Nicaragua Full Year 2025: Toyota at 42% share, Hilux at 19.5% in solid market (+18%)

The Toyota Hilux holds 19.5% of the Nicaraguan market in 2025.

Today we can share with you extremely rare data about Nicaragua. The Nicaraguan new vehicle market is up a splendid 18% year-on-year in 2025 to 32,893 units. Toyota (+9%) is ultra dominant here with 42% share, albeit down from 45.5% in 2024. The Top 4 brands remain unchanged on 2024 with Suzuki (+45%) the best performer above Hyundai (+17%) and Kia (+15%). Mitsubishi (+31%) is up two spots to #7 while Chery (+16.9%) ranks at #10 and is the only Chinese carmaker in the Top 10.

As for models, the Toyota Hilux (+1%) sells over 5 times as much as the next best seller at 19.5% share vs. 3.8% for the Toyota Raize (+7%) at #2. The Agya (+14%) completes a podium 100% Toyota. The Suzuki S-Presso (+33%) ranks #4 above the Hyundai Grand i10 Sedan (+44%). Notice also the Toyota Land Cruiser 70 pickup pointing its bonnet at #10.

Full Year 2025 Top 10 brands and models vs. Full Year 2024 figures below.