5 responses

  1. SV
    March 16, 2012

    It is spurious to suggest that just because the Focus is no longer regularly at #1, it is a failure. Last year the Focus was up 5% in a market down 4%, a solid showing.

    I’d say the Fiesta outshining the Focus on the sales charts is instead an indication that the meat of the market is moving away from the C-segment and into superminis.

    • matgasnier
      March 16, 2012

      Hi SV,

      Interesting that you are making exactly the same comment as you did back in December when I published November data.

      And what I replied then still stands today.

      Saying that the Focus is less successful because the UK market is moving away from C-class cars to me is not accurate. In terms of market share the Golf has never sold so well in the UK and reached a best-ever (in the nameplate’s 38 years life!) 4th position in Full Year 2011, topping the monthly UK ranking for the first time ever in February 2011.
      Moreover, even if the market was moving away from C-class cars you’d expect the Focus to lead its category by far when the new model comes out. Instead, it has struggled to shake off the older Golf and Astra up until last month.
      It’s encouraging and exciting that the Focus is finally leading the market, let’s see if it’s the start of a long term trend.
      cheers
      Matt

  2. Steam
    March 11, 2012

    YTD 2012 Volkswagen-sales are very close Vauxhall-sales:

    Vauxhall 19.212
    Volkswagen 19.117

    Source: http://www.carsitaly.net/fiat-car-sales_england.htm

  3. Steam
    March 11, 2012

    2011 I was surprised, that VW Golf was overtaking Vauxhall Astra, now I am surprised that Passat beats Insignia. But let’s see what will happen during the whole year.

    • matgasnier
      March 11, 2012

      I agree Steam it’s a pretty impressive feat from VW…especially given the Insignia is delivering its best sales figures since launch…
      cheers
      Matt

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