Home > Australia > Australia 1987: Ford Falcon hits all-time high 15.3% share

Australia 1987: Ford Falcon hits all-time high 15.3% share

January 24th, 1988

1987 Ford Falcon

* See the Top 15 best-selling models and brands by clicking on the title *

Annus horribilus for the Australian new car market in 1987: after falling 24% in 1986 it is down a further 15% to just 451,829 registrations, the lowest annual total in 18 years, since the 449.701 units sold in 1968. Ford is ultra-dominant, holding a mammoth 31% of the Passenger Car market vs. 22% for Holden and 14% for Toyota, and 28.6% of the overall market thanks to sales down just 10%. Holden (-10%) overtakes Toyota (-25%) in the general ranking at 18.7% share vs. 18.1%, while Mitsubishi (-17%), Mazda (-39%) and Suzuki (-29%) crumble down. Nissan (#5) and Honda (#7) improve their share in a very concentrated market where only 7 manufacturers hold more than 1% market share.

Who else but one year-old Hyundai do we find in 10th position of the 1987 brands charts with 4.351 Excel sold for a 1% share, placing the model at #15 overall. A tremendous achievement for the Korean manufacturer. In line with the exceptional strength of Ford this year, the Falcon hits its all-time high market share in 1987 at 15.3% vs. 11.8% for the Holden Commodore and 7% for the Mitsubishi Magna up to third place. To these 15.3% may also be added the 1.5% commanded by the Ford Fairlane (#11). Notice the Toyota Camry/Corona overtaking the Corolla at #5 and the Nissan Pintara/Skyline up to #7 for its first full year in market.

Previous post: Australia 1982-1986: Ford Falcon reigns

Next post: Australia 1988-1989: The start of the real ‘Falcadore’ era

Full Year 1987 Top 15 brands and models Ranking Tables below.

The rest of this content is for members only.
Log In Register
Categories: Australia
Comments are closed.