Mark Langenbrinck, President of Mercedes-Benz France ast of the German brand interviews at the Frankfurt Auto Show, we now speak with Mark Langenbrinck, President of Mercedes-Benz France. As it was the case with Arnaud Barral at Volkswagen, a relaxed interviewee took my questions with bonne humeur and honesty. BSCB: The…
Arnaud Barral After Audi and BMW, here is the third catchup with a German brand I had the privilege to organise at Frankfurt. Volkswagen may be losing foot in China, but in its European fief volumes are as high as they ever were, with the brand even placing three nameplates…
Bookings are now open for the Renault Kwid in India. Next: Europe as a Dacia? After Renaud Pirel (Renault Entry Range Sales & Marketing Director) in Paris a year ago, I had the chance to speak at the Frankfurt Auto Show with François Mariotte, General Manager, Dacia Sales and Marketing, once…
The All-new BMW 7 Series in Frankfurt. We continue on our Frankfurt Auto Show interview with a decidedly German spin, and it's time for BMW. The Bavarian manufacturer unveiled an all-new 7 Series filled with technology at the Show that is going to make the Mercedes S-Class life very difficult.…
Audi revealed the new generation A4 in Frankfurt Yesterday I had the privilege to interview Xavier Benoit, Head of Communications at Audi France. As is the tradition on BSCB, the focus was on sales performance and strategies. Here are the best bits: BSCB: Audi France sales are up 4% so…
The All-new Renault Mégane at Frankfurt. After BMW CEO Harald Krueger collapsed during the very first Press Conference at the Frankfurt Auto Show (he's okay), the rest of the first Press day went smoothly and I give you my first impressions: what surprised me, what stood out and what disappointed…
This is the last part in a 5-part series dedicated to the Frankfurt Auto Show. You can read Part 1 about Tesla here, Part 2 on Maserati and the Frankfurt car landscape here, Part 3 with my Top 30 photos here and Part 4 about Audi here. Yesterday I had the privilege to speak…
Audi Nanuk Concept This is Part 4 of a 5-part series dedicated to the Frankfurt Motor Show. You can read Part 1 about Tesla here, Part 2 on Maserati and the Frankfurt car landscape here and Part 3 with my Top 30 photos here. At the show I had the…
Bugatti Grand Sport Vitesse - grille This post is sponsored by Deal4yourwheels. This is Part 3 in a 5-part series dedicated to the Frankfurt Auto Show. You can read Part 1 about Tesla here and Part 2 about Maserati and the Frankfurt car landscape here. The last two articles, about Peugeot and…
Maserati Quattroporte at the Frankfurt Auto Show 2013. This article is brought to you by Buycarparts. This is part two of a 5-part series dedicated to the Frankfurt Auto Show. You can read Part 1 about Tesla here. I was lucky enough to speak with Thomas Kern from Maserati Germany.…
Lots of interest from the press at the Tesla stand! This is the first article in a 5 part-series dedicated to the Frankfurt Auto Show, which I had the honour to visit today. I also had the chance to make a few interviews there, so I will capture all this…
