Home > Sweden > Sweden July 2011: Volvo V60 back up to #3 but cannibalises sales

Sweden July 2011: Volvo V60 back up to #3 but cannibalises sales

August 2nd, 2011 Leave a comment Go to comments

Volvo V60

* See the Top 50 best-selling models by clicking on ‘Read more’ at the end of the post! *

New car sales in Sweden are down slightly in July at -4% and 19,621 units but still up 11% year-to-date at 176,663 registrations. No surprises on top: the Volvo V70 is cruising along with 1,455 sales and 7.4% of the market, higher than its year-to-date share (6.8%).

The VW Passat holds onto its 2nd place and improves its share by more than one percentage point on June with 5.3% and 1,031 sales. For the first time since January the Volvo V60 is on the podium at #3, its best position in Sweden so far, with 668 sales and 3.4%. Its little sister the Volvo V50 follows at 623 sales and 3.2%, making it 3 Volvos in the Top 4 for the first time since February.

Volvo V70

Now that the V60 is well established in the ranking, it’s a good opportunity to figure out whether it has cannibalised the other 2 Volvo station wagons’ sales or if in fact its launch has brought new consumers to the brand. Looking at July 2011 figures vs. July 2010 only, it would seem option 2 is right: the total V50/V60/V70 add up to 14% market share vs. 11.9% for the V50/V70 last year. However year-to-date figures show complete cannibalisation: over the first 7 months of 2011 the V50/V60/V70 are at 13.5% share vs. 13.4% over the same period in 2010 for the V50/V70 duo…

Other good performers this month include the Ford Focus up 4 spots to #8, the Kia Sportage up 5 spots to #19, the Citroen C4 up 17 spots to #24 and the Peugeot 508 breaking into the Top 30 for the first time in Sweden at #26 (+5). Notice the Saab 9-3 drop 22 spots to #63 with 83 sales (0.4%), down to #16 YTD, and the Saab 9-5 drop to #131 with only 17 units sold this month.

Previous month: see the June 2011 post here.

Full July 2011 Top 50 Ranking Table below.

Sweden July 2011:

Pos Model July % Jun 2011 % Pos 2010
1 Volvo V70 1,455 7.4% 1 12,100 6.8% 1 1
2 VW Passat 1,031 5.3% 2 7,952 4.5% 2 3
3 Volvo V60 668 3.4% 4 6,001 3.4% 4 54
4 Volvo V50 623 3.2% 6 5,800 3.3% 5 4
5 VW Golf 601 3.1% 3 7,503 4.2% 3 2
6 Kia Cee’d 567 2.9% 8 3,951 2.2% 7 5
7 Volvo XC60 514 2.6% 5 4,161 2.4% 6 12
8 Ford Focus 455 2.3% 12 3,123 1.8% 11 8
9 Skoda Fabia 409 2.1% 13 2,903 1.6% 12 19
10 Renault Clio 369 1.9% 11 2,666 1.5% 14 10
11 BMW 5-Serie 368 1.9% 14 3,366 1.9% 9 13
12 Audi A4 365 1.9% 10 3,726 2.1% 8 6
13 BMW 3-Serie 361 1.8% 21 2,825 1.6% 13 11
14 Skoda Octavia 355 1.8% 15 2,633 1.5% 15 14
15 VW Polo 355 1.8% 17 2,312 1.3% 19 17
16 Renault Megane 335 1.7% 7 3,358 1.9% 10 7
17 Nissan Qashqai 300 1.5% 20 2,412 1.4% 18 21
18 Fiat Ducato 298 1.5% 22 2,187 1.2% 22 40
19 Kia Sportage 297 1.5% 24 1,745 1.0% 30 78
20 Audi A6 285 1.5% 23 2,010 1.1% 27 30
21 Mercedes C Class 279 1.4% 19 2,487 1.4% 17 27
22 Opel Astra 270 1.4% 16 2,236 1.3% 21 24
23 Citroen C4 252 1.3% 40 1,609 0.9% 34 60
24 Toyota Avensis 238 1.2% 38 1,806 1.0% 29 16
25 Toyota Yaris 215 1.1% 25 2,056 1.2% 24 15
26 Peugeot 508 215 1.1% 31 944 0.5% 55  -
27 Ford Fiesta 206 1.0% 29 1,855 1.1% 28 26
28 Skoda Superb 186 0.9% 27 1,731 1.0% 31 34
29 Toyota Auris 185 0.9% 30 2,261 1.3% 20 18
30 Hyundai i30 184 0.9% 9 2,060 1.2% 23 25
31 Volvo S60 171 0.9% 28 2,020 1.1% 26 39
32 Peugeot 308 169 0.9% 56 1,469 0.8% 36 22
33 Mercedes E Class 163 0.8% 18 2,036 1.2% 25 20
34 Ford Mondeo 156 0.8% 47 1,690 1.0% 32 29
35 Audi A3 141 0.7% 32 1,605 0.9% 35 33
36 Audi Q5 140 0.7% 37 1,048 0.6% 45 62
37 BMW X3 140 0.7% 49 761 0.4% 66 128
38 BMW 1-Serie 130 0.7% 34 1,128 0.6% 41 47
39 Mitsubishi Colt 124 0.6% 36 1,026 0.6% 47 70
40 Kia Venga 118 0.6% 44 1,083 0.6% 43 51
41 Suzuki Swift 116 0.6% 45 1,115 0.6% 42 85
42 Volvo C30 114 0.6% 43 976 0.6% 51 42
43 VW Sharan 113 0.6% 52 997 0.6% 48 142
44 Mitsubishi ASX 112 0.6% 89 806 0.5% 62 91
45 Mercedes A Class 112 0.6% 119 201 0.1% 123 94
46 Mini Cooper 110 0.6% 68 778 0.4% 65 84
47 BMW X1 109 0.6% 54 945 0.5% 54 46
48 Toyota Aygo 106 0.5% 70 870 0.5% 60 31
49 VW Touran 105 0.5% 51 1,317 0.7% 39 61
50 Subaru Legacy 104 0.5% 35 1,649 0.9% 33 28

Source: www.bilsweden.se

Categories: Sweden
  1. Miguel Figueira
    August 4th, 2011 at 22:23 | #1
    Reply | Quote

    Where is Saab? Doesn´t sell cars in their country anymore?

    • matgasnier
      August 4th, 2011 at 23:49 | #2
      Reply | Quote

      Hi Miguel,
      If you look at the end of my article I mention the performances of the Saab 9-3 and 9-5 this month in Sweden.
      cheers
      Matt

  1. No trackbacks yet.