15 21
18 Peugeot 11 1.5% 17 16
19 Porsche 10 1.3% 25 19
20 Kia 10 1.3% 26 24

Source: www.statistica.sm, many thanks to DC for sharing the data!

Categories: San Marino
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