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Thailand September 2018: Hilux at highest in 2 years, market up 14.3%

The Toyota Hilux now looks like it could snap the annual win off the Isuzu D-Max.

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The Thai new vehicle market continues to align outstanding results month after month with September up 14.3% to 88.706 units marking the 13th consecutive month of double-digit gains. The year-to-dat tally now stands at 746.584 registrations, up 20.3% on the same period in 2017, still on track to break the million annual sales milestone for the first time since 2013 with BSCB estimates still putting the 2018 Thailand market around the 1.050.000 mark. Toyota (+39%) continues to catch up on lost time, almost tripling the market growth to hit 32.4% share, its highest since November 2016 (36.3%) after a low of 23.6% in August 2017. Isuzu (-22%) is struggling to 14.7% share vs. 16.8% YTD with Honda (+6%) now menacing at 12.7% in September. The remainder of the Top 7 all outpace the market, led by Mazda (+33%), Mitsubishi (+28%), Ford (+22%) and Nissan (+21%). But it’s Chinese MG (+81%), recently graduated to local producer, that remains the best performer in the Top 10, albeit down to 2% share vs. 2.4% so far in 2018 (+108%).

Over in the models ranking, the Toyota Hilux surges 68% year-on-year to sign a 5th consecutive win, something it hadn’t achieved since December 2016, hitting 16.5% share which is also its highest since December 2016. After outselling its archenemy the Isuzu D-Max (-27%) by 131 units in May, 1.939 in June, 1.032 in July and 1.632 in August, the Hilux’s advantage is a gargantuan 4.160 units this month, reducing the gap separating its from the #1 YTD spot, still held by the D-Max, to just 2.288 (105.321 vs. 103.033) with three months remaining in 2018. If last month a Hilux annual win seemed uncertain, it now looks like a logical ending to a tumultuous 2018. The Ford Ranger (+34%) grows comfortably faster than the market to cement its third position overall, distancing the Mazda2 (+33%) and Toyota Yaris (+180%). Further down, the Nissan March (+57%), Honda HR-V (+49%), Suzuki Swift (+43%) and Nissan Almera (+40%) impress. The Toyota C-HR (#16) tops recent launches (<12 months) above the Mitsubishi Xpander (#20) up 9 spots on August and the MG ZS (#21).

Previous month: Thailand August 2018: Toyota up 69%, Hilux #1, market up 28%

One year ago: Thailand September 2017: Isuzu D-Max soars, Toyota Yaris Ativ up to #4

Full September 2018 Top 30 All-brands and Top 70 models below.

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Thailand August 2018: Toyota up 69%, Hilux #1, market up 28%

The Toyota Hilux is #1 in Thailand for the 4th month running.

* See the Top 30 All-brands and Top 70 models by clicking on the title *

New vehicle sales in Thailand celebrates one full year (ie 12 consecutive months) of double-digit year-on-year gains with  August deliveries up a whopping 27.7% to 86.814 units, leading to a year-to-date tally up 21.1% to 657.878 and on track to break the million annual sales milestone for the first time since 2013 with BSCB estimates putting the 2018 Thailand market around 1.050.000 units. Once again brand leader Toyota performs drastically better than the market at +69% to 31.2% share vs. 29.6% YTD, now well above double any other manufacturer in Thailand including Isuzu (+3%) at 15.1% vs. 17.1% so far in 2018. Below Honda (+6%) edging up but scoring a higher share than YTD at 13%, Mitsubishi (+28%) and Ford (+23%) are back above Mazda (+35%) even though they match the market at best and Mazda over-performs. Recent local producer, Chinese MG, is once again the most dynamic at +161% to 2.2% share at #9, with Kia (+50%) the lone great performer in the remainder of the charts.

Model-wise, the Toyota Hilux surges 49% to snap a 4th consecutive pole position, something it had not achieved since December 2016. So is the Hilux likely to overcome the D-Max for the 2018 pole position by December? Its advantage over the Isuzu D-Max is 1.632 units this month vs. 1.032 in July, 1.939 in June and 131 in May. Applying the August advantage to the last 4 months of the year brings the Hilux almost exactly at the same annual volume as the D-Max for 2018. Applying the May-August average advantage (1.183) brings the Hilux 1.700 units below the D-Max. So probability-wise the answer is: probably not, and we may still see the D-Max post a second consecutive year at #1. Elsewhere in the ranking, the Ford Ranger (+22%) returns to the third place it holds YTD making the podium 100% pickup, the Mazda2 (+42%) remains the best-selling passenger car ahead of the Toyota Yaris (+167%) and Yaris Ativ (+202%) and the Toyota Fortuner (+64%) leaps back inside the Top 10 at #9. We welcome the Mitsubishi Xpander at #29.

Previous month: Thailand July 2018: Toyota Hilux 3peats, Mazda2 remains on podium

One year ago: Thailand August 2017: Isuzu D-Max leads, Toyota Yaris Ativ lands

Full August 2018 Top 30 All-brands and Top 70 models below.

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Thailand July 2018: Toyota Hilux 3peats, Mazda2 remains on podium

The Toyota Hilux is the most popular vehicle in Thailand for the third month running.

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The Thai new vehicle market enjoys an 11th consecutive month of year-on-year double-digit gains in August at +25.7% to 81.946 registrations, lifting the year-to-date volume up 20.2% to 571.064 units, on track to top the million annual sales milestone for the first time since 2013 as a 20.2% increase applied to the FY2017 score gives us a FY2018 tally of 1.047.700 deliveries. Strikingly, brand leader Toyota (+59%) more than doubles the market growth in August to 31.9% share vs. 29.4% so far in 2018, selling almost exactly double the volume as #2 Isuzu (+8%) at 16% while Honda (-0.1%) underperforms once again at 12.8% share. MG (+76%) and Mazda (+62%) are the other great performers in the Top 10 where Suzuki (-10%) is the only carmaker in negative and Nissan (+27%) matches the market with Ford (+17%), Mitsubishi (+16%) and Chevrolet (+1%) more timid. Further down, Kia (+90%), Scania (+61%), Hino (+60%) and Subaru (+46%) shine while we welcome Chinese JAC in the Thai charts at #24 with 6 sales for the month.

The Mazda2 is the best-selling passenger car in Thailand.

In the models ranking, the Toyota Hilux 3peats in pole position – something it hadn’t achieved since December 2016 – thanks to deliveries up a whipping 36% year-on-year to 14.7% share vs. 13.3% so far in 2018. The Isuzu D-Max is up “just” 11% to 13.5% but preserves a comfortable 8.000 unit-lead YTD. The Mazda2 (+73%) scores a second podium ranking in a row, outselling all passenger cars in the country. The Toyota Fortuner (+221%), Nissan March (+66%), Toyota Corolla (+50%) and Mitsubishi Triton (+37%) also shine while the Toyota Yaris Ativ (#11) tops all recent launches (<12 months) ahead of the Toyota C-HR (#14) and MG ZS (#18).

Previous month: Thailand June 2018: Toyota Hilux repeats at #1, Mazda2 on podium

One year ago: Thailand July 2017: Mitsubishi up 62%, Isuzu D-Max holds onto lead

Full July 2018 Top 30 All-brands and Top 70 models below.

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Thailand June 2018: Toyota Hilux repeats at #1, Mazda2 on podium

The Toyota Hilux posts 2 consecutive months at #1 for the first time since 2016.

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New light vehicle sales in Thailand continue to surge ahead with June (+25.9%) marking the 10th consecutive month of double-digit gains at 87.854 deliveries, lifting the year-to-date volume up 19.3% to 489.118 units. This means the Thai market will almost certainly top the million annual sales milestone for the first time since 2013. Brand leader Toyota is in outstanding shape this month, soaring 55% to 31.6% share vs. 29% YTD (+26%) whereas rival Isuzu significantly trails the market at +16% to 14.7% vs. 17.7% so far this year. Honda (-18%) on the other hand is the only Top 10 manufacturer in negative. Great Top 10 gainers include MG (+89%), Mazda (+61%), Suzuki (+56%) and Mercedes (+33%) while further down Kia (+276%) and Ssangyong (+40%) make themselves noticed.

Model-wise, the Toyota Hilux (+60%) manages a second consecutive month in pole position – something it hadn’t achieved since December 2016 – but the 9.112 unit-gap with the YTD leader its archenemy the Isuzu D-Max (+22%) seems unsurmountable, equalling roughly one month of sales. The Mazda2 (+87%) brilliantly steps up on the podium for the first time in history, its previous best being #4 hit last August, November, March and May. As a result the Ford Ranger (+33%) is knocked down to #4 but with the Mitsubishi Triton (+51%) at #5 we still have 4 pickup trucks in the Top 5. Thanks to the new generation, the Honda City (+12%) overtakes the Toyota Yaris (-8%) but the Yaris Ativ (#8) remains by far the best-selling newcomer in Thailand ahead of the Toyota C-HR (#14) and MG ZS (#18). Notice also the Mazda CX-5 (+148%), Toyota Corolla (+90%), Suzuki Swift (+80%) and Nissan Almera (+67%) all posting spectacular gains.

Previous month: Thailand May 2018: Toyota Hilux reclaims – now rare – top spot

One year ago: Thailand June 2017: Honda up 29%, places four nameplates in Top 10

Full June 2018 Top 25 All-brands and Top 70 models below.

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Thailand May 2018: Toyota Hilux reclaims – now rare – top spot

The Toyota Hilux is the best-seller in Thailand for only the 2nd time in 15 months.

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The Thai new light vehicle market brilliantly posts a 9th consecutive month of double-digit year-on-year gains in May at a stunning +27.9% to 84.965 registrations, lifting the year-to-date volume up 18% to 401.264, now solidly on track to top the annual million sales milestone for the first time since 2013. Toyota is the main architect of this month’s market surge with deliveries up 49% to 31.3% share, its first time above 30% this year and highest since December 2016. Both Isuzu (+18%) and Honda (+4%) trail the market on the other two spots of the podium, whereas Mazda (+48%) and Mitsubishi (+33%) gallop much faster, closing up the Top 5, as does Suzuki (+32%) at #8. Chinese carmaker and local producer MG breaks its market share record at 2.7% (pb 2.5% from February to April) thanks to deliveries soaring 136% on May 2017, its largest year-on-year gain in Thailand since August 2016. MG therefore consolidates the 9th place it now holds year-to-date. Kia (+68%) and Subaru (+45%) also shine further down.

Mitsubishi Attrage sales in Thailand are up 12% in May.

Model-wise, if the Toyota Hilux used to be the uncontested leader in its 2nd home (Thailand is where it’s built), dominating the sales charts for 11 consecutive years from 2006 to 2016, it was convincingly toppled by the Isuzu D-Max in 2017, winner by 24.000 sales, so much so that a monthly win by the Hilux has become a rarity. It is the case in May and for only the second time in the past 15 months alongside last December, albeit with a tiny 131 sale-margin. The D-Max solidly holds onto the YTD leadership, over 11.000 units above the Hilux which is in line with last year’s gap.The Ford Ranger (+36%) rounds up the podium as it does YTD, but this time the Mazda2 (+57%) is the best-selling passenger car above the Toyota Yaris (+17%) at #6, the Honda City (+6%) at #7 and the Toyota Yaris Ativ at #8. The Mitsubishi Triton (+42%) makes it four pickups in the Top 5. Notice also the Mitsubishi Attrage (+123%), Suzuki Swift (+71%), Honda Jazz (+65%), Toyota Fortuner (+41%) and Toyota Corolla (+38%) impressive in the Top 20. The Toyota C-HR is down one spot on April to #13 and the MG ZS breaks all its records this month: ranking (#16), volume (1.585) and share (1.9%).

The MG ZS breaks ranking, volume and share records in Thailand this month.

Previous month: Thailand May 2018: Toyota C-HR and MG ZS strong in market up 25.2%

One year ago: Thailand May 2017: Market slows growth at +0.7%

Full May 2018 Top 30 All-brands and Top 70 models below.

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Thailand April 2018: Toyota C-HR & MG ZS strong in market up 25.2%

The Toyota C-HR repeats its segment-leading performance in Thailand.

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New car sales in Thailand gain an astounding 25.2% year-on-year in April to 79.206 registrations, marking an 8th double-digit gain in a row and lifting the year-to-date volume up 15.5% to 316.299 and now on track to return to the annual million milestone for the first time since 2013. Brand leader Toyota outpaces the market at +30% to 29.3% share vs. 27.6% YTD whereas Isuzu trails it slightly at +22% to 18.6% and Honda matches the overall growth at +25% to 13.2%. Elsewhere in the Top 10, Suzuki (+42%), Ford (+34%) and Mitsubishi (+31%) impress but once again the “most improved” title goes to Chinese carmaker and recent local producer MG up 101% on April 2018 to 2.5% share at #9.

Both leading pickups beat the market this month: the Isuzu D-Max is up 26% to 17.2% share vs. 15.8% YTD, celebrating 13 wins in the past 14 months while thee Toyota Hilux surges 37% to 13.7% vs. 12.3% so far in 2018 but just hasn’t found a way to threaten the D-Max, seeing its gap extend to over 11.000 units in four months. The Ford Ranger (+41%) posts the largest gain in the Top 10 at #3 while the remainder of the Top 10 all underperform. The Toyota Yaris Ativ stays at #7 while the Toyota C-HR confirms the 12th spot it held during its inaugural month in March. The MG ZS breaks its ranking (#17) and share (1.8%) records this month, with other great performers including the Suzuki Swift (+208%), Honda CR-V (+174%), Mazda CX-5 (+153%), Nissan Note (+136%), Honda Jazz (+135%), Mitsubishi Attrage (+62%) and Ford Everest (+52%).

Previous month: Thailand March 2018: Toyota C-HR lands at #12, MG breaks record

One year ago: Thailand April 2017: Isuzu D-Max cements Hilux domination

Full April 2018 Top 30 All-brands and Top 70 models below.

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Thailand March 2018: Toyota C-HR lands at #12, MG breaks record

The Toyota C-HR has landed in Thailand, and instantly tops its segment.

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It’s a 7th consecutive month of double-digit gains for the Thai new light vehicle market now definitely on the mend, with March sales up 12.1% to 95.082 units. This is the third highest monthly volume in 5 years below December 2017 (104.302) and December 2015 (101.426). The year-to-date tally is now up 12.6% to 237.093, and if the upwards trend continues at a slightly higher pace throughout the year (+14.7%), new car sales in Thailand could return above 1 million annual units this year for the first time since 2013.

Whereas they were both underperforming last month, brand leaders Toyota (+21%) and Isuzu (+16%) both outpace the market in March to hit 28.1% and 19.8% share respectively vs. 27% and 18.7% so far in 2018. In contrast, Honda plunges 19% to 10.7% in third place. Elsewhere in the Top 10, Mazda (+33%), Ford (+23%) and Mitsubishi (+16%) all beat the market but the best performer is again Chinese and new local producer MG shooting up 118% on March 2017 to smash its monthly volume record to 2.373, its first time above 2.000 (previous best: 1.928 last December) and equal its record share hit last month at 2.5% (in fact a new record at 2.496% vs. 2.483% in February).

Model-wise, the Isuzu D-Max scores its 12th win in the past 13 months thanks to deliveries up 19% to just under 16.000 and 16.8% share, one full percentage point above its YTD level. The Toyota Hilux (+15%) is flatly beaten and lies over 4.000 sales below this month and almost 9.000 YTD. The Ford Ranger (+27%) remains at its traditional third spot while the Mazda2 soars 53% to #4, by far the best-selling passenger car in the country above the Toyota Yaris (#6) and Yaris Ativ (#7). The Mitsubishi Triton also outpaces the market at +23% in 5th place. But the big event of the month is occurring just outside the Top 10, at #12 exactly where the Toyota C-HR lands directly with just under 2.200 sales and 2.3% share, instantly taking the lead of the small crossover segment above the MG ZS beating its volume record at 1.350 and the Honda HR-V down 40% to 1.035. It’s the first outing of the C-HR in South-East Asia and chances are it will climb a lot higher in the coming months.

Previous month: Thailand February 2018: Isuzu D-Max leads, MG hits record share

Previous year: Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for 1st time in 12 years

Full March 2018 Top 30 All-brands and Top 70 models below.

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Thailand February 2018: Isuzu D-Max leads, MG hits record share

The MG ZS becomes the first Chinese nameplate to break into the Thai Top 20.

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The Thai new car market posts a 6th consecutive double-digit year-on-year gain in February at +10.3% to 75.466 registrations, lifting the year-to-date volume up 13% to 142.011 units after two months. Toyota struggles at -6% but remains by far the most popular carmaker in the country with 26.9% share. Isuzu advances slower than the market at +8% to 17.6% while Honda (-6%) completes an under-performing podium at 12.1% share. In contrast, the next 7 best-selling brands (the entire remainder of the Top 10) all beat the market, led by Chinese MG, now a local producer, up a fantastic 124% on March 2017 to hit an all-time record 2.5% share. It is however down one spot on its record #8 ranking of last month. Mazda (+65%), Ford (+38%) and Mitsubishi (+31%) post the next biggest gains while Suzuki (+26%), Nissan (+22%) and Chevrolet (+16%) are more discreet but still impressive. Further down, Subaru (+80%), Lexus (+30%) and Hyundai (+26%) shine.

Model-wise, the Isuzu D-Max confirms it is now the default choice of Thai car buyers, posting an 11th win in the past 12 months thanks to sales up 4% to 14.7% share vs. -11% and 12.7% for the Hilux. The Ford Ranger (+40%) and Mitsubishi Triton (+47%) once again post spectacular gains to make the Top Four 100% pickups. The Mazda2 surges 84% year-on-year to remain the best-selling passenger car in the country, distancing the Toyota Yaris (-0.4%) and Honda City (-22%). The Toyota Yaris Ativ is up one spot on January to #8 to remain the best-selling recent launch (<12 months). Justifying the brand’s record share, the MG ZS is up 9 ranks on last month to become the first ever Chinese nameplate to break into the Thai Top 20 at #17 (previous best was the MG3 at #22 in April 2017).

Previous month: Thailand January 2018: ZS propels MG up to #8 in market up 16.2%

Previous year: Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for 1st time in 12 years

Full March 2018 Top 25 All-brands and Top 70 models below.

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Thailand January 2018: ZS propels MG up to #8 in market up 16.2%

The MG ZS enables the Chinese brand to break its ranking and share records this month.

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The Thai new light vehicle market starts 2018 all guns blazing, up 16.2% year-on-year in January to 66.545 registrations. Toyota remains master in command but trails the market with a 13% gain leading to a lower 25.7% share. #2 Isuzu actually loses ground at -7% to 18.4%, a share identical to its FY17 level. Honda matches the market growth at +16% to remain a solid third at 13.7% share, followed by Mitsubishi (+22%), Ford (+43%), Nissan (+36%) and Mazda (+38%) all beating the market. But the hero of the month is Chinese brand MG, now a local producer in Thailand, more than doubling its sales at +103% to hit 2.2% share at #8, both new share and ranking records. Subaru (+207%), Kia (+176%), Mercedes (+40%), Hyundai (+32%), Volkswagen (+32%) and Suzuki (+31%) also make themselves noticed.

The Isuzu D-Max starts 2018 40% ahead of the Toyota Hilux. 

Over in the models ranking, the Isuzu D-Max builds on its first annual win in 12 years in 2017, outselling the Toyota Hilux by 40% at 15.5% share (-8%) vs. 11.1% (+7%), its largest margin since last September. The Ford Ranger surges 43% to 5.9% in third place while the Mitsubishi Triton soars 34% to 4.6%, making the Top Four 100% pickups. The Mazda2 (+31%) is the best-selling passenger car in Thailand for January, distancing the Honda City (+17%) and Toyota Yaris (-1%) while the Toyota Yaris Ativ maintains itself inside the Top 10 at #9, by far the most popular recent launch (<12 months). Notice also the Honda CR-V up 347%, the Mazda CX-5 up 181%, Mitsubishi Attrage up 50%, Honda Jazz up 46% and the Toyota Corolla up 36%. The MG ZS gains three spots on December to #26.

Previous post: Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for the first time in 12 years

One year ago: Thailand January 2017: Isuzu D-Max reclaims king of the Thai jungle title

Full January 2018 Top 30 All-brands and Top 70 models below.

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Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for 1st time in 12 years

The Isuzu D-Max is the new best-seller “at home” in Thailand.

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Consult 15 years of Thailand Historical Data here

The Thai new vehicle market ends four consecutive years of decline with a robust 13.4% year-on-year gain in 2017 to 871.647 registrations, more than 100.000 units above the 2016 result. Brand leader Toyota however drops 2% to see its market share reduce drastically from 31.8% a year ago to 27.5% now. Isuzu on the other hand only slightly trail the overall growth at +12% resulting in a stable market share at 18.4%. The next five best-selling carmakers all frankly outpace the market: Mitsubishi (+26%), Nissan (+40%), Ford (+37%) and Mazda (+21%), with Chevrolet (+26%) and Mercedes (+21%) also impressive inside the Top 10. Chinese local producer MG remains at #12 but surges 44% and breaks into the Thai monthly Top 10 for the first time in October and December when it smashed its volume and share records at 1.928 units and 1.8%. Volkswagen (+365%), Kia (+57%), BMW (+39%) and Hyundai (+30%) also post spectacular gains.

The Toyota Hilux is beaten for the first time since 2005.

The big event in Thailand in 2017 is to be found in the models ranking: a very momentous move in what is commonly called the “pickup factory of the world”, the Isuzu D-Max dethrones the market’s long-term leader, the Toyota Hilux, in a frank victory. With sales up 11% to 134.000, the D-Max builds a 24.000 unit-advantage over the Hilux down 9%. The D-Max dominated through the year, with the Hilux only managing a #1 ranking in February and December. This way, the D-Max ends 11 consecutive years of Hilux reign: the last time the D-Max held the Thai crown was in 2005. This victory is all the more significant as it comes as the Hilux benefits from a totally new generation launched in 2015 while the D-Max now dates back to 2012 in its current form.

MG cracked the Thai Top 10 twice in 2017.

Thanks to deliveries up 44%, the Ford Ranger steps up one spot to land on the podium, making it 100% pickup, while the Honda City soars 32% to take the lead of the passenger cars ranking, another segment lost by Toyota this year as the Yaris (-17%) splits up into two variants with the arrival of the Yaris ATIV peaking at #3 in October and the best-selling new launch for 2017 at #18. The Mitsubishi Triton advances 38% to break into the Top 5, followed by the Mazda2 (+37%) as the Honda Civic (+23%) also impresses and the Honda Jazz (+12%) break into the Top 10. Below, both the Nissan Navara (+15%) and Chevrolet Colorado (+32%) outpace the market in an excellent year for pickups. The Nissan Note lands at #28 and the MG ZS at #57 but was already in the December Top 30 for its first full month of sales. The MG3 for its part peaked at a record #22 in April, the highest ranking ever hit by a Chinese nameplate in Thailand.

Previous month: Thailand November 2017: Toyota down 7% in market up 20.6%

Previous year: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

Two years ago: Thailand Full Year 2015: Hilux holds onto #1 in market down a further 10%

Full Year 2017 Top 35 All-brands and Top 75 models vs. Full Year 2016 figures below.

Full December 2017 Top 25 All-brands and Top 70 models below.

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