Uruguay January 2026: BYD #1 brand, Chinese at 43.9% share
BYD scores a third ever monthly win in Uruguay.
After a record 2025, the Uruguayan new light vehicle market starts 2026 with all guns blazing at +29.3% year-on-year in January to 5,363 units. BYD (+160.7%) is up 5 spots on December to score a third ever pole position after last July and September, reaching 12.5% share for the month. Fiat (-29.8%) crashes on a particularly strong year-ago result, while Chevrolet (-9.9%) is also in bad shape at #3 with 7.7% share vs. 11.4% over the Full Year 2025. Renault (+16.3%) and Suzuki (+120.4%) both post fantastic gains below. There are 29 Chinese brands selling at least one unit, adding up to 43.9% share vs. 19.6% a year ago thanks to sales up 189.1%.
Previous post: Uruguay Full Year 2025: Fiat Strada and BYD Yuan Pro top record market
One year ago: Uruguay January 2025: Fiat surges to highest share in 3 years
Full January 2026 Top 59 All brands ranking below.
Uruguay January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | BYD | 670 | 12.5% | + 160.7% | 6 |
| 2 | Fiat | 619 | 11.5% | – 29.8% | 2 |
| 3 | Chevrolet | 411 | 7.7% | – 9.9% | 1 |
| 4 | Renault | 393 | 7.3% | + 16.3% | 3 |
| 5 | Suzuki | 346 | 6.5% | + 120.4% | 5 |
| 6 | Volkswagen | 339 | 6.3% | – 17.7% | 4 |
| 7 | Dongfeng | 296 | 5.5% | + 2176.9% | 9 |
| 8 | Hyundai | 230 | 4.3% | – 24.8% | 7 |
| 9 | Chery | 188 | 3.5% | + 100.0% | 10 |
| 10 | Jetour | 145 | 2.7% | + 85.9% | 15 |
| 11 | Geely | 134 | 2.5% | + 123.3% | 8 |
| 12 | Nissan | 124 | 2.3% | – 23.0% | 11 |
| 13 | JAC | 122 | 2.3% | + 248.6% | 20 |
| 14 | Peugeot | 104 | 1.9% | + 42.5% | 14 |
| 15 | Omoda | 95 | 1.8% | + 97.9% | 13 |
| 16 | Toyota | 84 | 1.6% | – 24.3% | 12 |
| 17 | BAW | 83 | 1.5% | + 1085.7% | 27 |
| 18 | JMC | 82 | 1.5% | + 1266.7% | 16 |
| 19 | Citroen | 71 | 1.3% | – 49.3% | 18 |
| 20 | Ford | 54 | 1.0% | + 157.1% | 22 |
| 21 | DFSK | 52 | 1.0% | + 30.0% | 31 |
| 22 | GAC | 51 | 1.0% | + 537.5% | 45 |
| 23 | Geely Riddara | 51 | 1.0% | + 920.0% | 30 |
| 24 | Changan | 49 | 0.9% | + 390.0% | 29 |
| 25 | Soueast | 45 | 0.8% | new | – |
| 26 | Karry | 44 | 0.8% | + 109.5% | 39 |
| 27 | Victory | 44 | 0.8% | + 7.3% | 24 |
| 28 | Foton | 43 | 0.8% | + 22.9% | 19 |
| 29 | GWM | 42 | 0.8% | + 133.3% | 25 |
| 30 | BMW | 39 | 0.7% | – 7.1% | 28 |
| 31 | Deepal | 33 | 0.6% | + 312.5% | 33 |
| 32 | Honda | 33 | 0.6% | – 51.5% | 26 |
| 33 | Mercedes | 33 | 0.6% | + 32.0% | 23 |
| 34 | Jeep | 26 | 0.5% | – 18.8% | 32 |
| 35 | Dongfeng Forthing | 21 | 0.4% | new | – |
| 36 | Ram | 20 | 0.4% | + 0.0% | 35 |
| 37 | Audi | 15 | 0.3% | – 25.0% | 36 |
| 38 | Kia | 13 | 0.2% | – 27.8% | 21 |
| 39 | Jaecoo | 11 | 0.2% | new | 41 |
| 40 | Lynk & Co | 10 | 0.2% | + 233.3% | 51 |
| 41 | Maxus | 10 | 0.2% | + 100.0% | 42 |
| 42 | MG | 10 | 0.2% | n/a | 44 |
| 43 | Volvo | 10 | 0.2% | n/a | 38 |
| 44 | Bestune | 9 | 0.2% | – 43.8% | 40 |
| 45 | Porsche | 8 | 0.1% | n/a | – |
| 46 | Mitsubishi | 7 | 0.1% | – 30.0% | 17 |
| 47 | Subaru | 7 | 0.1% | – 30.0% | 34 |
| 48 | Mazda | 6 | 0.1% | – 50.0% | 50 |
| 49 | Mini | 6 | 0.1% | + 0.0% | 46 |
| 50 | Zeekr | 5 | 0.1% | + 66.7% | 47 |
| 51 | Xpeng | 4 | 0.1% | new | 48 |
| 52 | Leapmotor | 3 | 0.1% | n/a | 37 |
| 53 | LMI | 3 | 0.1% | n/a | 52 |
| 54 | XEV | 3 | 0.1% | n/a | 61 |
| 55 | Opel | 2 | 0.0% | n/a | 53 |
| 56 | Tesla | 2 | 0.0% | n/a | – |
| 57 | Farizon | 1 | 0.0% | – 66.7% | 57 |
| 58 | Land Rover | 1 | 0.0% | n/a | 59 |
| 59 | Today Sunshine | 1 | 0.0% | n/a | – |
