Home > Ghana > Ghana: Mitsubishi Pajero very popular

Ghana: Mitsubishi Pajero very popular

* Click on title for Ghanaian street videos! *

Ghana is one of the most dynamic car market in Africa, with 12,000 new car sales in 2011, double that of neighbour Cote d'Ivoire. It is also relatively mature, with a full variety of models available and a very fragmented structure.

Ghanaian street scene. Picture by sigma beta, all rights reserved.

Among the most popular new cars are the Mitsubishi Pajero, Toyota Hilux, Nissan Hardbody, Mitsubishi L200, Tata Indigo, Toyota Corolla and Fortuner. Surprisingly the Pontiac Vibe also seem to be successful, as well as the Ford Ranger, Tata Indica, Honda CRV, Toyota Yaris Sedan and Mahindra Pick-up.

Accra street scene. On the left: Pontiac Vibe.

The Dacia Logan also appears in the streets of Accra. The Iranian Saipa 111 (aka Kia Pride) is ubiquitous as a taxi, and the same goes for 1991 Opel Astras and Mercedes TN vans which all seem to travel to Ghana to finish their busy lives.

You can check out some Ghanaian street videos below.

The rest of this content is for members only.
Log In Register
Categories: Ghana
  1. Anton (South Africa)
    June 9th, 2014 at 05:49 | #1

    Toyota leads Used car sales in Ghana:

    http://www.dailyguideghana.com/toyota-leads-second-hand-traded-cars/

    Home / Business / Toyota Leads Second-Hand Traded Cars

    Toyota Leads Second-Hand Traded Cars December 31, 2013 toyota
    2013 Toyota RAV 4

    Toyota Corolla and Camry are the two best selling used cars on the secondary car market in Ghana, according to Tonaton.com in its December report.

    The report said interest in the online business has gone up following better deals online spearheaded by Tonaton.com

    Three of the five best selling cars currently on Tonaton.com are Toyota, Nissan and Kia despite the massive influx of used Hyundai and Honda cars in the country within the last couple of years.

    Garages in the two biggest cities in Ghana, Accra and Kumasi, testify to an increased pressure on the used car market.

    Toyota sales account for about 33 per cent of the online classifieds market followed by Nissan with 13 per cent. Kia cars account for 7 per cent.

    Even though the average price of a Toyota is pegged at GH¢26,925, which is 17 per cent and 57 per cent more expensive than Nissan and Kia respectively, it is still the most patronised brand.

    This underpins the robustness of the Toyota brand compared to the other brands.

    “There is so much demand for Toyota models to stop prices from falling on the second-hand car market. It’s all about good value for money,” a car dealer at Tesano in Accra remarked.

    Between June and November 2013, about 22,000 cars were listed on Tonaton.com and the site currently has 15,000 cars available for sale on the website.

    Accra and Kumasi contribute about 82 per cent to the used cars that are traded on the online classifieds market in Ghana.

  2. Anton (South Africa)
    June 9th, 2014 at 05:15 | #2

    PHC Motors Ltd (distributors of Tata, Chrysler, Dodge and Jeep in Ghana) ranked second in new vehicle sales by GADA, the Ghana Automobile Dealers Association:

    http://www.phcmotors.net/news-events/details.php?id=38

    PHC Motors is 2nd in terms of sales – Miss Ghana Contestants told
    The Managing Director of PHC Motors Limited, Mr. Paul Pepera has stated that statistics from Ghana Automobile Dealers Association (GADA) ranked the company second in terms of units of brand new vehicle sold.

    He was therefore optimistic that PHC motors would emerge first in the next ranking.
    Mr. Pepera made this revelation during an interaction with the final twenty ladies competing in this year’s Miss Ghana Beauty Pageant who were on a facility visit to the company.
    He further informed that plans are far advanced into setting up Vehicle showrooms in the various regions in the Country.

    This notwithstanding, Mr. Pepera assured the contestants representing the Upper West and East Regions that, the company would soon have offices in that part of the country to deal with the needs of customers.
    The visit by the twenty contestant to PHC Motors was to enable the beauty pageant familiarize themselves with the activities of the company which is sponsoring the TATA Safari 4X4 car for the winner of the competition.

    The contestants were toured round some key departments of the company by Mr. Kenneth Pentsil and Mr. Dickson Samuels both Managers took the contestants through the history of the company including TATA range of vehicles, Chryslers, Jeeps, and Dodges.
    They further gave them insights into the various vehicles and equipment the company trades in.
    The tour continued to the Passenger Car Business Unit (PCBU) of the company which deals with saloon TATA vehicles.

    At the company showroom, the contestants took their turns to experience the luxury of the TATA Safari 4X4 car that was going to be owned to one of them. They expressed their pleasure at the experience of the Safari

    Miss Ghana contestants being given a briefing about PHC Motors Ltd., Mrs. Esther Martins, Administrative Officer

  3. Anton (South Africa)
    June 8th, 2014 at 19:53 | #3

    Interesting job being advertised in Ghana here:

    https://www.elance.com/j/ghana-new-car-sales-data/51912087/

    We would need an individual from Ghana who would contact the Ghana Automobile Dealers Assocation. We have their contact details, we would need someone who could actually visit their secretary and convince him to provide detailed sales data (brand and model level) regarding the new car market in Ghana.

    If you are succesful and we can obtain the data for 2013 and ongoing in 2014 we will give you US$ 200.
    If you try but you can’t succeed and you can prove your efforts with documentation we will give you US$ 50

  4. August 27th, 2012 at 22:12 | #4

    I checked on Pajero’s competitors in Ghana’s market, there seems to have no doubt on why it’s currently the most popular one in Ghana. It’s got some good features and can complete all commuter duties without making life difficult and the retention of off-road ability means it is a versatile machine. They seem to drive on the right though, is it something that you’re used to or does the change in driving side difficult?

  5. Will
    March 13th, 2012 at 14:16 | #5

    Lived in Ghana for a while. In addition to multiples of 1991 Opel Astras (seriously there is about 1 for every 6 Ghanaians) there is a lot of mercedes TN vans around. They form the backbone of the transport system.

    • matgasnier
      March 13th, 2012 at 17:39 | #6

      Thanks for the insight Will!
      cheers
      Matt

  6. Martin
    March 9th, 2012 at 08:38 | #7

    this actually quite accurate. did u really get all this just from observing youtube videos?
    in 2011 the nissan sentra (dont know the model year), the corolla, and the camry seem popular. kia and hyundai sedans and 4wds are doing well too. among executives and top government officials, the car of choice is the Toyota Landcruiser v8

    • matgasnier
      March 9th, 2012 at 09:08 | #8

      Hi Martin,
      Thanks! Glad my guess is roughly on the mark. Yes, all of it through youtube videos as I have never been to Ghana.
      Do you live in Ghana yourself?
      cheers
      Matt

  1. No trackbacks yet.
You must be logged in to post a comment.