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Bulgaria 6 months 2012: Great Wall up to #10

July 17th, 2012

Bulgarian police has already adopted the Great Wall Voleex C10

* See the Top 20 best-selling brands and models by clicking on the title! Thanks to Kalo *

A month ago, I wrote about how Great Wall chose Bulgaria as their focal point for an expansion throughout Europe and opened their first European factory in Lovech in February 2012. The missing link was obviously Great Wall’s first sales results in the country as a ‘local’ and thanks to Kalo I can now share these with you. And the sales are good: over the first 6 months of 2012, Great Wall is up from #24 in 2011 to #10 in the brands ranking with an impressive 516 units sold for a 4.3% market share.

The Great Wall Voleex C10, Steed and Hover are now manufactured in Bulgaria

Sales by segment enable to guess the sales per model for Great Wall and so far the Voleex C10 has been the most successful with 182 units sold over the period, followed by the Steed pick-up with 178 and the Hover H5 SUV at 156. Based on segment sales I estimate the Voleex C10 to rank within the Top 20 best-selling models in Bulgaria in 2012 so far at #19.

Kia Sportage

In other news, Volkswagen consolidates its 2011 domination with 1,304 sales and 10.9% share compared to 8.3% in 2011, followed by Toyota at 1,051 units and 8.8% and Dacia, up 3 spots on 2011 to #3 with 913 sales and 7.6%. Skoda is also up 3 ranks to #4 and 776 units, followed by Peugeot, Ford down 4 spots and Renault. Notice also Kia up from #16 in 2011 to #8 over the period thanks to 593 sales and 5% share.

Model-wise, the Dacia Logan/Sandero family dominates with 619 units and 5.2% (the split is not available), followed by the Kia Sportage at an excellent 333 sales and the Ford Focus at 274. The rest of the ranking includes the Skoda Octavia at #5, Ford Fiesta at #6, Dacia Duster at #16 and Nissan Qashqai at #17.

Previous post: Bulgaria 2011-2012: Where it all started for the Chinese in Europe

Full 6 months 2012 Top 20 Ranking Tables below.

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