Brazil January 2025: Fiat sails off, Strada ultra dominant

The Fiat Strada comfortably leads the Brazilian charts in January. 159,377 new light vehicles hit Brazilian roads in January, a measured +4.8% year-on-year uptick. Fiat (+11.4%) beats the market to 21.6% share, followed by Volkswagen (-3.9%) and Chevrolet (+3.8%), both underperforming. Toyota (-15.7%) and Hyundai (-30.5%) properly sink to round…

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Argentina January 2025: Market up 103%

The Peugeot 208 is #1 in Argentina in January Exceptional month for new light vehicle sales in Argentina at +103% year-on-year to 65,751 units as import blockades ease. This is the best January volume in 7 years. As a reminder January 2024 sales were down -32.8% on the year prior…

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Brazil Full Year 2024: Fiat Strada and VW Polo fight for #1

The Fiat Strada ends the year at #1. Discover 70 years of Brazilian Historical Data here The Brazilian new car market gains 300,000 units or 13.8% year-on-year in 2024 to 2,479,38 sales. This is the highest annual volume since pre-pandemic 2019 (2,658,927). Fiat (+9.6%) remains the uncontested leader with over…

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Italy Full Year 2024: Fiat outsold for 5 consecutive months

The Fiat Panda still manages a 13th consecutive year at #1. Consult almost 100 years of Italian Historical Data here Stable year for Italian new car sales in 2024 at -0.5% to 1,558,704 units. We remain 368,000 units (-19.1%) below pre-pandemic 2019 (1,925,535). Encouragingly, private sales beat the market at…

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