Thailand Full Year 2025: Toyota Hilux Revo and Yaris Ativ lead, BYD, Jaecoo up

The Toyota Yaris Ativ overtakes the Isuzu D-Max to #2 in 2025.

Discover over 35 years of Thai Historical Data here

The Thai new light vehicle market edges up 0.6% year-on-year in 2026 to 595,611 units. We however remain light years below the country’s record of 1.44 million units reached back in 2012. Toyota (-5%) sees its market share thaw from 40.3% to 38%, and is followed like last year by Honda (-13.8%) and Isuzu (-19.8%). BYD surges 53.7% and two spots to #4 with 6.9% share and peaked at a fantastic 2nd place with 11.9% share in June. Mitsubishi (-5.3%) is down one spot to #5 but MG (+43.6%) is up one to #6, GAC Aion (+175%) up 7 to #8 and Changan (+109.8%) up five to #9. Jaecoo (+5546.5%) ends its first full year in market at #11 with 1.5% share but was up to #2 and 9.9% in December, auguring well for 2026.

Over in the models charts, the Toyota Hilux Revo (-20.3%) drops to 10.3% as the new generation Travo is about to launch. The Toyota Yaris Ativ (+12.8%) overtakes the Isuzu D-Max (-22.6%) for 2nd place while the Toyota Yaris Cross (-0.3%) remains at #4. The Honda City (-13.7%) and HR-V (-0.5%) camp on their 2024 positions at #5 and #6 respectively. The MG 4 (+99.4%) surges 9 spots to #14 while the BYD Sealion 7 is the best-selling 2025 launch, landing directly at #16. The BYD Sealion 6 (#20) follows but was up to #5 in May. Then we have the Jaecoo 5 EV at #26 but up to #3 with 8.2% share in December.

Previous year: Thailand 2024: Toyota Hilux reclaims lead for first time in 5 years

Two years ago: Thailand 2023: Isuzu D-Max keeps lead, BYD up to #6

Full December and Year 2025 Top 50 All brands and Top XXX All models vs. Full Year 2024 figures below.