Uruguay January 2026: BYD #1 brand, Chinese at 43.9% share

BYD scores a third ever monthly win in Uruguay.

After a record 2025, the Uruguayan new light vehicle market starts 2026 with all guns blazing at +29.3% year-on-year in January to 5,363 units. BYD (+160.7%) is up 5 spots on December to score a third ever pole position after last July and September, reaching 12.5% share for the month. Fiat (-29.8%) crashes on a particularly strong year-ago result, while Chevrolet (-9.9%) is also in bad shape at #3 with 7.7% share vs. 11.4% over the Full Year 2025. Renault (+16.3%) and Suzuki (+120.4%) both post fantastic gains below. There are 29 Chinese brands selling at least one unit, adding up to 43.9% share vs. 19.6% a year ago thanks to sales up 189.1%.

Previous post: Uruguay Full Year 2025: Fiat Strada and BYD Yuan Pro top record market

One year ago: Uruguay January 2025: Fiat surges to highest share in 3 years

Full January 2026 Top 59 All brands ranking below.