New Caledonia 2010: Ford Ranger best-seller for the 2nd year
* Many thanks to Yves Levy from Noumea for sharing this information! *
New Caledonian consumers bought 13,680 cars this year, up 3% year-on-year to bring the market back to its 2007 and 2008 levels. The Ford Ranger is by far the best selling model here for the 2nd year in a row with 915 sales and 7.9% market share, up 13%. The Toyota Hilux takes the 2nd place again at 433 units and 3.7%, up a massive 22%.
The Renault Clio rounds up the podium with 365 sales and 3.1%, up 22% too but this is and exception for French models. Being a French territory, New Caledonia buys surprisingly few French car: from 55% in 2003, the penetration of French has fallen to 22% in 2010, with Ford the best-selling brand at 11.4% market share, up 18%.
Confirming new Caledonia’s taste for pick-ups, the Nissan Navara ranks 4th in 2010 at 349 units and 3%. It is followed by the Chevrolet Aveo and Peugeot 206+, both at 2.7%. The Dacia Logan is #7 at 2.3% and the best-selling Korean car is the Kia Sorento at #9 with 2.1% share.
Full Top 16 Ranking Table below.
New Caledonia Full Year 2010:
| Pos | Model | 2010 | % |
| 1 | Ford Ranger | 915 | 7.9% |
| 2 | Toyota Hilux | 433 | 3.7% |
| 3 | Renault Clio | 365 | 3.1% |
| 4 | Nissan Navara | 349 | 3.0% |
| 5 | Chevrolet Aveo | 319 | 2.7% |
| 6 | Peugeot 206+ | 309 | 2.7% |
| 7 | Dacia Logan | 270 | 2.3% |
| 8 | Citroen Berlingo | 265 | 2.3% |
| 9 | Kia Sorento | 247 | 2.1% |
| 10 | Hyundai Getz | 246 | 2.1% |
| 11 | Kia K2700 | 230 | 2.0% |
| 12 | Isuzu D-Max | 229 | 2.0% |
| 13 | Mitsubishi Sportero | 221 | 1.9% |
| 14 | Dongfeng Utah | 213 | 1.8% |
| 15 | Hyundai H1 | 211 | 1.8% |
| 16 | Dacia Duster | 195 | 1.7% |
Source: Yves Levy, www.isee.nc
