Yemen Full Year 2025: Toyota Hilux signs 5th straight win, market up 31.9%

The Toyota Hilux is the best-selling vehicle in Yemen for the 5th year running.

Discover over a decade worth of Yemen Historical Data here.

Outstanding year for new vehicle sales in Yemen at +31.9% year-on-year to 11,867 units. Toyota (+26.6%) trails the market slightly but still holds a suffocating 90.3% share vs. 94.1% in 2024. The rest of the Top 6 brands all outpace the market. Like last year, Lexus (+219.1%) ranks #2 while Isuzu (+212.7%) overtakes Suzuki (+63.5%) to climb to the third step of the podium. Notice also Nissan up 1266.7%. Model-wise, once again the Top 5 is unchanged on last year. The Toyota Hilux (+6%) scores a 5th consecutive year at #1 with a declining 30.6% share vs. 38.1% a year ago, as the Toyota Land Cruiser SW (+41.8%) and Land Cruiser Pickup (+40.3%) are catching up. The Toyota Fortuner (+11%) and Prado (+47.8%) round out the Top 5.

Previous year: Yemen 2024: Toyota at 94.1% share, Hilux remains #1

Two years ago: Yemen 2023: Toyota at 93% share, Hilux at 41.8%

Full Year 2025 Top 9 All brands and Top 20 models vs. Full Year 2024 figures below.