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Vietnam Full Year 2011: Kia Morning ends Toyota domination

Kia Morning in Hanoi, Vietnam December 2010

* See the Top 25 best-selling models by clicking on the title! *

December sales down 12% at 10,937 units bring the total 2011 Vietnamese market down just 1% to 110,938 registrations. Big surprise in pole position this year: after at least 10 years of domination from Toyota and 5 consecutive years at #1 for the Toyota Innova, the Kia Morning comes from nowhere (#5) and snaps up the title of best-selling car in Vietnam with sales up a huge 117% on 2010 at 7,095 units and 6.4% share…

Toyota Corolla in Sapa, Vietnam January 2011

The Toyota Corolla is up one spot and 5% to #2 at 6,338 sales and 5.7%, ahead of the Toyota Innova down 19% to 6,005 units and 5.4%, the Toyota Fortuner down 12% to 5,762 sales and 5.2% and the Toyota Vios down 7% to 5,401 units and 4.9%.

Kia Forte in Hanoi, Vietnam January 2011

Daewoos became Chevrolets this year and the Chevrolet Spark (ex-Daewoo Matiz Creative) stays 6th but sees its sales go up 22%, the Kia Forte delivers the best progression in the Top 10 at +165% and 8 spots to #7 and 3,495 sales, the Kia Carens is up 18% at #8, the Chevrolet Cruze up 50% to #9 and the Toyota Camry up 6% but down 3 ranks to #10.

There are two all-new models in the Top 20: the Ford Fiesta landing directly at #13 with 1,810 sales and the Toyota Yaris at #18 with 1,031 units. The Nissan Grand Livina breaks into the annual Top 20 for the first time at #20.

Chevrolet Orlando

In December, the Kia Morning lodges no less than its best market share ever at 9.6% and we welcome a new model in the Top 15: the Chevrolet Orlando at #13 with 186 sales and 1.7% share.

Previous month: Vietnam November 2011: Kia Morning and Toyota Fortuner lead

Previous year: Vietnam Full Year 2010: Toyota Innova and Fortuner fight it out

Full Year 2011 Top 20 and December 2011 Top 25 Ranking Tables below.

Vietnam Full Year 2011:

Pos Model 2011 % /10 2010 % 2010
1 Kia Morning 7,095 6.4% 117% 3,268 2.9% 5
2 Toyota Corolla Altis 6,338 5.7% 5% 6,012 5.4% 3
3 Toyota Innova 6,005 5.4% -19% 7,419 6.6% 1
4 Toyota Fortuner 5,762 5.2% -12% 6,551 5.8% 2
5 Toyota Vios 5,401 4.9% -7% 5,807 5.2% 4
6 Chevrolet Spark 3,583 3.2% 22% 2,939 2.6% 6
7 Kia Forte/Koup 3,495 3.2% 165% 1,320 1.2% 15
8 Kia Carens 3,041 2.7% 18% 2,585 2.3% 8
9 Chevrolet Cruze 2,939 2.6% 50% 1,956 1.7% 11
10 Toyota Camry 2,821 2.5% 6% 2,667 2.4% 7
11 Ford Everest 2,121 1.9% -8% 2,311 2.1% 10
12 Chevrolet Lacetti 1,852 1.7% -21% 2,330 2.1% 9
13 Ford Fiesta 1,810 1.6% new 0 0.0%  -
14 Ford Focus 1,729 1.6% 33% 1,297 1.2% 17
15 Honda Civic 1,498 1.4% -18% 1,827 1.6% 12
16 Toyota Hilux 1,255 1.1% 5% 1,195 1.1% 19
17 Ford Ranger 1,151 1.0% 18% 973 0.9% 20
18 Toyota Yaris 1,031 0.9% new 0 0.0%  -
19 Toyota Hiace 1,001 0.9% -29% 1,415 1.3% 14
20 Nissan Grand Livina 986 0.9% 111% 468 0.4% 29
21 Ford Escape 977 0.9% 1% 965 0.9% 21
22 Honda CR-V 966 0.9% -26% 1,313 1.2% 16
23 Mitsubishi Triton 787 0.7% 4% 759 0.7% 23
24 Mercedes C Class 737 0.7% -7% 790 0.7% 22
25 Daewoo Gentra 640 0.6% -64% 1,769 1.6% 13

Vietnam December 2011:

Pos Model Dec % Nov 2011 % Pos 2010
1 Kia Morning 1,048 9.6% 1 7,095 6.4% 1 6
2 Toyota Corolla Altis 625 5.7% 3 6,338 5.7% 2 3
3 Toyota Innova 566 5.2% 5 6,005 5.4% 3 1
4 Chevrolet Spark 445 4.1% 7 3,583 3.2% 6 7
5 Kia Forte/Koup 412 3.8% 10 3,495 3.2% 7 14
6 Toyota Vios 396 3.6% 4 5,401 4.9% 5 4
7 Toyota Fortuner 366 3.3% 2 5,762 5.2% 4 2
8 Toyota Camry 359 3.3% 11 2,821 2.5% 10 8
9 Kia Carens 306 2.8% 13 3,041 2.7% 9 9
10 Ford Fiesta 287 2.6% 8 1,810 1.6% 13  -
11 Ford Everest 243 2.2% 14 2,121 1.9% 11 10
12 Ford Focus 217 2.0% 16 1,729 1.6% 14 16
13 Chevrolet Orlando 186 1.7%  - 189 0.2% n/a  -
14 Chevrolet Cruze 170 1.6% 9 2,939 2.6% 8 5
15 Chevrolet Lacetti 169 1.5% 6 1,852 1.7% 12  -
16 Ford Escape 149 1.4% 22 977 0.9% 22 20
17 Ford Ranger 134 1.2% 17 1,151 1.0% 17 19
18 Toyota Yaris 131 1.2% 18 1,031 0.9% 19  -
19 Nissan Grand Livina 130 1.2% 20 986 0.9% 21  -
20 Honda Civic 110 1.0% 23 1,498 1.4% 15 11
21 Mitsubishi Pajero Sport 101 0.9% n/a 396 0.4% 30  -
22 Kia Sorento 96 0.9%  - 383 0.3% 31  -
23 Honda CR-V 89 0.8% 12 966 0.9% 20 15
24 Chevrolet Vivant 76 0.7%  - 366 0.3% 34  -
25 Toyota Hiace 74 0.7% 21 1,001 0.9% 18 13

Source: VAMA, www.vietnamcar.com

Categories: Vietnam
  1. January 15th, 2012 at 05:53 | #1

    @Dario
    Very few examples Dario. italian cars never had expression in Vietnam; on the other hand they sold well in Thailand, Singapore and Malasya, mainly fiat and alfa romeo in the seventies and eigthies. In that time fiat have an assembly plant in Thailand and Malasya and many examples of the 1500, 132, 128, 131, some lancias beta coupés and alfa giulia, alfasud and alfetta were assembled and even exported to Hong kong, Australia and new zealand. Nowdays Italian cars are all imported with high tax at high prices.

  2. Dario
    January 14th, 2012 at 05:42 | #2

    hello i saw in top gear vietnam special that fiat cars (500) are on sale in vietnam (although they aren’t cheap because they are imported i think).. does anybody know how many of them are sold?

  3. January 14th, 2012 at 02:34 | #3

    My congratulations to Ford… the only non oriental marque in the top 25! bravo!!

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