Japan Imports March 2012: Mercedes C-Class #3, CLS in Top 20
* See the Top 20 best-selling models by clicking on the title! *
Imports sales in Japan are compiled by a different organisation, the Japan Automobile Importers Association, and they publish models data every Quarter. Over the first 3 months of 2011, Japanese consumers bought 84,234 imported cars, up 30% on the same period in 2011. As it has been the case for the last 10 years, the VW Golf is the best-selling import in the country with 7,656 sales and 9.1% share, stable year-on-year and to be compared with the 12.7% of the import market it held over the Full Year 2011.
The VW Polo is up 118% year-on-year in 2nd place at 5,703 units followed by the Mercedes C-Class, up 2 spots on its 2011 ranking and 95% year-on-year to #3 with 4,929 sales. The Mini is up 63% to #4, the Mercedes E-Class up 16% to #6, the BMW 1 Series up 137% to #7 and the Volvo V60 up 157% to #9. Like in 2011 there are 4 BMWs in the Top 11 with the 5 Series #8, the 3 Series #10 and the X1 #11.
The VW Passat, #16 in 2011, continues to progress in 12th position with 1,424 sales over the period while the Toyota Avensis is #17 at 995 units and the Mercedes CLS delivers an outstanding performance in 20th place with 835 sales.
Previous post: Japan Imports Full Year 2011: VW Golf #1, now in overall Top 30!
Full First Quarter 2012 Top 20 Ranking Table below.
Japan Imports Q1 2012:
| Pos | Model | 3m 2012 | /11 | % | 2011 | 2010 |
| 1 | VW Golf | 7,656 | 0% | 9.1% | 1 | 1 |
| 2 | VW Polo | 5,703 | 118% | 6.8% | 2 | 2 |
| 3 | Mercedes C-Class | 4,929 | 95% | 5.9% | 5 | 7 |
| 4 | Mini | 4,346 | 63% | 5.2% | 3 | 4 |
| 5 | Toyota Town/Lite Ace | 3,391 | 7% | 4.0% | 4 | 6 |
| 6 | Mercedes E-Class | 2,690 | 14% | 3.2% | 8 | 5 |
| 7 | BMW 1 Series | 2,613 | 137% | 3.1% | 11 | 9 |
| 8 | BMW 5 Series | 2,063 | -9% | 2.4% | 6 | 8 |
| 9 | Volvo V60 | 1,877 | 157% | 2.2% | 9 | - |
| 10 | BMW 3 Series | 1,654 | -17% | 2.0% | 7 | 3 |
| 11 | BMW X1 | 1,562 | 108% | 1.9% | 10 | 13 |
| 12 | VW Passat | 1,424 | n/a | 1.7% | 16 | n/a |
| 13 | Audi A4 | 1,260 | -16% | 1.5% | 12 | 10 |
| 14 | Audi A3 | 1,216 | 21% | 1.4% | 15 | 11 |
| 15 | Fiat 500 | 1,142 | 43% | 1.4% | 13 | 12 |
| 16 | Audi A1 | 1,075 | 22% | 1.3% | 14 | - |
| 17 | Toyota Avensis | 995 | n/a | 1.2% | n/a | n/a |
| 18 | VW Sharan | 993 | n/a | 1.2% | 19 | 19 |
| 19 | Volvo V50 | 921 | 13% | 1.1% | 17 | 16 |
| 20 | Mercedes CLS-Class | 835 | n/a | 1.0% | n/a | n/a |
Source: www.jaia-jp.org
Note: The Toyota Town/Lite Ace and Avensis are produced overseas and re-imported in Japan.









Thanks for showing the quarterly report of Japanese imports model. It’s really helpful. I was looking for this type of information, and truly it has helped me a lot.
Fantastic Fiat 500 in top20 +43%! incredible for an italian car now in Japan
Two Volvos isn’t bad.
The Avensis are built in UK.
In the past I read on autoblog, they want to sell 750 per month of them.
But 1000 .woow
Sorry Golf, Polo in Japan??? OMG