Thailand January 2026: Chinese at 46.8% share, BYD smashes records, Jaecoo 5 EV #2
The Dolphin, #3 in February, helps BYD reach a record 14.2% share.
It’s an exceptional month for Thai new light vehicle sales, with January volumes up 41.9% year-on-year to 90,283. Brand leader Toyota (+0.5%) doesn’t benefit from the market’s euphoria and sees its share thaw to 26.1% vs. 33.6% last month and 38% over the Full Year 2025. There are two main performers this month: BYD surges 193.7% to land in 2nd place overall with 12,791 sales and 14.2% share, smashing its previous records of 6,370 units and 11.9% share established in June 2025. Honda (+9.5%) significantly trails the market at #3 with 9.1% share, while just 2 units below is Jaecoo (+3171.6%) celebrating one year in market with a splendid 4th place. This is however below its December scores of #2 and 9.9%. TANK (+1083%), GAC Aion (+438.5%), Ora (+276.5%), MG (+161%) and Changan (+110.4%) also impress below. Overall Chinese carmakers see their sales soar 228.2% to 42,251 units, accounting for 46.8% of the Thai market vs. 20.2% a year ago in February 2025.
Model-wise, the Toyota Yaris Ativ (+35.3%) is back to #1 for the third time in the past four months, while the new Jaecoo 5 EV advances one spot to a record 2nd place with 7.5% share. The BYD Dolphin (+307.5%) leaps up seven ranks to #3 with 6.5% of the market vs. 2.2% last month. The Toyota Hilux Revo (-4.6%) and Isuzu D-Max (-25.4%) are both in great difficulty and round out the Top 5. Outstanding performances by the BYD Atto 3 (+1158.6%) at #6 and the MG 4 (+115.6%) at #10.
Previous post: Thailand 2025: Toyota Hilux and Yaris Ativ lead, BYD, Jaecoo up
One year ago: Thailand January 2025: Isuzu D-Max back in charge, BYD Sealion 7 lands at #6
Full January 2026 Top 42 All brands and Top 199 All models below.
Thailand January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | Toyota | 23,546 | 26.1% | + 0.5% | 1 |
| 2 | BYD | 12,791 | 14.2% | + 193.7% | 5 |
| 3 | Honda | 8,181 | 9.1% | + 9.5% | 4 |
| 4 | Jaecoo | 8,179 | 9.1% | + 3171.6% | 2 |
| 5 | Isuzu | 6,897 | 7.6% | – 23.1% | 3 |
| 6 | MG | 5,857 | 6.5% | + 161.0% | 6 |
| 7 | GAC Aion | 5,584 | 6.2% | + 438.5% | 7 |
| 8 | ChangAn | 3,879 | 4.3% | + 110.4% | 10 |
| 9 | Mitsubishi | 2,499 | 2.8% | – 22.0% | 8 |
| 10 | Ora | 1,935 | 2.1% | + 276.5% | 12 |
| 11 | Ford | 1,832 | 2.0% | – 18.8% | 9 |
| 12 | TANK | 1,041 | 1.2% | + 1083.0% | 11 |
| 13 | Mazda | 909 | 1.0% | + 3.6% | 15 |
| 14 | BMW | 892 | 1.0% | – 22.0% | 14 |
| 15 | Nissan | 747 | 0.8% | + 9.2% | 18 |
| 16 | Mercedes | 681 | 0.8% | – 28.2% | 16 |
| 17 | Hyundai | 475 | 0.5% | + 85.5% | 24 |
| 18 | Zeekr | 468 | 0.5% | + 155.7% | 19 |
| 19 | IM | 419 | 0.5% | new | 25 |
| 20 | Geely | 414 | 0.5% | new | 22 |
| 21 | Xpeng | 413 | 0.5% | + 235.8% | 21 |
| 22 | Wuling | 403 | 0.4% | + 859.5% | 33 |
| 23 | Suzuki | 361 | 0.4% | + 3.4% | 20 |
| 24 | Denza | 336 | 0.4% | – 56.3% | 26 |
| 25 | Volvo | 239 | 0.3% | – 32.5% | 28 |
| 26 | Omoda | 208 | 0.2% | new | 17 |
| 27 | Haval | 204 | 0.2% | – 27.9% | 23 |
| 28 | Tesla | 182 | 0.2% | + 167.6% | 13 |
| 29 | Mini | 151 | 0.2% | – 41.7% | 29 |
| 30 | Porsche | 108 | 0.1% | – 22.9% | 27 |
| 31 | Lexus | 75 | 0.1% | + 17.2% | 32 |
| 32 | Neta | 64 | 0.1% | – 93.5% | 31 |
| 33 | Audi | 64 | 0.1% | + 3.2% | 30 |
| 34 | Riddara | 56 | 0.1% | new | 34 |
| 35 | Subaru | 54 | 0.1% | – 11.5% | 37 |
| 36 | Leapmotor | 53 | 0.1% | + 2550.0% | 36 |
| 37 | Kia | 33 | 0.0% | – 66.3% | 35 |
| 38 | Peugeot | 32 | 0.0% | + 100.0% | 39 |
| 39 | Land Rover | 12 | 0.0% | – 25.0% | 38 |
| 40 | Bentley | 4 | 0.0% | – 42.9% | 41 |
| 41 | Maserati | 4 | 0.0% | – 33.3% | – |
| 42 | Lotus | 1 | 0.0% | n/a | 43 |
Thailand January 2026 – models:
| Pos | Model | Jan-26 | % | /25 | Dec |
| 1 | Toyota Yaris Ativ | 7,283 | 8.1% | + 35.3% | 2 |
| 2 | Jaecoo 5 EV | 6,806 | 7.5% | new | 3 |
| 3 | BYD Dolphin | 5,892 | 6.5% | + 307.5% | 10 |
| 4 | Toyota Hilux Revo | 5,628 | 6.2% | – 4.6% | 1 |
| 5 | Isuzu D-Max | 5,381 | 6.0% | – 25.4% | 4 |
| 6 | BYD Atto 3 | 4,078 | 4.5% | + 1158.6% | 9 |
| 7 | Toyota Yaris Cross | 3,963 | 4.4% | – 1.0% | 5 |
| 8 | Honda City | 3,323 | 3.7% | – 1.8% | 6 |
| 9 | Honda HR-V | 2,811 | 3.1% | + 64.7% | 7 |
| 10 | MG 4 | 2,402 | 2.7% | + 115.6% | 12 |
| 11 | Changan Deepal S05 | 2339 | 2.6% | new | 22 |
| 12 | MG S5 EV | 2082 | 2.3% | new | 15 |
| 13 | Ora Good Cat | 1,904 | 2.1% | + 292.6% | 19 |
| 14 | GAC Aion Y Plus | 1,791 | 2.0% | + 397.5% | 51 |
| 15 | GAC Aion UT EV | 1,519 | 1.7% | new | 8 |
| 16 | Isuzu MU-X | 1,516 | 1.7% | – 13.5% | 17 |
| 17 | Toyota Corolla Cross | 1,468 | 1.6% | – 8.5% | 14 |
| 18 | Toyota Fortuner | 1,445 | 1.6% | – 7.7% | 13 |
| 19 | GAC Aion V | 1267 | 1.4% | + 372.8% | 34 |
| 20 | Honda Civic | 1,226 | 1.4% | + 2.1% | 20 |
| 21 | Jaecoo 6 EV | 1160 | 1.3% | + 364.0% | 18 |
| 22 | BYD Sealion 7 | 1,151 | 1.3% | – 34.5% | 30 |
| 23 | Ford Ranger | 1,120 | 1.2% | – 17.9% | 16 |
| 24 | Changan Deepal S07 | 1,063 | 1.2% | – 12.9% | 46 |
| 25 | Mitsubishi Xforce | 910 | 1.0% | new | 26 |
| 26 | TANK 300 | 910 | 1.0% | + 1113.3% | 21 |
| 27 | Toyota Hiace | 839 | 0.9% | – 5.9% | 11 |
| 28 | Ford Everest | 711 | 0.8% | – 19.9% | 25 |
| 29 | MG EP | 657 | 0.7% | + 638.2% | 31 |
| 30 | BYD Seal | 625 | 0.7% | + 66.2% | 35 |
| 31 | Honda CR-V | 612 | 0.7% | – 25.4% | 37 |
| 32 | Mitsubishi Triton | 568 | 0.6% | – 51.7% | 23 |
| 33 | BYD Sealion 6 Dm-i | 555 | 0.6% | new | 45 |
| 34 | GAC Aion Hyptec HT | 551 | 0.6% | + 35.7% | 57 |
| 35 | Toyota Camry | 524 | 0.6% | – 25.0% | 27 |
| 36 | Toyota Hilux CHAMP | 508 | 0.6% | – 39.1% | 24 |
| 37 | Mazda2 | 498 | 0.6% | + 3.5% | 39 |
| 38 | Mitsubishi Xpander | 463 | 0.5% | – 57.9% | 36 |
| 39 | IM 6 | 419 | 0.5% | new | 53 |
| 40 | Geely EX5 | 414 | 0.5% | new | 41 |
| 41 | GAC Aion ES | 406 | 0.4% | + 13433.3% | 85 |
| 42 | Toyota Veloz | 378 | 0.4% | – 19.6% | 32 |
| 43 | Wuling Bingo | 377 | 0.4% | + 1042.4% | 99 |
| 44 | Toyota Yaris | 362 | 0.4% | – 51.1% | 33 |
| 45 | Denza D9 | 336 | 0.4% | – 56.3% | 60 |
| 46 | BYD M6 | 322 | 0.4% | – 28.8% | 56 |
| 47 | Toyota bZ4X | 320 | 0.4% | new | – |
| 48 | Nissan Serena | 268 | 0.3% | n/a | 50 |
| 49 | Toyota Alphard | 260 | 0.3% | – 35.8% | 40 |
| 50 | Nissan Kicks | 249 | 0.3% | – 11.7% | 66 |
| 51 | Xpeng G6 | 245 | 0.3% | + 99.2% | 55 |
| 52 | Toyota Corolla Altis | 242 | 0.3% | – 60.9% | 38 |
| 53 | Changan Lumin | 240 | 0.3% | – 41.5% | 42 |
| 54 | Suzuki Swift | 239 | 0.3% | + 70.7% | 47 |
| 55 | Hyundai Ioniq 5 | 236 | 0.3% | + 3271.4% | 131 |
| 56 | Zeekr 009 | 223 | 0.2% | + 79.8% | 43 |
| 57 | Zeekr 7X | 221 | 0.2% | new | 59 |
| 58 | BMW 3 Series | 218 | 0.2% | – 32.9% | 64 |
| 59 | Mitsubishi Attrage | 215 | 0.2% | – 37.7% | 49 |
| 60 | Jaecoo 7 SHS | 213 | 0.2% | new | 70 |
| 61 | Omoda C5 EV | 208 | 0.2% | new | 28 |
| 62 | Nissan Almera | 197 | 0.2% | – 40.5% | 68 |
| 63 | Mitsubishi Pajero Sport | 183 | 0.2% | – 24.1% | 63 |
| 64 | Honda Accord | 179 | 0.2% | – 8.7% | 52 |
| 65 | BYD Seal 5 DM-i | 168 | 0.2% | new | 62 |
| 66 | Changan Deepal L07 | 168 | 0.2% | + 15.9% | 122 |
| 67 | Xpeng X9 | 168 | 0.2% | new | 61 |
| 68 | MG ZS | 164 | 0.2% | – 16.8% | 67 |
| 69 | Mitsubishi Mirage | 159 | 0.2% | – 53.2% | 48 |
| 70 | Haval H6 | 153 | 0.2% | + 35.4% | 72 |
| 71 | Toyota Innova Crysta | 151 | 0.2% | – 24.5% | 54 |
| 72 | Mazda CX-30 | 149 | 0.2% | – 8.0% | 71 |
| 73 | Toyota Vellfire | 146 | 0.2% | + 29.2% | 73 |
| 74 | MG 3 | 136 | 0.2% | – 37.0% | 65 |
| 75 | BMW X1 | 134 | 0.1% | – 35.0% | 74 |
| 76 | TANK 500 | 131 | 0.1% | + 907.7% | 69 |
| 77 | Mercedes C-Class Estate | 130 | 0.1% | – 41.4% | 76 |
| 78 | MG 5 | 127 | 0.1% | – 38.0% | 58 |
| 79 | Mazda CX-3 | 125 | 0.1% | + 27.6% | 75 |
| 80 | Tesla Model 3 | 115 | 0.1% | + 91.7% | 44 |
| 81 | BMW 5 Series | 114 | 0.1% | – 26.0% | 78 |
| 82 | MG Maxus 7 | 108 | 0.1% | + 145.5% | 91 |
| 83 | Hyundai Staria | 106 | 0.1% | – 8.6% | 87 |
| 84 | Mercedes E-Class Cabriolet | 104 | 0.1% | – 45.8% | 79 |
| 85 | BMW X3 | 103 | 0.1% | + 186.1% | 82 |
| 86 | Mercedes GLC Coupe | 97 | 0.1% | – 38.6% | 86 |
| 87 | Mazda CX-5 | 88 | 0.1% | + 100.0% | 92 |
| 88 | BMW 2 Series Gran Coupe | 80 | 0.1% | – 12.1% | 96 |
| 89 | Suzuki Celerio | 76 | 0.1% | – 47.2% | 80 |
| 90 | Volvo EX30 | 76 | 0.1% | – 24.0% | 95 |
| 91 | Mercedes EQE | 74 | 0.1% | + 722.2% | 84 |
| 92 | MG Maxus 9 | 68 | 0.1% | + 74.4% | 94 |
| 93 | Volvo EX40 | 68 | 0.1% | – 26.1% | 109 |
| 94 | Tesla Model Y | 67 | 0.1% | + 737.5% | 29 |
| 95 | Mercedes CLS Coupe | 66 | 0.1% | – 15.4% | 83 |
| 96 | Neta V | 64 | 0.1% | – 88.9% | 81 |
| 97 | BMW iX | 61 | 0.1% | + 662.5% | 105 |
| 98 | Hyundai Santa Fe | 60 | 0.1% | + 566.7% | 108 |
| 99 | MG VS HEV | 57 | 0.1% | – 21.9% | 93 |
| 100 | Porsche Cayenne | 56 | 0.1% | – 41.1% | 77 |
| 101 | Riddara RD6 | 56 | 0.1% | new | 89 |
| 102 | Haval Jolion | 51 | 0.1% | – 70.0% | 88 |
| 103 | GAC M8 PHEV | 50 | 0.1% | new | 104 |
| 104 | Mini Aceman | 50 | 0.1% | + 61.3% | 98 |
| 105 | Mercedes AMG CLE | 49 | 0.1% | – 10.9% | 101 |
| 106 | Mercedes GLA | 49 | 0.1% | – 49.5% | 107 |
| 107 | Changan Avatr 11 | 47 | 0.1% | – 30.9% | 97 |
| 108 | BMW X5 | 41 | 0.0% | – 18.0% | 106 |
| 109 | Mini 5-Door Hatch | 40 | 0.0% | – 55.1% | 116 |
| 110 | Leapmotor B10 | 38 | 0.0% | new | 121 |
| 111 | Lexus LM | 36 | 0.0% | + 24.1% | 103 |
| 112 | Volvo EC40 | 36 | 0.0% | – 48.6% | 125 |
| 113 | Hyundai Stargazer X | 34 | 0.0% | – 41.4% | 115 |
| 114 | Mini 3-Door Hatch | 34 | 0.0% | – 61.8% | 117 |
| 115 | Subaru XV | 34 | 0.0% | + 240.0% | 148 |
| 116 | Suzuki Jimny | 34 | 0.0% | + 70.0% | 111 |
| 117 | Audi A5 | 33 | 0.0% | + 153.8% | 100 |
| 118 | Volvo XC60 | 32 | 0.0% | + 6.7% | 137 |
| 119 | Hyundai Creta | 31 | 0.0% | + 6.9% | 124 |
| 120 | Ora 07 | 31 | 0.0% | + 6.9% | 112 |
| 121 | Mazda3 | 30 | 0.0% | – 37.5% | 126 |
| 122 | Mercedes A-Class | 30 | 0.0% | – 43.4% | 118 |
| 123 | MG Extender | 29 | 0.0% | – 74.3% | 90 |
| 124 | Mini Countryman | 27 | 0.0% | – 46.0% | 123 |
| 125 | Honda e:N1 | 26 | 0.0% | new | 128 |
| 126 | Wuling Air EV | 26 | 0.0% | new | 132 |
| 127 | Mercedes GLE | 25 | 0.0% | – 49.0% | 134 |
| 128 | Nissan X-Trail | 25 | 0.0% | n/a | – |
| 129 | Kia EV5 | 24 | 0.0% | – 69.6% | 102 |
| 130 | Zeekr X | 24 | 0.0% | – 59.3% | 110 |
| 131 | BMW i5 | 23 | 0.0% | + 76.9% | 119 |
| 132 | Porsche Panamera | 22 | 0.0% | + 120.0% | 129 |
| 133 | BMW i7 | 21 | 0.0% | + 600.0% | 153 |
| 134 | MG HS | 20 | 0.0% | – 84.3% | 113 |
| 135 | Subaru Forester | 20 | 0.0% | – 56.5% | 133 |
| 136 | BMW iX3 | 19 | 0.0% | – 59.6% | 120 |
| 137 | BMW X4 | 19 | 0.0% | – 63.5% | 139 |
| 138 | Mercedes EQS | 19 | 0.0% | + 171.4% | 147 |
| 139 | Lexus NX | 18 | 0.0% | + 125.0% | 136 |
| 140 | Peugeot 3008 | 18 | 0.0% | + 350.0% | – |
| 141 | Changan Deepal E07 | 17 | 0.0% | new | 143 |
| 142 | Toyota C-HR | 17 | 0.0% | n/a | – |
| 143 | Porsche 911 | 16 | 0.0% | + 33.3% | 127 |
| 144 | Leapmotor C10 | 15 | 0.0% | + 650.0% | 154 |
| 145 | Lexus RX | 14 | 0.0% | – 17.6% | 150 |
| 146 | Mercedes V-Class | 14 | 0.0% | + 133.3% | 138 |
| 147 | Peugeot 2008 | 14 | 0.0% | + 366.7% | 156 |
| 148 | Mercedes S-Class | 13 | 0.0% | + 85.7% | 167 |
| 149 | BMW X6 | 11 | 0.0% | – 26.7% | 130 |
| 150 | Suzuki XL7 | 11 | 0.0% | – 60.7% | 135 |
| 151 | Toyota Gr 86 | 11 | 0.0% | n/a | 160 |
| 152 | Volvo XC90 | 11 | 0.0% | – 47.6% | 141 |
| 153 | BMW 7 Series | 10 | 0.0% | – 65.5% | 172 |
| 154 | Audi TT | 9 | 0.0% | – 18.2% | 114 |
| 155 | BMW 4 Series Convertible | 9 | 0.0% | – 70.0% | 175 |
| 156 | BMW 4 Series Coupe | 9 | 0.0% | – 70.0% | 176 |
| 157 | Kia Sorento | 9 | 0.0% | – 40.0% | 188 |
| 158 | Porsche Taycan | 9 | 0.0% | – 47.1% | 173 |
| 159 | BMW X7 | 8 | 0.0% | – 33.3% | 144 |
| 160 | Mazda BT-50 | 8 | 0.0% | – 55.6% | 151 |
| 161 | Mazda CX-8 | 8 | 0.0% | – 66.7% | 146 |
| 162 | BMW i4 | 7 | 0.0% | – 30.0% | 158 |
| 163 | MG Cyberster | 7 | 0.0% | – 74.1% | 149 |
| 164 | Audi Q8 | 6 | 0.0% | + 20.0% | 161 |
| 165 | Audi Q8 e-tron | 6 | 0.0% | n/a | 162 |
| 166 | Lexus LBX | 6 | 0.0% | + 100.0% | – |
| 167 | Mercedes G-Class | 6 | 0.0% | – 33.3% | 152 |
| 168 | Volvo S90 | 6 | 0.0% | – 53.8% | 170 |
| 169 | Changan Deepal Hunter K50 | 5 | 0.0% | new | 187 |
| 170 | LandRover Range Rover | 5 | 0.0% | – 50.0% | 179 |
| 171 | Mercedes GLS | 5 | 0.0% | + 66.7% | 169 |
| 172 | Nissan Terra | 5 | 0.0% | – 92.6% | 142 |
| 173 | Porsche Macan | 5 | 0.0% | – 16.7% | 140 |
| 174 | Audi Q5 | 4 | 0.0% | – 71.4% | 145 |
| 175 | Hyundai Grand Starex | 4 | 0.0% | – 87.9% | 166 |
| 176 | Hyundai Ioniq 6 | 4 | 0.0% | + 0.0% | 191 |
| 177 | Land Rover Defender | 4 | 0.0% | + 0.0% | 155 |
| 178 | Maserati Grecale | 4 | 0.0% | + 100.0% | – |
| 179 | Volvo EX90 | 4 | 0.0% | new | 181 |
| 180 | Volvo S60 | 4 | 0.0% | – 63.6% | 168 |
| 181 | Audi A4 | 3 | 0.0% | + 200.0% | 171 |
| 182 | Audi Q3 | 3 | 0.0% | – 50.0% | 159 |
| 183 | BMW XM | 3 | 0.0% | – 57.1% | 190 |
| 184 | Mazda MX-5 | 3 | 0.0% | + 50.0% | 182 |
| 185 | Nissan GT-R | 3 | 0.0% | + 0.0% | 180 |
| 186 | Bentley Bentayga | 2 | 0.0% | + 100.0% | 192 |
| 187 | Bentley Flying Spur | 2 | 0.0% | – 60.0% | – |
| 188 | BMW Z4 | 2 | 0.0% | – 71.4% | 177 |
| 189 | Honda BR-V | 2 | 0.0% | – 86.7% | – |
| 190 | Honda WR-V | 2 | 0.0% | – 98.6% | 157 |
| 191 | LandRover Range Rover Sport | 2 | 0.0% | + 100.0% | – |
| 192 | Volvo V60 | 2 | 0.0% | – 88.2% | 174 |
| 193 | Ford Mustang | 1 | 0.0% | – 50.0% | 183 |
| 194 | Lexus UX | 1 | 0.0% | + 0.0% | – |
| 195 | Lotus Emeya | 1 | 0.0% | new | 193 |
| 196 | Mitsubishi Outlander | 1 | 0.0% | – 50.0% | – |
| 197 | Range Rover Velar | 1 | 0.0% | + 0.0% | 197 |
| 198 | Suzuki Ertiga | 1 | 0.0% | – 91.7% | – |
| 199 | Toyota GR Supra | 1 | 0.0% | – 85.7% | 186 |
Source: Manufacturers
