Taiwan January 2026: Ford Territory up to #5, Foxtron Bria launches
The Foxtron Bria has (shyly) landed in the Taiwanese charts.
Stable market in Taiwan in January at +0.03% to 35,073 units. Back from record-setting year-ago results, Toyota (-9%) and Lexus (-11.6%) both recede this month. In contrast Honda (+90.2%) and Ford (+115.3%) excel and rank #3 and #5 respectively. Mitsubishi (+55%) and Hyundai (+32.6%) also impress while CMC (+5.8%) lodges a positive score and is back up to #4. Up to a record #2 with 11.7% share in December, Tesla only sells 6 units in January.
Model-wise, the Toyota Corolla Cross (+6.2%) continues to vastly dominate with 13.1% share, its best since last July. The Toyota RAV4 (-13.5%) is a little weaker as the transition towards the 6th generation has started. The CMC J Space (+11.8%) holds its own at #3 ahead of the Lexus NX (-2%) back up eight spots on last month to #4. Launched in December, the locally-produced Ford Territory climbs to a solid 5th place with 3.8% share. The Honda HR-V (+267%) shoots up year-on-year but drops four ranks on last month to #8. We welcome the locally assembled Mitsubishi Xforce at #12. Finally, a (shy) new entrant is local manufacturer Foxtron’s first model, the Bria compact SUV, which sold 14 units in January.
Previous post: Toyota Corolla Cross tightens its grip at 10.8% share, Tesla Model Y breaks record in December
One year ago: Taiwan January 2025: Toyota and Lexus at all time high
Full January 2026 Top 10 brands and Top 70 models below.
