Singapore Q1 2012: Mercedes new leader, podium 100% German
* See the Top 10 best-selling brands by clicking on the title! Many thanks to Michael *
The Singaporean car market is up 9% year-on-year over the first 3 months of 2012 to 7,510 registrations. There is only brands data available but the ranking is so unique that it deserves a full article on here… After BMW interrupted 9 consecutive years of Toyota domination in 2011, Mercedes is now the new best-selling brand in the country with 1,385 sales in 3 months for a huge 18.4% market share! The Mercedes C180 Kompressor 1.6l is the brand’s likely best-seller and could well top the Singaporean models ranking…
The prevalence of luxury models atop Singapore car sales is due to the Certificates of Entitlement (COEs), a government program meaning residents of Singapore have to bid for the right to buy a motor vehicle, with the number of certificates deliberately restricted. In April 2012 COEs prices went up again, to S$91,000 for cars over 1,600cc, roughly the same as the car price itself, and almost as much as the record S$110,500 reached in 1994, having for result that only the very rich can afford to buy a new car in Singapore these days…
BMW is down to #2 with 1,237 units and 16.5% share. Official rankings place Toyota in third position with 888 sales but these include 191 Lexus models, bringing Toyota down to #4 with 697 units and 9.3%, below Volkswagen with 860 sales and 11.5%, meaning the whole Singaporean brands podium is 100% German! Other great performances include Audi at #5 and 6.2%, Volvo at #7 and 3.7% and Porsche at #11 and 1.9%…
Previous post: Singapore 2011: BMW ends almost a decade of Toyota domination!
Full Q1 2012 Top 10 Ranking Table below.
Singapore Q1 2012:
| Pos | Brand | 3m 2012 | % | 2011 | % | Pos |
| 1 | Mercedes | 1,385 | 18.4% | 4,166 | 14.7% | 2 |
| 2 | BMW | 1,237 | 16.5% | 4,959 | 17.5% | 1 |
| 3 | Volkswagen | 860 | 11.5% | 3,204 | 11.3% | 4 |
| 4 | Toyota | 697 | 9.3% | 3,562 | 12.6% | 3 |
| 5 | Audi | 468 | 6.2% | 2,111 | 7.5% | 5 |
| 6 | Hyundai | 402 | 5.4% | 1,289 | 4.6% | 6 |
| 7 | Volvo | 276 | 3.7% | 835 | 3.0% | 9 |
| 8 | Nissan | 230 | 3.1% | 800 | 2.8% | 10 |
| 9 | Kia | 195 | 2.6% | 953 | 3.4% | 7 |
| 10 | Lexus | 191 | 2.5% | n/a | n/a | n/a |
| 11 | Porsche | 143 | 1.9% | 584 | 2.1% | 12 |
Source: Land Transport Authority, motoring.asiaone.com, many thanks to Michael Abbey for sharing the data!
Note: 2011 Toyota sales include Lexus










Matt,
Here is the PDF for the Total Annual New Registration of of Cars by Make 2001-2011. http://www.lta.gov.sg/content/dam/lta/Corporate/doc/MVP02-2%20(New%20Cars%20by%20make).pdf
New Registration of Cars by Make (now includes January, Feb, March AND April). http://www.lta.gov.sg/content/dam/lta/Corporate/doc/M03-Car%20Regn%20by%20make.pdf
I will keep looking for May numbers.
best regards,
Michael