Home > Ireland > Ireland November 2011: Army order boosts Mitsubishi Pajero sales

Ireland November 2011: Army order boosts Mitsubishi Pajero sales

Mitsubishi Pajero

* Click on the title for the November Top 20 & 2011 YTD Top 50 best-selling models! *

Thanks to Guillaume and his very clever research I am now able to confirm that the reason why the Mitsubishi Pajero jumped into the Irish Top 10 this month is because of a special order from the Irish Army! Many thanks Guillaume!

After having started at 20,899 registrations in January, Irish car sales are down to 735 units in November (-50% year-on-year). This is a tradition in Ireland where sales tend to be very heavily biased towards the first half of the year. You can see this trend and the evolution through the year of the Irish car market in 2010 and 2011 by clicking on 'Read more' at the end of the post.

What this means is the November models ranking is not wildly relevant as it is off a tiny base. The VW Polo snatches the pole position thanks to 81 sales and an unusual 11% market share and is followed by the Opel Astra at 7.8% and the Toyota Yaris at 4.5%. Notice the Mitsubishi Pajero at an exceptional 6th place with 23 units sold, which is 64% of its total sales for the year!

What it also means is you are pretty much looking at the final 2011 models ranking because December will only bring very minor tweaks. After a one year interruption in 2010 the Ford Focus will reclaim its traditional best-seller title in Ireland and for the moment it stands at 4,203 sales and 4.7%, with the VW Golf coming 2nd with 3,944 units and 4.5% and the Toyota Avensis rounding up the podium with 3,515 sales and 4% share.

Previous month: Ireland October 2011 Toyota Avensis leads weak market

Full November 2011 Top 20 and year-to-date Top 50 Ranking Tables below.

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Categories: Ireland
  1. Guillaume
    December 6th, 2011 at 21:52 | #1

    Hi Matt,

    I got you a picture:

    I couldn’t find any article confirming that, but had a look at the beepbeep.ie site, and using the search engine, you can see that all 23 Pajeros were registered in Dublin (all police/gov/army vehicule have dublin plates) and if one of them is silver, 22 are green! And if you go on mistubishi Ireland configurator, green is not available. So it’s defo a special order, and most likely to be for the army.

    • matgasnier
      December 6th, 2011 at 22:17 | #2

      Guillaume this is amazing! Very very clever of you to figure out this info and thank you very much for sharing this and the pic with me.
      I have updated my Irish post just now :-)
      Thanks again

  2. Guillaume
    December 5th, 2011 at 10:20 | #3

    Interesting enough, Pajero only comes as a van version here (SWB 2 seater), so if your numbers are passenger sales only, that could mean some special order… And I’m thinking maybe the Army as they have LWB ones (basic like the one pictured, but in dark mate green).

    • matgasnier
      December 5th, 2011 at 10:26 | #4

      This is great info Guillaume thanks very much!
      Will try and find a picture of an Army Pajero….
      Funny what happens when the car market is small, special orders like this possible one have a huge effect on the models ranking… Happened twice in Croatia this year because of rental car and taxi orders and it happens regularly in New Zealand and Iceland because of rental car orders…
      Thanks again for your insight.

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