Thailand January 2026: Chinese at 46.8% share, BYD smashes records, Jaecoo 5 EV #2

The Dolphin, #3 in February, helps BYD reach a record 14.2% share.

It’s an exceptional month for Thai new light vehicle sales, with January volumes up 41.9% year-on-year to 90,283. Brand leader Toyota (+0.5%) doesn’t benefit from the market’s euphoria and sees its share thaw to 26.1% vs. 33.6% last month and 38% over the Full Year 2025. There are two main performers this month: BYD surges 193.7% to land in 2nd place overall with 12,791 sales and 14.2% share, smashing its previous records of 6,370 units and 11.9% share established in June 2025. Honda (+9.5%) significantly trails the market at #3 with 9.1% share, while just 2 units below is Jaecoo (+3171.6%) celebrating one year in market with a splendid 4th place. This is however below its December scores of #2 and 9.9%. TANK (+1083%), GAC Aion (+438.5%), Ora (+276.5%), MG (+161%) and Changan (+110.4%) also impress below. Overall Chinese carmakers see their sales soar 228.2% to 42,251 units, accounting for 46.8% of the Thai market vs. 20.2% a year ago in February 2025.

Model-wise, the Toyota Yaris Ativ (+35.3%) is back to #1 for the third time in the past four months, while the new Jaecoo 5 EV advances one spot to a record 2nd place with 7.5% share. The BYD Dolphin (+307.5%) leaps up seven ranks to #3 with 6.5% of the market vs. 2.2% last month. The Toyota Hilux Revo (-4.6%) and Isuzu D-Max (-25.4%) are both in great difficulty and round out the Top 5. Outstanding performances by the BYD Atto 3 (+1158.6%) at #6 and the MG 4 (+115.6%) at #10.

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One year ago: Thailand January 2025: Isuzu D-Max back in charge, BYD Sealion 7 lands at #6

Full January 2026 Top 42 All brands and Top 199 All models below.