Japan 1969-1990: Toyota Corolla reigns

1966 first generation Toyota Corolla

Launched in 1966, the Toyota Corolla takes the lead in its native Japan in 1969 and stays on top all the way through the seventies and eighties, spanning no less than 6 generations of the model and finishing up in 1990 with 300,008 sales, a new record and the first time any model sells upwards of 300,000 units in a single year in Japan.

I haven’t managed to access any official figures for the period so if you have any info please get in touch!

Next post: Japan 1982: Mazda Familia threatens Toyota Corolla

Check also: Japan 1991: Toyota Corolla, Mark II and Honda Civic on podium

1983 fifth generation Toyota Corolla