USA 1978: Chevrolet Impala/Caprice #1, Ford Fairmont best-selling new car ever introduced

Chevrolet Caprice

Second year of reign for the Chevrolet Impala/Caprice, still at a very high level with over 620,000 units, down just 5%. The Oldsmobile Cutlass/Supreme drops by 1% and keeps the 2nd place at over 520,000 above the Ford Fairmont. The Fairmont earns the title of ‘best-selling new car ever introduced’ thanks to over 400,000 sales, landing directly in third position and peaking at an outstanding 44.592 units sold in September.

The Chevrolet Malibu is up 5 spots and 26% to #4 to slide under the 375,000 unit-mark, while the Chevrolet Monte Carlo is down 3% to #5 and the Ford LTD down 13% to #6. The other two newbies in the Top 10 are the Oldsmobile 88 at #9 and the Chevrolet Camaro at #10.

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Full Year 1978 and each monthly Top 10 Ranking Tables below.