Home > Singapore > Singapore Q1 2012: Mercedes new leader, podium 100% German

Singapore Q1 2012: Mercedes new leader, podium 100% German

Mercedes C-Class

* See the Top 10 best-selling brands by clicking on the title! Many thanks to Michael *

The Singaporean car market is up 9% year-on-year over the first 3 months of 2012 to 7,510 registrations. There is only brands data available but the ranking is so unique that it deserves a full article on here… After BMW interrupted 9 consecutive years of Toyota domination in 2011, Mercedes is now the new best-selling brand in the country with 1,385 sales in 3 months for a huge 18.4% market share! The Mercedes C180 Kompressor 1.6l is the brand’s likely best-seller and could well top the Singaporean models ranking…

BMW 3 Series

The prevalence of luxury models atop Singapore car sales is due to the Certificates of Entitlement (COEs), a government program meaning residents of Singapore have to bid for the right to buy a motor vehicle, with the number of certificates deliberately restricted. In April 2012 COEs prices went up again, to S$91,000 for cars over 1,600cc, roughly the same as the car price itself, and almost as much as the record S$110,500 reached in 1994, having for result that only the very rich can afford to buy a new car in Singapore these days…

Porsche Panamera

BMW is down to #2 with 1,237 units and 16.5% share. Official rankings place Toyota in third position with 888 sales but these include 191 Lexus models, bringing Toyota down to #4 with 697 units and 9.3%, below Volkswagen with 860 sales and 11.5%, meaning the whole Singaporean brands podium is 100% German! Other great performances include Audi at #5 and 6.2%, Volvo at #7 and 3.7% and Porsche at #11 and 1.9%…

Previous post: Singapore 2011: BMW ends almost a decade of Toyota domination!

Full Q1 2012 Top 10 Ranking Table below.

Singapore Q1 2012:

Pos Brand 3m 2012 % 2011 % Pos
1 Mercedes 1,385 18.4% 4,166 14.7% 2
2 BMW 1,237 16.5% 4,959 17.5% 1
3 Volkswagen 860 11.5% 3,204 11.3% 4
4 Toyota 697 9.3% 3,562 12.6% 3
5 Audi 468 6.2% 2,111 7.5% 5
6 Hyundai 402 5.4% 1,289 4.6% 6
7 Volvo 276 3.7% 835 3.0% 9
8 Nissan 230 3.1% 800 2.8% 10
9 Kia 195 2.6% 953 3.4% 7
10 Lexus 191 2.5% n/a n/a n/a
11 Porsche 143 1.9% 584 2.1% 12

Source: Land Transport Authority, motoring.asiaone.com, many thanks to Michael Abbey for sharing the data!

Note: 2011 Toyota sales include Lexus

Categories: Singapore
  1. Michael Abbey
    June 3rd, 2012 at 09:10 | #1

    Matt,

    Here is the PDF for the Total Annual New Registration of of Cars by Make 2001-2011. http://www.lta.gov.sg/content/dam/lta/Corporate/doc/MVP02-2%20(New%20Cars%20by%20make).pdf

    New Registration of Cars by Make (now includes January, Feb, March AND April). http://www.lta.gov.sg/content/dam/lta/Corporate/doc/M03-Car%20Regn%20by%20make.pdf

    I will keep looking for May numbers.

    best regards,
    Michael

  1. May 18th, 2012 at 11:16 | #1