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Brazil August 2018: Jeep, Chevrolet Onix break records, Chery up 122%

The Chevrolet Onix crosses the 20.000 monthly unit-milestone for the first time.

* See the Top 20 best-selling brands and Top 155 models by clicking on the title *

Another solid month for new light vehicle sales in Brazil with August marking 16 consecutive months of year-on-year gains and a second straight double-digit uptick at +14.7% to 239.245 registrations, lifting the year-to-date tally up 14.1% to 1.574.966. This is the largest August volume in Brazil since 2014 (259.152) and the highest YTD result after 8 months since 2015 (1.689.074). Brand leader Chevrolet (+9%) trails the market but comfortably remains in pole position with 17.4% share, in 2nd place Fiat (+17%) outsells Volkswagen (+31%) for the first time this year while Ford (+13%) manages to withstand Renault’s aggressive surge (+28%) by just 51 units. Nissan (+35%) scores the largest year-on-year gain in the Top 15 while Jeep (+17%) breaks its all-time volume record at 10.304 sales (previous best 10.003 last May). Chery soars 122% to #17 and 1.054 units, the highest Brazilian ranking for any Chinese brand since January 2015 (itself #17) and highest volume since December 2014 (1.081, also itself). Note Chery still retains the all-time monthly volume record for a Chinese marque in Brazil at 3.281 sales in August 2011, while the Chinese ranking record at #14 is jointly held by 3 brands: Chery (first time in November 2010), Hafei (first in January 2011) and JAC (first in April 2011). Volvo advances to #18, its highest ranking in at least 5 years.

Jeep breaks its all-time volume record for the 2nd time in the past four months.

Over in the models ranking, the Chevrolet Onix (+18%) brilliantly outpaces the market to smash its all-time monthly volume record at 21.763 units, eclipsing the previous best of 18.513 hit a year ago in August 2017. It is the 37th consecutive monthly win for the Onix (no interruption since August 2015 which was the first time it ranked #1) but also one of its most dominant results, selling 2.06 times the #2 ranked nameplate, the Hyundai HB20 at 10.589. Only twice before had the Onix sold more than twice the volume of the #2 – all in the past 10 months: in November 2017 (x2.05 at 18.611 vs. 9.067 for the Ford Ka) and in January 2018 (x2.10 at 16.058 vs. 7.656 for the Ford Ka). The Ford Ka (+33%) itself delivering the largest gain in a Top 5 completed by the VW Gol (-3%) and Polo remaining by far the most successful recent launch.

The new Tiggo 2 lifts Chery to the largest Brazilian volume for any Chinese brand in almost 4 years.

Just below, the Renault Kwid (+117%) confirms it has been an instant blockbuster in Brazil, showing more resilience than in India where it was launched first. The Fiat Toro (+29%) posts its 2nd largest volume ever, the Fiat Argo (+51%) breaks its volume record to 6.166 and the Fiat Strada (+20%) also beats the market despite its age. The Renault Captur (+161%), Chevrolet Tracker (+123%), Renault Duster (+83%), VW Amarok (+46%), Jeep Compass (+38%), Nissan Kicks (+38%), Versa (+34%), Ford Ranger (+29%), Hyundai Creta (+21%) are among the most dynamic in the Top 50. As far as recent launches are concerned (<12 months), below the unattainable VW Polo (#6), the VW Virtus (#17) drops two spots on July, the Toyota Yaris Hatch (#20) is up 7, the Fiat Cronos (#21) down 1 and the Toyota Yaris Sedan (#37) is up 22 to break into the Top 50 for the first time. The Chery Tiggo 2 is up 8 to #60, cementing its newfound status as Chinese best-selling nameplate in Brazil, well above the Chery QQ (#84) and JAC T40 (#87).

Previous month: Brazil July 2018: Ford Ka up, Fiat Toro breaks records, market up 16.6%

One year ago: Brazil August 2017: Chevrolet Onix and Renault Kwid shine, market up 17.8%

Full August 2018 Top 20 brands and Top 155 models below.

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Brazil July 2018: Ford Ka up, Fiat Toro breaks records, market up 16.6%

The Fiat Ka is up 32% to 2nd place, pushed up by the crossover-looking Freestyle variant.

* See the Top 20 best-selling brands and Top 155 models by clicking on the title *

New car sales in Brazil leap up by a very strong 16.6% year-on-year in July to 208.551 units, marking 15 consecutive months of gains and lifting the year-to-date volume up 14.2% to 1.335.746. These are the highest July and YTD scores since 2015 when the market was at 219.410 and 1.489.243. 8 of the Top 10 carmakers in the country post positive growth, however leader Chevrolet (+5%) loses market share again whereas Volkswagen (+39%) lodges another spectacular gain. Nissan (+56%), Renault (+49%), Jeep (+28%) and Ford (+28%) also outpace the market in the Top 10 while Fiat (+14%) and Hyundai (+6%) advance slower but Toyota (-4%) and Honda (-1%) hit the brakes. Large gains are a lot rarer further down with Volvo (+114%) and Chery (+47%) the only truly impressive carmakers when Land Rover (-22%), BMW (-15%) and Mitsubishi (-13%) sink by the double-digits.

The Fiat Toro breaks its volume and share records this month in Brazil.

There’s no end in sight for the Chevrolet Onix domination in the Brazilian models ranking, the nameplate enjoying a 36th consecutive month as the local best-seller – no interruption since August 2015 which was the first time it ranked #1 – albeit growing slower than the market for once at +11%. The Ford Ka (+32%) is back above the Hyundai HB20 (-2%) for the third time this year after January and March and at #4 the VW Gol (+6%) reclaims the title of best-selling Volkswagen above the Polo (#6) for only the second time this year after last May. The Fiat Toro (+24%) breaks its volume (6.226) and share (3%) records to stay inside the Top 5 for the second consecutive month – and ever.

The newly launched Yaris lineup can’t prevent Toyota sinking 4% in a market up 16.6%.

Below the Fiat Strada (+63%), Argo (+69%) and Jeep Compass (+29%) all frankly beat the market towards the tail end of the Top 10 but it’s the Renault Kwid (+1541%) now celebrating its first year in the Brazilian market that impresses the most. Among other recent launches, the VW Virtus (#15) is down one spot on June, the Fiat Cronos (#20) is up two to a new ranking record as are the Toyota Yaris Hatch (#27) up 66 and the Toyota Yaris Sedan (#59) up 100. The Volvo XC40 (#79) also breaks into the Top 100 for the first time while the Chery Tiggo 2 (#68) is the new Chinese best-seller in Brazil above the Chery QQ (#86) and JAC T40 (#89).

The Chery Tiggo 2 is the new best-selling Chinese nameplate in Brazil.

Previous post: Brazil First Half 2018: Volkswagen, Renault pull up recovering market

Previous month: Brazil June 2018: Volkswagen up 26%, Fiat Toro and Argo break records

One year ago: Brazil July 2017: Fiat Argo breaks into Top 20 in market up 2.3%

Full July 2018 Top 20 brands and Top 155 models below.

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Brazil First Half 2018: Volkswagen, Renault pull up recovering market

The new Polo is responsible for Volkswagen’s change of fortune in Brazil so far in 2018.

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It’s a very satisfying First Half of 2018 for the Brazilian new car market, shooting up 13.7% over the same period in 2017 to mark a second consecutive year of gains and comfortably get back above the 1 million mark at 1.127.217 units, the best H1 result since 2015 (1.269.817). Even though they still sport robust gains at +8% each, both Chevrolet (#1) and Fiat (#3) trail the market and lose share as a result to 16.9% and 13% respectively. Chevrolet still has the bragging rights for the #1 model in the country as the Onix is comfortably headed towards a 4th consecutive year in pole position, having occupied the monthly Brazilian throne for the past 35 consecutive months. The Prisma (+3%) drops one spot to #7 but the Tracker surges 179% and the all-new Equinox lands at #70.

As for Fiat, while the total reorganisation of its lineup is still in progress, it’s fair to say that sadly, it hasn’t resulted in any new blockbuster so far and the Italian manufacturer is heavily relying on its commercial vehicles such as the the ageing Strada (+35%) and the Toro (+6%) to stabilise its sales, while the Argo is only now knocking at the Top 10’s door one year after launch (albeit hitting a record #6 in June), the Mobi (-2%) has already plateaued, the Cronos (#34) is rather timid and the Siena (-35%), Uno (-76%), Weekend (-33%) and Palio (-98%) are all on the way out.

The Renault Kwid is one of the big success stories of the past 12 months in Brazil.

In contrast, Volkswagen brilliantly surges 33% to snap the #2 spot away from Fiat with 14.8% share, putting an end to years of hesitation as to decide what a viable replacement option for its weakening best-seller, the Gol (-10%), would be. The German carmaker has found it in the much more sophisticated Polo, landing directly at #4 with over 34.000 sales, accompanied by its sedan variant the Virtus at #24. Meanwhile the Fox (-10%), Voyage (-17%) and Up (-46%) are dying off but the Amarok (+69%) gets a second wind.

Nissan (+36%) thanks to the Kicks (+71%), Renault (+28%) thanks to the Kwid (#8) and Jeep (+23%) thanks to the Compass (+28%) and Renegade (+20%) also deliver significant market share gains in the Top 10, with the American brand crossing the symbolic 10,000 monthly sales milestone for the first time in May. Further down, Volvo (+72%), Chery (estimated at +62%), Kia (+55%), JAC (+33%), Land Rover (+30%) and BMW (+25%) display a “luxe or low-cost” trend in the Brazilian market. The Chery QQ (#80) remains the best-selling Chinese nameplate in Brazil ahead of a newcomer, the JAC T40 (#86), the Lifan X60 (#97), JAC T5 (#117) and Chery Tiggo (#118).

Previous post: Brazil June 2018: Volkswagen up 26%, Fiat Toro and Argo break records

One year ago: Brazil First Half 2017: Sales rebound, Jeep Compass leads new SUV charge

Full H1 2018 Top 20 brands and Top 160 models below.

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Brazil June 2018: Volkswagen up 26%, Fiat Toro and Argo break records

Volkswagen is up a spectacular 26% mainly thanks to the new Polo and Virtus (pictured).

* See the Top 20 best-selling brands and Top 150 models by clicking on the title *

At 195.066 registrations, new car sales in Brazil post their 14th consecutive month of year-on-year gains in June, however like last month the growth is very limited (+3.7%), possibly indicating the market has already found an equilibrium far from its highest historical levels (the June all-time record is 340.706 in 2012. Year-to-date volumes are up 13.7% to 1.127.217 units. Leader Chevrolet is in negative for the third time in the past four months at -4% to 16.6%, holding onto the top spot for now but Volkswagen is rallying back up fast at +26% to 14.9% share while Fiat (-2%) softens again and posts its third decline of the year. Renault on the other hand manages no less than the largest year-on-year gain in the Top 15 at +33%, bouncing back up from #7 in May to #4 this month and overtaking Toyota for #6 YTD. Other great performers include Volvo (+84%), JAC (+57%), Jeep (+27%), Nissan (+26%) and Kia (+12%) whereas Citroen (-42%), Audi (-24%), Peugeot (-20%), Honda (-18%), Hyundai (-13%), Suzuki (-12%) and Toyota (-12%) are all hit hard.

First ever Top 5 ranking for the Fiat Toro in Brazil.

Model-wise, the Chevrolet Onix isn’t letting go of its pole position any time soon, outpacing the market with a 9% gain to lodge a 35th consecutive month on top (no interruption since August 2015) whereas its next three followers, the Hyundai HB20 (-15%), Ford Ka (+0.3%) and Renault Sandero (-32%) all lose share on June 2017. The Fiat Toro (-1%) breaks into the monthly Top 5 for the very first time despite declining sales, approaching its volume and share records (5.579 and 2.9% in June 2017) but not beating them. Similarly, the Fiat Argo (+234%) celebrates one year in market by smashing its ranking record at #6 (pb was #8 in November and December 2017) equalling its share record at 2.8% (also hit in January 2018) and posting its 2nd highest volume at 5.485 (record is 5.590 in December 2017). The Fiat Strada (+36%) and Jeep Compass (+32%) are also very strong in the Top 10 as is the Result Kwid at #10 now in market for one year. The VW Polo disappoint by dropping 6 spots on May to #11, the VW Virtus repeats its ranking record at #14 and the Fiat Cronos improves it by one at #22. We welcome the Toyota Yaris Hatch at #93, the Volvo XC40 at #107 and the VW Express at #126.

Previous month: Brazil May 2018: Jeep above 10,000 monthly sales for the first time

One year ago:: Brazil June 2017: Fiat Argo lands, 2nd straight month of double-digit gains

Full June 2018 Top 20 brands and Top 150 models below.

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Brazil May 2018: Jeep above 10.000 monthly sales for the first time

The Compass breaks all its records, propelling Jeep above 10.000 sales for the first time in history.

* See the Top 20 best-selling brands and the Top 150 models by clicking on the title *

After posting a gargantuan 37.8% rise in April – the largest year-on-year gain this decade, new car sales in Brazil hit the brakes in May, edging up just 2.5% to 194.922 units. This is the 13th consecutive year-on-year gain for the Brazilian market but the lowest rate since July 2017 (+2.3%). The year-to-date volume however remains in double-digit growth at +16.2% to 932.173 units, the highest score at this stage of the year since 2015 (1.065.252). Chevrolet holds onto the brands pole position but drops 4% year-on-year to 16.6% share just as Volkswagen surges 21% to 15.2% and Fiat follows the market at +3% to 13.7%. Ford (-2%), Hyundai (-4%) and Toyota (-6%) all fall but gain one rank on April just as Renault (-7%) drops 3 to #7. Just below Honda down a steep 16%, Jeep soars 35% to post the first five-digit Brazilian monthly sales figure in its history at 10.003. Volvo (+66%), Kia (+60%), Nissan (+45%), BMW (+41%), JAC (+29%), Land Rover (+23%) and Chery (+20%) also impress.

The JAC T40 is the b best-selling Chinese nameplate in Brazil in May.

Model-wise, the Chevrolet Onix is stable at 7.7% share and approaches three full years on top, having ranked #1 in Brazil each month without interruption since August 2015 – that’s 34 consecutive months. The Hyundai HB20 (-5%) and Ford Ka (-18%) hold onto their YTD ranking despite steep falls, as does the VW Gol (-30%) up 6 spots on April. The VW Polo is back up two spots on last month to comfortably top all recent launches at #5 overall. Below the Fiat Strada (+21%) best-selling pickup as usual, the Jeep Compass gains 25% to break all its records at one: ranking at #7 (previous best: #8 in April 2017), volume at 5.559 (pb 5.121 last December) and share at 2.9% (pb 2.59% last January). The Fiat Toro is up 13% to #9, the Fiat Argo up one spot on last month to #11, the Jeep Renegade is up 53% and the VW Virtus up 4 ranks to #14 while the Fiat Cronos is stuck at #23. The Nissan Kicks (+97%), Chevrolet Tracker (+64%), VW Amarok (+58%) and Nissan Versa (+50%) also shine. The JAC T40 is the best-selling Chinese car at #84 and the Toyota Yaris sedan makes its first appearance at #150.

Previous month: Brazil April 2018: Largest year-on-year gain this decade at +37.8%

One year ago: Brazil May 2017: Spectacular turnaround at +17.3%

Full May 2018 Top 20 brands and Top 150 models below.

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Brazil April 2018: Largest year-on-year gain this decade at +37.8%

The Kwid helps Renault up 70% to 4th place overall in April.

* See the Top 20 best-selling brands and the Top 150 models by clicking on the title *

This is it: the Brazilian new car market is back in the swing (samba?) of it: a 37.8% year-on-year surge in April to 209.995 units marks 12 months of year-on-year gains and the biggest surge since we started following Brazil monthly on BSCB in September 2010. YTD volume is now up 20.4% to 737.282 units, the highest at this time of year since 2015 (860.262). Once again Chevrolet trails the market but still gains 27% to 16.1%, over one percentage point below its YTD level of 17.3%. The next three manufacturers all vastly outpace the market: Volkswagen is up 61% to 14.4%, Fiat up 52% to 13.4% and Renault is the most impressive with a 70% surge to 9.6% share at #4, its best score since last September (#4 and 10.6%). Ford (+38%) and Hyundai (+21%) are both knocked down one spot vs. last month by the French manufacturer, while Toyota (+24%) and Honda (+4%) underperform but hold onto their March ranking. Jeep (+34%) is back above Nissan (+83%) in the tail end of the Top 10. Further down, notice Volvo (+107%), Kia (+81%), BMW (+60%) and Land Rover (+57%) whereas JAC (+20%) steps out of a Top 20 without any Chinese brand for the first time since last October and only the fourth time in the past 20 months.

The Fiat Cronos is up 13 spots on March to #23.

The Chevrolet Onix unsurprisingly remains the most popular nameplate in Brazil, and by far: despite underscoring the market at +31% it holds a strong 7.9% share vs. 4.6% for the Hyundai HB20 back to #2 nationally both this month and YTD. The Ford Ka (+32%) and Chevrolet Prisma (+44%) follow while the Renault Kwid is the best-selling recent launch (<12 months) in the country at #5 overall like in March, with the VW Polo following at #7 (-1) and the Fiat Argo at #12 (+1). Two sedans based on the latter two hatches and launched in the last days of 2017 vastly improve this month: the VW Virtus is up 6 spots to #18 and the Fiat Cronos up 13 to #23. The Chevrolet Tracker (+280%), Kia Sportage (+169%), Nissan Frontier (+141%), VW Amarok (+127%), Renault Captur (+112%) and Mitsubishi ASX (+104%) also impress.

Previous month: Brazil March 2017: Chevrolet struggles, Volkswagen, Renault and Nissan up

One year ago: Brazil April 2017: Chevrolet up, VW and Fiat down in market down 3.2%

Full April 2018 Top 20 brands and Top 150 models below.

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Brazil March 2018: Chevrolet struggles, VW, Renault and Nissan up

The new Virtus helps Volkswagen up 23% in Brazil in March.

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New car sales in Brazil are approaching a full year of growth with March the 11th consecutive month of year-on-year gains at +8.9% to 200.101 units, leading to a year-to-date tally up 14.7% to 537.312 registrations. However things are not going according to plan for market leader Chevrolet, enduring its first year-on-year decline since December 2016 at -1% to 15.3% share. In contrast, Volkswagen soars 23% to 14.4%, far above Fiat also down at -2% to 11.7%. Ford (+16%), Renault (+27%), Honda (+13%), Nissan (+27%) and Jeep (+17%) all outpace the market inside the Top 10 while Toyota (-1%) and Hyundai (-6%) lose ground. Further down, Volvo (+74%), Kia (+71%), JAC (+49%) – the only Chinese carmaker in the Brazilian Top 20 this month – Land Rover (+36%) and Mitsubishi (+26%) all post spectacular gains in the Top 20.

The Nissan Kicks posts its first Top 10 ranking in Brazil.

Atop the models ranking, the Chevrolet Onix endures its second year-on-year decline in the past four months but its first double-digit drop in over two years at -12% (previous was -16% in December 2015). It however remains comfortably in the lead at 6.5% share and 7.9% so far in 2018 (+3%). The Ford Ka gains 22% to take the 2nd spot off the Hyundai HB20 (-13%) both in March and YTD. The Chevrolet Prisma counteracts its hatchback variant’s decline with a vigorous 16% uplift to #4, its highest ever ranking also reached in January 2016, September 2016 and August 2017. The Renault Kwid is stuck at a majestic 5th place, overtaking the VW Polo down two spots on last month to #6 but still #4 YTD.

The JAC T40 is the best-selling vehicle in Brazil for the first time in March.

The Fiat Strada is up 22% to top commercial vehicles while the Nissan Kicks surges 58% to break into the Brazilian Top 10 for the very first time at #9, almost two years after its launch (July 2016). Further down, the Honda HR-V is up 24% to #11, reclaiming the title of #1 SUV in Brazil off the Jeep Compass itself up 17% to #12 and the Jeep Renegade is up 21% year-on-year and 9 spots on last month to #15. Among recent launches (<12 months), the Fiat Argo is down one rank on February to #12, the VW Virtus is up 10 to #24, the Fiat Cronos is up 87 to break into the Brazilian Top 50 for the first time at #36 and the Honda WR-V is down 6 to #47. The JAC T40 ranks at #81 and snaps the best-selling Chinese nameplate title off the Chery QQ at #84 and the Lifan X60 at #99.

Previous month: Brazil February 2018: Chevrolet & Volkswagen strong, Kwid up to #5

One year ago: Brazil March 2017: First year-on-year gain in over 2 years at +6.1%

Full March 2018 Top 20 brands and Top 150 models below.

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Brazil February 2018: Chevrolet & Volkswagen strong, Kwid up to #5

The new Polo (#4) helps Volkswagen up 29% year-on-year in Brazil this month.

* See the Top 20 brands and Top 150 models by clicking on the title *

It’s a 10th consecutive positive result in Brazil with February new car sales up 14.6% to 151.691 units, the market’s 8th double-digit year-on-year gain in the past 10 months. This leads to a year-to-date volume up 18.6% to 327.237 registrations. Both Chevrolet (+18%) and Volkswagen (+29%) outpace the market atop the brands ranking, hitting 18.1% and 14.7% share respectively, but Fiat isn’t benefitting from the market’s recovery at all, with deliveries actually down at -8% to just 11.4% share. Below, Hyundai (+19%) is back up to 4th place, overtaking Ford (+16%) while Toyota (+10%) underperforms at #6. Renault soars 31%, Nissan is up 28%, Kia up 117%, Land Rover up 28%, JAC up 57% to return to #1 Chinese brand in Brazil and Volvo up 39%.

The Renault Kwid is up to #5 in Brazil this month.

The Chevrolet Onix remains the #1 car in Brazil by far but trails the market for once at +7% to 8.4% share. The Hyundai HB20 (+13%) reclaims the 2nd spot it held over the FY2017 off the Ford Ka (+14%) for only the 2nd time in the past 6 months and the new VW Polo confirms it is the brand’s new best-seller, managing to hold onto the 4th spot it hit last month. There is one surprise in the Top 10: the Renault Kwid shooting up 16 spots on January to land in 5th place, it did a similar stunt last September when it snapped the 2nd place overall. Regardless of the nameplate’s irregularity, this is good news for the French carmaker. The VW Gol retracts by 2% whereas the Jeep Compass (+39%) and Fiat Strada (+26%) post the largest gains in the Top 10. Below, the Fiat Argo already drops 4 ranks on last month to a disappointing #12, the all-new VW Virtus is up 75 spots to #34 while the Fiat Cronos is stuck at #123 for now (+6).

Previous month: Brazil January 2018: VW Polo storms into 4th place in market up 22.3%

One year ago: Brazil February 2017: Fiat Toro up to #7 in market down 6.8%

Full February 2018 Top 20 brands and Top 150 models below.

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Brazil January 2018: VW Polo storms into 4th place in market up 22.3%

The VW Polo outsells the Fiat Argo for the first time in Brazil. 

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New car sales in Brazil enjoy their 9th consecutive month of year-on-year growth in January at +22.3% to 175.554 units, the 7th double-digit gain in the past 9 months. Brand leader Chevrolet follows the market at +23% but is at much higher level than FY2017 at 19.3% share vs. 18.1%. Volkswagen more than double the market growth at +45% to 15% share vs. 12.5% in 2017, climbing back into #2 for the second time in the last 3 months as it overtakes Fiat (+18%). In the remainder of the Top 10, only Nissan (+26%) and Renault (+23%) beat the market, albeit slightly, with Hyundai (+20%), Ford (+19%), Jeep (+19%), Honda (+15%) and Toyota (+10%) all losing share year-on-year. Beyond, Volvo (+53%), BMW (+31%) and Mercedes (+27%) shine whereas Citroen (-6%) is the only Top 20 carmaker in negative. Chery is the only Chinese brand in the Brazilian Top 20 for January, replacing JAC.

VW Virtus 

The Chevrolet Onix easily remains the most popular nameplate in Brazil, selling more than double any other model in market even though its share thaw from a record 9.7% a year ago to 9.1% this month. In 2nd place, the Ford Ka outsells the Hyundai HB20 for the third time in the past four months but the hero of the month is the new VW Polo storming into 4th place for its third month in market and becoming the German carmaker’s best-seller in Brazil for the first time. The Chevrolet Prisma leaps up 46% to #5, the Fiat Argo stays at a record 8th place above the Fiat Mobi (+48%) and Jeep Compass (+47%). The Nissan Kicks is up 69% to #14, the Renault Kwid tops all recent launches (<12 months) at #21 above the Honda WR-V at #32 (+13 on December) and the Chevrolet Equinox at #65 (+6). We welcome the Fiat Cronos at #129 just as the VW Virtus (a Polo sedan) gains 10 spots to #109.

Previous post: Brazil Full Year 2017: Chevrolet Onix threepeats in market back up 9.4%

One year ago: Brazil January 2017: Modest 4% drop; Chevy Onix, Jeep Compass shine

Full January 2018 Top 20 brands and Top 155 models below.

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Brazil Full Year 2017: Chevrolet Onix threepeats in market back up 9.4%

The Chevrolet Onix has been the best-selling vehicle in Brazil for three straight years.

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Consult Brazilian Historical Data spanning the last 60 years here

After four consecutive years of freefalling that brought the market from a record 3.63 million units in 2012 to just 1.99 million in 2016, the Brazilian new light vehicle market finally catches its breath and returns to positive territory for the first time in five years with 2017 volumes up a sturdy 9.4% to 2.172.235 registrations. The dominating trifecta in the brands ranking remains unchanged on 2016 but shows very different evolutions: Chevrolet once again easily outpaces the market at +14% to sail off in the distance with a 18.1% share just as Fiat stumbles at -4% and drops two percentage points of market share to 13.4%. Volkswagen rallies back up 19% but 2016 was such a paltry year for the German manufacturer that despite this gain, it still trails Fiat by almost 20.000 units for the year. Ford rebounds up 15% to climb back up to #4, overtaking Hyundai (+2%) and Toyota (+5%), both losing share. Renault beats the market with a 11% but stays at #7 followed by Honda (+7%) while Jeep surges 49% thanks to the new Compass and passes Nissan (+29%) to #9. Suzuki (+32%) also shines while JAC (#20) and Chery (#21) now top the Chinese ladder, dislodging Lifan (#21 in 2016).

Launched in June, the Fiat Argo broke into the Brazilian monthly Top 10 in November.

The Chevrolet Onix outpaces the Brazilian market for the fifth consecutive year with a stunning 23% year-on-year gain leading to a record 188.654 sales and 8.7% share, hitting an all-time high 9.7% in January. The Onix has now been the best-selling vehicle in Brazil for three straight years, whereas the brand had not had an annual #1 in the country since 1986 and the Monza. The 2017 podium is unchanged on 2016 but the Hyundai HB20 hits the wall at -13% to 4.9% share vs. 6.1% last year, even losing its #2 spot to the Ford Ka – up 24% to 4.4% share this year – in May, October and November. After a dismal 2016 that saw it plunge to a worst-ever #9, the VW Gol rallies back up 29% to #4, but long gone are its 25 years clocked up at the year-end top spot.

The Jeep Compass is Brazil’s new best-selling SUV.

Below, the Chevrolet Prisma (+4%) is down one spot, the Renault Sandero (+7%) up one and the Toyota Corolla (+2%) down two while the Fiat Strada (-8%) manages to remain the best-selling commercial vehicle in the country at #8 after being overtaken by the Fiat Toro (#10) during the course of the year. It’s a time of change for Fiat, with age-old blockbuster nameplates such as the Palio (-69%), Siena (-25%) and Punto (-76%) being given the boot and new ones introduced: the Mobi ends its first full year in market inside the Top 10 at #9 while the Argo, launched in June, lands at #27 but broke into the monthly Top 10 in November to peak at #8 in December.

The Hyundai Creta is the most popular 2017 launch in Brazil. 

The SUV segment has a new leader: the locally-produced Jeep Compass, up 49 spots to an outstanding 11th place for its first fill year in market with just under 50.000 sales. The Honda HR-V (-14%) is knocked down two spots to #12 while the most popular all-new launch for the year, the Hyundai Creta, lands at #3 in the segment and #16 overall, cracking the Top 10 in December (#10). Other notable improvers include the VW Voyage up 57% to #17, the Nissan Kicks up 212% to #22 and the Chevrolet Cruze Sedan up 59% to #38. Among 2017 newcomers, the Renault Kwid has the most surprising landing, shooting up to an incredible 2nd place in September with 10.153 sales to then fall outside the Top 15 for the rest of the year. It finishes 2017 at #36, followed by the Honda WR-V (#43), Renault Captur (#46) and VW Polo (#57) relaunched in the country in October and already up to #11 in December.

Previous month: Brazil November 2017: VW Polo returns in market up 13.7%

Previous year: Brazil Full Year 2016: Chevrolet takes control in market down 20%

Two years ago: Brazil Full Year 2015: Onix first Chevrolet best-seller in 30 years

Full Year 2017 Top 20 brands and Top 150 models vs. Full Year 2016 figures below.

Full December 2017 Top 20 brands and Top 150 models below.

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