Home > Greece > Greece 1962-1979: Ford and Opel pass the relay to Fiat and Japs

Greece 1962-1979: Ford and Opel pass the relay to Fiat and Japs

Toyota was the best-selling brand in Greece in 1974, 75 and 79 if pick-up trucks are included.

* See the #1 brands for the period by clicking on the title! Many thanks to Bill *

The Greek market undergoes impressive growth over the period: from 7,572 registrations in 1962 to a record 119,814 in 1978, the first time more than 100,000 vehicles are sold in a single year in the country. Thanks to Bill I can share with you the total sales figures and the best-selling brand for each year between 1962 and 1979.

Launched in 1966, Datsun was the #5 brand in Greece in 1970, #1 with pick-ups

All through the sixties Ford, Volkswagen and Opel dominate the roads but in the early seventies Fiat debuts a decade-long domination, while the Japanese start to really make their mark. Datsun is the 5th best-selling passenger car brand in the country as early as 1970 and goes up to #1 in the passenger car+trucks rankings in 1971 thanks to very strong sales of pick-ups. Toyota does the same in 1974, 1975 and again in 1979 thanks to its pick-up trucks. It is #5 in the passenger car rankings at that time.

The Fiat 127 was among the best-selling models in Greece in the seventies

Fiat is the favourite passenger car brand in Greece in 1967 and from 1970 to 1979 with only one year of interruption by Lada in 1974, all this mainly due to the success of the Fiat 127, 128 and 131. Notice also the progression of Seat, #3 in 1974 and #2 in 1975... 1973-1974 were odd years when Eastern European brands were extremely successful: Lada #1 in 1974, Skoda #4, Dacia #5 and Zastava #7 all in 1973.

Previous post: Greece 1932: Ford and Chevrolet most popular, 4 US brands in Top 6

Next post: Greece 1987: Nissan Sunny, Cherry and Lada Nova on podium

1962-1979 Total sales and #1 brand, plus Top 5 brands for some years below.

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Categories: Greece
  1. ant
    September 17th, 2012 at 22:51 | #1

    Lancia had even a local production in Greece of Fulvia sedan at that time that’s why was popular :)

  2. Marc
    September 17th, 2012 at 17:20 | #2

    Great see Lancia in TOP10 Brand in 1972 !

  3. Bill
    September 2nd, 2012 at 03:21 | #3

    Greece 1977.
    In 1977 there was a great raise in car sales in the country.
    Market stopped just under the 100.000 mark (from almost 58.500 sales the previous year).
    Fiat was the best selling brand in Greece with around 15.000 sales. A massive winner thanx to small hatchback “127” and small sedan “128” as well to “131” a success in the mid family sedans here, in the ’70s. Fiat took a big step forward compared with all the other brands. Only Opel came close to 10.000 sales in 1977, behind Fiat.

  4. Bill
    August 31st, 2012 at 21:27 | #4

    Hi Matt.
    From the National Statistical Service of Greece.
    Car manufacturers with over 2.000 new registrations for 1968.
    1) Opel (2.687)
    2) Fiat
    3) Volkswagen
    and Ford UK + Germany (1.032 & 1.278 respectively )

    1st Japanese manufacturer for 1968 : Datsun-Nissan with 709 registrations.

  5. Bill
    July 10th, 2012 at 04:36 | #5

    I’m coming back with some 1963 sales info. These are 12 months sales for Athens metropolitan area only.
    This year Ford (UK+ Germany) leads once again with 1266 sales. Most sales goes to Ford UK. Cortina Mk1 was a very popular car anyway in Greece. Strong sales for Fiat as well, with 859 sales.
    Volkswagen seems to be in third place with 683 sales in Athens.
    Market goes up in 1963 compared with the previous year.
    I hope i can find more data soon.

    • matgasnier
      July 10th, 2012 at 21:24 | #6

      Many thanks for all this info as always Bill!

  6. Bill
    July 9th, 2012 at 00:53 | #7


    Yes, Fiat 124 & 128 were very popular, as well as 127 in the 70’s.

    Now, i got some sales data for 1962 & 1963 in Greece.
    These are for Athens metropolitan area only (biggest market in the country anyway).
    For 1962 Ford (UK+Germany) leads the game with 817 sales (with most sales goes to Ford Germany). Fiat seems to be 2nd with 611 sales (my infos says that stats combines some Neckar sales too) and Peugeot 3rd with 511 sales. VW is 4th with 442 sales. It’s strange that Opel (always a popular brand in Greece) is not so strong in 1962. Not even in the top 5, wich includes Hillman with 354 sales, behind VW!
    I reapeat that these data are 1962 total sales (12months period) for Athens area only.
    I will come with some 1963 data soon.

  7. Ricardo
    June 11th, 2012 at 06:32 | #8

    then the most populars Fiat in Greece were the 124 and 128

  8. Ricardo
    June 11th, 2012 at 06:30 | #9

    The Datsun sold in Greece in early 70s were the Datsun 1200 ( B110 Sunny, not sure with what name sold in Greece) and the PL510 Bluebird, at least those were the most popular

  9. Bill
    June 10th, 2012 at 05:25 | #10

    Hi Matt. Great job.
    I just found No1 brand for 1972 & 1973 in Greece: FIAT.
    As for Japanese cars, first imports in early 60s, with very low sales.
    By 1968 Datsun had almost 31% of sales of all Japanese cars in the country.

  10. David
    December 17th, 2011 at 16:06 | #11

    Wow those figures are shocking. Australia has a population that’s about double Greece, but in 1969, about 488,000 cars were sold here. That’s 23 times that of Greece, despite only being twice the size.

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