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Thailand March 2018: Toyota C-HR lands at #12, MG breaks record

The Toyota C-HR has landed in Thailand, and instantly tops its segment.

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It’s a 7th consecutive month of double-digit gains for the Thai new light vehicle market now definitely on the mend, with March sales up 12.1% to 95.082 units. This is the third highest monthly volume in 5 years below December 2017 (104.302) and December 2015 (101.426). The year-to-date tally is now up 12.6% to 237.093, and if the upwards trend continues at a slightly higher pace throughout the year (+14.7%), new car sales in Thailand could return above 1 million annual units this year for the first time since 2013.

Whereas they were both underperforming last month, brand leaders Toyota (+21%) and Isuzu (+16%) both outpace the market in March to hit 28.1% and 19.8% share respectively vs. 27% and 18.7% so far in 2018. In contrast, Honda plunges 19% to 10.7% in third place. Elsewhere in the Top 10, Mazda (+33%), Ford (+23%) and Mitsubishi (+16%) all beat the market but the best performer is again Chinese and new local producer MG shooting up 118% on March 2017 to smash its monthly volume record to 2.373, its first time above 2.000 (previous best: 1.928 last December) and equal its record share hit last month at 2.5% (in fact a new record at 2.496% vs. 2.483% in February).

Model-wise, the Isuzu D-Max scores its 12th win in the past 13 months thanks to deliveries up 19% to just under 16.000 and 16.8% share, one full percentage point above its YTD level. The Toyota Hilux (+15%) is flatly beaten and lies over 4.000 sales below this month and almost 9.000 YTD. The Ford Ranger (+27%) remains at its traditional third spot while the Mazda2 soars 53% to #4, by far the best-selling passenger car in the country above the Toyota Yaris (#6) and Yaris Ativ (#7). The Mitsubishi Triton also outpaces the market at +23% in 5th place. But the big event of the month is occurring just outside the Top 10, at #12 exactly where the Toyota C-HR lands directly with just under 2.200 sales and 2.3% share, instantly taking the lead of the small crossover segment above the MG ZS beating its volume record at 1.350 and the Honda HR-V down 40% to 1.035. It’s the first outing of the C-HR in South-East Asia and chances are it will climb a lot higher in the coming months.

Previous month: Thailand February 2018: Isuzu D-Max leads, MG hits record share

Previous year: Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for 1st time in 12 years

Full March 2018 Top 30 All-brands and Top 70 models below.

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Thailand February 2018: Isuzu D-Max leads, MG hits record share

The MG ZS becomes the first Chinese nameplate to break into the Thai Top 20.

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The Thai new car market posts a 6th consecutive double-digit year-on-year gain in February at +10.3% to 75.466 registrations, lifting the year-to-date volume up 13% to 142.011 units after two months. Toyota struggles at -6% but remains by far the most popular carmaker in the country with 26.9% share. Isuzu advances slower than the market at +8% to 17.6% while Honda (-6%) completes an under-performing podium at 12.1% share. In contrast, the next 7 best-selling brands (the entire remainder of the Top 10) all beat the market, led by Chinese MG, now a local producer, up a fantastic 124% on March 2017 to hit an all-time record 2.5% share. It is however down one spot on its record #8 ranking of last month. Mazda (+65%), Ford (+38%) and Mitsubishi (+31%) post the next biggest gains while Suzuki (+26%), Nissan (+22%) and Chevrolet (+16%) are more discreet but still impressive. Further down, Subaru (+80%), Lexus (+30%) and Hyundai (+26%) shine.

Model-wise, the Isuzu D-Max confirms it is now the default choice of Thai car buyers, posting an 11th win in the past 12 months thanks to sales up 4% to 14.7% share vs. -11% and 12.7% for the Hilux. The Ford Ranger (+40%) and Mitsubishi Triton (+47%) once again post spectacular gains to make the Top Four 100% pickups. The Mazda2 surges 84% year-on-year to remain the best-selling passenger car in the country, distancing the Toyota Yaris (-0.4%) and Honda City (-22%). The Toyota Yaris Ativ is up one spot on January to #8 to remain the best-selling recent launch (<12 months). Justifying the brand’s record share, the MG ZS is up 9 ranks on last month to become the first ever Chinese nameplate to break into the Thai Top 20 at #17 (previous best was the MG3 at #22 in April 2017).

Previous month: Thailand January 2018: ZS propels MG up to #8 in market up 16.2%

Previous year: Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for 1st time in 12 years

Full March 2018 Top 25 All-brands and Top 70 models below.

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Thailand January 2018: ZS propels MG up to #8 in market up 16.2%

The MG ZS enables the Chinese brand to break its ranking and share records this month.

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The Thai new light vehicle market starts 2018 all guns blazing, up 16.2% year-on-year in January to 66.545 registrations. Toyota remains master in command but trails the market with a 13% gain leading to a lower 25.7% share. #2 Isuzu actually loses ground at -7% to 18.4%, a share identical to its FY17 level. Honda matches the market growth at +16% to remain a solid third at 13.7% share, followed by Mitsubishi (+22%), Ford (+43%), Nissan (+36%) and Mazda (+38%) all beating the market. But the hero of the month is Chinese brand MG, now a local producer in Thailand, more than doubling its sales at +103% to hit 2.2% share at #8, both new share and ranking records. Subaru (+207%), Kia (+176%), Mercedes (+40%), Hyundai (+32%), Volkswagen (+32%) and Suzuki (+31%) also make themselves noticed.

The Isuzu D-Max starts 2018 40% ahead of the Toyota Hilux. 

Over in the models ranking, the Isuzu D-Max builds on its first annual win in 12 years in 2017, outselling the Toyota Hilux by 40% at 15.5% share (-8%) vs. 11.1% (+7%), its largest margin since last September. The Ford Ranger surges 43% to 5.9% in third place while the Mitsubishi Triton soars 34% to 4.6%, making the Top Four 100% pickups. The Mazda2 (+31%) is the best-selling passenger car in Thailand for January, distancing the Honda City (+17%) and Toyota Yaris (-1%) while the Toyota Yaris Ativ maintains itself inside the Top 10 at #9, by far the most popular recent launch (<12 months). Notice also the Honda CR-V up 347%, the Mazda CX-5 up 181%, Mitsubishi Attrage up 50%, Honda Jazz up 46% and the Toyota Corolla up 36%. The MG ZS gains three spots on December to #26.

Previous post: Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for the first time in 12 years

One year ago: Thailand January 2017: Isuzu D-Max reclaims king of the Thai jungle title

Full January 2018 Top 30 All-brands and Top 70 models below.

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Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for 1st time in 12 years

The Isuzu D-Max is the new best-seller “at home” in Thailand.

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Consult 15 years of Thailand Historical Data here

The Thai new vehicle market ends four consecutive years of decline with a robust 13.4% year-on-year gain in 2017 to 871.647 registrations, more than 100.000 units above the 2016 result. Brand leader Toyota however drops 2% to see its market share reduce drastically from 31.8% a year ago to 27.5% now. Isuzu on the other hand only slightly trail the overall growth at +12% resulting in a stable market share at 18.4%. The next five best-selling carmakers all frankly outpace the market: Mitsubishi (+26%), Nissan (+40%), Ford (+37%) and Mazda (+21%), with Chevrolet (+26%) and Mercedes (+21%) also impressive inside the Top 10. Chinese local producer MG remains at #12 but surges 44% and breaks into the Thai monthly Top 10 for the first time in October and December when it smashed its volume and share records at 1.928 units and 1.8%. Volkswagen (+365%), Kia (+57%), BMW (+39%) and Hyundai (+30%) also post spectacular gains.

The Toyota Hilux is beaten for the first time since 2005.

The big event in Thailand in 2017 is to be found in the models ranking: a very momentous move in what is commonly called the “pickup factory of the world”, the Isuzu D-Max dethrones the market’s long-term leader, the Toyota Hilux, in a frank victory. With sales up 11% to 134.000, the D-Max builds a 24.000 unit-advantage over the Hilux down 9%. The D-Max dominated through the year, with the Hilux only managing a #1 ranking in February and December. This way, the D-Max ends 11 consecutive years of Hilux reign: the last time the D-Max held the Thai crown was in 2005. This victory is all the more significant as it comes as the Hilux benefits from a totally new generation launched in 2015 while the D-Max now dates back to 2012 in its current form.

MG cracked the Thai Top 10 twice in 2017.

Thanks to deliveries up 44%, the Ford Ranger steps up one spot to land on the podium, making it 100% pickup, while the Honda City soars 32% to take the lead of the passenger cars ranking, another segment lost by Toyota this year as the Yaris (-17%) splits up into two variants with the arrival of the Yaris ATIV peaking at #3 in October and the best-selling new launch for 2017 at #18. The Mitsubishi Triton advances 38% to break into the Top 5, followed by the Mazda2 (+37%) as the Honda Civic (+23%) also impresses and the Honda Jazz (+12%) break into the Top 10. Below, both the Nissan Navara (+15%) and Chevrolet Colorado (+32%) outpace the market in an excellent year for pickups. The Nissan Note lands at #28 and the MG ZS at #57 but was already in the December Top 30 for its first full month of sales. The MG3 for its part peaked at a record #22 in April, the highest ranking ever hit by a Chinese nameplate in Thailand.

Previous month: Thailand November 2017: Toyota down 7% in market up 20.6%

Previous year: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

Two years ago: Thailand Full Year 2015: Hilux holds onto #1 in market down a further 10%

Full Year 2017 Top 35 All-brands and Top 75 models vs. Full Year 2016 figures below.

Full December 2017 Top 25 All-brands and Top 70 models below.

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Thailand November 2017: Toyota down 7% in market up 20.6%

The MG ZS has landed in Thailand. 

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The Thai new car market shoots up 20.6% year-on-year in November to 78.082 registrations, the second largest volume this year after March (84.801) and lifting the year-to-date volume up 12.5% to 767.345 units. Toyota frankly underperforms with a 7% drops but remains above its YTD level at 27.8% vs. 27.1% so far this year. Isuzu trails the market slightly at +18% to 18.2% share but the next eight most popular carmakers (!) all at least double the market growth: Mercedes (+67%), Nissan (+56%), Mazda (+56%), Mitsubishi (+45%) and Ford (+43%) are the most impressive followed by Suzuki (+41%), Honda (+40%) and Chevrolet (+37%). Outside the Top 10, BMW (+96%), Kia (+57%), Subaru (+35%) and MG (+26%) also shine.

In the models ranking, the Isuzu D-Max is up 21% to 15.3% share to keep a comfortable distance with its archenemy the Toyota Hilux down 21% to 11.6%. The Ford Ranger is up 49% to make the podium 100% pickups, followed by the Mazda2 up 90% to lead all passenger cars at #4 overall. The Mitsubishi Triton (+39%), Honda City (+53%) and Toyota Fortuner (+29%) follow, all outpacing the market while the all-new Toyota Yaris Ativ is down five spots on October to #8 and the Toyota Yaris down 41% to #9. The Honda Jazz (+44%), Chevrolet Colorado (+46%), Mitsubishi Attrage (+61%), Suzuki Ciaz (+50%) and Honda CR-V (+408%) all impress inside the Top 20. This month we welcome the MG ZS crossover at #64 with 11 sales, while the Nissan Kicks, Toyota C-HR and Mitsubishi XPander are all getting ready for a 2018 release.

Previous month: Thailand October 2017: Mitsubishi, Nissan, Ford outpace market up 13.1%

One year ago: Thailand November 2016: Hilux races D-Max for annual pole position

Full November 2017 Top 30 All-brands and Top 70 All-models below.

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Thailand October 2017: Mitsubishi, Nissan, Ford outpace market up 13.1%

Mitsubishi sales are up 40% year-on-year in October in Thailand. 

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The Thai new light vehicle market is up another splendid 13.1% year-on-year in October to 68.551 registrations, meaning the year-to-date tally is up 11.7% to 689.263 units. Toyota trails the market at +2% to a strong 30.9% share vs. 27.1% so far this year, with Isuzu up 7% to 17.6% and Honda up 19% to 14.1%. Below, Mitsubishi (+40%), Nissan (+44%) and Ford (+38%) impress. Mazda (+14%) and Chevrolet (+19%) also post double digit gains inside the Top 10 while Chinese MG hits a very important milestone this month: the carmaker breaks into the Thai Top 10 for the very first time thanks to deliveries up 26% to 1.2% at #10. Further down, Hyundai (+59%), Kia (+157%) and Ssangyong (+100%) are among the best performers.

Model-wise, the Isuzu D-Max continues to surprise and outsells the Toyota Hilux for the 11th consecutive month thanks to sales up 6% to 14.4% share while the Hilux stumbles down 16% to 11.9%. The Toyota Yaris Ativ nudges up one spot to land on the third step of the podium with 5.2% share, up from 4.3% last month. The Ford Ranger is knocked down one rank to #4 in spite of a sturdy 38% rise. The Toyota Yaris is back up 14 spots to #5 but drops 8% year-on-year, distancing Honda City (+25%), Toyota Fortuner (+37%), Mitsubishi Triton (+18%) and Mazda2 (+38%). The Nissan Navara (+22%), Toyota Corolla (+41%), Mitsubishi Attrage (+79%), Pajero Sport (+51%), Mirage (+64%) and Honda CR-V (+224%) all impress.

Previous month: Thailand September 2017: Isuzu D-Max soars, Toyota Yaris Ativ up to #4

One year ago: Thailand October 2016: Hilux still lagging behind D-Max year-to-date

Full October 2017 Top 30 All-brands and Top 70 models below.

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Thailand September 2017: Isuzu D-Max soars, Toyota Yaris Ativ up to #4

The Toyota Yaris Ativ is the best-selling passenger car in Thailand in September.

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The Thai new vehicle market shoots up 21.9% year-on-year in September to 77.592 registrations, lifting the year-to-date volume up 11.5% to 620.712 units. Brand leader Toyota struggles at -7% to 26.6% share, whereas the rest of the Top 8 brands all lodge gains of 21% or more: Isuzu is up 61% to 21.6% vs. 19.1% so far this year, Honda is up 21% to 13.7%, Mitsubishi up 25% to 7.2%, Nissan up 94% to 6.7%, Ford up 33% to 6.4%, Mazda up 23% to 5.7% and Suzuki up 33% to 2.8%. Further down, notice BMW up 31%, Hino up 52%, MG up 42%, Hyundai up 31%, Kia up 32%, Scania up 64% and Volkswagen up 2950% (!).

In the models ranking, the Isuzu D-Max continues to impress with deliveries surging 74% to 18.6% share just as its archenemy the Toyota Hilux dives 17% to 11.2% share. The D-Max increases its advantage over the Hilux to a staggering 21.241 units after nine months and is now almost assured to snap the annual lead for the first time in 12 years. The performance of the month is delivered by the newly launched Toyota Yaris Ativ up 15 spots on its inaugural month in August to land in 4th place with 4.3% share. Unfortunately, the Yaris (-65%) and Vios (-78%) are hit full frontal by this new arrival. Other models posting spectacular gains this moth include the Mazda2 (+40%), Honda Jazz (+33%), Nissan Navara (+112%), Toyota Commuter (+202%) and Honda CR-V (+255%).

Previous month: Thailand August 2017: Isuzu D-Max leads, Toyota Yaris Ativ lands

One year ago: Thailand September 2016: Toyota Hilux (+17%) aims at annual #1 spot

Full September 2017 Top 30 All-brands and Top 70 models below.

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Thailand August 2017: Isuzu D-Max leads, Toyota Yaris Ativ lands

Toyota Yaris Ativ

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The Thai new vehicle market is up 6.8% year-on-year in August to 67.962 registrations, meaning the year-to-date total is now up 10.2% to 543.120 units. Market leader Toyota is far from enjoying the renewed strength of the market: the Japanese carmaker freefalls 24% year-on-year to 23.6% share vs. 26.6% year-to-date. Isuzu on the other hand is up 17% to 18.8% in 2nd place, ahead of Honda up 11% to 15.8%, Mitsubishi up 34% to 8.1%, Ford up 31% to 7.1%, Nissan up a whopping 162% to 7.1% and Mazda up 23% to #7. Chevrolet (+44%) and Mercedes (+30%) also beat the market in the Top 10. Beyond, notice Hyundai (+38%), Kia (+75%), Scania (+100%) and Volkswagen (+667% to just 23 sales), while Hino (-41%) and Subaru (-70%) struggle.

In the models ranking, the Isuzu D-Max continues to impress with sales up 21% to 15.9% share, flatly outselling its archenemy the Toyota Hilux down 15% to 12.3%. The D-Max now has an unsurmountable 15.534 sales advantage over the Hilux after 8 months and is headed towards its first annual win in over a decade. The Ford Ranger (+44%) cements its third place, making the podium 100% pickup trucks. Excellent performance of the Mazda2 up 53% to #4 and best-selling passenger car in the country for the month, of the Mitsubishi Triton up 49% to #6, the Honda Jazz up 23% to #8, the Nissan Navara up 220% to #9 and the Chevrolet Colorado up 51% to #10. Once the uncontested leader in the passenger car aisle, Toyota places none of them inside the Top 10, with the Corolla down 9% to #11, the Yaris down 64% to #15 and the Vios down 67% to #23. The culprit may be the all-new Toyota Yaris Ativ sedan, on sale since mid-August and landing directly at #19 with 1.6% share. The Yaris Ativ is a cheaper Vios: both nameplates are 4.42m long and the Ativ is priced from 469.000 to 619.000 baht (US$14.000-18.500) vs. 609.000 to 789.000 (US$18.200-23.600) for the Vios.

Previous month: Thailand July 2017: Mitsubishi up 62%, Isuzu D-Max holds onto lead

One year ago: Thailand August 2016: Market shifts to positive year-to-date (+0.2%)

Full August 2017 Top 30 All-brands and Top 70 models below.

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Thailand July 2017: Mitsubishi up 62%, Isuzu D-Max holds onto lead

The Triton (+53%) helps Mitsubishi up 62% in July. Picture thairath.co.th 

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Thai new vehicle sales are up 7.5% year-on-year in July to 65.178 units, lifting the year-to-date total up 10.7% to 475.158 registrations. Toyota goes against the grain with a worrying 18% year-on-year fall to 25.2% share vs. 27.1% year-to-date. Isuzu (+14%) reclaims the 2nd spot off Honda (+15%) at 18.6% share vs. 16.1%. Mitsubishi soars 62% but remains in 4th place, ahead of Nissan (+37%), Ford (+21%), Mazda (+13%), Suzuki (+24%) and Chevrolet (+22%), all comfortably beating the market growth. Mercedes (-10%) is with Toyota the only Top 10 manufacturer to decline. Further down, MG soars 47% at #11, BMW is up 36%, Hyundai up 38%, Kia up 104% and Volkswagen up almost 30-fold (!) whereas Subaru implodes down 70%.

Suzuki Ciaz sales are up 88% year-on-year in July. Picture grandprix.co.th 

Model-wise, the Isuzu D-Max has now been the best-selling vehicle in the country for six of the seven months of 2017 so far, and gains 13% in July to hop to 15.2% share vs. 13.6% (-6%) for its archenemy the Toyota Hilux. The advantage the D-Max holds over the Hilux year-to-date is now over 13.000 units. As we mentioned last month, this now seems like an unsurmountable advantage and the D-Max is headed towards its very first Thai crown in over a decade in 2017… The Ford Ranger (+33%) is back above the Toyota Yaris (+1%) in third place while the Honda City (+14%) claws back up one spot on June to #5. The Mazda2 (+24%), Honda Jazz (+36%) and Mitsubishi Triton (+53%) all frankly beat the market inside the Top 10 while beyond the Nissan Navar (+22%), Mitsubishi Pajero Sport (+39%), Isuzu MU-X (+41%), Suzuki Ciaz (+88%), Mitsubishi Attrage (+94%) and Honda CR-V (+393%) impress in the Top 20. The Nissan Note is up four spots to #22.

Previous month: Thailand June 2017: Honda up 29%, places four nameplates in Top 10

One year ago: Thailand July 2016: Chinese MG knocks at Top 10’s door

Full July 2017 Top 30 All-brands and Top 70 models below.

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Thailand June 2017: Honda up 29%, places four nameplates in Top 10

The Honda Jazz leaps to 5th place overall in Thailand in June. 

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The Thai new vehicle market is up 5.7% year-on-year in June to 69.798, leading to a First Half 2017 tally up a solid 11.2% to 409.980 units. Leader Toyota is in difficulty this month with sales plunging 16% on June 2016 to 25.6% share vs. 27.4% YTD. In contrast, Honda surges 29% to snap the 2nd spot off Isuzu at 18.5% share vs. 15% YTD while Isuzu is down 0.3% to 16% vs. 18.8% YTD. The next four manufacturers all frankly beat the market, posting double-digit gains: Mitsubishi is up 36%, Nissan up 37%, Ford up 18% and Mazda up 27%%, with Chevrolet up 18% in 9th place. Further down, notice Chinese MG continuing to climb higher at +36%, BMW up 25%, Hyundai up 28%, Dongfeng up 21% and Volkswagen up a staggering 880%.

The Isuzu D-Max now has a 12.000-sales advantage over the Toyota Hilux… 

Model-wise, the Isuzu D-Max has now established itself as the uncontested market leader, having held the top spot five of the past six months including June when it commands a 12.8% share thanks to a limited 2% drop vs. 11.6% and -24% for the Toyota Hilux. Year-to-date, the D-Max has a 12.000 unit-advantage over the Hilux, compared to 7.000 a year ago when the HIlux manages to edge past the D-Max during the last days of the year, ending 2016 with a 400-unit advantage. However at the same time in 2016, the Hilux had already begun to catchup on the D-Max, ranking #1 both in May and June, and for the rest of the year. The situation is quite different this year, with the Hilux not able to snatch a convincing win: its only #1 ranking happened in February for just 114 units. This time it seems almost certain: the Hilux is about to lose its “home” market after 11 straight annual wins.

The Honda CR-V is up 724% on the old model. Picture incarsmagazine.com 

The Toyota Yaris dominates the passenger cars market, up one spot on May to land on the podium, knocking the Ford Ranger (+41%) down to #4. The Honda Jazz soars by a spectacular 71% year-on-year and 9 spots on May thanks to its facelift, landing in 5th place overall and 2nd best-selling passenger car. In fact, Honda places no less than four nameplates in side the June Thai Top 10 (Toyota has just two), along with the City (+26%), Civic (-18%) and CR-V up 8-fold thanks to the new generation. Other great performers include the Mitsubishi Triton up 32%, the Chevrolet Colorado up 29%, Mitsubishi Attrage up 50%, Mitsubishi Pajero Sport up 31%, Isuzu MU-X up 26%, Mitsubishi Mirage up 39% and Nissan March up 143%.

Previous month: Thailand May 2017: Market slows growth at +0.7%

One year ago: Thailand June 2016: Hilux drops 17% but leads, Civic stays strong

Full June 2017 Top 30 All-brands and Top 70 models below.

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