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Why Volkswagen is losing foot in China (Part 2/3)

Volkswagen suffers from an over-reliance on its sedan lineup. See also: Why Volkswagen is losing foot in China (Part 1/3) Why Volkswagen is losing foot in China (Part 3/3) In July the Volkswagen brand dropped 31% year-on-year in China to 152,300 sales (imports excluded). In Part 1 of this Strategy series we studied…

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China May 2015: Focus on the all-new models

The GAC Trumpchi GS4 starts with a bang at #80 in China. It's now time to go into the detail of the all-new models landing into the largest new vehicle market in the world: China. As always this only concerns the models that have kick-started local production as imports data is still very patchy…

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