The HR-V helps push Honda to #2 brand in October. In early September, the Taiwanese government extended the NT$50,000 reduction in commodity tax for trade-ins, and further increased the reduction to NT$50,000 for passenger cars under 2.0 litres, coupled with the proposed extension of the exemption of license plate tax…
Honda HR-V sales are up 149.2% in September. New car sales in Taiwan are off a harsh -11.3% year-on-year in September to just 32,227. The government has taken some measures to try and stop the rot, namely an extension of the NT$50,000 excise tax reduction for trade-ins and the creation…
The Toyota Corolla Cross holds 11.6% of the Taiwanese new car market in August. New light vehicle sales in Taiwan are stable in August at +0.2% to 29,460 but the year-to-date tally drops -14.2% to 263,910. Given August 2024 was off -17% on the year prior, this remains a poor…
The Toyota Corolla Cross holds a record 14.1% of the Taiwanese market in July. The least we can say for July new car sales in Taiwan is that they are disappointing. At 35,483 units, they are off -22.3 on July 2024. As a result the YTD tally is now off…
First Top 10 finish in the world for the Peugeot 408. New light vehicle sales in Taiwan disappoint again in June at -17.5% year-year to 34,320 units. This leads to a H1 2025 volume down -14.4% to 198,967. This poor result is attributed by the local specialised press to a wait-and-see…
First Taiwanese Top 10 finish for the Toyota Alphard. New car sales in Taiwan are off a devastating -23.1% year-on-year in May to 31,910 units. This mediocre result is attributed by the local specialised press to a wait-and-see attitude by car buyers amidst the uncertain tariff situation. Meanwhile the year-to-date…
The CMC J Space is the 2nd best-selling vehicle in Taiwan in April. Another difficult month for Taiwanese new vehicle sales with April at -11.2% year-on-year to 32,876 units. The year-to-date volume is also down -11.2% to 132,736. Brand leader Toyota (+3.8%) defies the negative context to an overwhelming 30.4% share…
The CMC J Space repeats at a record third place. 37,281 new cars found a buyer in Taiwan in March, a harsh -9.8% year-on-year fall. The Q1 2025 volume is off an equally disappointing -11.2% to 99,860. Toyota (+19.8%) dries the surrounding gloom to land an ultra dominant 31.6% market…
The CMC J Space is up to a record third place in Taiwan in February. New car sales in Taiwan edge up 4.8% year-on-year in February to 27,515 units, leading to a year-to-date tally off -12% to 62,579. Toyota (+4.7%) matches the market to a more reasonable 28.8% share vs. a…
Lexus is above 10% share in Taiwan for the first time. New cars sales in Taiwan are down -21.8% year-on-year in January to 35,064 units, impacted by the timing of the lunar new year which fell in late January this year vs. February in 2024. Toyota (+3.9%) defies the negative…
The Toyota Yaris Cross ends its first full year of sales at #4. Consult 20 years worth of Taiwanese Historical Data here 457,830 new cars found a buyer in Taiwan in 2024, a moderate -4% year-on-year loss on a particularly high year-ago volume (the largest in 18 years). Imported cars…
The Taiwanese new car market suffers in November at -10.1% year-on-year to 39,181 units, leading to a year-to-date volume off -4% to 416,528. Toyota (-11.1%) roughly matches the market to reach an excellent 30.4% share vs. 27.4% so far this year. Honda (-22.2%) is up two spots on last…
Taiwanese BMW sales are up 20.9% in a market off -18% The Taiwanese new car market was impacted by the Shantol and Kangrui typhoons in October, with various county and city governments declaring a national typhoon holiday for several days. As a result October sales are off a sharp -18%…
The Toyota Town Ace is the best-selling vehicle in Taiwan again. After plunging -17% in August, the Taiwanese new car market stabilises in September at -2% year-on-year to 36,352 units. The year-to-date tally is now off -1.6% to 344,116 as a result. The Top 5 brands post sensational scores with…
The Toyota Town Ace is the most popular vehicle in Taiwan in August. The Taiwanese new car market sinks -17% year-on-year in August to 29,403 units, sending the year-to-date tally into negative at -1.6% to 307,584. There are a few explanations for this brutal fall. August 4 marked the start…