Taiwan March 2026: Tesla Model Y takes the lead with 11.6% share

The Tesla Model Y is the best-selling vehicle in Taiwan in March.

39,138 new cars hit Taiwanese roads in March, a 5% year-on-year uptick. As a result the Q1 volume is now off -3.4% to 96,434. This a weak result given Q1 2025 was already down -11.2% on the year prior. Toyota (-10%) disappoints but easily keeps the lead of the brands charts with 27.1% share vs. 30.6% so far this year. Tesla (+313.2%) shoots up to 2nd place with 13.9% share, a new share record eclipsing the 11.7% it hit last December. Honda (+22%) also impresses in third position above Lexus (-4.7%) and CMC (-20.3%) both struggling. In contrast Mazda (+56.1%), Ford (+30.9%) and Mitsubishi (+24.5%) all shine in the remainder of the Top 10.

We have a surprise in the models charts: thanks to new shipments from China, the Tesla Model Y (+1164.6%) takes the overall lead for the second time ever in Taiwan after doing so last December, reaching a record 11.6% share vs. a previous best of 10.8% last December. The entire Top 4 shifts down one spot as a result: the Toyota Corolla Cross (-5.5%) is down to #2, the Toyota RAV4 (-3.6%) down to #3, the CMC J Space (-17.3%) down to #4 and the new Ford Territory to #5. The Toyota Town Ace (-32.7%) is back up three ranks on last month to #6 despite faltering year-on-year. Excellent performances by the Toyota bZ4X (+1550%), Mazda CX-5 (+179.9%) and Honda HR-V (+84.9%).

Previous month: Taiwan February 2026: Foxtron Bria up to #13

One year ago: Taiwan March 2025: CMC (+32.7%), Toyota (+19.8%) defy struggling market

Full March 2026 Top 10 brands and Top 70 models below.