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Turkey October 2018: Civic sole survivor in imploding market (-76.6%)

The Honda Civic, interest-free for the month, remains Turkey’s best-seller.

* See the Top 42 All-brands and Top 220 All-models by clicking on the title *

Just as inflation rates reach their highest level in 15 years, the nightmare year continues for the Turkish new car market, and even worsens with sales freefalling at -76.6% to 21.571 units, following a 14.8% drop in May, 39% in June35.9% in July52.6% in August and -75% in September. As a result the year-to-date volume is down 32.6% at 485.027. In the brands ranking, Fiat (-77%) is up 4 spots on September to take the lead and Ford (-77%) remains at #2, both carmakers matching the market whereas Honda (-2%) once again posts a fantastic performance, by far the best hold and the only carmaker to drop less than 62% (!) in the Top 15. In fact, among the remaining brands selling more than 10 units this month, only Alfa Romeo (+14%) is in positive, and only Volvo (-27%) and Porsche (-49%) manage to lose less than half their sales vs. October 2017. An absolute butchery indeed, with Audi (-95%), Isuzu (-91%), Opel (-88%), Renault (-86%), Seat (-85%), BMW (-83%), Peugeot (-82%), Volkswagen (-82%), Citroen (-81%), Suzuki (-81%) and Mazda (-80%) the hardest hit.

The best-selling model in Turkey for the month, the Honda Civic (+22%) signs a third consecutive win and manages to be the only Top 40 nameplate in positive, with the next best performing nameplates being the Hyundai Tucson (-24%), Nissan Micra (-36%) and Ford Ranger (-45%) and the remaining 36 models all losing at least half their sales vs. October 2017. One element helping the Civic stay afloat again is Honda’s offer throughout October, raiding the 12 months interest-free credit limit for the model to 50 thousand TL. The Volvo S60 (+74%), Citroen Jumpy (+21%), Suzuki Baleno (+21%), Alfa Romeo Giulietta (+5%), Kia Niro (+5%) and Seat Ateca (+4%) are the only other models in positive inside the Top 120. The Skoda Karoq (#54) is up four spots on last month to top all recent launches (<12 months) ahead of the Ford Ecosport at #70 (+32), Seat Arona at #87 (+31), Opel Grandland X at #89 (+21), Mercedes X-Class at #94 (-39) and Volvo XC40 at #95 (-33).

Previous month: Turkey September 2018: Civic repeats at #1 in freefalling market (-75%)

One year ago: Turkey October 2017: Fiat Egea, Renault Megane and Clio on top

Full October 2018 Top 42 All-brands and Top 220 All-models below.

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Turkey September 2018: Civic repeats at #1 in freefalling market (-75%)

The Honda Civic is the best-selling vehicle in Turkey for the 2nd month running and ever.

* See the Top 40 All-brands and Top 230 All-models by clicking on the title *

The economic crisis Turkey is currently enduring hit its worst in August, with inflation reaching 18% – a 15-year high – and the Turkish lira losing 55% of its value against the US dollar since the start of the year, hitting an-all-time high 6.86. This value has since reduced to roughly 6.15 but September new car sales mostly reflect the low situation the country reached at the end of summer, with deliveries down an abysmal 75% to just 23.028 units, leading to a year-to-date volume down 36.9% to 453.456 and following from a 14.8% drop in May, 39% in June35.9% in July and 52.6% in August.

Volvo gains 21% year-on-year in a market down 75%, mainly thanks to the new XC40.

Renault (-65%) manages to fall slightly slower than the market, holding onto the brands pole position at 13.8% share ahead of Ford (-69%) at 10.2% and Volkswagen (-78%) at 9.7%. Honda (-4%) once again defies the market forces and climbs up a further two spots on August to #4, eclipsing Fiat (-83%) and Toyota (-66%). Nissan (-31%), Dacia (-57%), Mercedes (-62%) and Hyundai (-63%) “resist” and grab largest market shares in the remainder of the Top 10. Below, Volvo (+21%) up 6 spots on August to #14 and Mazda (+21%) up 8 to #22 are the only two carmakers posting a year-on-year gain in September, and only Karsan (-4%) and Alfa Romeo (-13%) manage to lose less than 30%…

The Mercedes X-Class is the best-selling recent launch in Turkey at #55.

Model-wise, the Honda Civic (+8%) repeats at #1 for only the second time in Turkish history, going agains the grain of the market and the only nameplate in positive in the Top 40 alongside the Hyundai Tucson (+3%) at #9 and Nissan Micra (+198%) at #24. The Renault Megane (-42%) remains in 2nd place but cements its YTD leadership ahead of the Fiat Egea (-85%) down to #10 this month. The VW Passat (-62%), Ford Transit (-53%) and Nissan Qashqai (-16%) complete the Top 5 with the Mercedes X-Class (#55), Skoda Karoq (#58) and Volvo XC40 (#62) the best-selling recent launches (<12 months).

Previous month: Turkey August 2018: Honda Civic best-seller in market down 52.6%

One year ago: Turkey September 2017: Fiat Egea and VW Passat top market up 5.6%

Full September 2018 Top 40 All-brands and Top 230 All-models below.

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Turkey August 2018: Honda Civic best-seller in market down 52.6%

The Honda Civic is the best-selling car in Turkey for the first time.

* See the Top 40 All-brands and Top 230 All-models by clicking on the title *

The crisis is deepening in Turkey: after a 14.8% drop in May, 39% in June and 35.9% in July, light vehicle sales freefall 52.6% year-on-year in August to just 34.346 units. That’s 43.7% below the August monthly average over the last decade at 60.951. Passenger cars fall 50.9% to 26.976 while light commercials sink 58.2% to 7.370 sales. The year-to-date volume is now down 20.8% to 440.428 vehicles. Renault (-59%) remains in the brands lead at 11.9% vs. 14.4% YTD despite falling faster than the market. The French carmaker distances Ford (-51%) marching the market fall, whereas Volkswagen (-62%) and Fiat (-69%) totally implode. In the Top 18, Honda (+15%) is the only carmaker in positive while Seat (-16%), Toyota (-21%) and Audi (-30%) improve their share thanks to relatively limited falls in context. Further down, DS (+6300%), Porsche (+103%), Mitsubishi (+44%) and Volvo (+10%) are the only manufacturers in positive.

The Turkish models ranking has a shining new leader: the Honda Civic (+40%) is the only nameplate in positive in the Top 30 (!) and snaps its very first monthly win, eclipsing its previous best of #4 established just last June. The Renault Megane (-46%) and Toyota Corolla (-5%) are back up one spot each on July to #2 and #3 respectively. The Fiat Egea (-65%) is hit hard, falling three ranks on last month to #4 and sees the gap separating it from the Renault Megane and the #1 YTD grow to 261 units. In the remainder of the Top 10, the Ford Transit/Tourneo Courier (-26%), Opel Astra (-34%), Nissan Qashqai (-40%), Ford Focus (-45%), VW Passat (-47%) manage to lose less ground than the market in the remainder of the Top 10Qa

Previous month: Turkey July 2018: Fiat Egea #1, now teases Renault Megane for YTD #1

One year ago: Turkey August 2017: Renault gains 33% to #1, places 3 in Top 5

Full August 2018 Top 40 All-brands and Top 230 All-models below.

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Turkey July 2018: Fiat Egea #1, now teases Renault Megane for YTD #1

The Fiat Egea is the best-selling vehicle in Turkey in July.

* See the Top 40 All-brands and Top 230 All-models by clicking on the title *

It’s a very tough month for new light vehicle sales in Turkey with July volumes down a harsh 35.9% year-on-year to 52.734 units, pulling the year-to-date tally down 16% to 406.082 registrations. The Top 4 best-selling brands all fall faster than the market and lose share vs. July 2017: Renault (-39%) remains comfortably in the lead however with 13.5% share, distancing Fiat (-45%) at 11.1%, Ford (-40%) also at 11.1% and Volkswagen (-41%) at 10.5%. At #5, Peugeot spectacularly goes against the overall trend by posting a smashing 18% year-on-year uplift to 6.5% share vs. 4.8% YTD. In fact, the French carmaker is one of only four Top 20 brands to lodge a positive result for July alongside Honda (+36%) at #9, Volvo (+89%) at #19 and Mitsubishi (+10%) at #20. Skoda (-13%), Seat (-22%), Citroen (-23%) and Hyundai (-27%) also make themselves noticed by limiting their fall somewhat whereas BMW (-60%), Nissan (-58%) and Opel (-52%) all but disappear. Among smaller brands, Lexus (+67%), Mini (+11%), Subaru (+3%),

The Civic (+64%) pushes Honda sales up 36% year-on-year in July. 

Over in the models ranking, the Fiat Egea (-25%) scores its third win of the year after March and May and now threatens the Renault Megane (-41%) for the YTD leadership at 21.769 sales vs. 21.822. The Renault Clio (-10%) is down one spot on June to #2, the Toyota Corolla (-19%) is up 3 to #4 but it’s the Honda Civic (+64%) at #5, Peugeot 301 (+38%) at #9 and Peugeot 3008 (+140%) at #17 that post the best performances in the Top 20, justifying their respective brands’ score. Strikingly, there are no other gainers in the Top 35 with the Ford Kuga (+11%) at #36, Mitsubishi L200 (+5%) at #41, Mercedes A-Class (+45%) at #42, Kia Cerato (+21%) at #44 and Volvo S60 (+835%) at #49 the only other Top 50 nameplates in positive for July. The Skoda Karoq (#70), Mercedes X-Class (#75) and Hyundai Kona (#98) are the only all-new nameplates making it to the Top 100 of an atone market.

Previous month: Turkey June 2018: Clio leads, Civic up in market freefalling 39%

One year ago: Turkey July 2017: Fiat Egea and Renault Megane most popular

Full July 2018 Top 40 All-brands and Top 230 All-models below.

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Turkey June 2018: Clio leads, Civic up in market freefalling 39%

The Honda Civic surges 29% year-on-year in a market down 39%.

* See the Top 42 All-brands and Top 235 All-models by clicking on the title *

New light vehicle sales in Turkey stand on the brakes this month, imploding down 39% year-on-year to 51.037 units,  the lowest June score since 2012 (50.849), leading the year-to-date total down 14.4% to 353.348, the lowest halfway result since 2014 (286.861). Renault (-34%) manages to lose slightly less ground than the market to improve its share to 15.9% as does #2 Ford (-35%) to 11.6%, while Volkswagen (-41%) steps past Fiat (-52%) in complete freefall. Isuzu (+167%), Volvo (+54%) and Honda (+12%) are the only Top 20 carmakers to manage a year-on-year gain, with Honda the only one in the Top 10. BMW (-2%), Skoda (-11%), Kia (-20%), Hyundai (-28%), Dacia (-29%) and Nissan (-31%) resist somewhat whereas Audi (-69%), Seat (-69%), Citroen (-62%), Opel (-62%), Mercedes (-46%) and Toyota (-46%) fall apart.

The Renault Clio is the best-selling model in Turkey in June.

The Renault Clio (-30%) reclaims the lead of the Turkish monthly ranking for the second time in the past three months but only the third time in the past 18 thanks to a solid resistance. It knocks the Fiat Egea (-43%) down to #2 and the Renault Megane (-25%) to #3. Yet the year-to-date charts are still dominated by the Megane (+6%) thanks to the sedan variant representing 95% of its sales so far in 2018, ahead of the Egea (-9%) with this time 92% of sales held by the sedan while the Clio(+1%) is stuck at #3. The Honda Civic (+29%) is the only Top 15 nameplate gaining ground year-on-year, surging up to #4. The Nissan Qashqai (-9%) and VW Passat (-18%) also resist in the Top 10 while outside, the Isuzu D-Max (+211%), Volvo S60 (+176%), BMW 3 Series (+71%), Skoda Octavia (+21%), Peugeot 3008 (+20%), Hyundai Accent Blue (+19%), Kia Cerato (+14%) and Hyundai Elantra (+9%) make themselves noticed. The Skoda Karoq (#67) and Mercedes X-Class (#78) top recent launches.

Previous month: Turkey May 2018: Fiat Egea distant leader, Peugeot 301 up to record #5

One year ago: Turkey June 2017: Renault and Fiat Egea hold onto leading spots

Full June 2018 Top 42 All-brands and Top 235 All-models below.

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Turkey May 2018: Fiat Egea distant leader, Peugeot 301 up to record #5

The Fiat Egea is the best-selling vehicle in Turkey in May.

* See the Top 42 All-brands and Top 240 All-models by clicking on the title *

The Turkish new car market is down a steep 14.8% year-on-year in May to 72.755 registrations including light commercials, pulling the year-to-date tally down 12.9% to just 302.311 units, its lowest score at this stage of the year since 2014 (226.698). The Top 5 best-selling brands all lose ground year-on-year, led by Renault slightly out-performing the market at -12% whereas Fiat (-17%), Ford (-21%) and Volkswagen (-26%) struggle and Hyundai (-1%) resists very solidly. Honda (+19%), Peugeot (+17%) and Mercedes (+12%) deliver outstanding results in the Top 10 by posting double-digit gains in a challenging environment. Further down, Subaru (+380%), DS (+80%), Porsche (+74%), Mini (+52%), Isuzu (+48%), Volvo (+48%), Suzuki (+18%) and Skoda (+10%) also impress whereas Infiniti (-88%), Jaguar (-76%), Opel (-61%), Land Rover (-47%), Mitsubishi (-44%) and Citroen (-39%) all implode.

First Turkish Top 10 ranking for the Peugeot 301, directly landing at #5.

Over in the models aisle, the Fiat Egea (-6%) manages to reclaim the lead for the second time in the past three months – and this year, selling almost 1.500 units more than the Renault Megane (-9%) which however holds onto the YTD pole position at 16.563 sales (+13%) vs. 15.404 (+3%) for the Egea. The Renault Clio (+8%) is down two spots on April to #3 with the Ford Transit/Tourneo Courier (-19%) in tow and the Peugeot 301 more than doubling its sales vs. May 2017 (+102%) to step up 14 spots on April, landing at a new record 5th place, smashing its previous best of #11 established in June 2014. The Honda Civic (+27%) and Nissan Qashqai (+11%) also lodge solid results in the Top 10. There are no recent launches (<12 months) in the Top 50, with the Skoda Karoq (#58) and Mercedes X-Class (#69) the most popular.

Previous month: Turkey April 2018: Renault takes off at +13% in market down 6.4%

One year ago: Turkey May 2017: Fiat Egea hits highest share, claims YTD lead

Full May 2018 Top 42 All-brands and Top 240 All-models below.

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Turkey April 2018: Renault takes off at +13% in market down 6.4%

Renault places the Clio at #1 in Turkey in April…

* See the Top 42 All-brands and Top 235 All-models by clicking on the title *

New light vehicle sales in Turkey are down 6.4% year-on-year in April to 71.126, pulling the YTD volume back into negative territory at -1.1% to 229.556 units. Brand leader Renault defies the surrounding depleted environment with a stellar 13% year-on-year gain to 15.7% share, one percentage point above its YTD level of 14.7%. Volkswagen (-14%), Fiat (-16%) and Ford (-20%) follow but all drops faster than the market with double-digit declines. Toyota (+19%) posts the largest gain in the Top 10 with Peugeot (+1%) also in positive, but just. Further down, Mitsubishi (+157%), Porsche (+100%), Volvo (+86%), Jeep (+60%), DS (+54%), Mini (+51%), BMW (+45%), Mazda (+34%), Subaru (+28%), Suzuki (+23%) and Maserati (+20%) all impress with spectacular gains whereas Smart (-79%), Citroen (-59%), Jaguar (-50%), Ssangyong (-33%) and Land Rover (-26%) fall apart.

…and the Megane at #2. YTD, the order is reversed.

Model-wise, Renault justifies its runaway brand leadership by posting its second 1-2 in the past three months: the Clio (+33%) is the best-seller above the Megane (+16%) but the order is reversed YTD. The Fiat Egea (-17%) falls two spots on March to #3 ahead of the VW Passat (+30%) and Ford Transit (+5%). The Toyota Corolla (+63%) manages the largest year-on-year gain in the Top 25, followed by the Hyundai Accent Blue (+50%), Peugeot 3008 (+44%), VW Transporter (+36%), Opel Corsa (+35%), Nissan Qashqai (+34%) and VW Golf (+24%). Below, notice the Mitsubishi L200 (+216%), Audi A6 (+197%), Ford Kuga (+137%) and Toyota Hilux (+114%). The Turkish market isn’t very welcoming of new nameplates this year with the Skoda Karoq topping recent launches (<12 months) at a low #61 (+20) above the Opel Grandland X at #77 (-16), the Hyundai Kona landing directly at #85 and the Mercedes X-Class at #90 (-19).

Previous month: Turkey March 2018: Fiat Egea back on top in market up 3.4%

One year ago: Turkey April 2017: Fiat Egea reclaims lead off Renault Megane

Full April 2018 Top 42 All-brands and Top 235 All-models below.

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Turkey March 2018: Fiat Egea back on top in market up 3.4%

The Fiat Egea is the best-selling vehicle in Turkey in March.

* See the Top 40 All-brands and Top 240 All-models by clicking on the title *

The Turkish new light vehicle market gains 3.4% year-on-year to 76.345 units, lifting the year-to-date tally up 1.5% to 158.430 registrations. Renault holds onto the brands pole position despite sales down 2% while Volkswagen remains at #2 but drops 4%. Ford (+4%) overtake Fiat (-10%) for third place with Hyundai (-3%) remaining at #5. Dacia (-3%) soars 6 spots on February to #6 with Toyota (+35%) and Peugeot (+13%) posting the largest gains in the Top 10. Below, Skoda (+118%), Volvo (+117%), Mitsubishi (+85%), Jeep (+57%), Land Rover (+56%), Nissan (+28%), Mazda (+24%), Suzuki (+24%) Audi (+21%), BMW (+18%) and Subaru (+15%) make themselves noticed.

In the models ranking, the Fiat Egea (+25%) reclaims the pole position for the first time in 2018 but remains almost 2.000 units below the Renault Megane (-2%) year-to-date. The Renault Clio (+39%) stays at #2 in the monthly ranking, while the Ford Transit/Tourneo Courier (+22%) leaps up 8 spots on February to #5 and the Honda Civic (+10%) rounds up the Top 5. The Toyota Corolla (+121%) and VW Passat (+65%) post the two largest year-on-year gains in the Top 15 with the Nissan Qashqai (+44%), Dacia Duster (+36%) and Peugeot 301 (+31%) in tow. Notice also the Mitsubishi L200 (+206%), Kia Cerato (+172%), Nissan Micra (+169%), Skoda Octavia (+140%), Superb (+130%), Hyundai Elantra (+125%) and Renault Captur (+115%) all more than doubling their sales year-on-year. The Opel Grandland X dominates recent launches (<12 months) at #61 (+19 spots on February) ahead of the Mercedes X-Class at #71 (+32), Skoda Kodiaq at #74 (+2) and Skoda Karoq at #81 (+58).

Previous month: Turkey February 2018: Renault gains 19%, places Megane and Clio on top

Previous year: Turkey Full Year 2017: Fiat Egea and Renault Megane top market down 2.8%

Full March 2018 Top 40 All-brands and Top 240 All-models below.

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Turkey February 2018: Renault gains 19%, places Megane and Clio on top

The Renault Megane maintains its grip on the Turkish market.

* See the Top 40 All-brands and Top 225 All-models by clicking on the title *

The Turkish new car market edges up 0.1% year-on-year in February to 47.009 units, meaning the year-to-date tally is now down a tiny 0.2% to 82.085 registrations. Renault remains the most popular carmaker in the country, posting a stunning 19% year-on-year gain to 15.6% share. Reversely, Volkswagen derails 19% to just 11.2% share, just above Fiat at 10.9% (-2%) and Ford at 10.5% (-4%). Skoda surges 76% to #7, by far the largest year-on-year gain in the Top 20. Land Rover (+101%), Jaguar (+100%), Jeep (+53%), Audi (+47%), Volvo (+42%), Seat (+39%), Subaru (+38%) and Mitsubishi (+30%) also impress.

After reaching 8.1% share last month (a record for this generation), the Renault Megane repeats atop the Turkish sales charts in February, up 33% to 6.4% keeping it well ahead in the YTD order at 7.2% share (+47%). The Renault Clio (+12%) is up 7 spots on January to #2, ahead of the Ford Transit (+19%) while the 2017 leader the Fiat Egea (+5%) is down two ranks to #4. In the Top 10, the Toyota Corolla (+44%), Renault Symbol (+24%) and Fiat Doblo (+16%) also post double-digit gains.

Below, the Peugeot 3008 (+424%), Audi A3 (+249%), Skoda Fabia (+134%), Octavia (+115%), Citroen C-Elysee (+82%) and Skoda Superb (+63%) post some of the most spectacular gains. Turkey proves reticent to new nameplates, with the most popular recent launch (<12 months) being the Skoda Kodiaq at a low #76, followed by the Opel Grandland X (#80), Mercedes X-Class (#103), Kia Niro (#105), VW Arteon (#111) and the Ford Ecosport (#114) new for the month.

Previous month: Turkey January 2018: Renault Megane up 66% to towering 8.1% share

One year ago: Turkey February 2017: Sedan variant lifts Renault Mégane to top spot

Full February 2018 Top 40 All-brands and Top 225 All-models below.

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Turkey January 2018: Renault Megane up 66% to towering 8.1% share

The Renault Megane hits a record market share in Turkey for this generation.

* See the Top 40 All-brands and Top 220 All-models by clicking on the title *

New light vehicle sales in Turkey edge down 0.7% year-on-year in January to 35.076 registrations. Renault (+6%) and Fiat (+8%) remain the most popular carmakers in the country, easily beating the market while on the contrary Volkswagen (-4%) and Ford (-26%), although holding onto their FY2017 ranking, post negative results. Toyota is up 8% to remain in 5th place vs. #7 in 2017, Mercedes almost doubles its sales year-on-year (+98%) to shoot up 4 spots to #7 and Skoda is up 69% and 5 ranks to #8. Land Rover (+147%), Jaguar (+100%), Ssangyong (+63%), Audi (+62%), Volvo (+61%), Subaru (+28%), Seat (+24%) and Peugeot (+23%) also lodge spectacular gains. At the other end of the scale, Alfa Romeo (-71%), Citroen (-48%), Nissan (-35%), Porsche (-35%), Dacia (-30%) and Isuzu (-30%) implode.

The Mercedes X-Class posts a second consecutive month inside the Turkish Top 100.

Over in the models ranking, the Renault Megane is the best-seller for the second time in the past three months thanks to the sedan variant representing 97.5% of its total sales this month, up a stunning 66% year-on-year to 8.1% share, a record for this generation. Leader in 2016 and 2017, the Fiat Egea is relegated at a distant 2nd place at 4.6% of the market despite itself being up 48% year-on-year. The Ford Courier (-26%) takes the third spot above the Fiat Fiorino (+23%) and Honda Civic (+9%) up 13 spots on December to #5. The VW Transporter is up 50% to #10, the Skoda Octavia up 77% to #12, the Toyota C-HR up 129% to #15, the Mercedes C-Class up 143% to #19, the Skoda Superb up 127% to #25, the Peugeot 3008 up 510% to #31 and the Ford Kuga up 586% to #37. The Skoda Kodiaq is the best-selling recent launch (<12 months) at #68, followed by the Mercedes X-Class (#90) and Opel Grandland X (#94).

Previous post: Turkey Full Year 2017: Fiat Egea and Renault Megane top market down 2.8%

One year ago: Turkey January 2017: Renault places Clio and Megane on top

Full January 2018 Top 40 All-brands and Top 220 All-models below.

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