Japan February 2012: Toyota Prius at highest ever, Aqua most successful launch in a decade

Toyota Aqua

* See the Top 30 best-selling models by clicking on the title! *

Boosted by subsidies on green cars, the Japanese market is up a massive 33% year-on-year in February and the Top 4 models see progressions of at least 48% year-on-year. The Toyota Prius beats its monthly record that dated from March 2010 with an enormous 35,875 sales, up 88% on February 2011. It is followed by the Honda Fit up 48% to 24,973 units.

Toyota Prius Alpha

Last month’s newcomer, the Toyota Aqua, reaches new heights in February, breaking the 20,000 monthly units mark as early as for its second full month with 21,951 sales at an excellent third place. The Aqua is now officially the most successful nameplate launch in Japan in at least a decade… The Honda Freed drops to #4 but is up 89% year-on-year, whereas the Toyota Vitz is hit full frontal by the arrival of the Aqua, down 32% to #5.

Previous month: Japan January 2012: Toyota Aqua starts with a splash!

One year ago: Japan February 2011: Prius back to #1, Nissan Leaf in Top 30

Full February 2012 Top 30 Ranking Table below.