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Spain January 2026: Mercedes up to record #5, Peugeot 208 lodges first win in almost 5 years

The Peugeot 208 is the best-selling vehicle in Spain in January.

Spanish new car sales edge up 1.1% year-on-year in January to 73,103 units, which is a much lower growth rate that this market had got us used to in the past few months. It can be partly explained by the extra 4,000 year-ago sales linked to insurance replacements in the wake of the devastating 2024 floods. Without these sales the market would be up 7% this month, which is more in line with current evolutions. The market is single handedly pulled up by sales to rental companies surging 63.5% to 10,016. Indeed private sales are off -6.4% to 35,775 and company sales down -2.4% to 27,312. Rechargeable cars (BEV+PHEV) soar 48.3% to 15,212 units and 20.8% share vs. 14.8% a year ago and believed to be a new record. La rioja (+23.2%), Cantabria (+17.8%), Galicia (+16.2%) and Madrid (+12^) are the best performing regions.

Looking at the brands ranking, Toyota (-5.5%) reclaims the lead it held over the Full Year 2025 with a splendid 9.7% share vs. 7.2% last month. Seat (+36.7%) posts a very satisfying score and climbs to #2 and 6.9% share, its best showing since March 2025. Peugeot (+43.6%) does even better and surges to third place vs. #8 over the FY2025. Rounding out the Top 5, Volkswagen (+10.6%) and Mercedes (+4%) both beat the market, with the latter hitting a new ranking record at #5. BMW (+21.7%), Skoda (+19.1%) and Audi (+11%) also shine below, but Dacia (-36%) is in total freefall at #10 as it also is in neighbouring France. At #19, local Chery assembler Ebro (+566.4%) hits a new share record at 2.3%.

The Peugeot 208 (+109.3%) more than doubles its sales year-on-year to spectacularly take the lead of the models charts with 2.8% share. As a reminder, it ranked #9 over the Full Year 2025. This is the first time in almost 5 years (since March 2021) that the 208 is the most popular vehicle in Spain. Seat places two models on the podium – a very rare feat: the Ibiza (+42.2%) is up two spots on December to #2 while the Arona (+79.6%) is up 15 to #3. The Toyota C-HR (+5.9%) also shines at #4, the nameplate’s highest since last September. Below the Toyota Corolla (-3.5%), the Dacia Sandero (-40.2%), #1 annually since 2023, falls to a paltry 6th place. Reversely, notice the success of the VW Tiguan (+78.1%), Peugeot 2008 (+56.6%), Seat Leon (+35.5%) and Opel Corsa (+33.5%).

Previous post: Spain Full Year 2025: Dacia Sandero and Renault Clio in the lead in strongest market in 6 years

One year ago: Spain January 2025: Dacia Sandero, Hyundai Tucson and MG ZS dominate in solid market

Full January 2026 Top 68 All brands and Top 345 All models below.

Spain January 2026 – brands:

PosBrandJan-26%/25Dec
1Toyota7,1069.7%– 5.5%3
2Seat5,0116.9%+ 36.7%5
3Peugeot4,7056.4%+ 43.6%8
4Volkswagen4,2045.8%+ 10.6%4
5Mercedes3,9585.4%+ 4.0%11
6Renault3,8895.3%– 18.2%2
7Kia3,5594.9%– 26.7%9
8BMW3,0734.2%+ 21.7%10
9Audi3,0194.1%+ 11.0%7
10Dacia2,9934.1%– 36.0%6
11Skoda2,9934.1%+ 19.1%12
12Hyundai2,5243.5%– 42.7%1
13MG2,3183.2%– 17.3%14
14Citroen2,2973.1%– 11.7%16
15Nissan2,2213.0%– 24.8%15
16BYD1,9602.7%+ 64.4%13
17Cupra1,9422.7%+ 75.0%19
18Opel1,7822.4%+ 26.1%17
19Ebro1,7062.3%+ 566.4%18
20Omoda1,4532.0%+ 58.3%24
21Ford1,3361.8%– 48.2%23
22Mazda1,0901.5%– 9.9%21
23Mini8121.1%+ 49.0%26
24Jeep7891.1%+ 5.6%27
25Lexus7111.0%– 16.7%28
26Volvo7041.0%+ 9.7%20
27Fiat6370.9%+ 88.5%31
28Jaecoo5120.7%+ 80.9%25
29Lynk & Co4790.7%+ 685.2%38
30Tesla4560.6%+ 70.1%22
31Honda3530.5%– 4.3%32
32Suzuki3400.5%– 16.7%29
33Porsche3130.4%– 8.7%36
34Alfa Romeo2290.3%– 31.6%35
35Leapmotor2280.3%+ 117.1%33
36Land Rover1850.3%– 38.3%37
37Mitsubishi1640.2%– 34.4%30
38KGM/SsangYong1580.2%– 22.5%34
39Xpeng1140.2%+ 442.9%39
40Evo1000.1%– 1.0%42
41Lancia850.1%+ 174.2%44
42DS840.1%– 38.7%41
43Deepal810.1%new –
44Subaru670.1%– 35.6%43
45SWM610.1%– 17.6%46
46Polestar580.1%+ 70.6%40
47Smart440.1%+ 29.4%45
48Alpine340.0%+ 126.7%47
49Bestune320.0%new48
50Livan260.0%– 13.3%50
51Maserati170.0%– 26.1%51
52Dongfeng160.0%+ 128.6%53
53Bentley100.0%– 16.7%60
54Ferrari100.0%+ 25.0%52
55BAIC90.0%new56
56Ineos90.0%+ 50.0%55
57Lamborghini80.0%+ 166.7%54
58Voyah70.0%+ 600.0%57
59Aston Martin50.0%– 61.5%58
60DFSK50.0%– 86.1%49
61Caterham20.0%n/a –
62DR Motor20.0%+ 0.0% –
63McLaren20.0%+ 100.0% –
64Secma20.0%new –
65Lotus10.0%+ 0.0%63
66Rolls Royce10.0%n/a –
67Sportequipe10.0%+ 0.0%59
68Yudo10.0%+ 0.0% –

Spain January 2026 – models:

PosModelJan-26%/25Dec
1Peugeot 2082,0552.8%+ 109.3%8
2Seat Ibiza1,9042.6%+ 42.2%4
3Seat Arona1,7152.3%+ 79.6%18
4Toyota C-HR1,6812.3%+ 5.9%5
5Toyota Corolla1,6752.3%– 3.5%27
6Dacia Sandero1,6172.2%– 40.2%3
7Peugeot 20081,4532.0%+ 56.6%6
8MG ZS1,4151.9%– 32.7%16
9Nissan Qashqai1,3761.9%– 11.0%12
10Toyota Yaris1,3491.8%+ 17.4%31
11Renault Clio1,3111.8%+ 11.0%1
12Opel Corsa1,2471.7%+ 33.5%20
13VW Tiguan1,1541.6%+ 78.1%14
14Toyota Yaris Cross1,0941.5%– 26.3%15
15Omoda 51,0421.4%+ 16.3%43
16Seat Leon1,0311.4%+ 35.5%11
17Citroen C41,0231.4%– 7.4%42
18Kia Stonic9861.3%– 9.8%23
19VW T-Roc9671.3%– 0.3%7
20Ebro S4009331.3%new36
21Mercedes GLC9171.3%– 16.0%24
22Kia Sportage9141.3%– 30.7%21
23Kia Niro8821.2%+ 17.9%50
24Mini Lineup8121.1%+ 49.0%39
25Skoda Kamiq8061.1%+ 45.8%37
26Renault Captur8021.1%– 40.5%13
27BMW X17961.1%+ 21.2%25
28Hyundai Tucson7891.1%– 62.5%2
29Toyota RAV47641.0%– 24.4%9
30Cupra Formentor7531.0%+ 92.1%41
31BYD Seal U7351.0%+ 70.9%28
32Hyundai Kona7301.0%+ 11.3%10
33Dacia Duster7111.0%– 37.9%38
34Audi Q37081.0%+ 3.1%44
35Jeep Avenger6920.9%+ 20.1%64
36Mercedes GLA6810.9%+ 26.6%47
37Audi A16760.9%+ 21.6%35
38Skoda Karoq6660.9%+ 98.8%54
39Skoda Fabia6350.9%– 24.5%49
40Renault Austral6270.9%– 2.9%26
41Mercedes A Class6130.8%+ 50.6%67
42Ford Puma6120.8%– 22.3%52
43Citroen C3 Aircross5950.8%+ 59400.0%58
44Cupra Terramar5910.8%+ 198.5%71
45Audi A35700.8%+ 64.7%33
46VW T-Cross5520.8%+ 14.3%40
47Cupra Leon5400.7%+ 44.4%59
48Mazda CX-305270.7%+ 28.9%32
49BMW X35040.7%+ 35.1%75
50MG 34840.7%+ 60.3%55
51Ford Kuga4760.7%– 34.7%62
52Nissan Juke4710.6%– 46.5%60
53Peugeot 30084690.6%– 20.0%65
54Tesla Model Y4470.6%+ 246.5%46
55VW Taigo4320.6%– 35.9%22
56Audi Q54310.6%+ 54.5%51
57Citroen C3  4280.6%– 62.0%57
58BMW X24160.6%+ 69.1%63
59Ebro S7004100.6%+ 100.0%56
60Seat Ateca3610.5%– 39.9%72
61Dacia Bigster3560.5%new45
62VW Golf3560.5%– 32.6%69
63Peugeot 3083400.5%– 21.7%112
64Renault Symbioz3370.5%+ 94.8%88
65Skoda Octavia3220.4%– 2.7%83
66VW Polo3170.4%+ 55.4%94
67Hyundai i203110.4%– 43.2%19
68Peugeot 50083090.4%+ 68.9%91
69Omoda 93030.4%new68
70Jaecoo 52940.4%new77
71Opel Frontera2910.4%new73
72BYD Dolphin Surf2890.4%new53
73BYD Atto 22880.4%+ 540.0%76
74Mercedes CLA2870.4%+ 79.4%109
75BMW 3-Series2830.4%+ 100.7%113
76Lexus NX2810.4%– 13.5%93
77Lynk & Co 012780.4%+ 434.6%205
78Fiat 5002740.4%+ 640.5%264
79Skoda Kodiaq2730.4%+ 16.7%96
80Nissan X-Trail2700.4%– 46.4%86
81Dacia Jogger2640.4%– 41.2%90
82Audi Q22580.4%– 10.4%66
83Renault Rafale2420.3%+ 46.7%79
84Mercedes GLE2370.3%– 2.5%111
85Mazda32360.3%+ 21.0%84
86Lexus LBX2350.3%– 16.1%104
87BMW 2-Series2310.3%+ 0.4%85
88Mercedes C Class2290.3%+ 33.9%137
89Mercedes EQA2240.3%+ 40.9%123
90Hyundai i102200.3%– 56.9%17
91Jaecoo 72180.3%– 23.0%61
92Kia Xceed2180.3%– 44.4%97
93Toyota Aygo X2170.3%– 31.5%243
94Citroen C5 Aircross2160.3%+ 22.0%115
95MG HS2150.3%+ 99.1%138
96BMW 1-Series2100.3%– 12.1%82
97Kia EV32070.3%– 50.4%78
98Renault Arkana2050.3%– 72.0%70
99Mercedes GLB2030.3%– 18.8%121
100Ebro S8001830.3%+ 258.8%81
101Opel Mokka1830.3%+ 29.8%105
102Ebro S9001800.2%new119
103Toyota bZ4X1780.2%+ 888.9%198
104Volvo XC601780.2%– 0.6%74
105Volvo XC901780.2%+ 58.9%148
106Alfa Romeo Junior1750.2%– 23.6%126
107Volvo XC401740.2%– 30.1%30
108BYD Sealion 71690.2%+ 2314.3%129
109Lynk & Co 081640.2%new133
110Renault Espace1640.2%– 1.8%99
111Hyundai i301630.2%– 30.3%95
112Fiat Grande Panda1610.2%new145
113MG EHS1600.2%– 10.1%48
114BYD Seal 61580.2%new171
115Suzuki Vitara1520.2%– 29.3%87
116BMW 4-Series1460.2%+ 58.7%151
117Mercedes V Class1410.2%– 13.0%134
118BYD Seal1350.2%+ 80.0%80
119Renault 51350.2%– 16.7%110
120Audi A51300.2%– 37.2%108
121BYD Atto 31260.2%– 46.2%101
122Kia Picanto1140.2%– 48.6%154
123Lexus UX1130.2%– 28.5%152
124Ford Focus1120.2%– 88.7%122
125Hyundai Bayon1110.2%– 46.6%29
126Skoda Elroq1090.1%new107
127Toyota Land Cruiser1050.1%– 29.5%167
128Mercedes CLE1040.1%– 5.5%182
129Xpeng G61040.1%+ 642.9%125
130Porsche Cayenne1030.1%+ 14.4%179
131Skoda Scala1030.1%– 20.2%139
132VW Tayron1010.1%+ 4950.0%118
133Leapmotor B10950.1%new117
134Honda ZR-V940.1%+ 9.3%157
135Nissan Micra940.1%new168
136Fiat 600900.1%– 26.2%98
137Mazda CX-60900.1%+ 30.4%89
138Volvo EX30890.1%+ 32.8%106
139Honda Civic880.1%– 5.4%128
140VW ID.4870.1%+ 3.6%114
141Suzuki Swift860.1%– 13.1%164
142Lancia Ypsilon850.1%+ 174.2%172
143Audi Q4840.1%+ 10.5%120
144Honda HR-V840.1%– 2.3%159
145Mercedes EQE840.1%– 9.7%166
146Porsche 911840.1%+ 18.3%201
147Hyundai Inster830.1%+ 93.0%124
148Mazda2830.1%– 42.4%141
149Mazda6830.1%n/a178
150VW Touran820.1%+ 36.7%158
151Kia Ceed810.1%– 82.9%144
152Peugeot 408790.1%– 46.3%183
153BMW 5-Series770.1%+ 10.0%136
154BMW ix1760.1%– 30.3%103
155Jeep Compass760.1%– 7.3%207
156Leapmotor C10760.1%+ 245.5%132
157BMW ix2720.1%+ 4.3%116
158Fiat Panda720.1%– 47.8%143
159Ford Capri720.1%+ 928.6%194
160Mercedes E Class690.1%– 44.4%176
161Suzuki S-Cross680.1%– 20.9%100
162Omoda 7670.1%new –
163Range Rover670.1%– 41.7%163
164Porsche Macan660.1%– 39.4%192
165VW Passat660.1%+ 69.2%203
166Kia EV5640.1%new –
167Audi A6620.1%+ 21.6%150
168BMW X5620.1%– 13.9%147
169DS 7 Crossback620.1%– 45.1%160
170Deepal S05600.1%new –
171BMW X4580.1%– 28.4%149
172BMW X6580.1%+ 11.5%177
173BYD Dolphin580.1%– 85.3%142
174Leapmotor T03570.1%– 31.3%130
175Land Rover Defender550.1%– 45.0%190
176Mercedes EQB550.1%+ 14.6%216
177Mitsubishi ASX510.1%– 61.1%131
178VW ID.3510.1%+ 13.3%156
179KGM Tivoli/Grand500.1%– 54.1%153
180Audi Q8470.1%– 61.8%135
181Honda Jazz470.1%– 35.6%185
182Opel Grandland460.1%– 57.4%162
183Polestar 4460.1%+ 187.5%174
184Dacia Spring450.1%– 88.0%102
185Mazda CX-80450.1%+ 9.8%161
186Hyundai Ioniq5430.1%+ 79.2%170
187Skoda Superb430.1%– 15.7%227
188KGM Korando/C300420.1%– 44.0%186
189Toyota Corolla Cross420.1%– 28.8%236
190KGM Torres410.1%+ 355.6%180
191Omoda E5410.1%+ 86.4%146
192Fiat Tipo400.1%+ 14.3%246
193Kia Sorento390.1%– 72.3%196
194Mitsubishi Colt390.1%– 44.3%92
195Volvo V60390.1%+ 457.1%184
196Lexus RX380.1%+ 35.7%197
197Lynk & Co 02370.1%+ 311.1%215
198Porsche Panamera370.1%+ 12.1%230
199SWM G03F370.1%+ 54.2%249
200Skoda Enyaq360.0%– 10.0%169
201Subaru Crosstrek360.0%+ 5.9%208
202Mitsubishi Outlander340.0%n/a213
203Alfa Romeo Tonale330.0%– 45.9%188
204Audi Q6330.0%+ 43.5%187
205Cupra Born330.0%– 52.9%202
206Citroen C4 X320.0%– 82.5%200
207Hyundai Santa Fe320.0%– 46.7%165
208Ford Explorer300.0%+ 66.7%195
209Honda CR-V300.0%+ 0.0%155
210Range Rover Evoque300.0%– 21.1%214
211Suzuki Swace300.0%+ 1400.0%228
212Mercedes G Class290.0%+ 3.6%217
213Mercedes T Class290.0%– 3.3%233
214Mitsubishi Grandis290.0%new191
215Alpine A290280.0%+ 133.3%193
216Mazda MX-5260.0%+ 18.2%206
217Renault 4260.0%new209
218EVO4250.0%+ 56.3% –
219Volvo EX40240.0%#DIV/0!211
220Cupra Tavascan230.0%– 64.1%212
221Hyundai Ioniq6230.0%+ 228.6% –
222Lexus ES230.0%– 47.7%231
223Porsche Taycan230.0%– 11.5%234
224Range Rover Velar230.0%– 17.9%242
225Smart #1230.0%+ 21.1%235
226VW Touareg230.0%– 17.9%210
227EVO5220.0%– 55.1%239
228MG 4220.0%– 79.6%175
229Bestune T77210.0%new218
230Deepal S07210.0%new –
231Mercedes B Class210.0%– 83.2%262
232Renault Scenic210.0%– 86.0%199
233Subaru Forester200.0%– 63.6%225
234Kia EV6190.0%– 40.6%267
235Livan X3 Pro190.0%– 36.7%232
236MG S5190.0%new189
237Renault Megane190.0%– 26.9%253
238Audi Q7180.0%– 61.7%219
239Hyundai Staria180.0%+ 50.0%127
240Kia K4180.0%new310
241Lexus RZ180.0%+ 0.0% –
242SWM G05180.0%+ 5.9%220
243BMW i4160.0%– 27.3%181
244BMW X7160.0%– 15.8%229
245Dongfeng Box160.0%+ 128.6%268
246EVO Cuatro160.0%new237
247EVO3160.0%– 40.7%248
248Ford Mustang160.0%– 51.5%259
249Maserati Grecale160.0%– 5.9%251
250BMW ix3150.0%+ 400.0%283
251Jeep Renegade150.0%– 74.1%140
252Mercedes GLS150.0%+ 25.0%252
253Opel Astra150.0%– 92.3%204
254Smart #3150.0%+ 0.0%223
255EVO6140.0%+ 1300.0%261
256KGM Torres EVX130.0%+ 1200.0%240
257Alfa Romeo Stelvio110.0%– 71.8%244
258DS No 4110.0%new221
259Mitsubishi Eclipse Cross110.0%– 66.7%254
260Subaru Legacy110.0%– 21.4%255
261Alfa Romeo Giulia100.0%+ 66.7%258
262BMW 7-Series100.0%– 41.2%260
263KGM Rexton100.0%+ 0.0%256
264Land Rover Discovery Sport100.0%– 47.4%257
265Nissan Ariya100.0%– 52.4%222
266Polestar 2100.0%– 23.1%173
267VW ID.7100.0%– 63.0%238
268BAIC X5590.0%new278
269Ford Mustang Mach-E90.0%+ 125.0%266
270Ineos Grenadier90.0%+ 50.0%282
271Kia EV990.0%– 18.2%275
272Xpeng G990.0%+ 28.6%277
273BMW IX 80.0%+ 166.7%247
274BMW XM80.0%– 33.3%250
275Kia EV480.0%new241
276Tesla Model 380.0%– 93.8%34
277Volvo EX9080.0%+ 60.0%273
278Bentley Continental70.0%+ 0.0%308
279EVO770.0%– 12.5%272
280Ford Bronco70.0%– 36.4%294
281Honda Prelude70.0%new –
282Livan X6 Pro70.0%new287
283Mercedes EQS70.0%– 68.2%301
284Mercedes S Class70.0%– 56.3%265
285Volvo ES9070.0%new305
286Voyah Free70.0%+ 600.0%289
287Bestune T9060.0%new279
288BMW i560.0%– 50.0%226
289Ferrari Roma60.0%+ 500.0%293
290Lamborghini Urus60.0%+ 100.0%286
291Smart #560.0%new270
292SWM G0160.0%– 81.8%276
293VW ID.560.0%– 33.3%271
294Bestune B7050.0%new295
295BMW Z450.0%+ 25.0%284
296DS 450.0%– 73.7%298
297DS No 850.0%new322
298DFSK E540.0%– 80.0%245
299Jeep Wrangler40.0%– 85.2%224
300Suzuki Across40.0%n/a314
301Volvo V9040.0%+ 100.0%340
302Alpine A11030.0%+ 0.0%315
303Alpine A39030.0%new –
304Bentley Bentayga30.0%+ 0.0% –
305Citroen C5 X30.0%– 72.7%274
306Honda E:NY130.0%+ 200.0%281
307Mercedes AMG GT30.0%– 62.5%300
308MG Cyberster30.0%+ 50.0%288
309Volvo EC4030.0%– 81.3%263
310Aston Martin DBX20.0%– 66.7%316
311Aston Martin Vantage20.0%+ 0.0% –
312BYD Tang20.0%– 71.4%290
313Ferrari Purosangue20.0%n/a324
314Jeep Grand Cherokee20.0%– 50.0%299
315KGM Actyon20.0%new325
316Lamborghini Revuelto20.0%n/a –
317Lexus LS20.0%n/a –
318McLaren Cabrio20.0%n/a –
319Mercedes SL20.0%– 66.7%332
320Polestar 320.0%– 60.0%269
321Secma F1620.0%new –
322Aston Martin DB1210.0%– 66.7%306
323Audi A810.0%+ 0.0% –
324Audi e-Tron GT10.0%– 85.7%318
325Caterham Seven10.0%n/a –
326Caterham Super Seven10.0%n/a –
327Cupra Ateca10.0%– 91.7%296
328Cupra Raval10.0%new291
329DFSK 60010.0%– 85.7%280
330DR 4.010.0%n/a –
331DR 5.010.0%+ 0.0% –
332DS 310.0%– 75.0%285
333Ferrari 12Cilindri10.0%new323
334Ferrari 296 GTS10.0%– 75.0%292
335Hyundai Ioniq910.0%new309
336Lexus LM10.0%+ 0.0%327
337Lotus Emira10.0%n/a –
338Maserati Gran Turismo10.0%– 75.0% –
339Mercedes SLS AMG10.0%n/a –
340Rolls-Royce Cullinan10.0%n/a –
341Sportequipe XK310.0%n/a303
342Tesla Model X10.0%– 83.3%338
343Toyota Supra10.0%– 75.0% –
344Xpeng P710.0%new341
345Yudo K310.0%+ 0.0% –

Source: ANFAC

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